Na osnovu uspeha kampanje Benchmark na Twitter-u, kompanija HTTPool, zvanični predstavnik Twitter-a za naš region, uradila je Case Study, a agencija Homepage i zvanično je preporučena za kreiranje i vođenje promocije na Twitter-u.
Seasonal Facebook Campaigns: Strategies for SuccessDigital Visitor
Digital Visitor is a digital marketing agency established in 2005 that has grown from helping local attractions promote themselves on YouTube to providing services across various industries and social media channels. The agency has won awards for its innovative work and recently expanded its office in Bristol. The document then provides tips and examples for running effective Facebook campaigns, including planning the campaign timeline, setting objectives for any apps or games created, using influencers for outreach, targeted Facebook ads, partnering with other companies, and maintaining ongoing promotion through social media. Case studies are presented showing successful campaigns for Visit Malta, Eurotunnel, and Allianz Global Assistance that resulted in increased engagement, reach, and leads.
Facebook & Twitter: Marketing in the Moment DigitalRoyalty
This document provides an overview of digital marketing on Facebook and Twitter. It discusses Facebook ads such as photo ads, video ads, and page link ads. It also discusses how to target Facebook ads using custom audiences and lookalike audiences. For Twitter ads, it outlines promoted products like promoted accounts, promoted tweets, and promoted trends. It provides details on opportunities, pricing, targeting, and analytics for various ad formats on both Facebook and Twitter.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
This document provides an overview of best practices for using social media in government communications. It discusses how tools like Facebook, Twitter, and wikis can be used to create dialogue between governments and citizens and increase mutual understanding. The document outlines some key benefits of social media for both governments and citizens, such as increased transparency and a way for citizens to provide feedback. It also discusses challenges like maintaining control of messaging and reputational risks. Examples provided show how governments can develop clear social media strategies and measure results to better promote services and engage with the public.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
Seasonal Facebook Campaigns: Strategies for SuccessDigital Visitor
Digital Visitor is a digital marketing agency established in 2005 that has grown from helping local attractions promote themselves on YouTube to providing services across various industries and social media channels. The agency has won awards for its innovative work and recently expanded its office in Bristol. The document then provides tips and examples for running effective Facebook campaigns, including planning the campaign timeline, setting objectives for any apps or games created, using influencers for outreach, targeted Facebook ads, partnering with other companies, and maintaining ongoing promotion through social media. Case studies are presented showing successful campaigns for Visit Malta, Eurotunnel, and Allianz Global Assistance that resulted in increased engagement, reach, and leads.
Facebook & Twitter: Marketing in the Moment DigitalRoyalty
This document provides an overview of digital marketing on Facebook and Twitter. It discusses Facebook ads such as photo ads, video ads, and page link ads. It also discusses how to target Facebook ads using custom audiences and lookalike audiences. For Twitter ads, it outlines promoted products like promoted accounts, promoted tweets, and promoted trends. It provides details on opportunities, pricing, targeting, and analytics for various ad formats on both Facebook and Twitter.
Presentation on digital marketing .pdf pptFalak Naaz
Digital marketing
Introduction
Benefits of digital marketing over traditional marketing
Objective
7 c
Type
Technique
Advantages
Disadvantage
Career opportunities
5 p
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media platforms like Facebook, YouTube, and native advertising to connect with audiences. It also presents considerations for setting up analytics and data infrastructure to optimize digital campaigns.
This document discusses digital advertising strategies and tactics. It outlines how search engine marketing can target customers actively shopping or researching. It also discusses search engine optimization, retargeting customers who visited a website to help move them down the sales funnel, and multi-channel real-time bidding to reach customers across devices. The document provides examples of using social media advertising on Facebook and YouTube to increase online traffic, shares, and conversions. It also presents strategies for native advertising and setting up an analytical framework to optimize digital campaigns.
This document provides an overview of best practices for using social media in government communications. It discusses how tools like Facebook, Twitter, and wikis can be used to create dialogue between governments and citizens and increase mutual understanding. The document outlines some key benefits of social media for both governments and citizens, such as increased transparency and a way for citizens to provide feedback. It also discusses challenges like maintaining control of messaging and reputational risks. Examples provided show how governments can develop clear social media strategies and measure results to better promote services and engage with the public.
