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Digital
transformation:When HR people can make the difference
Xavier Serra@TeresaNiubo www.teresaniubo.com 9th October 2015
Digital is everywhere…
Business will become
more and more digitalized
in the future
This is not about Technology
it is about Change Management…
We are PET LOVERS!
Brand Capitalization
Brand building arround emotional stories
Customer Loyalty
Digital enables targeted communication
e-Commerce
A new source of business growth
Employer Branding
Our candidate is on-line
Digital culture
Building digital capabilities
Begin
Anywhere…
By John Cage
Vision
Roadmap
Mobilizing the
organization
Digital Transformation:
When HR people
can make the difference
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015
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Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015

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Digital Transformation business case of Affinity Petcare presented at the International HR Conference on 9th October 2105

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Transformación Digital en Affinity Petcare. International HR Conference 9 Oct 2015

  1. 1. Digital transformation:When HR people can make the difference Xavier Serra@TeresaNiubo www.teresaniubo.com 9th October 2015
  2. 2. Digital is everywhere…
  3. 3. Business will become more and more digitalized in the future
  4. 4. This is not about Technology it is about Change Management…
  5. 5. We are PET LOVERS!
  6. 6. Brand Capitalization Brand building arround emotional stories
  7. 7. Customer Loyalty Digital enables targeted communication
  8. 8. e-Commerce A new source of business growth
  9. 9. Employer Branding Our candidate is on-line
  10. 10. Digital culture Building digital capabilities
  11. 11. Begin Anywhere… By John Cage
  12. 12. Vision
  13. 13. Roadmap
  14. 14. Mobilizing the organization
  15. 15. Digital Transformation: When HR people can make the difference

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