The document discusses the need for management innovation in organizations facing changing pressures from digitalization, resource adaptation, and humanization. It argues the current management model may no longer fully harness human potential and questions long-standing practices. Management innovation is presented as a new framework to substantially alter how management is carried out through novel principles, systemic changes, and ongoing rapid invention. Examples from Google and WL Gore are given of alternative approaches aimed at flexibility, variety, activism, meaning, and serendipity.