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
The document summarizes the development of a business model for an exclusive social media platform called Bent. Through customer interviews and testing two ideas, the team refined their model to focus on rewarding female social media influencers ("Instachicks") for hashtagging brands in their photos. The value proposition is to provide visibility for fashion brands while monetizing influencers' social activity. Key next steps are validating the model with experts, securing partners, and designing an MVP platform to test brand impact and user rewards.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
The document outlines a marketing strategy and campaign for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, mapping out the customer journey phases, allocating a $50,000 budget across awareness, interest, and desire phases, and proposing blog post and social media content. It also provides recommendations for the website such as adding relevant blog posts, link building, and testing performance. Finally, it outlines an approach for an AdWords campaign targeting the UK to generate leads for a web accessibility course landing page. The objective is to get 35 clicks within 5 days by using awareness and action stage ad groups with relevant keywords.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
The Latest Social Media Changes and What You Need to Do About ThemAndrea Vahl
In this presentation I covered:
* The latest changes with Facebook, Twitter, LinkedIn, Google+, Pinterest and why they matter to you
* How to adjust your strategy for the remainder of the year to finish 2014 strong
* 3 cool tools that can help you streamline your efforts
* The new advertising options on each of the platforms and how to allocate your budget
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
This document discusses measuring social media return on investment (ROI). It begins by outlining the benefits of social media for businesses in communicating with customers and saving costs over traditional channels. It then notes that most organizations do not measure social media ROI due to difficulties in tracking metrics and setting clear objectives. The document provides examples of key social media metrics like fan growth, website visits, and transactions. It emphasizes focusing on metrics most important to the business and calculating the value of each. Finally, it discusses building business cases by illustrating short and long-term impacts to justify increased resources for social media efforts.
Social Media for Expert Info PresentationJames Barrett
A preliminary set of considerations regarding the implementation of a social media agenda at a small company specialising in technical writing, copy production and language control in Stockholm Sweden.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
Modna industrija danas promenila je svoju uobičajenu marketinšku strategiju i okrenula se digitalu. Digitalni kanali komunikacije služe kao izvor informacija i jedan od najboljih načina za komunikaciju sa potrošačima. Takođe, ovim putem brendovi se povezuju sa svojim potrošačima na ličnom nivou i otvaraju vrata ka novim potencijalnim kupcima. Prednost ovakve strategije je dodatni razvoj kompanije kroz internet kampanje, e-mail marketing, blogove i saradnju sa blogerima.
The document summarizes the development of a business model for an exclusive social media platform called Bent. Through customer interviews and testing two ideas, the team refined their model to focus on rewarding female social media influencers ("Instachicks") for hashtagging brands in their photos. The value proposition is to provide visibility for fashion brands while monetizing influencers' social activity. Key next steps are validating the model with experts, securing partners, and designing an MVP platform to test brand impact and user rewards.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
Evolution of your Social Media Landscape by Tom LambertGenerate UK
Synopsis:
A look at the Social Media landscape, it’s benefits and how to identify the right platform for your business. Tom Lambert of Generate UK will talk through case studies of large and small businesses and how choosing the right channel for their clients business, Generate UK were able to deliver ROI. This presentation will allow you to gain an insight into how you might introduce social media to your business, and the benefits which can be obtained when choosing the right social media channel.
Profile:
Tom Lambert is a Digital Director at Generate UK, a leading award winning Digital Marketing Agency based in Newbury. As a digital specialist Tom Account Directs a team supporting key accounts, working closely with Head of Sales on new businesses development and consulting, creating and implementing clients online marketing strategy. Tom has a genuine passion for all things digital and has practical experience working with large brands to small start ups; helping them to use Social Media, SEO, PPC and Digital Marketing to drive sales and enquiries creativity.
Outside of work Tom is a regular runner, cyclist, enjoying martial arts, cooking and spending time with family and friends.
Lean some simple approaches to understanding your social media fan base, driving internal recognition of that value, and across multiple social media embassies.
Digital Marketing Nanoedegree - Building a Marketing Strategy Imad Mawlawi
The document outlines a marketing strategy and campaign for Udacity's Digital Marketing Nanodegree program. It includes defining target personas, mapping out the customer journey phases, allocating a $50,000 budget across awareness, interest, and desire phases, and proposing blog post and social media content. It also provides recommendations for the website such as adding relevant blog posts, link building, and testing performance. Finally, it outlines an approach for an AdWords campaign targeting the UK to generate leads for a web accessibility course landing page. The objective is to get 35 clicks within 5 days by using awareness and action stage ad groups with relevant keywords.
The 7 Elements of a Perfect Social Media CampaignClosed
The 7 Elements of a Perfect Social Media Campaign was a webinar hosted by Marcus Whitney, Co-founder of Moontoast, and Shoutlet's Kira Sparks. Learn the essential elements that go into creating a perfect campaign, along with compelling examples from real brands.
The Latest Social Media Changes and What You Need to Do About ThemAndrea Vahl
In this presentation I covered:
* The latest changes with Facebook, Twitter, LinkedIn, Google+, Pinterest and why they matter to you
* How to adjust your strategy for the remainder of the year to finish 2014 strong
* 3 cool tools that can help you streamline your efforts
* The new advertising options on each of the platforms and how to allocate your budget
The document summarizes trends in social media from 2013-2014 and provides recommendations for social media marketing strategies. Key points include:
- Social media usage is growing rapidly, estimated to reach over 2 billion users by 2017. Emerging platforms include Snapchat, Instagram, and Vine.
