Antton Peña introduces himself as an innovation designer from northern Spain studying at the Royal College of Art and Imperial College London. He has a background in product design and car design but now focuses on meaningful innovation that connects with people. In his free time, he enjoys outdoor sports. His mission is to create multidisciplinary design solutions that consider many interconnected factors. He provides details on his education and work experience in automotive and product design.
Antton Peña's Portfolio.
It showcases projects from the starting of my degree studies in Mondragon University (Spain) to the last to my first years as employee.
Design as Agent of Change, Natacha Poggio @ IIT Delhi, IndiaDesign Global Change
Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the Indian Institute of Technology, Delhi, India on January 16, 2009.
Atelier EVOLAB was created in 2012, fusing design-thinking and social business models. A platform to bridge the gap between BoP sector and businesses, providing consultancy on branding and innovative business models to create a sustainable impact.
This portfolio provides a brief overview of projects Erik Hesseling worked on in different countries. It includes consultancy for a Peruvian NGO on promoting their restaurant and developing new business lines. Research was conducted in Italy on opportunities for Dutch designers in the Italian market. An internship at a Dutch umbrella company involved researching international sales channels. Erik also organized a design business fair in the Netherlands and provided strategic recommendations for positioning a new sports helmet. The portfolio aims to showcase the inspiration Erik gained from international experiences.
Heming Zhang is applying for a 3-month working placement position starting in March 2017. Zhang has successfully mastered design skills like sketching, layout, CAD, and rendering during their 3 years of academic studies. Zhang is also familiar with workshop machines and can work independently or on a team. Zhang is confident their skills and qualifications make them suitable for the position and that they can contribute value to the organization. They welcome an interview to demonstrate their potential in more detail.
Guillaume De Clercq is a product developer and tech enthusiast who has explored many disciplines through university projects, commissioned work, and personal projects. His portfolio highlights his skills in design, prototyping, coding, and more. He is passionate about design and technology and thrives at their intersection, where ideas can be transformed into reality.
The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
Antton Peña's Portfolio.
It showcases projects from the starting of my degree studies in Mondragon University (Spain) to the last to my first years as employee.
Design as Agent of Change, Natacha Poggio @ IIT Delhi, IndiaDesign Global Change
Assistant Professor Natacha Poggio (University of Hartford) presents her socially responsible multidisciplinary projects on "Design as Agent of Social Change," at the Indian Institute of Technology, Delhi, India on January 16, 2009.
Atelier EVOLAB was created in 2012, fusing design-thinking and social business models. A platform to bridge the gap between BoP sector and businesses, providing consultancy on branding and innovative business models to create a sustainable impact.
This portfolio provides a brief overview of projects Erik Hesseling worked on in different countries. It includes consultancy for a Peruvian NGO on promoting their restaurant and developing new business lines. Research was conducted in Italy on opportunities for Dutch designers in the Italian market. An internship at a Dutch umbrella company involved researching international sales channels. Erik also organized a design business fair in the Netherlands and provided strategic recommendations for positioning a new sports helmet. The portfolio aims to showcase the inspiration Erik gained from international experiences.
Heming Zhang is applying for a 3-month working placement position starting in March 2017. Zhang has successfully mastered design skills like sketching, layout, CAD, and rendering during their 3 years of academic studies. Zhang is also familiar with workshop machines and can work independently or on a team. Zhang is confident their skills and qualifications make them suitable for the position and that they can contribute value to the organization. They welcome an interview to demonstrate their potential in more detail.
Guillaume De Clercq is a product developer and tech enthusiast who has explored many disciplines through university projects, commissioned work, and personal projects. His portfolio highlights his skills in design, prototyping, coding, and more. He is passionate about design and technology and thrives at their intersection, where ideas can be transformed into reality.
The document discusses upcoming design trends for 2017 and beyond according to Design Labs. Key trends include a demand for genuine experiences that connect with consumer needs across industries. In interior design, primal geometric shapes will be used creatively. Profession tools and technology will be very well-designed for functionality and durability. Sports and urban life products will enhance performance or fulfill needs for healthy lifestyles and adventures while embracing technology. The report is intended to inspire creative teams and engage clients in opportunities.
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Request for proposal(RFP) Design project-Singapore-The Future City 2010Anup Jalan
This document is a request for proposal from Scintillus Global Media Pte. Ltd. for a design project to create a coordinated urban street furniture suite for Singapore. The scope of work involves conceptualizing and designing transit shelters that balance aesthetics and technology, along with additional street furniture elements like benches, bins, booths, etc. that follow the same design principles. The design brief calls for the transit shelters to bring together people, technology, and the environment through adaptability, sensing, responsiveness, and interactivity to outshine and outdo the competition. Key considerations for the design include creativity, consistency, modularity, utility, interactivity, and durability.
This document provides a portfolio of work from 2013 that includes 10 design projects ranging from 2007 to 2011. It begins with an autobiographical section describing the author's background and education in product design. Projects include an eco-friendly dishwasher, electronic faucet, emotional mouse, scanner mouse, rotating trash can, butterfly-shaped clothespins, food waste recycling plant, and a chair inspired by aboriginal dance. The portfolio highlights the author's focus on integrating cultural influences into practical, user-centered designs.
3. februar 2016: UX og/eller usability? En anvendelsesorienteret indføring i relationen mellem UX og usability
Slides fra Klaus Schroeder, design people
Vincent Lemaistre is an industrial product designer based in Caen, France. He has over 10 years of experience in designing consumer and industrial products. Some of his past clients include Aktan, Activisu, Paul Marius, Mesotechnic, Elba, Hexaflex, and BPIFRANCE. For Elba, he led the design of new filing products and business bags. His designs have received awards from Label Observeur du Design and Red Dot Design Award. He holds a Master's degree in Design Management and speaks English and German fluently.
