Take a sneak-peak into the best practices of Inbound Marketing, and how it can help you! HubSpot invented the industry, and shows you the most valuable ways to:
1. Generate more traffic
2. Convert Traffic into Leads
3. Accelerate those leads through your sales cycles
4. Further analyze your marketing efforts
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
When, Why, and HOW to audit your HubSpot portal to ensure your business is driving decisions with accurate and relevant data, presented by HubSpot's Savannah Mozingo and MTR Marketing.
A presentation on inbound marketing. Briefly covers high-level inbound marketing strategy, and dives into specific tactics for search engine optimization, blogging and social media. Presented at the Social Media Integration Conference in Kennesaw, GA on October 23, 2010.
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
When, Why, and HOW to audit your HubSpot portal to ensure your business is driving decisions with accurate and relevant data, presented by HubSpot's Savannah Mozingo and MTR Marketing.
PhaseWare Streamlines Marketing and Doubles Organic Traffic with HubSpotHubSpot
PhaseWare, a customer service and support software, has grown its business with HubSpot's integrated CMS. The company doubled its organic traffic and increased lead conversion rates in the past six months.
Inbound Marketing Map - Social Fresh Portland Mike VolpeHubSpot
Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
I spent 3 months, focusing on how to use PPC as the way to do my outreach, build my traffic, get my links. This presentation will show how I went from total newbie @ PPC to just newbie, what I learned along the way, mistakes I made, money I wasted, what I learned.
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion. Join us as Shape’s Jon Davis and Hanapin’s Danny Friscia chat about the wonderful world of chatbots and optimization techniques you can use to improve your funnel and conversion rates.
Best PPT Submission Websites of 2022 | Digital Marketing PPTdmir3304
Submitting your Digital Marketing PPT on best PPT Submission Websites of 2022, is the best way of Off Page SEO. Here is the best PPT Submission Sites list.
This webinar featured HubSpot's CEO Brian Halligan and included information about HubSpot's newest inbound marketing software features, feedback on how customers are using them to drive more leads and sales. We shared some of HubSpot's roadmap and vision.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
PhaseWare Streamlines Marketing and Doubles Organic Traffic with HubSpotHubSpot
PhaseWare, a customer service and support software, has grown its business with HubSpot's integrated CMS. The company doubled its organic traffic and increased lead conversion rates in the past six months.
Inbound Marketing Map - Social Fresh Portland Mike VolpeHubSpot
Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
For years now, the lead capture form has been a favorite tool in the marketer's tool belt. But do forms actually work? We wanted to use data to explore how today’s lead forms are performing, as well as how leads and customers like using traditional communication channels associated with forms (i.e. phone and email). Learn more here: https://blog.drift.com/truth-about-forms/
Unnecessarily Naked: The Digital Marketer's New ClothesInvoca
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
How to Build High Converting Demand ExperiencesUberflip
In this webinar, Uberflip's Senior Content Marketing Manager Christine Otsuka explores how you can build engaging, immersive, multi-channel (think outside-the-inbox) experiences that work together and are optimized for content consumption. This way, your prospects can self-nurture and convert to sales-ready leads that much faster!
Pubcon 2016 - How SEO's can Use PPC to hit their goalsWil Reynolds
I spent 3 months, focusing on how to use PPC as the way to do my outreach, build my traffic, get my links. This presentation will show how I went from total newbie @ PPC to just newbie, what I learned along the way, mistakes I made, money I wasted, what I learned.
With chatbots comes a whole new world of optimization and marketing strategy that could drive more users to conversion. Join us as Shape’s Jon Davis and Hanapin’s Danny Friscia chat about the wonderful world of chatbots and optimization techniques you can use to improve your funnel and conversion rates.
Best PPT Submission Websites of 2022 | Digital Marketing PPTdmir3304
Submitting your Digital Marketing PPT on best PPT Submission Websites of 2022, is the best way of Off Page SEO. Here is the best PPT Submission Sites list.
This webinar featured HubSpot's CEO Brian Halligan and included information about HubSpot's newest inbound marketing software features, feedback on how customers are using them to drive more leads and sales. We shared some of HubSpot's roadmap and vision.
An Introduction to Conversion Rate Optimization, Landing Pages & A/B TestingGeorgiana Laudi
UPDATE: The original version of this presentation was deleted from Slideshare by accident.
