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Exciting Zoom fatigued audiences with compelling digital content
- 1. Digitally Transforming Pharma Hybrid Congresses and Events Exciting Zoom fatigued audiences with compelling digital content
- 2. Hello and welcome Brendan Murray ● Founder of Antares Interactive Digital Ltd ● Recently joined BCN ● Serial entrepreneur with a PhD in life sciences. ● Australian, more than 30 years in Basel, 5 years Novartis ● Passionate about digital transformation in healthcare Let’s Connect!
- 3. About Antares We engage and Wow audiences at Pharma hybrid congresses and events Antares Interactive Digital Ltd is a fully integrated interactive digital agency with offices in Basel and London. We provide unique audience on-line and F2F interactive, immersive and educational experiences Interactive 3D product demos Educational 2D/3D social gaming Mobile Virtual and Augmented reality (VR/AR) experiences 360º IMAX like interactive videos
- 4. Closing the engagement loop We transform marketing and event objectives into impactful, measurable visitor engagement Match digital engagement Brand/Event Objectives Wow Visitors Measure Response Attract Engage Educate Personalise
- 5. Multichannel engagement funnel Your interactive content engages your audience and team throughout their journey eDetailing Your Interactive content Training Seminars & Events ePromotions Web portals Hybrid Meetings
- 6. Our team Local Basel team of software engineers, Pharma and digital marketing specialists
- 7. Question: With the current impact of COVID, what % of participants are expected to physically attend events and congresses in the future? 1. 80% 2. 50% 3. 20% 4. 10%
- 8. Answer: 20% It is estimated that about 80% of congress and event attendees will be virtual Virtual audience F2F audience Source: The Hybrid Revolution Summit September 10, 2020
- 9. What challenges do we all share? Understanding how to engage virtual audiences in a hybrid setting is the key to all future congresses and events ● What do your virtual audiences expect? ● How do we optimise both audience experiences as equally valuable? ● How can your on-line platform engage and Wow your audiences?
- 10. Who are the virtual audience? Since 2014 50% of healthcare professionals (HCPs) were digital natives, today that number is 70%
- 11. What do they (we) do on-line every day? Common online expectations of your virtual audience demographics (mostly us) ● Mobile access and rich interaction ● Instant personalised information 24/7 ● Social engagement, regular updates and experience sharing ● Short impactful messages (10 second adverts)
- 12. Question: Which of the following do you think would WOW your virtual audiences at your next congress, workshop or Zoom meeting? 1. Interactive 3D product demos 2. Educational & group social gaming 3. Mobile VR/AR experiences 4. Interactive 360º videos & event sharing 5. All of the above plus more!
- 13. Our new virtual audience engagement products Interactive 3D/AR product demos Educational 2D & 3D social gaming Mobile VR & 3D immersive experiences 360º IMAX like interactive images and videos
- 14. Interactive 3D and AR product engagement Interact on screen, project into the real world with AR
- 15. Mobile VR & 3D immersive experiences Get the best seat in the house or just chill with any mobile phone
- 16. Interactive social gaming challenges Engage your audience with live educational social gaming
- 17. Interactive virtual tours and videos Be part of site tours & walk throughs. interact, explore and share experiences
- 18. Multiple channel WOW delivery Wow content Websites & portals On-line congress & training platforms Google cardboard 3D/VR & 360 on mobile Any Mobile (no apps to install) Engages on any device and every channel
- 19. Building the hybrid events future in Switzerland
- 21. ● At its heart SHARESTUDIO is a custom branded streaming microsite which allows you to capture and stream remote speakers from wherever they are. ● It also allows you to make your streaming event more like a high-quality TV show with additional levels of video content, animation, event information and interactivity. And it does it in many languages too. Introducing SHARESTUDIO
- 22. ● SHARESTUDIO provides a powerful and feature-rich platform to contain, manage and deliver live video content. The branded video portal manages customers’ registration requirements, live webcast streaming with slide synchronisation. Interactive Q&A features, conference agenda & resources, and post event analysis complete the solution. SHARESTUDIO - Key Features Platform functionality includes: ● Managed participant registration ● Live streaming & integration ● On Demand video library ● Slide synchronisation ● Q&A ● Live Chat - Group and 1-to-1 ● Conference agenda ● Conference resources ● Secure access and streaming ● Event analytics and reporting ● Worldwide delivery Additional (costed) services include: ● Live captions ● Live translated captions ● Surveys and polls ● Graphics and animations Live Video Player Conference Agenda
- 23. Combining hybrid events & interactive services WTV video & virtual events services Antares interactive content SHARESTUDIO Chris Chapman
- 24. Conclusions
- 25. Summary and conclusions ● COVID has permanently transformed the events landscape ● Virtual audiences will compose around 80% of events participants ● Understanding and engaging with virtual audiences needs is the key to future events ● Interactive content that matches audience on-line habits is mostly missing ● Interactive platforms such as ShareStudio meet audience needs today
- 26. Call me for a free discussion and assessment for your next congress or event. Dr Brendan Murray +41 (0)61 933 9335 info@antares-interactive.com www.antares-interactive.com Thank you! Let’s Connect !