Eszter Nagy designed several projects to address challenges related to survival in extreme conditions. These included TONDO, a toy that tells stories through interactive figures and landscapes, NEOTRITION, which envisioned 3D printed customized food, and LIGHTZONE, a clock that shows the passage of time between a user and their loved ones in different time zones. Nagy also created PHOOKA, an interactive night light shaped as a customizable monster to help children overcome fears, and worked on solutions to help climbers and hikers survive freezing temperatures and hypothermia through integrated clothing technologies. Overall, the document outlines Nagy's portfolio and experience as a designer focused on developing products, experiences and systems related to storytelling
Doing it differently - making sense of the futureSIX
The document discusses how design can help drive societal transformation towards sustainability. It argues that a new economic model is needed that is based on resource efficiency and quality of life rather than productivity and consumption. Local distributed economies and new lifestyles that consume less will be important. Social innovation, design, and redesigning industrial systems can help shift emphasis to social and environmental outcomes. The conference "Changing the Change" will outline research showing how design can actively contribute to the social learning needed for this transition.
The document is a resume for Emiliano Verastegui, an industrial designer based in Birmingham, UK. It summarizes his education, including a MSc in Design and Innovation for Sustainability from Loughborough University in 2012-2013 and a BSc in Industrial Design from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico from 2005-2009. It also outlines his technical design skills and work experience, including his current role as a Design and Manufacturing Specialist at Toye, Kenning & Spencer since 2014 and his previous experience running his own design studio, Rapture London, in Mexico City from 2010-2013 working with clients like Aloe Vera de
The document describes the development of a security alert system using GSM for gas leakage detection. The system uses an MQ6 gas sensor to detect LPG leaks. When gas concentrations exceed a certain level, the sensor detects the leak and alerts owners via a call to their mobile phones. The project team conducted various canvases including AEIOU, mindmapping, empathy mapping, ideation, and product development to understand user needs and design the system. A prototype was created to test the fundamental features and functions before final design. The conclusion states that the low-cost system can help detect leaks and boost safety and the economy.
Crowdheritage: The RE-usable Fashion Museum and Crowd EngagementOlivier Schulbaum
The document discusses a crowdfunding campaign for an open source control interface called BHOREAL. It provides details on the goals of the campaign, which include developing a reference web platform and building a large community around the project. The campaign aims to raise funds to cover design, production, and documentation costs. Rewards for contributors range from acknowledgement for a €5 contribution to packs of equipment for larger contributions.
Design can help businesses innovate more successfully by:
1) Gaining a deeper understanding of human behavior, emotions, and aspirations to plan and deliver better customer experiences.
2) Articulating compelling visions of opportunities to attract investment and identify viable applications.
3) Communicating complex innovations more effectively to customers and investors through tools like animations, prototypes, and experience maps.
European Utility Week - Connecting the energy communityViviane Lorenzetti
European Utility Week is the annual landmark event of the European energy calendar bringing together all significant market forces and stakeholders under one roof. 10.000 smart utility experts will join Barcelona on 15-17 November to be part of the industry's leading event.
This document provides an introduction to Schibsted Media Group's 2016 Future Report on trends shaping the future in people's daily lives, technology, and business. The report was produced by Schibsted to share visions and ideas that may provide new perspectives. It features contributions from Schibsted employees and external experts on various topics including the future of advertising, mobile technology, user experience design, and more. The introduction emphasizes themes of humanity, simplicity, and using technology to enable unexpected discoveries and new ideas.
The Fusta Robotica project involved using a robotic arm to fabricate a wooden pavilion structure out of 1680 sticks of wood over 60 hours, demonstrating a new protocol for robotic fabrication of structures using locally sourced wood that overcomes issues with structural integrity and deformability. The project was part of an Open Thesis Fabrication program at the Institute of Advanced Architecture of Catalonia and aimed to maximize solar exposure of plants through the optimized design of the pavilion.
Lorenzo Cordella Portfolio 2021_ Industrial Product Design Lorenzo Cordella
A compendium of some of the most relevant projects I did, together with some personal fast concepts.
Some of my projects are not in this portfolio due to confidentiality, but please feel free to ask me any questions you may have as I can be reached at lorenzocordella@yahoo.it or (+39) 333 911 8511. I appreciate you taking the time to review my qualifications.
Delivering a Service Design Fashion course at INSEEC Msc Fashon Marketing in Paris. In collaboration with Lauren Currie @Redjotter @wearesnook , Maurizio Serena, director of the course and commonground @cmngrd
This document provides an overview of the individual's experience and skills in digital design, product design, architecture, and 3D art. They have extensive experience designing consumer products, restaurants, self-sustaining houses, and more using tools like Adobe CC, Rhino, and Cinema 4D. Their passion is creating through digital design, teamwork, and constant self-learning. They have worked on projects like an IoT device called Sparc, conceptualizing shapes and communicating with teams for mass production.
Springer Plug & Play, Irish Times Fusion and Ideas Lab, RBS, Alma Media Diverso, Schibsted Polska, Stimuleringsfonds voor de Pers, Nextmedia.... De plus en plus d'entreprises media recréent un écosystème industriel créatif ou les donneurs d'ordre renouvelle peu à peu leur parc de partenaires ré inventent avec des start-ups les liens qu'elle entretenaient historiquement avec leurs grands partenaires industriels. Présentation Assemblée Générale Medias Suisses, Lausanne, le 9 mai 2014
Stimulo is a product design agency that helps companies design and develop more competitive products through their Stimulo 360 methodology. This methodology involves identifying market opportunities, developing valuable and feasible concepts, and delivering stimulating products while guiding clients through the entire production and implementation process. Stimulo has experience designing successful products for over 10 years and takes a business-oriented approach to design.