Slides for “Intro to Conversion Rate Optimization" talk given on May 28th, 2014 at (my former side project) Montreal Girl Geeks event.
More Customers, Lower CPL: Stay Competitive with AI in Google AdsHanapin Marketing
If you rely on Google Ads to acquire customers, don’t get left behind. Join Hanapin’s Michael Knight and DialogTech’s Blair Symes for this presentation explaining how you can use AI to drive more customers from Google Ads campaigns at a lower CPL.
Learn what's new in Inbound Marketing and how companies are using it to transform their business. This presentation covers key takeaways from the 2010 State of Inbound Marketing Report (http://bit.ly/deJWws), including:
* Survey results of over 230 professionals involved in their company's marketing strategy
* How inbound marketing channels deliver lower cost per lead than outbound channels
* Why social media and blogs are the most rapidly expanding category in the overall marketing budget
* How businesses are generating customers with social media and blogs
Insurance marketing like geico or progressive no notesCarole Mahoney
Do you work for or own an independent insurance agency? Have you seen growth either decline or just remain flat? Do you or your producers spend more time trying to find new business then you do servicing it?
44% of marketing managers struggle to measure content ROI
This inability to measure the ROI of content marketing motovated me to write the leading content marketing ROI guide for Smart Insights http://bit.ly/content--roi-guide, which gives in-depth guidance on how to calculate the cost of content marketing and measure the return on investment.
In these slides I outline the simple yet effective costing model, and show you how, by breaking out the component costs of content into labour, production and distribution, you can work out your content marketing cost, which provides the basis for evaluating your content marketing ROI. I also demonstrate the lag between content marketing creation and the pay back and how you need to keep focused on great content creation and distribution, until your content marketing ROI is positive.
This presentation comes from the Content Marketing Essentials webinar series I produced for Idio, the content intelligence platform, built to help marketers think and act more strategically with their content marketing.
* What inbound marketing is and why it's important
* How HubSpot can help you increase traffic to your website
* How to turn that traffic into qualified leads using dynamic content
* How to measure the impact of your marketing with analytics
Fifty-two times a year, MarketingSherpa offers its renowned Chart of the Week – a
concise, yet thorough visual summary of Sherpa’s proven research, findings and lessons
learned. Covering the questions and topics that today’s marketers find most relevant,
these charts take mere minutes to read, but provide the detailed information you need to
make your marketing more effective.
Similar to HubSpot International Group Webinar (20)
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
1. Thanks for joining us, the webinar will begin soon
Please select your choice of audio
on your GotoWebinar console
INBOUND
MARKETING
ESSENTIALS &
LIVE HUBSPOT
DEMO
Connect with us:
Blog.HubSpot.com
Twitter.com/HubSpot
Facebook.InboundMarketers.com
LinkedIn.InboundMarketers.com
2. Today’s Agenda
• Who Is HubSpot?
• Traditional vs. Inbound Marketing
• What is HubSpot?
• Does it work for lead generation?
• Product Demonstration
• Q&A
3. 6,000+
$65M customers
from VCs
325 45,000+
new leads per month
employees
22. 2011 MIT & Babson ROI Colt International:
Study: Increases traffic 10X
• Traffic: 13% Monthly Lift and social media
• Leads: 32% Monthly Lift 9000% within 3
months
Customers starting with 30
leads per month generated
over 200 leads per month
after 1 year of active use! Aclipse: Doubles
Traffic, Saves $2K PPC
www.hubspot.com/roi & Kills it with 33%
Lead Conversion
Inflexion-Point: 5x
Traffic Increase with
50% of All 2011
Business from Inbound
GENERIC DECK TARGET TIME: 2 Minutes | TOTAL TIME ELAPSED at end of slide 2 MinsDEMO LEAD: Hi, my name is YOUR NAME, and I am a YOUR ROLE at HubSpot. Welcome to today’s webinar! I’m joined today by my teammate – NAME OF YOUR PARTNER.STORY TELLER: Thanks PARTNER NAME, I am a YOUR ROLE at HubSpot. It is great to talk with you all -- thanks for joining us today DEMO LEAD: While we wait for the last few attendees to join, I want to share some quick housekeeping information about today’s session.During the webinar, you can hear us, but we can’t hear you. BUT, we still want this to be a dialog. The way we make the next 60 minutes fun and valuable is all about your participation in driving the conversation.That’s why there are two ways we will keep it interactive with you today …1st, We’ve got Polls | We’ll be asking a couple of multiple choice questions that we’d like YOU to answer - this helps us deliver content that is useful to you. When a Poll appears in your browser, please vote pretty quickly because we won’t move on until most folks have voted. One of us will give you a countdown each time …2nd, You can ask Questions | At any time, if you don’t understand something or you have a question, you can post your message in the question pane in the GoToWebinar console. It is very easy to use – just like instant messaging - you click on the box and type in a question. Either of us will answer YOUR questions– live or via IM.Why don’t you practice with the tool – type in a greeting for us or tell us what you are hoping to get from today’s session. ***DEMO LEAD NOTES Plan on having two portals open for your demo:HubSpot portalA non-public portal – your own or Kirsten’s portal at www.simplesoirees.com/login
