Please pledge and support https://www.gofundme.com/HYEnergy An entry level product is necessary to create demand and move the supply to the consumers. A consumer product will initiate market expansion. The consumers must temporarily or partially separate from the grid to create demand for renewable power generation. The key... this product does not require professional installation and thus has the largest market potential and appeal. Without an entry level product, renewable energy will never become commonplace nor gain widespread acceptance.

1. Theoretical Concept Design -
Renewable Energy Power Generation for
the Retail Consumer Market
Dorina Morcan, MBA
H Energy Power Systems

2. AN APPLE A DAY
HOLY GRAIL
MAGIC BULLET
We need something fast and easy to improve the energy situation.

3. Renewable Energy Market Timeline

4. $10 Billion Why Now?
• An entry level product is necessary to
create demand and move the supply to
the consumers
• A consumer product will initiate market
expansion
• The consumers must temporarily or
partially separate from the grid to create
demand for renewable power
generation.
Solar Trust of America
Bright Source
Solyndra
LSP Energy
Energy Conversion Devices
Abound Solar
SunPower
Beacon Power
Ecotality
A123 Solar
UniSolar
Azure Dynamics
Evergreen Solar
Ener1

5. Primary Market Barrier: Cost
Roof Full of PV Panels
• $80,000
Customer’s perspective:
“I want to be completely off
the grid and for my meter
to run backwards.”
Hybrid Cars
• $35,000
Customer’s perspective:
“I have to drive 6000
miles just to make up for
the extra cost. It’s not
worth it.”

6. Secondary Market Barrier : Oil
and Utility Companies, etc.
• Savings vs. Generation
• Model of energy generation must be
integrated at the consumer level to move
the market forward
– Independence from the grid, personal power

7. The Problem
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Consumers are generally locked-in to the existing electric
grid and local utility to serve their electric energy needs.
We’re coming to recognize the need for more renewable
energy:
Three reasons are:
1. Prohibitive costs
2. Local restrictions
3. Lack of professional installation.
Renewable power must become readily accessible to allow
full long term renewable power integration.

8. Key: Consumer Product

9. Alternative is…
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Power Systems
Based on marketing analysis, the following conclusions
can be drawn:
1. No turn key residential systems
2. No product or alternative product in retail stores
3. Majority of residential products can be extremely
complicated for most people.
4. The cost ranges wildly from $750 to $13,000.
5. There is producer interest and product uncertainty
.

10. • Power small non-essential appliances
• Safely remove one electrical circuit off the power grid. No power is
sent back to the grid.
• Lower power bill by reducing monthly consumption and lower
carbon dioxide emissions.
• Provide alternative to grid power from utilities
• Act as a backup power generator in a fixed installation
– Mobile use in case of emergency
– (Suggested use) Remove garage circuit off the grid to power
1. electric car charge; by 2020, there will be a total of 2.5 million electric cars, 3
million plug-in hybrids, and 6.5 million hybrids.
2. garage door during power outage
What should be the product
capabilities for under $1000?
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11. Still out of Reach for Most People
Requires professional installation
80% of the population has to
budget for the cost $3500

12. Design Concept: Consumer Market Unit
A hybrid generator, wind / solar, connected in series and attached by an
adjustable length cord to the power pack unit.
The power collected from the hybrid generator is stored in a battery inside the
power box. It is converted and distributed to four outlets designed to plug in
small non-essential appliances.
An additional output allows the user to safely take one power circuit in the
home off the grid. No power is transmitted back to the grid.
H Energy
Power Systems

13. Supplement Power Generation
• With just a 600 watt inverter one can power:
– Window air conditioner 450 watts
– Television 250 watts
– Computer and monitor 200 watts
– Two 75 watt lights 150 watts
– Emergency power for electric car charge
– Emergency power to open garage door during power outage
• Every hour the unit is not in use, it stores that hour worth
of electricity until needed.
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Power Systems

14. The Concept is Affordable:
The average consumer expects us to build it for them

15. Typical 24v Installation: Grid Connect System
•Requires professional installation thus very expensive
•Currently offered as a possible solution by many companies
•Limited commercial applications

16. Typical Battery Based System Wiring
Less complicated but still out of reach for most people.

17. Battery Based System
• Generates electricity from the wind and Sun.
• That electricity is stored in its battery until it is used.
• Inverter converts the 12 volt battery voltage into the 120
volts used in the home.
• There are several electrical circuits in each home.
Plugging the unit into a wall socket will power that entire
circuit.
• Largest potential for market development. Key is…
Does not require professional installation and thus
has the largest market potential and appeal

18. Role of Customer in Product Development
Conduct
Customer
Research
Design
Product
Build
Prototype
Beta Test
Prototype
Manufacture
Product
Rollout
Product
Customer
Sales
Marketing
Operations
Design
Finance

19. SWOT Analysis: 5kW Market is Open
High
Cost Solardyne
Endurance
Wind
ASG
Power
Bergey
Wind
$5,000
WindMax
Hybrid No
Northern
Arizona
Competition
Low
Cost
Southwest
Power
HyEnergy
300w 5000 kW
Generation Capacity (Watts)

20. Renewables Are Not Fossil Fuels
• A different business model must be adopted
• A retail model works because renewable power
generation products will be modular.
• Parts and Service will define how we make
money on renewable energy

21. Paradigm Shift
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Stop quantifying progress in terms of savings and
conservation.
Create an energy generation culture. Savings are
theoretical. Power generation will have a more immediate
impact on the consumer and make the consumer more
interested in pursuing power generation.
As installations become larger, sell an installation package
service for each unit or larger installation.
Promote a modular concept of design.

22. Vertical Integration Map
• Utility companies would profit from this
secondary emerging market for consumer
products through vertical integration:
– Sale of modular components
– Service packages for large installations
– Inspection programs for both commercial and
residential installations

23. The Importance of a Consumer Product
• Without an entry level product, renewable energy will
never become commonplace nor gain widespread
acceptance.
• Alternative energy’s future depends on bringing to
market a renewable energy power generation system
that is affordable to the general population.
• The consumers must temporarily or partially separate
from the grid to create demand for renewable power
generation.
• Potential test markets include: California, New York,
and Florida, energy and space conscious states.

24. Any questions can be
answered at this time.