Request for proposal(RFP) Design project-Singapore-The Future City 2010Anup Jalan
This document is a request for proposal from Scintillus Global Media Pte. Ltd. for a design project to create a coordinated urban street furniture suite for Singapore. The scope of work involves conceptualizing and designing transit shelters that balance aesthetics and technology, along with additional street furniture elements like benches, bins, booths, etc. that follow the same design principles. The design brief calls for the transit shelters to bring together people, technology, and the environment through adaptability, sensing, responsiveness, and interactivity to outshine and outdo the competition. Key considerations for the design include creativity, consistency, modularity, utility, interactivity, and durability.
This document provides a portfolio of work from 2013 that includes 10 design projects ranging from 2007 to 2011. It begins with an autobiographical section describing the author's background and education in product design. Projects include an eco-friendly dishwasher, electronic faucet, emotional mouse, scanner mouse, rotating trash can, butterfly-shaped clothespins, food waste recycling plant, and a chair inspired by aboriginal dance. The portfolio highlights the author's focus on integrating cultural influences into practical, user-centered designs.
3. februar 2016: UX og/eller usability? En anvendelsesorienteret indføring i relationen mellem UX og usability
Slides fra Klaus Schroeder, design people
Vincent Lemaistre is an industrial product designer based in Caen, France. He has over 10 years of experience in designing consumer and industrial products. Some of his past clients include Aktan, Activisu, Paul Marius, Mesotechnic, Elba, Hexaflex, and BPIFRANCE. For Elba, he led the design of new filing products and business bags. His designs have received awards from Label Observeur du Design and Red Dot Design Award. He holds a Master's degree in Design Management and speaks English and German fluently.
Eszter Nagy designed several projects to address challenges related to survival in extreme conditions. These included TONDO, a toy that tells stories through interactive figures and landscapes, NEOTRITION, which envisioned 3D printed customized food, and LIGHTZONE, a clock that shows the passage of time between a user and their loved ones in different time zones. Nagy also created PHOOKA, an interactive night light shaped as a customizable monster to help children overcome fears, and worked on solutions to help climbers and hikers survive freezing temperatures and hypothermia through integrated clothing technologies. Overall, the document outlines Nagy's portfolio and experience as a designer focused on developing products, experiences and systems related to storytelling
Doing it differently - making sense of the futureSIX
The document discusses how design can help drive societal transformation towards sustainability. It argues that a new economic model is needed that is based on resource efficiency and quality of life rather than productivity and consumption. Local distributed economies and new lifestyles that consume less will be important. Social innovation, design, and redesigning industrial systems can help shift emphasis to social and environmental outcomes. The conference "Changing the Change" will outline research showing how design can actively contribute to the social learning needed for this transition.
The document is a resume for Emiliano Verastegui, an industrial designer based in Birmingham, UK. It summarizes his education, including a MSc in Design and Innovation for Sustainability from Loughborough University in 2012-2013 and a BSc in Industrial Design from Instituto Tecnológico y de Estudios Superiores de Monterrey in Mexico from 2005-2009. It also outlines his technical design skills and work experience, including his current role as a Design and Manufacturing Specialist at Toye, Kenning & Spencer since 2014 and his previous experience running his own design studio, Rapture London, in Mexico City from 2010-2013 working with clients like Aloe Vera de
The document describes the development of a security alert system using GSM for gas leakage detection. The system uses an MQ6 gas sensor to detect LPG leaks. When gas concentrations exceed a certain level, the sensor detects the leak and alerts owners via a call to their mobile phones. The project team conducted various canvases including AEIOU, mindmapping, empathy mapping, ideation, and product development to understand user needs and design the system. A prototype was created to test the fundamental features and functions before final design. The conclusion states that the low-cost system can help detect leaks and boost safety and the economy.
Crowdheritage: The RE-usable Fashion Museum and Crowd EngagementOlivier Schulbaum
The document discusses a crowdfunding campaign for an open source control interface called BHOREAL. It provides details on the goals of the campaign, which include developing a reference web platform and building a large community around the project. The campaign aims to raise funds to cover design, production, and documentation costs. Rewards for contributors range from acknowledgement for a €5 contribution to packs of equipment for larger contributions.
Design can help businesses innovate more successfully by:
1) Gaining a deeper understanding of human behavior, emotions, and aspirations to plan and deliver better customer experiences.
2) Articulating compelling visions of opportunities to attract investment and identify viable applications.
3) Communicating complex innovations more effectively to customers and investors through tools like animations, prototypes, and experience maps.
European Utility Week - Connecting the energy communityViviane Lorenzetti
European Utility Week is the annual landmark event of the European energy calendar bringing together all significant market forces and stakeholders under one roof. 10.000 smart utility experts will join Barcelona on 15-17 November to be part of the industry's leading event.
This document provides an introduction to Schibsted Media Group's 2016 Future Report on trends shaping the future in people's daily lives, technology, and business. The report was produced by Schibsted to share visions and ideas that may provide new perspectives. It features contributions from Schibsted employees and external experts on various topics including the future of advertising, mobile technology, user experience design, and more. The introduction emphasizes themes of humanity, simplicity, and using technology to enable unexpected discoveries and new ideas.