TARGET TIME 1 MINUTE| Time Elapsed at end of slide 3 MinsDEMO LEAD: So, today we’ll discuss the concepts of inbound marketing and give you a quick demo of HubSpot’s software. We can’t show the whole product in depth because there is just too much to cover in an hour … but we are always happy to do follow-up sessions with your teams if you see value in the product.We’ll review HubSpot’s 3 product versions: Basic, Professional and Enterprise – they share many of the same features, but there are a few key differences that we’ll talk about throughout the hour. We’ll also review pricing at the end of the demo.Once we complete the ‘formal agenda’ PARTNER NAME and I will stay on to answer any other questions you have about how inbound marketing or HubSpot can work to help grow YOUR business.TRANSITION: So let’s get started – and again – please shoot us a question if there is something we aren’t touching on that you’d like to learn about.
TARGET TIME: 1 MINUTE | Time Elapsed at end of slide 4 MinsSTORY TELLER: Let’s give you all a quick intro to HubSpot … HubSpot is a Cambridge, Mass based company that was founded in 2006 based on the ideas of two MIT grads who wanted to make modern, inbound marketing easy. They wanted to help companies like yours grow by taking advantage of the marketing opportunities the web has opened up.We’ve been around for about 5 years, have more than 4,500 customers and 200 employees, and we’ve gotten venture capital investment from some great folks like Google, Salesforce.com, and Sequoia, who really believe in how we’re helping SMBs transform their marketing.DEMO LEAD: IF THERE ARE GOOD COMMENTS / QUESTIONS – Insert them here …
BUILD SLIDE / TARGET TIME: 1:30 Minutes | Elapsed Time at end of slide 5:30 MinsSTORY TELLER: If you haven’t noticed … the OLD marketing playbook is broken … traditional marketing activities (or what we refer to as outbound marketing) has gotten stale and ineffective.
I mean, when was the last time you sat through the commercials on TV or read the ads in the print edition of your local paper?Or, for that matter – responded to a cold call during dinner?You might be laughing or shaking your head – because all of the blocking & filtering technologies available today make it really easy to ignore ads and direct marketing which means it is REALLY hard to get access to your prospects with old school marketing tools.
TARGET TIME: 1:30 MINUTES | Time Elapsed at end of slide 7 minsDEMO LEAD: The good news is that inbound marketing takes advantage of the way people want to communicate and discover solutions today. In fact, people are searching for your products and services everyday, THE QUESTION IS: whether they are able to find your website, or your competitor’s?People use search engines – to the tune of HUNDREDS OF MILLIONS OF SEARCHES PER DAY, read blogs, and tap their social networks to find answers to questions, solutions, and even product recommendations.Inbound marketing is about making it really easy for people to find your site and what you offer online.
IN fact, inbound is particularly great because it’s all about the size of your brain … NOT the size of your wallet. Your content and ideas are what draw folks in to you and allow you to develop a relationship that could convert to a sale.DEMO LEAD TRANSITION TO POLL: So let’s get a pulse of where you, our audience, are spending your money today in terms of marketing tactics … ACTION: open the poll … run the poll … close and share the poll, and then discuss where the audience sits … before you transition to the ‘cost of marketing tactics slide’
A great example is Eye-fiBy using our Assists Report shown here,Eye-Fi learned that this one little FAQ page they had buried in their site was commonly viewed by people who purchased online. Previously, they assumed that people wanted the product to just “magically” work. However, the data suggested that customers wanted more information.In hindsight, this seems logical. Eye-Fi is offering a “dream-come-true” product that effortlessly sends pictures to your computer, so it’s easy to see why customers need to understand the product before making the investment since the product seems too good to be true.However, positioning isn’t obvious, especially when you’re immersed in it every day. That’s why you need data.
