Learn how customers are leveraging AWS hybrid cloud capabilities to easily extend their datacenter capacity, deliver new services and applications, and ensure business continuity and disaster recovery.

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Tom Laszewski, AWS Enterprise Architecture Leader
May, 2018
Hybrid Cloud Customer Use
Cases on AWS

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Learning Objectives
• Learn about AWS hybrid cloud capabilities
• Understand common hybrid cloud use cases
• Hear how customers are using AWS for hybrid
cloud

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Hybrid Cloud Strategy
of large
enterprises
run VMs in the
public cloud
(IDC)
60%
of organizations
have a hybrid
cloud strategy
today (IDC *)
65%
of workloads
are virtualized
today
(IDC )
83%

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Many Worry There are Only Two Choices
Build a
“Private”
Cloud
Rip everything out
and move to
AWS
#1 #2

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The Good News is it isn’t an ‘All or Nothing’ Choice
Corporate
Data Centers
On-Premises
Resources
Cloud
Resources
Integration

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AWS Hybrid Cloud Capabilities
Hybrid Cloud Use Cases

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AWS Hybrid Cloud Solutions – Foundational
Integrated Identity and Access
Integrated Network
AWS Identity
and Access
Management
AWS
Direct
Connect
AWS
Directory
Service
VPNAmazon
VPC
AWS
Single
Sign-On
AWS
Microsoft
AD
Connector

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AWS Hybrid Cloud Solutions – Data Integration
AWS
Storage
Gateway
Amazon
S3
Amazon
Glacier
Amazon
EBS
snapshots
Amazon
Route53
Elastic
Load
Balancer
Amazon
RDS
AWS
Snowball

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AWS Hybrid Cloud Solutions Integrated resources
and deployment management
AWS
OpsWorks
AWS
Systems
Manager
Amazon
Elastic
Container
Service for
Kubernetes
(EKS)
AWS
CodeDeploy
VMware
Cloud on
AWS

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AWS Hybrid Cloud Solutions - Integrated Devices
and Edge Systems
AWS
Snowball
Edge
Amazon
FreeRTO
S
AWS
Greengras
s
Amazon
Machine
Learning
AWS
Lambda

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AWS Hybrid Cloud Solutions – Cloud Bursting
Amazon
EC2
Spot Fleet
Amazon
Machine
Images

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AWS Hybrid Cloud Solutions – Data Center Extension
VMware
Cloud on
AWS
Amazon
EC2
Network
Load
Balancer
and
Application
Load
Balancer

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AWS Hybrid Cloud Solutions – Run
AWS
CloudTrail
Amazon
CloudWatch
AWS
CloudFormation

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Data Integration
Customer Success

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Challenges
• Prevent downtime, which would shut down
factories and be very costly
• Achieve near-zero RPO and RTO
• Ability to recover to previous points in time
• Multi-regional resilience in order to prevent
weather-related outages
• Failback to primary data center without disruption
or data loss
“[We] quickly noticed that the performance of the
server on the AWS environment was at least
twice as fast as it was on our current data center
environment, using the same hardware
specifications, the same memory, and CPU,
which was quite eye-opening, and helped us to
move forward our plans to a fuller presence in
AWS and the cloud.”
-Greg Ward, VP of IS & Technology
Why AWS, CloudEndure, and Rackspace
• Fast recovery, near-zero RPO and RTO
• Cost of cold-standby with performance
of warm-standby
• Multiple checkpoints for point-in-time recovery
• Automated failback to source machines
• Unlimited, non-disruptive DR testing
Customer case study: Malibu

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Customer case study: Moderna
Moving data to AWS storage for backup, archiving, and big data
“Storage Gateway has the promise to transform the way we move
data into the cloud. The NFS interface lets us easily integrate data
files from analytical instruments, and the transparent S3 storage
lets us easily connect our cloud-based applications and leverage the
powerful storage capabilities of S3.
With Storage Gateway, we can now unleash the full power of AWS
on our instrument data.”