The Fusta Robotica project involved using a robotic arm to fabricate a wooden pavilion structure out of 1680 sticks of wood over 60 hours, demonstrating a new protocol for robotic fabrication of structures using locally sourced wood that overcomes issues with structural integrity and deformability. The project was part of an Open Thesis Fabrication program at the Institute of Advanced Architecture of Catalonia and aimed to maximize solar exposure of plants through the optimized design of the pavilion.
Lorenzo Cordella Portfolio 2021_ Industrial Product Design Lorenzo Cordella
A compendium of some of the most relevant projects I did, together with some personal fast concepts.
Some of my projects are not in this portfolio due to confidentiality, but please feel free to ask me any questions you may have as I can be reached at lorenzocordella@yahoo.it or (+39) 333 911 8511. I appreciate you taking the time to review my qualifications.
Delivering a Service Design Fashion course at INSEEC Msc Fashon Marketing in Paris. In collaboration with Lauren Currie @Redjotter @wearesnook , Maurizio Serena, director of the course and commonground @cmngrd
This document provides an overview of the individual's experience and skills in digital design, product design, architecture, and 3D art. They have extensive experience designing consumer products, restaurants, self-sustaining houses, and more using tools like Adobe CC, Rhino, and Cinema 4D. Their passion is creating through digital design, teamwork, and constant self-learning. They have worked on projects like an IoT device called Sparc, conceptualizing shapes and communicating with teams for mass production.
Springer Plug & Play, Irish Times Fusion and Ideas Lab, RBS, Alma Media Diverso, Schibsted Polska, Stimuleringsfonds voor de Pers, Nextmedia.... De plus en plus d'entreprises media recréent un écosystème industriel créatif ou les donneurs d'ordre renouvelle peu à peu leur parc de partenaires ré inventent avec des start-ups les liens qu'elle entretenaient historiquement avec leurs grands partenaires industriels. Présentation Assemblée Générale Medias Suisses, Lausanne, le 9 mai 2014
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
2. Description
HI! I am Antton Peña, a young Innovation Designer coming from the
north of Spain. In the I am part of the new Global Innovation Design
MA/MsC programme offered in conjunction by the Royal College of
Art and Imperial College of London. Creative and perfectionist, but a
big fan of the big picture.
Even if my background was directing me to the product design
industry, and had professional experience in the car design industry, I
decided to quit trying to create meaningful innovation that will
connect to people.
Mountaineer at free time, I enjoy breathing fresh air outdoors, prac-ticing
action sports to explore the nature. Canyoning, climbing,
caving and trekking are the ones I usually practice. I love bringing
this active spirit to work.
I believe that having a dynamic attitude in the office, helps to have a
better environment to create new ideas, to have different points of
view, and in consequence develop a better work, specially in the
design industry.
Mission
I believe that nowadays, everything is interconnected. Different fields work
together, different cultures heavily influence others, and there is no innovation
that has impact in an specific area. I believe that design needs to evolve in that
way.
The creative process has to integrate different insights and experts, while
taking into account a broad number of factors in order to answer in the most
integral way to the problems. Every product needs the support of a good
service, have a well designed user interaction and be able to answer to the
sustainability factors.
My career started as a designer focuses merely on the product, but as my
contact with other fields increased, I realised of the importance
of the connection between different knowledges.
Answering to this believe, I continuously train myself to be as multidisciplinary
as possible in order to guide processes where different professionals are part
of. In this way we will be able to deliver solutions in more complex environ-ments,
where the understanding of the whole situation is needed.
Who am I?
3. What did I do?
Academics
UnderGraduate
Industrial Design & Product Development Engineering Degree at Mondragon Unibertsitatea
International Semester in L’Ecole de Design de Nantes Atlantique [Product Design Specialization]
Graduate
Global Innovation Design [GID] coDelivered by Royal College of Art and Imperial College of London,
Pratt Institute of New York and Keio Media Design of Tokyo, with significant stays in each of them.
Language Skills
Basque: [Mother Tongue] EGA Certificate (2006)
Spanish: [Mother Tongue]
English: Advanced Level - TOEFL 99
Italian: Advanced Level
French: Intermediate Level
Technical Skills
SolidWorks:
AutoCad: [2D]
UniGraphics:
Arduino:
Photoshop:
3DSmax:
Illustrator:
HTML:
CSS:
Final Cut:
Flash:
BunkSpeed Shoot:
Autodes Alias:
Work Experience
Audi AG - Esiste G.m.b.H
Position: Junior Designer and Team Leader
Location: Munich - Germany
Esiste S.R.L
Position: Internship as Automotive Autodesk Alias Modeler
Location: Torino - Italy
Seat Design Center
Position: Internship at Exterior Components department
Location: Barcelona - Spain
Mondragon Unibertsitatea
Position: Trainee responsible of the design
of the degrees catalog and the corporative web page
Location: Mondragon - Spain
As Freelance
Some Clients: PeñaRural, Ingou, Publidenak, Arizmendi Ikastola...
Products: Video mounts, Logos, PrintWorks, WebDesign.
@more information at:
http://www.anttonp.net
4. What is where?
mTouch Between Igex xRider Nocturne Glimpse magFoam
The intelligent
The new pet
The New Way To
The new way to
De-light of
tactile mixer
brush range
Cross The Oceans
feel the roads
the Night
Giving independance
to visually impaired
skiers
Spain New York London
EXPermenting the
unknown
BELL 4:21 PM 22%
bpm 145
bpm 165
bpm 120
* Proyect data and authory at the end of the portfolio
Munich
Print
FitBit
Flex
Measuring From:
Polar
V800
Jawbone
UP
Nike+
Gear
Training Configuration
From Trainer Manual Preset
min 7
min 10
min 5
PetFood Market
important numbers at the beginning, and displaying after
how those big brands above mentioned position in the
market. Each column refers to an enterprise group. The lines
represent dierent attributes that have been taken into
account during the analysis of the companies.