- Hashtags and user-generated content are important for engaging audiences and driving word-of-mouth. Successful campaigns integrate social media with traditional advertising.
- In 2014, mobile and location-based platforms like Foursquare and Yelp will be important for geo-targeted search advertising, though some networks like Tumblr and LinkedIn remain desktop-focused.
social media strategy - Business & IP Centre.pptxSimone Castello
A talk delivered to entrepreneurs as part of a grant programme. Find out more here: https://www.cambridgeshire.gov.uk/residents/libraries-leisure-culture/business-intellectual-property-centre-cambridgeshire
This document discusses measuring social media return on investment (ROI). It begins by outlining the benefits of social media for businesses in communicating with customers and saving costs over traditional channels. It then notes that most organizations do not measure social media ROI due to difficulties in tracking metrics and setting clear objectives. The document provides examples of key social media metrics like fan growth, website visits, and transactions. It emphasizes focusing on metrics most important to the business and calculating the value of each. Finally, it discusses building business cases by illustrating short and long-term impacts to justify increased resources for social media efforts.
Social Media for Expert Info PresentationJames Barrett
A preliminary set of considerations regarding the implementation of a social media agenda at a small company specialising in technical writing, copy production and language control in Stockholm Sweden.
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
Social commerce is more than just a new shopping experience.
Social selling represents a paradigm shift in how consumers interact with brands: where, when, and how they shop.
For most brands, this creates opportunities for a much more interactive, entertaining, and experiential journey.
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
Similar to HTTPool - Benchmark Twitter Case Study (20)
Modna industrija danas promenila je svoju uobičajenu marketinšku strategiju i okrenula se digitalu. Digitalni kanali komunikacije služe kao izvor informacija i jedan od najboljih načina za komunikaciju sa potrošačima. Takođe, ovim putem brendovi se povezuju sa svojim potrošačima na ličnom nivou i otvaraju vrata ka novim potencijalnim kupcima. Prednost ovakve strategije je dodatni razvoj kompanije kroz internet kampanje, e-mail marketing, blogove i saradnju sa blogerima.
Social media DOOH - tehnologija koja povezuje najbolje iz offline i online ma...Homepage
Agencija za kreativnu primenu digitalnih tehnologija u marketingu Homepage i kompanija multiVISION (deo DPC grupe), koja je vlasnik mreže LED displeja u Beogradu, predstavili su inovativni Social media DOOH - uslugu koja objedinjuje najbolje iz offline i online marketinga.
DOOH (Digital out of home) je najnovija forma oglašavanja i prikazivanja promotivnih sadržaja na savremenim, digitalnim medijima, u formi LED displeja, koji se nalaze na nekim od najatraktivnijih i najprometnijih lokacija u Beogradu. Social media DOOH omogućava filtriranje i prikupljanje objava sa Instagram-a i Twitter-a, njihov odabir, automatsko kreiranje brendiranih objava u unapred dizajniranim formama slika i njihovo prikazivanje na digitalnim displejima u LED tehnologiji. Kontrola procesa je potpuna, a administrativni poslovi kao što je izrada “deklaracije o oglasnoj poruci”, kreiranje arhive objava i potrebnih izveštaja su potpuno automatizovani.
Pošto se odabere i u sistem unese dizajn u kome će se objave prikazivati, one se po hashtag-ovima (#) koji su zanimljivi za klijenta, prikupljaju sa Instagram-a i Twitter-a, snimaju u bazi servisa i vrši se odabir onih koje će biti prikazane na displejima. Kada se jedna objava odabere za prikaz, sistem je automatski izdizajnira u formu dogovorenu sa klijentom, pri čemu je moguće prilagoditi prikaz slike i prelom teksta. Objava se sastoji od teksta i slike, nick-a osobe koja je autor objave, kao i oznake društvene mreže na kojoj je originalno objavljena.
U svakom trenutku na displeju se smenjuju tri objave Social media DOOH sistema. Objave se na LED displejima prikazuju kao statične slike u trajanju od osam sekundi. One se smenjuju sa drugih sedam objava koje mogu da budu kratki videi ili slike, kao i servisni podaci. U proseku se jedna objava, koja dolazi sa Social media DOOH Sistema, prikazuje na odabranom displeju približno jednom u minuti, odnosno tokom dana je to minimum 1.100 prikaza. Svakih 15 minuta ažuriraju se objave odabrane za prikaz a ako su u međuvremenu odabrane neke nove, one zauzimaju mesto na displejima. Moguće je ponoviti objave koje su već bile prikazivane na displejima
Digitalni trendovi, društvene mreže i njihovo korišćenje u modnoj industrijiHomepage
Prezentacija govori o društvenim mrežama i digitalnim trendovima u svetu i kod nas. Takođe u prezentaciji je kroz primere dobre prakse predstavljen nastup poznatih svetskih i domaćih modnih brendova kao i način na koji ovi brendovi koriste društvene mreže za svoju promociju.
