Ethics drivers, examples and outlook  Pontis CR Conference,  Bratislava, May 14 2009 Tobias Webb, Ethical Corporation Institute / Ethical Corporation magazine  www.EthicalCorp.com
Overview: CSR driven by PR concerns CFO's very influential today! "Ways in which environmental, social, and/or governance programs improve companies’ financial performance" 1) Reputation and/or brand equity = 79% 2) For talented employees = 52% 3) Meeting society’s expectations = 43% 4) Improving efficiency = 39% 5) Growth opportunities = 35% 6) Risk management = 24% 7) Strengthening competitive position = 14% 8) Improving access to capital = 3% (Source: McKinsey February 2009 CFO survey "Where value comes from“ section)
Anti-corruption  Regulatory and enforcement changes Foreign Corrupt Practices Act 1977 OECD anti-bribery convention 1997 Corruption fines cost  Siemens  1.3 -   1.6 billion dollars  so far BAE  Executives have been questioned in U.S. BAE  spent £3 million reacting to Woolf report, 60 ethics execs  Corruption still common:  construction ,  extractives ,  telecoms
What’s happening now in anti-corruption? US/UK: Enforcement growing Enforcers get tough: more cases, bigger  penalties ( Intel ) Regulators work together:  co-operation  and convergence  Business comes clean:  self-disclosure  and plea-bargaining  Litigation spin-offs: coupling  FCPA  charges with other prosecutions  European companies vulnerable! ( MAN Group ) Stronger risk-based business case!
What’s happening now in anti-corruption?   Ethics vs. Compliance   Big companies including  values-based ethics  programme alongside rules-based system Heavy on leadership, employee  engagement  and innovation Internal policies  strengthened  on new anti-corruption rules  Training   is still a big part of ethics budgets - up to 90%! Source: 'Best practices in designing effective ethics programmes‘. Ethical Corporation Institute Report, April 2009.  www.EthicalCorpInstitute.com
CSR and reformed companies   Companies that have learned: Chiquita :   Labour and environment Unilever :   Sourcing and entrepreneurship Nike, IKEA, Timberland :   Labour and environment McDonald's :   Sourcing and nutrition Kraft : Sourcing and certification, Rainforest Alliance Marks and Spencer : 100 targets on sustainability Wal-Mart : Supplier scorecards, task forces on products
CSR and reformed companies Some that struggle… Nestle :  Tokenistic approach, e.g. coffee Coke : Poor on strategy, weak on climate change Supermajor  oil companies : Renewables/CCS Construction industry : Still rife with corruption Tesco : Weak on strategy, still reactive, lagging others  Banks:  HSBC , (forestry),  Barclays , (no head of CR!) Virgin : Climate change financial product = 5000 airmiles…
CSR and self regulation of companies Voluntary initiatives Extractive Industries Transparency Initiative Government and company led, weak on members Kimberly Process Effective on conflict diamonds, but political troubles… Ethical Trading Initiative Good on basic conditions, disagreements on wages Business Social Compliance Initiative Useful to get companies engaged, concerns about depth UN Global Compact A strong catalyst, no resources/remit for laggards UN Principles for Responsible Investment Wide take up, concerns about effectiveness Global Reporting Initiative - A useful toolkit, but not a standard, risks box ticking!
  The landscape going forward  Increasing legal/ regulatory pressures : Anti-corruption,  Maybe later on human rights  Financial regulation and social pressure on large companies! Expectations increasing: Increasingly impossible not to be engaged with communities Governments realise their limitations, change procurement rules Consumer choices: Evidence that consumers increasingly interested, niche going mainstream Business-to-Business expectations: SD/CSR required as part of product/ service specifications Technology will play a key role (both for low carbon and campaigners!)
Learning resources: Ethical Corporation magazine  www.EthicalCorp.com   Ethical Corporation Institute research reports:  www.EthicalCorpInstitute.com ClimateChangeCorp.com : Free daily and weekly news and analysis on business and climate change   Contact me:  [email_address]

CSR progress, leaders and laggards

  • 1.