Agrolimen
The PetFood Market is a market that has been growing conti
nuously at least the last 10 years. Big companies are pre
sent, having a large catalogue of products trying to serve to
the biggest range of dierent users. This diagram tries to
show the actual state of the business, representing the most
The Spanish Market In Numbers*
Main Business Groups
Annual Turnover
15300 M € 76700 M € 116600 M € 30000 M € 1800 M €
PetFood Brands
+ +
Their Phylosofy
love and pride
of our pets We promise quality
Sustainability + We love living and
Your Pet, Our Passion
celebrating everything
related to dogs
Investigation,
atention, aprobation,
socialization and diseases
Situation and Market
+
27%
of houses have
unless a dog
42%
of the market volume
is generated by dog food
70%
of pet owners gives
dry food their dog
3-5%
is the increase that will have
the pet food market
on the following years
*Source: El PetFood En Espana - Escuela de Negocios Caixanova
Interface Design
A selection of
UI Designs
LasoKorri
Market Landing
Strategyc Plan
Globally
5. Proceso
mTouch is a mixer that is
thought to simplify the usage
and to improve the security.
That is why doesn’t have any
button, and it is enough to
push the body to switch it on.
To avoid any unwanted switch-ing
on, has a security system
that has to be deactivated
before using it, it is integrated
in the head of the mixer. This
head, is also turnable. This
gives the user a bigger free-dom
because the cable is
independent to the move-ments
we make with the prod-uct.
Seguridad
Modernidad
mTouch The inteligent tactile mixer
6. Limpieza
Electricidad
Robot 300 analisis
Silencio
Montar Enchufar Introducir Presionar
Batir Desmontar Desenchufar Retirar Limpiar
Usage Stages Discussing the
best options
ergonomy test
mTouch The inteligent tactile mixer
7. Render to show
how is constructed
Usage
Explanation
During this project
we put special
attention on the
usage of it, as well
as in the produc-tion
processes of
the product. That is
why in one hand
we developed
some renders to
properly explain
how the behaves
of the user should
be and some very
technical cad
render to explain
the building in the
other.
mTouch The inteligent tactile mixer
8. During this project, we had a a nice
opportunity to explore the engineer-ing
of the product. We could decide
te kind of motor that the mixer
should have. The materials were
choosen depending to their behavior
against corrosion, and the electrical
circuits were also designer by us. This
gave us a bigger understanding of
the product.
But the nices part of the project, was
to design all the interior of it, decide
how different parts should match
between them and how a part could
have more than a fuction. One of the
parts that is multifuntional is the one
that you can see in the left. The
design of it allow not to have a
simetrical part, and creating all the
body with only one.
mTouch The inteligent tactile mixer
Multifunctional Part
9. Project Developed for the Brand:
Between The new pet brush range
Biogance is a brand that develops cosmetic products for pets. They wanted to
enlarge they range of products and they asked us to develop 4 beauty brushes
to include it in their catalog. After a research and evaluation of many ideas, we
decided that they needed more objects that those they asked to us, so we
developed the whole range.
10. Natural Wood
No Coatings
Modern
Crude
The Between Pro-ject
was the kind of
project were the
client gives the
designer total free-dom,
but we
needed to work
fast. That is why we
went straight to the
solution. The
followed direction
was chosen in the
very beginning, and
we could focus in
the development
phase.
The aesthetic trend we
decided to follow
from the beginning
Between The new pet brush range
11. Full
Range
The idea was to
keep the assem-bling
simple. We
were aware that
a so small prod-uct
needed to
be cheap to
produce. That is
why we tried to
design a form
that could be
easy to assem-ble.
ECO - nomi
- logy
To create a more environment friendly product, and in the
same way, a cheaper one, we based the design on a common
geometry. With an aluminum extrusion, is possible to build
the structure that will be used in a big part of the variants.
Tooth Brush
Death Hair Comb
Short Hair
massaging
Daily Usage
Double
Sided
Styling
Peigne
Between The new pet brush range
12. igex
Business Idea Awarded At:
by
Inspired by the increasing success of the actions sports and
by the lack of them in the coast, Igex is a revolutionary water
transport. It is designed to be driven without commands,
directed by the position of the body of the user.
Igex The new way of exploring the ocean
13. Internetera
Konektatua
Birtuala Pasiboa
Sedentarioa
Jendea
ezagutu nahi
turismoari
ihesi
Estereotipo
oso ugaria
Jendea ezagutzeko
aitzakia beharra
Elkartzeko
guneen beharra
Sare
Sozialak
Diru falta
Aparatu guztiek dute
konektatzeko gaita-suna.
Mugikor, kont-sola,
erloju...
Kostako herrien
udako masifikazioa
ez dute gogoko.
Urte osoan beraiena
denean, protagonis-ta
bihurtzen diren
turistak iristen dira.
Juergan ateratzen da,
jendez inguratu, baina
anonimotasuna man-tentzen
jarraitzen du.
Zerbitzu bat eskai-ni
behar zaio.
Momentu labu-rrean
ordaindu-takoaren
etekina
aterako duelarik.
Udaletxea izan
daiteke bezero,
herriari baliabidea
eskaintzen diona.
Lokalak, tabernak, etab.
erabiltzen dituzte elkartzeko.
