讀書會活動報名網址：http://htsastaipei.weebly.com/ Week 2 講者: 陳治平 | Bernard Chan ALPHA Camp 創辦人，TMI 臺灣創意工場 EIR，前 Yahoo! 亞太區總監。在美國、中國、及香港有多次 startup 經驗，擔任美國麻省理工學院中華創業論壇 MIT-CHIEF 以及多項創業課程與競賽的 Mentor。加拿大 University of Waterloo 電子工程 & 經濟雙學士，MIT Sloan MBA 畢業 今年九月， Y-combinator 的執行長 Sam Altman 宣布將在史丹佛大學開辦為期 10 週的 "How to Start a Startup" (課程官網)系列課程，請來 Paul Graham、Marissa Mayer 等業界重量級人士授課，課程內容涵蓋創意發想、行銷策略、募資、產品等創業 know how。 臺灣科技大學* 和 ALPHA Camp 取得官方授權，我們將在未來十週舉辦 "How to Start a Startup" 讀書會，每週觀賞課程影片並討論課程內容，想蛻變成一流的創業家？千萬別錯過我們的讀書會！ [ 說明：這次史丹佛大學課程為全球公開，課程影片將會放在官網的 YouTube 頻道上。臺灣科技大學和 ALPHA Camp 作為官方授權的 「Class Leaders」將會主辦一系列的讀書會，並邀請新創業界講者帶領課後討論與分享，幫助學員更好地吸收課程的內容，期待和大家一起度過熱血的學習時光! ]

1. How
to
Start
a
Startup
Taipei
Study
Group
Lecture
3
&
4
!
[2014.10.06]

2. 2

3. Study Group - 模式與目的
• 重點深入解釋
• 講者經驗分享
• 促進討論 / facilitate discussion
Solid understanding | 紮實的理解

4. 互相認識⼀一下
• 正在創業 (六個月以上)
• 準備 (六個月之內) / 剛創業
• 其他

5. 3
講者介紹

6. Paul Graham
• Founder(of(Y(Combinator,(Programmer,(
Venture(Capitalist,(Essayist(
• PhD,(Computer(Science(from(Harvard(
University(
!Y!Combinator!
• An(American(seed(accelerator
• Since(2005,(Y(Combinator(has(funded(over(
700(startups.(
• Scribd,(Reddit,(Dropbox,(Airbnb,(etc.(
3
Reading: 矽⾕谷創業之⽗父 - Paul Graham

7. 3
Adora Cheung
• CEO$$Co'Founder$of$Homejoy$
• Master's$in$economics$from$the$University$
of$Rochester$
Homejoy'
• A$house$cleaning$startup$founded$in$2010$
• YC$S10$
• With$a$year$and$a$half,$Homejoy$offers$its$
services$in$31$different$ciKes$in$the$U.S.,$
Canada$and$U.K.$
• Over$1,000$cleaners$as$of$early$2014$
Reading: 清掃⼀一個更快樂的家：Homejoy

8. 3
Bernard Chan
• Founder(of(ALPHA(Camp(
• MIT(MBA,(TMI(EIR,(Yahoo!(Asia(Director,(
several(startup(teams:(Cimaron,(Babeeta,(
iClick(InteracFve,((
ALPHA%Camp%
• Asia(first(Startup(School(
• Teach(core(skills(required(to(succeed(in(
startups(
• 10(Week(Startup(Bootcamp(that(teaches(Web(
Development,(Mobile(App(Development,((
MarkeFng((Growth(

9. 9

10. 10 週新創事業實戰營
10
全端設計與
開發
Mobile
App
開發
行銷實戰技
Full Time Full Time Part Time

11. 2015 . 03 . 01 開課
2015 年初開始接受報名
hCp://www.alphacamp.tw
30多家
Startup
夥伴
提供實習/工作
機會
40多位
台灣，香港，
美國的導師與
顧問團隊
3 項
Startup 實
戰能力
10 週
結合理論與
實做的專業
特訓

12. HTSAS: Lecture 3 4
• Lecture 3: Counterintuitive Parts of
Startups, and How to Have Ideas
• Lecture 4: Building Product, Talking to
Users, and Growing