    Ethics drivers, examplesand outlook Pontis CR Conference, Bratislava, May 14 2009 Tobias Webb, Ethical Corporation Institute / Ethical Corporation magazine www.EthicalCorp.com
  • 2.
    Overview: CSR drivenby PR concerns CFO's very influential today! "Ways in which environmental, social, and/or governance programs improve companies’ financial performance" 1) Reputation and/or brand equity = 79% 2) For talented employees = 52% 3) Meeting society’s expectations = 43% 4) Improving efficiency = 39% 5) Growth opportunities = 35% 6) Risk management = 24% 7) Strengthening competitive position = 14% 8) Improving access to capital = 3% (Source: McKinsey February 2009 CFO survey "Where value comes from“ section)
  • 3.
    Anti-corruption Regulatoryand enforcement changes Foreign Corrupt Practices Act 1977 OECD anti-bribery convention 1997 Corruption fines cost Siemens 1.3 - 1.6 billion dollars so far BAE Executives have been questioned in U.S. BAE spent £3 million reacting to Woolf report, 60 ethics execs Corruption still common: construction , extractives , telecoms
  • 4.
    What’s happening nowin anti-corruption? US/UK: Enforcement growing Enforcers get tough: more cases, bigger penalties ( Intel ) Regulators work together: co-operation and convergence Business comes clean: self-disclosure and plea-bargaining Litigation spin-offs: coupling FCPA charges with other prosecutions European companies vulnerable! ( MAN Group ) Stronger risk-based business case!
  • 5.
    What’s happening nowin anti-corruption? Ethics vs. Compliance Big companies including values-based ethics programme alongside rules-based system Heavy on leadership, employee engagement and innovation Internal policies strengthened on new anti-corruption rules Training is still a big part of ethics budgets - up to 90%! Source: 'Best practices in designing effective ethics programmes‘. Ethical Corporation Institute Report, April 2009. www.EthicalCorpInstitute.com
  • 6.
    CSR and reformedcompanies Companies that have learned: Chiquita : Labour and environment Unilever : Sourcing and entrepreneurship Nike, IKEA, Timberland : Labour and environment McDonald's : Sourcing and nutrition Kraft : Sourcing and certification, Rainforest Alliance Marks and Spencer : 100 targets on sustainability Wal-Mart : Supplier scorecards, task forces on products
  • 7.
    CSR and reformedcompanies Some that struggle… Nestle : Tokenistic approach, e.g. coffee Coke : Poor on strategy, weak on climate change Supermajor oil companies : Renewables/CCS Construction industry : Still rife with corruption Tesco : Weak on strategy, still reactive, lagging others Banks: HSBC , (forestry), Barclays , (no head of CR!) Virgin : Climate change financial product = 5000 airmiles…
  • 8.
    CSR and selfregulation of companies Voluntary initiatives Extractive Industries Transparency Initiative Government and company led, weak on members Kimberly Process Effective on conflict diamonds, but political troubles… Ethical Trading Initiative Good on basic conditions, disagreements on wages Business Social Compliance Initiative Useful to get companies engaged, concerns about depth UN Global Compact A strong catalyst, no resources/remit for laggards UN Principles for Responsible Investment Wide take up, concerns about effectiveness Global Reporting Initiative - A useful toolkit, but not a standard, risks box ticking!
  • 9.
    Thelandscape going forward Increasing legal/ regulatory pressures : Anti-corruption, Maybe later on human rights Financial regulation and social pressure on large companies! Expectations increasing: Increasingly impossible not to be engaged with communities Governments realise their limitations, change procurement rules Consumer choices: Evidence that consumers increasingly interested, niche going mainstream Business-to-Business expectations: SD/CSR required as part of product/ service specifications Technology will play a key role (both for low carbon and campaigners!)
  • 10.
    Learning resources: EthicalCorporation magazine www.EthicalCorp.com Ethical Corporation Institute research reports: www.EthicalCorpInstitute.com ClimateChangeCorp.com : Free daily and weekly news and analysis on business and climate change Contact me: [email_address]