Sare txikiak sortzen dira,
gune komunen beharra
sortuz.
Gazteak euren artean ezagutzeko
ingurune aproposak behar dira,
tokiak berak horretara bideratuko
dituen lekuak alegia.
Bizitza konpar-titzeko
erramin-ta
nagusia.
Telefonia eta
SMSak bazter-tuko
ditu.
Etxean denbora
gehiago igarotzen du.
Beste pertsonekin
interakzio birtuala
mantentzen du.
Kostako herrietan ez
da estereotipo naba-ria
igartzen. Ugariak
dira gazteek erabilt-zen
dituzten janzkera
eta itxurak.
Bizitza konpar-titzeko
erramin-ta
nagusia.
Telefonia eta
SMSak bazter-tuko
ditu.
Gaztearen Irudikapena
Gaur egungo gazteria, etengabe interne-terta
konektaturiko gazteria da. Biziztza
konpartitzeko sare sozial birtualak dara-biltza
eta honegaitik hitz egin daiteke
gazteria sedentario batetaz.
Kostako gazteriaren kezka handi bat
udako turismoaren masifikazioa da.
Sedentarismoa izan arren, gazteriak
jendea ezagutu nahi du, honetarako
aitzakia eta toki apropos bat behar duela-rik.
Diru falta, kontuan hartzeko gauza da,
honetarako alokairu sistema bat irtenbi-dea
izan daitekelarik.
Beharrak
Nahiak
Ezaugarriak
*
Igex The new way of exploring the ocean
%80 %60
They connect every day That are part of a network
The average time we spend
connected in Spain
80
min
55
min
60
min
facebook
December 2008
December 2009
3h 4min
5h 35min
Our base
information
Water Consumption
Social Networks
Average consumption from lakes
and forecasts of consumption
The time spent in a month
connected to the network
Urkulu Ibai-Eder
257,05 l/s
252,56 l/s 2009
306,5 l/s
283,6 l/s 2020
that the price of the water
WWF says will be multiplied by
for the year 2050.x3
of water comes
AlGore
%40 from glaciers
says that The level
of the
raises 3,1mm
each
year
All this water changes from sweet water to salty
The users of
internet
connect
knowing
Data from the basque water agency
For this project, we had the chance
to make a deep research. We man-aged
to find data about the water
consumption and the bigger
young trends, the social
networks.
As it was a project were the
client, a local institution was
very involved, we had to show
him different stages to
convince them following the
direction we wanted. For
this, many scenarios were
created, example vehicles
shown, data displayed, ect.
Mood Board
14. Ergonomy Testing Rough Models Formal Research Sketches
During the development of the product, we had to
deal with the fact that the object was going to be in
contact with the body. That is why we created many
rought volumes/models to test that the Igex was
going to be confortamble for the user. In the same
way, we didn’t want to sacrifry the aesthetical charac-ter
of the concept, so we had to work simultaneously
in the ergonomical and aesthetical development.
Creation of the
Final Model
Igex The new way of exploring the ocean
15. 2 Turbines
Igex The new way of exploring the ocean
GiroScope
Gps
Processor
Emergency
Solar Panel
Structure
Bateries
Opening
System
Charging Port
The big effort of the
Igex project was to
define the interior in
a viable way. We had
many constrains that
made us change the
design, but is this
c o m p r o m i s e
between design and
techniche that
allowed us creating
something nice and
technically build-able.
16. The Igex project evolved from a simple
I.D. project to an entrepreneurial pro-ject.
The idea was awarded by two insti-tutions
(BCD and ISEA) and an investor*
show the interest in the idea.
This made us go deeper with the devel-opment
of the project. First we had to
check the flotability of the product. At
the beginning it wasn’t flotable, so we
had to change the volume to make the
product float.
But the product needs a plan to be mar-keted,
so we had to develop a market-ing
plan. As the product was quite
expensive for the final user, we choosed
a renting system to make the Igex
afordable for every one.
So we defined the distribution, the
transportation, the target, the incomes,
ect.
*Unafortunately, the project was not continue by the investor.
Testing the floatability
(Hidromax virtual model)
Floatability
Theorems
Marketing
Plan
Igex The new way of exploring the ocean
17. An example of the developed appeal images Presenting the project in Barcelona
To see the video of the presentation: vimeo.com/asdfasfeas
The final result of the built real size model
Igex The new way of exploring the ocean
18. LasoKorri A new high quality dog food
LasoAndKorri is one of the projects that made me realize of the
importance of having a wide point of view of the brands. The task
was to design a landing of a milk company (Kaiku) in the pet food
industry.
The main task was to detect the opportunities that the market was
oering in the moment, but at the end we nished proposing many
ideas to the client.
19. Evaluating Market
Possibilities
Kaiku Food Corporation is the most important company doing
dairy products in the Basque Country. Its aim is to oer consu
mers healthy products of guaranteed quality and origin. In this
diagram you can nd the actual situation of this company.
Dierent lines of the diagram represent some characteristics
of the company.
Kaikus Brand
Kaikus Phylosofy
Quality + Environment + Innovation + Expansion
Kaikus Accionists
Annual Turnover
The PetFood Market is a market that has been growing conti
nuously at least the last 10 years. Big companies are pre
sent, having a large catalogue of products trying to serve to
the biggest range of dierent users. This diagram tries to
show the actual state of the business, representing the most
important numbers at the beginning, and displaying after
how those big brands above mentioned position in the
market. Each column refers to an enterprise group. The lines
represent dierent attributes that have been taken into
account during the analysis of the companies.