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Integrated resources and
deployment management
Customer Success

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• Ansible, Bash, and Python scripts to provision VMs
• Needed the ability to scale quickly and efficiently
• Have to be able to provision servers 24/7 without humans involved
• Error handling had to be written into our provisioning scripts
• No PowerShell gurus to help with error handling on our team
• Allows customization of automation paths
• Works with reboots
• You don’t have to update every launch config or userdata script when you want to change
your automation
Customer case study: Ancestry
D e p l o y m e n t M a n a g e m e n t

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• Bootstrapping all Windows VMs in ASGs
• Bootstrapping Linux VMs that need to be domain-joined
• AMI patching and creation monthly
• Auditing patch levels
• Patching existing servers in AWS
• Running arbitrary commands against an instance as needed
Customer case study: Ancestry
D e p l o y m e n t M a n a g e m e n t

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• Time To Provision Servers
• 2-3 days in the datacenter
• 30-45 minutes in AWS
• More Reliable Automation
• DC automation worked 100% of the time 60% of the time
• AWS automation works 95% of the time (5% is human or script error)
• Easier Patch Auditing
• Can be done at the instance level or the patch-group level
• More Flexible
• Decentralized automation documents allow changes to be made to each
‘step’ in the automation, independent of other ‘steps’
Customer case study: Ancestry
D e p l o y m e n t M a n a g e m e n t

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Customer case study: Cerner
Integrated Resources, cloud bursting and data center extension
“.”
Hybrid IT operations simplified by using the same VMware Cloud Foundation
technologies across both their on-premises and the AWS Cloud.
Scenario 1:
Maintain and expand
ExpandMaintain
Geo expansion
Disaster recovery and
backup
Scenario 3:
Workload flexibility
Prod, dev, test, lab, and training
Burst capacity
Flex as needed
Scenario 2:
Consolidate and migrate
MigrateConsolidate
Data center consolidation
Application migration

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Data center extension
Customer Successes

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Customer case study: Samsung
On-Premimes
Data Centers
Hybrid
App
AWS serves up
application content &
data
Integration back to
Samsung Data Centers
for financial transactions

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Cloud deployment strategy has saved
CAPEX by $34 million and reduced OPEX
by 85%.
Reliability of AWS cloud has enabled
Samsung to be highly available to meet
their SLA targets.
AWS’ Global Infrastructure Regions
enables Samsung to easily expand their
services and accelerate time to market
across the world.
Uses Amazon EC2, Amazon RDS, Amazon
S3, Amazon CloudFront, Amazon Virtual
Private Cloud.
Use of AWS Business Benefit
24
“If we were to use the traditional on-premise datacenter, we would have spent $34 million
dollars in hardware and maintenance expenses during the first two years. With AWS
cloud, we met our reliability and performance objectives at a fraction of the cost.”
Mr. Chun Kang
Principal Engineer, Visual Display Division
Customer case study: Samsung

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Nuts.com required the front end for their web application to reside inside their
distribution centers in the form of an application running on portable Motorola
Simbol TC70 hardened barcode scanners.
With users constantly communicating with the AWS-built application continuously,
low latency seamless connectivity was a hard requirement of the project.
AT&T NetBond
Customer case study: Nuts.com

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On-premises based front end
• Allows for on-premises front end, such as
application based interfaces.
Customer case study: Nuts.com

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Customer case study: Nuts.com
“Our value is in being able to deliver quality food items
quickly...
AT&T NetBond® helps us streamline back-end operations
by simplifying how we connect to AWS cloud services, so
we focus on impressing our customers.”
Ben Shakal
Chief Tech Nut,

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Customer case study: Brooks Brothers
Availability Zone
VPC Subnet
Corporate Data Center
SAP
ERP
Users
Call Center
Supporting
Systems
Stores (POS)
SaaS Provider
(Data Cleansing)
AWS Direct
Connect
r3.8xlarger3.8xlarge
SAP Customer Contact Center application landscape
SAP HANA Quick Start: https://aws.amazon.com/quickstart/architecture/sap-hana/
SAP
HANA
SAP
HANA
SAP
CAR
(AS ABAP)
SAP
CAR
(AS ABAP)
SAP
SLT

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SAP HANA hybrid deployment
Customer case study:
AWS
CloudFormation
IAM
Amazon
CloudWatch
Amazon S3
Backup
Recovery
Kellogg’s Data Center
SAP ERP
Users
Production
SAP HANA
DB
Encrypted VPN
Connection
Public reference: https://aws.amazon.com/solutions/case-studies/kellogg-company/

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Thank You!
https://aws.amazon.com/enterprise/hybrid/
https://aws.amazon.com/enterprise/
https://aws.amazon.com/professional-services/CAF/
https://aws.amazon.com/architecture/well-architected/
https://aws.amazon.com/migration-acceleration-program/