The document summarizes a hydroponic farming startup called Hydro Harvest. It outlines that India has a large population but limited agricultural land, and much of its irrigation water is wasted. Hydro Harvest aims to empower urban farmers to adopt sustainable hydroponic farming methods that use little to no fossil fuels. The startup offers indoor and outdoor hydroponic farming solutions, including vertical and deep water culture systems, as well as training workshops. With an initial setup cost of around Rs. 80,000 and annual production value of Rs. 3,85,000, the business model aims for a 50% profit margin after the first year.

1. HYDROHARVEST
Shivam Mishra
Jhanvi Modi
Purvang Mehta

3. India stands 7th in world in terms of area,
while 1st in world in terms of population.
It takes 2.4% of land of total land area that
covers earth while its population is
equivalent to 17.7% of the total world
population
Source: https://www.hindustantimes.com/world-news/india-population-india-s-population-may-have-already-overtaken-china-s-estimates-show-101674009093700.html

4. Continuous decline in contribution in GDP
from 47.6% in 1960-61 to 20.19% in 2021
Source: https://www.pib.gov.in/PressReleasePage.aspx?PRID=1741942

5. Agriculture accounts for around 70% of all
water withdrawals globally according to the
World Bank, and approximately 60% of that is
wasted, largely due to inefficient applications
according to the UN’s Food and Agriculture
Organization.
Source : https://earth.org/smart-farms-how-ai-can-solve-water-wastage-%EF%BB%BF/
Source : https://timesofindia.indiatimes.com/city/chandigarh/70-of-irrigation-water-is-wasted-mohapatra/articleshow/86051809.cms

6. WHAT'S THE
SOLUTION?

8. What is Hydroponic?
Hydroponics is the technique of growing
plants using a water-based nutrient
solution rather than soil, and can include
an aggregate substrate, or growing
media, such as vermiculite, coconut coir,
or perlite.
Hydroponic production systems are used by
small farmers, hobbyists, and commercial
enterprises.

9. We Hydro Harvest, a future organization
who are going to serve the widest range of
solutions for Hydroponics farm setups across
all over the country.
Mission
To empower urban farmers to
adapt sustainable hydroponics
farming methods
Vision
To achieve maximum production,
while using little to no fossil fuel
Who we are?

10. Growth and Market
Size of Hydroponic
Industry

11. Our
Services
OUTDOOR HYDROPONICS
FARMING
INDOOR HYDROPONICS
FARMING
TRAININGS AND
WORKSHOPS

12. Outdoor Hydroponics Farming
Outdoor Poly House Farm
Setup

13. Indoor Hydroponics Farming
• It can be used anywhere like Home, Café’s, Library, School & Colleges etc.
• In Indoor hydroponics we have two types: Vertical NFT and Deep Water Culture

14. 1. Vertical NutrientFilm Technique(NFT)
Vertical Hydroponics NFT System best way to grow 224 plants vertically in small space.
NFT Kit : 16 Hydroponics rectangular gullies, Jiffy Plugs, Motor, Air Pump, Netpots,
Submersible pump, Seeds, NFT Channels with pre-drilled cavity, Stand, Inlet & Outlet
Pipes Whole Kit costing Rs. 5,000-20,000 based on customization
Whole Kit Price Rs. 10,000-40,000 based on customization.

15. 2. Deep Water Culture Hydroponic System
Suspending the plant roots in a solution of nutrient-rich, oxygenated water.
Crops like Lettuce, mint, methi, palak can be grown in this system.
Deep Water Kit : HDPE Bucket, Basket Lid, GPH Air Pump, Air Tubing, Air Stone,
Growing Medium, and Rockwool Seeds Starting Plugs, Seeds, Nutrients
Whole Kit Costing is Rs. 3,000-10,000 based on customization
Whole Kit Selling Price will be Rs. 7,000-20,000 based on customization.

16. 3. Smart Hydroponic Kit
Smart Garden is an Indoor Self Gowing Planter for every home. It not only gives an aesthetic
interior decor but also gives you a year-round supply of leafy greens like Basil, lettuce, chards,
red sorrel etc.
It can be connected to your phone through wifi so that you can easily access it from far.
Overall costing is Rs. 3000/-
Selling Price will be Rs. 7000-8000/-

17. Training & Workshops

18. OUR OVERALL PROFIT MARGIN AFTER ONE TIME
SETUP WILL BE 50%
Cost of Hydroponic Farming per Cycle:
Takinginto account that a hydroponic agricultural
system produces every month. Therefore, the cost per
cycle in hydroponic farmingis as follows:
• Electricity-Rs 15,000/Month
• Seeds-Rs 20,000/Month
• Fertilizer-Rs 20,000/Month
• Labor-Rs 10,000/Month
• Maintenance- Rs 5,000/ Month
• Packing and transportation- Rs 10,000/ Month
The total per cycle cost is Rs 80,000.
Profit in Hydroponic Farming:
Here are the results for a one-time crop production like
a Lettuce on a 5000-square -foot area:
• Total production-4500 kg
• Waste-1000 kg
• Total left-3500 kg
• Value in the market-Rs 110/kg
• Value of yield-Rs 3,85,000
How do we get profit?

19. Hydroponics at Home
Hydroponics at Garden
Hydroponics at Cafe
Target Market
Urban Farmers
Upper Class Peoples
(Indoor) Farming Colleges
Nursery
Cafes (Indoor)
Schools & Colleges
Hydroponics at Library

20. Event and Experience
Personal selling (B2B)
to interior designers
Promotion to farming institute
Events and experience
YouTube channel
Social media
Personal selling (B2B) to interior designers
Gifts to Influencers and Celebrities
Marketing strategy
Youtube Channel

21. By Selling Hydroponic Tools and
Equipment
Setting Hydroponics Farm at your
place
By Providing Trainings and
Workshops
Source of Revenue

22. Home Made Deep Water Culture

23. THANK YOU
Q U E S T I O N S ARE W E L C O M E D !