The Spanish Market In Numbers*
Making Decisions
on the packaging Deciding the
Annual Turnover
+
Sustainability + We love living and
brand identity
Our company
245 M €
Situation and Market
Farmers
Cooperatives
Kaiku´s Alliances
America, Africa and
Europe
Distribution Type
Supermarkets
Sub-brands
Products and some promotions
Very Generic Product Range Very Specic Product Range - Healthy products
Price and Reputation
Reputation: based on the contact with clients Price: Comparation made with the same product range
PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia Antton Peña
PetFood Market
Agrolimen
Main Business Groups
15300 M € 76700 M € 116600 M € 30000 M € 1800 M €
PetFood Brands
+ +
Their Phylosofy
love and pride
of our pets We promise quality
Your Pet, Our Passion
celebrating everything
related to dogs
Investigation,
atention, aprobation,
socialization and diseases
Situation and Market
North and South
America and Europe
All over the world
except oceania
All over the world All over the world Europe
Distribution Type
Veterinarians and
specialised shop
Veterinarians and
specialised shop
SuperMarkets
Veterinarians,
specialised shops and
supermarkets
Product Range
eukanuba
Price and Reputation
Veterinarians and
specialised shop
royal
Reputation: based on the contact with clients Price: Comparation made with the same product range
hills
Very Generic Product Range Very Specic Product Range - Dietetic
27%
of houses have
unless a dog
42%
of the market volume
is generated by dog food
70%
of pet owners gives
dry food their dog
3-5%
is the increase that will have
the pet food market
on the following years
*Source: El PetFood En Espana - Escuela de Negocios Caixanova
PoPBL 6b Team Nº 10 Juan Urretabizkaia, Maialen Larrañaga, Estela Lapeyra, Rakel Otsagabia Antton Peña
LasoKorri A new high quality dog food
Laso Korri
Environment
Health
Transparency
Innovation Expansion
During the process
we developed
many diagram and
infographics to
make the client
understand the
reasons of our
decisions. Market Research
Shown as infographic
The keys of
the new company
20. Laso Korri
Pantone Black
Pantone 403 Pc
Opacidad 25%
Opacidad 100%
Pantone Process
Opacidad 100%
Pantone 404 Pc
Opacidad 38%
Pantone 405 Pc
Opacidad 59%
Pc
Pantone 418 PC
Opacidad 100%
Black Pc
typography
Days Regular
ABCDEFGHI
JKLMNOPQ
RSTUVWXYZ
!$
abcdefghi-jklmno-pqrstuvw-xyz
For the end of the project, we developed many things for
the client. Starting from the brand design, going throw
the advertising boards, and nishing with the packaging.
All the elements were linked to the brand, and to the
strategy for the landing it´s landing in the market. We
even decided the price it should have.
The product ended being a high quality product for pets
that are specially trained for specic sports.
Advertise example developed for the releasing of the brand Video showing the process followed and the result obtained
youtu.be/M6qs3YkDT5k
LasoKorri A new high quality dog food
21. The x-Rider 4 is a new concept of vehicle. It is a mix
between a car and a motorbike. The four wheels give the
needed stability to the vehicle, while the users position
and the way of driving allows the driver feel very extreme
sensations.
The low height creates the feeling of being nearly touch-ing
road, something that is increased by placing the head
in front of the vehicle.
xRider Feeling the roads
24. Nocturne De-light of the Night
Nocturne is an interactive
light fixture, programmed to
react to the lack of sunlight,
brightening and opening
gradually with the setting sun.
The form of the piece and the
organic movement of the
arms were inspired by bat
wings and movements of
jellyfish, in order to give a shy
personality to the lamp. He is
afraid of the sun.
25. Nocturne De-light of the Night
Initial trials Getting ready for the show!
1 CAD optimization 2 First cardboard prototypes 3 Structural Tests 4 Phisical Computing 5 Cover selection 6 Instalation
Many components were used during the process
26. Nocturne De-light of the Night
The project, even if based in a simple
concept, underwent through many small
steps in order to work properly. Even if
the aesthetics were an important compo-nent
during the whole journey, the
engineering took a driving role. Finally,
we were able to have a complex move-ment
driven by a single motor, a rigid but
flexible surface as the cover of the struc-ture,
and a working Arduino system that
would offer a seamless final experience.
27. Glimpse Giving independence to visually impaired skiers
GLIMPSE was born motivated by
the Rio Tinto Sport Challenge. The
brief was asking to design any-thing
that would offer a benefit
to the winter Paralympic games.
GLIMPSE offers a bigger inde-pendence
to the visually impaired
athletes.
The project shown in the follow-ing
pages was ideated and devel-oped
in 6 weeks, going from the
first ideas to the fabrication of the
prototype shown here.
28. Glimpse Giving independence to visually impaired skiers
Yes! He is feeling
the people around him!
Visually impaired skiers race with a sighted guide who
travels a few meters ahead of them. They rely on verbal
communication, and have no means of independently
gauging where objects are around them.
GLIMPSE aims at giving independence to Paralympic
skiers and snowboarders by providing relative position
awareness via multi-sensorial feedback: mixing biomim-icry
and the latest technology allowed us to redesign the
safety helmet to make this possible.
The helmet detects were the other competitors around are, as
well as the position and direction to the next control point.
GLIMPLE uses sound to guide the athlete through the path
they have to follow. Meanwhile they are able to feel and
understand where the rest of the athletes are situated
relatively to them, thanks to the haptic feedback the helmet is
able to provide. All the measurements are calculated with
technologies integrated in the helmet. This technologies
aren’t satellite dependent, ensuring its correct functioning in
areas with compromised connectivity.
