SlideShare a Scribd company logo
1) A clear
direction

“The highest standards of corporate
behaviour towards everyone we work with,
the communities we touch, and the
environment on which we have an impact”

2) Always
working with
integrity

3) Positive
impact

4) Continuous
commitment

5) Setting out
aspirations

6) Working
with others
R&D and Market strategy
Largest exporter of the country
HUL is a part of the Unilever group, hence strong brand equity and
name.
Strong distribution network.
Market capitalization of Rs.110421.76(crores)
Project SHAKTI-creating brand awareness in rural
areas.

Part of CSR
Efficient man power
Inability to transform its strategies at right time.
Lacked the ability to call shots and power pricing.
HUL is continuously losing its market share due to presence of other
strong FMCG brands.
Market
Penetration

Mergers and
acquisitions

Diversification

New brand
segments

Expansion of
horizon
outside Asia.
Counterfeiting
Products

Competitors

Foreign Direct
Investments
Political stability
TAX Regulation
Trade Regulation
Employment Laws

Environment Laws
Health and safety laws
Consumer laws
Excise Duty
Relaxation of license rules
Economic Downturn
Interest rates
Exchange rate
Inflation rate
Life style

Age
Religion
Education
R&D Activity
Informational
Technology
New machines
Product Innovations
Economic Development
Focus on Service
Creating Alliances
Cost &Waste Reduction
“ HINDUSTAN
UNILEVER
LIMITED” ,
ANNUAL REPORT
2013, WEB.

“HINDUSTAN
UNILEVER LIMITED” ,
moneyconteol.com

ECONOMIC
TIMES

SCRIBD.COM

SLIDESHARE
.COM
Presentation By :
Spandan Ghosh
13BSUHH010029

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Hindustan Unilever

Editor's Notes

  1. Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others.