13. ⼤大學⽣生該創業嗎？

14. 您該創業嗎？

15. Startups are very Counterintuitive !
!
與直覺相反

16. Startup not small version of big company!
!
Steve Blank

17. 1. Trust your instinct on people

18. 2. To succeed in a startup is not
expertise in startups

19. Expert of your users

20. Why Startups Need to Focus
on Sales, Not Marketing!
!
! ! Jessica Livingston
Do things that don’t scale!
!
Paul Graham

21. Expert of your users

22. 3. Startup is where gaming the system
stops working

23. 4. If you start a startup!
it will take over your life

24. 創業 不是 辦社團

25. 創業是 ⾰革命

26. ⾹香港 加油

27. 5. Nobody can tell who / when!
can succeed in a startup

28. 6. Turn your brain into the type that has
startup ideas unconsciously

29. IDEA | CO-FOUNDER
點⼦子 | 團隊

30. 如何為你的創業做準備
• Learn a lot about things that matter!
!
• Work on things that stretch you!
!
• Work with smart people!
!

31. Work on things that stretch you

32. Work on things that interest you

33. Work on things that!
is meaningful to you

34. That’s how you build !
domain expertise

35. That’s how you find !
passion

36. Best reason to start a startup!
!
You cannot not do it

37. 37
“Live in the future,!
then build what’s missing!
!
Paul Graham
http://paulgraham.com/startupideas.html

38. “⼤大學⽣生不要創業”

39. Q A!

40. Any value in MBA for people
who want to start startups?!
NO!

41. 1) Build Products!
!
2) Learn about your
Customers

42. But…

43. What would you learn in college right now?
Follow your own curiosity!

44. How to work effectively?
Have kids!
!
Set a forcing function!

45. Just Learn

46. HTSAS: Lecture 3 4
• Lecture 3: Counterintuitive Parts of
Startups, and How to Have Ideas
• Lecture 4: Building Product, Talking to
Users, and Growing

47. How to Grow Users

48. Start with. . .

49. Build something people want
(and actually use)

50. Step 1
成為該產業的專家
(注意：不是創業的專家)

51. 成為該產業的專家
• Work in the industry / business － 不是產學
結合，⽽而是直接進⼊入業界)
• Passion - Dustin: you cannot not do it

52. Step 2
從一個群組開始
Segment / Target Audience (TA)

53. Step 3!
!
設計完整的用戶體驗
Storyboard

54. Raised USD 8M with - !
• Pure front end prototype!
• Video!
• Pitch Presentation

55. 設計完整的⽤用⼾戶體驗
Discovery On-boarding Using Feedback!
!
Complete user path

56. Minimal Viable Product!
!
MVP: Smallest feature set to solve the problem

57. One Liner!
!
“Get your place cleaned for $20 / hr”

59. Talk to Users

60. Retention

61. Net Promoter Score (NPS)
從 1 到 10，你會向朋友推薦我的產品嗎？

63. Honesty Curve

64. 收費：讓客戶回饋更真實
Honesty level
Distance of!
Relationships
Paid
Your!
mom
Your!
friends
Free
Random!
users

65. Optimize for your current
stage of growth!
!
針對你現在的成⻑⾧長期做產品優化

66. About Growth

67. About Growth
• 集中資源 / 學習在⼀一個⾏行銷管道，儘量優化
• Three type growth!
1. Sticky - 挖深!
2. Viral - ⼝口碑推薦!
3. Paid - 付費媒體

68. Customer Lifetime Value (CLV)!
!
Lifetime Value (LTV)

69. Lifetime Value Examples
https://blog.kissmetrics.com/how-to-calculate-lifetime-value/

70. Cohort Analysis

71. Cohort Analysis：檢視產品的進步
Active (paying)!
users
(加了⼀一堆功能後）
Version 1
Time
Version 2!
core happy
customers
100%
50%
Month 0 Month 5 Month 12

72. Referral program: when users
are engaged love you

73. LTV CAC!
!
⾏行銷，就是敢花錢！

74. LTV CAC!
!
⾏行銷，就是當找到公式後，敢花錢！

75. Grow Sustainably

76. 76
How to Start a Startup@ NTUST + ALPHA CAMP
https://www.facebook.com/groups/711600318891195/?ref=br_tf

77. 週⼆二開課前!
!
下⼀一周的問題!
!
po 在粉絲⾴頁上

78. blog.alphacamp.tw

79. 明天 12:00 報名

80. FREE!
!
⾃自⼰己帶便當

81. ~ END ~
!
http://alphacamp.tw