29. What does the athlete receive? To be able to translate the inputs into understandable feedback for the
Ultrasonic Sensors
General Computation
Sound Generation Arduino
Arduino
Speakers
Infrared Sensors
Vibration Band
IR based angle calculation
Glimpse Giving independence to visually impaired skiers
1 Rest of the competitors: Haptic Feedback
2 Next doors position: Sound Feedback
athletes, we combined different technologies into one system. Based on
2 Arduino computation units, we were able to detect position, angle
and distance, and deliver it in form of sound and haptic feedback.
30. Glimpse Giving independence to visually impaired skiers
Peter Childs, Director of GID and
IDE, enjoying the demonstration!
Time to show the work!
Testing first feedback prototypes
Concept Image User Centered Research
31. MagFoam EXPerimenting the unknown
MagFoam is the result of 3 day workshop working with the EXP process. The
EXP process makes reference to a non linear way of working. A process based
on questions more than answers, a process that EXPlores, EXPeriments,
EXPloits...
The initial idea was to work around the Augmented Materials. Materials that
have new functions, new properties or behaviours. The result, a magnetic
foam, and many unexpected discoveries.
32. Selective Current Ball
Ball with magnetic paint
Sponge with particles
Baked flawor and yeast
with metal particles
Non baked flawor and
yeast with metal particles
Foam with metal particles
Foam with double
amount of metal particles
Foam with triple
amount of metal particles
Foam with ferrofluids
Foam with ferroliquid
Foam with double
amount of metal particles
attracted while growing
Foam grown on
particle container
Foam with short
cupper wires
Foam with “BareConductive”
Foam with ferroliquid
attracted while growing
When the brief was delivered, the concept I gener-ated
was about creating bodies that would behave
in unexpected ways. The first prototype was built
from this,
I succeeded in on that, but found an opportunity
on developing a sponge that would be magnetic
when under pressure. The last iterations didn’t
drive me to the solution of this last question,
the idea was to use correct to make the ball move
continuously. It didn’t work. I thought the solution was
to have a magnetic but very light material. That how
the idea of building a magnetic sponge was generated.
but gave me some deep insights. The attracted
ferroliquids have a direct impact in the surface
finishing on foams. The question is posed, now is
about EXPing more.
MagFoam EXPerimenting the unknown
From Concept to Findings
33. MagFoam EXPerimenting the unknown
ready for the exhibition
Eureka! The moment I
found the process that would
generate the final question!
During the process,
don’t worry if the lab is messi! But present everything in a neat way!
34. HerriUrrats The identity for a philanthropic event
araba Nafarroa bizkaia zuberoa
Bihotz-Berritu
Gipuzkoa lapurdi
Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu Bihotz-Berritu
Haurren xokoa
Bihotz-Berritu
Mascots for each station
the graphic
universe
Herri Urrats is a festival
that collects money for
the creation of schools
that teach Basque in the
norther Basque Country.
They asked to as to
create the whole identity
to make the event
known.
The philosophy of the iden-tity
is that we need to transfer
the language from the oldest
to the youngest. That is why
we can see the whole family
while the smallest is the “
loved”. In the same time, “
Urrats” means “step”, giving
the reason to the foot form
that the logo has.
35. Web Design Examples A recopilation of projects for the web
Print
BELL 4:21 PM 22%
bpm 145
FitBit
Flex
bpm 165
Measuring From:
Polar
V800
Jawbone
UP
bpm 120
Nike+
Gear
Training Configuration
From Trainer Manual Preset
min 7
min 10
min 5
Some Selected Sites
iPhone app
proposal
Personal Site
Everything needs presence on
internet nowadays. That is way I
think that is necessary to be
aware of the technologies and
opportunities that this media
offers. Here are some of the
works I did in web design. All of
them were designed and pro-grammed
by me. All of them
are sites that work with CMS
programs so the client can
make changes on his own. The
languages used were mainly
HTML, CSS and PHP.
36. What Did I Do?
mTouch Between Igex xRider - 4 Nocturne Glimpse magFoam
The intelligent
tactile mixer
Spain New York London
Team Project:
Erlaiz Vidal
Txaber Traspaderne
Beñat Salaberria
Jon Latxaga
Antton Peña
February 2009
Team Project:
Michael Jurado
Antton Peña
February 2012
Team Project:
Beñat Salaberria
Aitor Sanchez
Jon Apodaka
Erlaiz Vidal
Antton Peña
2011-2012
Personal Project
June 2012
Team Project
Setareh Shamdani
Antton Peña
Decembre 2013
Team Project
Giulio Ammendola
Sunghoon Lee
Naomi Bailey-Cooper
Antton Peña
January 2014
Personal Projects
February 2014
I think that the secret of the innovation is the plurality.
The real power of the designers appears when are mixed with
others. That is why I proudly want to show who I worked with. I
believe that without them, the projects had not been the same.
Thank You All!
love being involved in the process, more people has taken part on the creation of the ones shown. *
All the sketches, drawings and hand renders have been done by myself. In the case of the models, even if I
The new pet
brush range
The New Way To
Cross The Oceans
The new way to
feel the roads
De-light of
the Night
Giving independance to
visually impaired skiers
EXPermenting the
unknown
Munich
37. I Hope You Enjoyed! And thank you
for having a look!
If you want to know more about be
linkedin.com/in/anttonp user: maimuru twitter.com/anttonp anttonp.net
Static Contact Information:
Antton Peña Arregui
Maimuru Etxea Gureia Auzoa
+34 616 70 15 20 Aramaio 01169 - Spain info@anttonp.net