This is the Eye-Fi homepage today. You can see how their branding strongly focuses on the core benefits of their product: instant and easy.
In response to the data they got from HubSpot’s advanced analytics, Eye-Fi also strongly promoted information about how the product actually works. They added it to the nav, created a little call-to-action box and created a video demo.With advanced analytics, Eye-Fi knew what drove conversions and could then optimize their site to make their best content accessible to everyone on their first visit and increased their sales 30% in two weeks.
TARGET TIME: 2 MINUTES | Time Elapsed at end of slide 10 minsSTORY TELLER: I hope that most of you agree that inbound marketing can transform your business. So, let’s talk about what HubSpot is and how it can support your inbound marketing efforts.Some people get confused about what HubSpot does and doesn’t do. To clarify, we’re a software company….We are NOT SEO consultants. We are NOT a MARKETING AGENCY or SOCIAL MEDIA CONSULTANCY.We are a software company dedicated to making our customers successful at internet marketing. We combine the software, training & methodology to help you make effective use of internet traffic to generate more business.
DEMO LEAD: At it’s core, HubSpot and Inbound Marketing can be boiled into three very easy steps. Get Found, Convert, and Measurement. What exactly does that mean STORY TELLER
FIRST - Get Found by your target audience | We help you fill the top of your funnel with higher quality traffic through search engines, blogging & social media ADDITIONAL NOTES – NOT NECESSARY!!!Our goal is to help you optimize performance along EVERY PART OF YOUR SALES FUNNEL. TARGET TIME: 2 MINUTES | Time Elapsed at End of Slide 14 minsSTORY TELLER: OK … this is our last slide before we jump into the software, and you’re going to be asked to VOTE on what you want to see … so pay attention … Once HubSpot helped make our first few hundred customers dramatically improve their lead generation with inbound marketing, we documented all this knowledge in the HubSpot METHODOLOGY to help all our customers master inbound marketing easier and faster than ever.The methodology consists of three parts that follow your sales funnel (THIS SLIDE BUILDS – THE 1 – 2 – 3 numbers come in as you click!)FIRST - Get Found by your target audience | We help you fill the top of your funnel with higher quality traffic through search engines, blogging & social media SECOND - Convert higher percentages of site traffic into qualified leads and customers | That means getting more intelligence about prospects & customers and developing ongoing relationships with them through targeted messaging until they are ‘ready to buy’THIRD - Analyze your marketing programs to duplicate what is working | That means the software crunches a lot of data and does automated analysis to GIVE YOU ACTIONABLE INFORMATIONIf you want to learn more about the concepts, you can find the HubSpot methodologyat success.hubspot.com (the URL is on this slide). Success is the online community that you get access to as part of the software subscription price – you can go there today to check out some content, but customers get a special login to access more premium content & webinars. Once you become a HubSpot customer – depending on which package you choose – you’ll get online learning tools, group training sessions, access to Success, and in some cases, one-on-one consulting dedicated through the life of your subscription. We can answer questions about that at the end when we discuss what the different options cost.So, I am going to hand it back over to PARTNER NAME to give you a quick tour of the software before you vote on the demo…DEMO LEAD: To give you a very quick overview … a good first look at the tool is just a quick walk through the TABS … [Go Thru the Tabs –fast. Provide an overview at each tab – something like the first sentence or two of the tab description.]Dashboard >Create > Optimize > Promote > Convert > AnalyzeDEMO LEAD: Now, let’s vote on which parts of the software you’d like us to showcase during our demo. You can choose up to 3 of the following options, and we’ll focus our demo based on your top choices.NEW / REVISED POLL QUESTIONS as of July 2010: Get Found: SEO Graders, Social MediaGet Found: CMS, BlogsConvert: Landing Pages & Lead NurturingConvert: Lead Intelligence and CRM IntegrationAnalyze: ROI and Marketing Analytics Overview
SECOND - Convert higher percentages of site traffic into qualified leads and customers | That means getting more intelligence about prospects & customers and developing ongoing relationships with them through targeted messaging until they are ‘ready to buy’….. engage them along the way to pass the best leads to your sales team, while accelerating your sales process through proper messaging and nurturing
THIRD - Analyze your marketing programs to duplicate what is working | That means the software crunches a lot of data and does automated analysis to GIVE YOU ACTIONABLE INFORMATIONTRANSITION: DEMO LEAD: Sounds really nice, PARTNER NAME, but I’m sure some of you are asking yourself – does this stuff really work?