Korišćenje društvenih mreža za brendiranje poslodavca i pripremu za intervjuHomepage
Na prezentaciji su prikazani praktični primeri primene društvenih mreža u employer brandingu, kao i načini korišćenja društvenih mreža za pripremu za intervju za posao.
Mogućnosti primene društvenih mreža u profesionalnoj komunikacijiHomepage
Fejsbuk je napopularnija društvena mreža kod nas. Koji su mali trikovi koji će vam dati veliku prednost u njenom koriščenju?
Aleksandar Radukin, partner i Social Media Marketing Manager, Agencija Homepage www.homepage.rs
Karakteristike najpopularnijih društvenih mrežaHomepage
Koje su najpopularnije društvene mreže kod nas i kako ih primeniti u poslovnoj komunikaciji?
Mihaela Turner, Account Executive, Agencija Homepage www.homepage.rs
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise boosts blood flow and levels of neurotransmitters and endorphins which elevate and stabilize mood.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
3. @benchrs
3
Petar Gredelj, Benchmark portal founder:
•We wanted to introduce Benchmark to some new users and to show them that
"Daily Dose benchmark" is more than enough for everyone to be absolutely up to
date with the novelties from the world of ICT scene. Instead of reading, favoring
and retweeting foreign content, users can interact with @benchrs now.
•An additional advantage was the celebration of Benchmark anniversary with a
prize survey that we organized on the occasion.“
4. @benchrs ADVERTISING OBJECTIVES ON TWITTER
4
CAMPAIGN GOAL | Introduce the most popular Tech website in Serbia to Twitter society
BUDGET | 2000 EUR + Agency fee
TIMELINE | Oct-Nov 2014
• Increase awareness of
Benchmark website to
gain new, relevant
followers and achieve
the large number of
interactions with existing
followers.
ADVERTISING
OBJECTIVES
ADD SCREENSHOT OF
ADVERTISER‘S
TWITTER ACCOUNT
5. TWITTER POSTING PLAN & PROMOTION
5
Always
on
Event
Planned
Unplanned
Everyday
•Screenings by Topics
•Timing the Tweets
Campaign
•Promoting the main focus
•Cards + Tweets
Unpredictable
•Responding to the users
•Supreme discipline on
Twitter
Live
•Engagement during events increase
the relevance
6. PROMOTED ACCOUNTS
6
TARGETING: PRICING:
•Look-a-likes
•Interests
• Location • Avarage Cost per
Follower € 0,36
All Promoted Accounts are clearly
marked with a promoted icon and
can appear on Web (Home, Profile,
Discover, Search) and Mobile
(Discover, Search)
HOW TO SCALE YOUR AUDIENCE?
• Objective – Increase awareness of Benchmark
website to gain new, relevant followers.
• How - @benchrs promoted the account to a
targeted user base. By targeting people similar
to their followers, @benchrs was able to reach
an audience that was likely to be interested in
their content.
7. PROMOTED ACCOUNTS
7
Results
•3 x increase in number of followers
•Total number of new followers – 2986
•Average Cost per Follower € 0,36
•Average eng. rate – 1,3%
•Total number of impressions - 500.669
8. PROMOTED TWEETS
8
INCREASE REACH & ENGAGEMENT
TARGETING: PRICING:
•Interests
•Usernames
•Look-a-likes
• Location • Average Cost per
Engagement
€ 0,08
All Promoted Tweets are clearly
marked with a promoted icon and
can appear on Web (Home, Profile,
Discover, Search) and Mobile
(Discover, Search)
• Objectives – @benchrs wanted to increase
relevant visits to their website so that users could
learn more about a new versions of mobile
phones, tablets, laptops, TV’s and other consumer
electronics...
• How – @benchrs used a combination of interests
and @username targeting for their Promoted
Tweets. In addition to broader interest categories
like Technology and computing, the company
also targeted audiences with similar interests to
their followers.
9. PROMOTED TWEETS
9
Results
•Total number of promoted tweets – 41
•Average Cost per Engagement € 0,08
•ENG rate from 2 to 9%
•The biggest engagement rate was for:
Iphone 6 tweet – ER 9%
Phone testing tweet – ER 6%
Award winning game tweet – ER 5%
•Total number of impressions - 450.382
•Total number of clicks – 13.313