The document discusses HubSpot launching a new CRM tool to help medical practices better manage online leads and convert them into new patients. It notes how the internet has changed how people research healthcare decisions. The CRM allows practices to follow up on qualified leads more effectively by taking notes, sending emails, creating tasks and scheduling calls directly in the CRM. This gives patient coordinators visibility and context to have better conversations with leads and close more of them into new patients. Both large and small practices can benefit from the intuitive and powerful CRM.

1. HubSpot’s
New CRM:
A Medical Marketing
Superhero
Brought to
you by:

2. The way people make their healthcare decisions
has drastically changed over the last 5 years.
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Thanks to the internet, we have the power to learn
just about anything we want before making the
decision to buy—or choose a surgeon.

3. While many medical practices
use online marketing tactics like social media
marketing, blogging and SEO, they’ve struggled
with how to turn leads generated on the web
into new patients in their offices.
Yes! We’re OPEN

4. Lucky for them,
HubSpot has launched a tool that solves
this exact problem.
With the Hubspot
CRM, your patient
appointment
coordinators will be
able to respond to
new patient leads in
the most effective
manner possible,
closing more leads
into new patients.

5. Why did HubSpot develop a CRM?
HubSpot CEO Brian Halligan answers that:
“Traditional sales technology
is necessary but not sufficient.
HubSpot’s Sales Platform is
designed to arm sales teams
with the context they need
to improve how they engage
with companies, prospects, and
leads to drive sales instead of
driving people crazy.”

6. With the HubSpot CRM, your patient appointment
coordinators will be able to take qualified leads from
your marketing software and follow up more effectively.
Here's how it works:
1. Your
appointment
coordinator
can manage all
her leads in the
HubSpot CRM.

7. 2. Notes can
be taken and
kept in one
place.
TIP:
PHI doesn’t
belong in sales
software but
tracking attempts
to reach a lead
does.
“Attempted
to call, left
voicemail,” is
an example.

8. 3. Patient appointment coordinators can
take notes, send emails, create tasks and
even schedule calendar events.

9. 4. Your patient appointment coordinators
will be able to manage all their efforts to
reach your new patient leads in one place.
They will even
see what’s
taken place to
date.
This way, when
they pick up
the phone
to call back
they’ll know
exactly where
to start the
conversation.

10. HubSpot’s CRM
is powerful enough to help the
largest group practices manage
their large volume of new patient
leads more effectively.

11. HubSpot’s CRM
is powerful enough to help the
largest group practices manage
their large volume of new patient
leads more effectively.
At the same time, it’s so intuive
that small offices can take
advantage of it to compete with
bigger practices, closing more
leads into consultations.

12. As more practices adopt
inbound marketing tactics
you need an edge.
Superpower your medical marketing
efforts with the new HubSpot CRM.
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