FIRST – we’ve got data … here at HubSpot if you don’t bring data, we don’t really want to hear it.Our State of Inbound marketing report – which we’ve done for the past 3 years … found that marketers are spending A LOT less money on their inbound leads … and anecdotal evidence says they close even faster to boot.OUTBOUND: direct mail, telemarketing and trade showsINBOUND: blogging, content publishing, search engine optimization, social media
TARGET TIME 1 MINUTE| Time Elapsed at end of slide 3 MinsDEMO LEAD: So, today we’ll discuss the concepts of inbound marketing and give you a quick demo of HubSpot’s software. We can’t show the whole product in depth because there is just too much to cover in an hour … but we are always happy to do follow-up sessions with your teams if you see value in the product.We’ll review HubSpot’s 3 product versions: Small, Medium & Large – they share many of the same features, but there are a few key differences that we’ll talk about throughout the hour. We’ll also review pricing at the end of the demo.Once we complete the ‘formal agenda’ PARTNER NAME and I will stay on to answer any other questions you have about how inbound marketing or HubSpot can work to help grow YOUR business.TRANSITION: So let’s get started – and again – please shoot us a question if there is something we aren’t touching on that you’d like to learn about.
TARGET TIME 1 MINUTE| Time Elapsed at end of slide 3 MinsDEMO LEAD: So, today we’ll discuss the concepts of inbound marketing and give you a quick demo of HubSpot’s software. We can’t show the whole product in depth because there is just too much to cover in an hour … but we are always happy to do follow-up sessions with your teams if you see value in the product.We’ll review HubSpot’s 3 product versions: Small, Medium & Large – they share many of the same features, but there are a few key differences that we’ll talk about throughout the hour. We’ll also review pricing at the end of the demo.Once we complete the ‘formal agenda’ PARTNER NAME and I will stay on to answer any other questions you have about how inbound marketing or HubSpot can work to help grow YOUR business.TRANSITION: So let’s get started – and again – please shoot us a question if there is something we aren’t touching on that you’d like to learn about.
TARGET TIME: 2 MINUTES | Time Elapsed at end of slide 12 minsDEMO LEAD: Not only does a broad survey support that – but and our customer successes prove it… MIT & Babson graduate students collaborated in Summer 2011 to conduct an independent study on our customer base and uncovered some pretty amazing results:HubSpot customers get up to 10 TIMES more leads after using HubSpot for 12 months … And, both B2B and B2C customers experienced significant increases in traffic and leads with HubSpot … We have more than 50 case studies on our site that tell specific stories about how our customers use and get value out of HubSpot’s tools – I’d encourage you to check them out … you’ll hear from a variety of folks, because our customers range from solo entrepreneurs to Fortune 1000 clients. STORY TELLER: One of my personal favorite success stories is: INSERT YOUR FAVE 30 SECOND CASE STUDY HERE (Golf Pro, Chimney Sweep, Tech B2B) – THEY LOOOOVE TO HEAR REAL CUSTOMER SITUATIONS!!!!DEMO LEAD: Between our three different offerings, we’ve got tools that are best fit for any business. But we’ll talk more about pricing at the end of the webinar.TRANSITION TO NEXT SLIDE ON METHODOLOGY: Now, the way that we make our customers so successful is by ensuring that they adopt our proven methodology and learn to work it using the software we provide.
TARGET TIME: 1 MINUTES Time Elapsed by End of Slide Min 57/58 … STORY TELLER: If you’re ready to get more leads online today – we have a special offer exclusive to the participants of this session. The offer is good for 7 business days and is worth 10% off of either HubSpot Medium or Large for a one-year contract.If you are interested, just leave us your name, phone and email in the chat pane and we will have someone set up a call to talk about your specific needs and next steps.Let’s go through and review any outstanding questions that maybe we didn’t get to during the program … we’ll stay on until we’ve satisfied all your curiosity!WHEN DONE ANSWERING QUESTIONS: Thanks for joining us for today’s group demo! We’d appreciate your feedback about how helpful today’s presentation was, so please take a few seconds to reply to the short survey that will appear when you exit the webinar.(THE FEEDBACK SURVEY QUESTION WILL LAUNCH AUTOMATICALLY WHEN ATTENDEES EXIT.)