0628 社群與口碑行銷策略與經營
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「社群經理」是近年炙手可熱的工作。 從新創團隊到國際企業，都在尋找能經營社群、創造口碑的社群行銷達人。 在有 Internet Marketing 的完整架構後，進一步教你如何迎戰台灣最大的社群網路平台。 如何利用內容、活動，互動、增加用戶的黏度，互動，贏取消費者的心。
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0628 社群與口碑行銷策略與經營
- 1. §ª4UÚ$·Â»4"! Janus!ÏŸØ! ! 2014.06.28
- 2. 講師介紹
- 3. 2.0 ! ()-, '1
- 4. %!
- 5. ),? ǭǴo¡ˡƭŕ / ŏƓl! ! ƵǀǠˡŒÛ—oȀɧʄż! ! :wȒɦˡȃɌôNj / àđȧȨ / :wȧȨ! ! ƵǀYWˡĤdƵǀȹW˛u½ˆÐ! ! ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ! ! ǭǴo¡ˡŏƓĐŀ
- 6. 3 01
- 7. A*! / !
- 8. ǭǴo¡ˡƭŕ ˞˙ǭǴl˚8˙~2Ƹư˚ȡƳȱ! ! ˞ ǭǴoȀlˡʼǝ~2Ƹư(Él! ! ˞ ĮZƄö5R˙ǭǴo¡ ˚ȥȬ! ! ˞ 104 lȲrˢɛ¹˙ǭǴ˚˝ 3,023 ȥȬ! ! ˞ ÑƸíļ˝ɛ¹˙Social media˚˝ 200ȥȬ (2014A3Ì)!
- 9. ǭǴo¡ˡƭŕ üȥǷˢ! ! ˞ ǭǴrȫɚȨˣǭǴrȫŞſo¡ˣǭǴɲȊ! ! ȅʏ2ˢ! ! ˞ ˉÍˢ˙~2ƸưpŤ˚ Ʃ˙~2ƸưNJxrȫɚȨ˚! ! ˞ ƽ:ǹˢ˙Marcom ƗĬŤ¡Ć˚! ! ˞ ƆɑǬ7:ˢ˙–ő: / –ÁǭǴoȀpŤ˚! ! ˞ ɷİȲrˢ˙~2Ƹư˚˟ǭǴoȀ Āˠ! ! ˞ GQ ȷɖˢ˙ǭǴrȫo¡ ˚(Community Manager)!
- 10. ǭǴo¡ˡƭŕ ˙ǭǴo¡˚Ö„àđˢ! ! ˞ Ƅ5ǭǴàđˢ! ! :˛Ǽ„–őpÙàđ˛£àđĮïƆ! oȀ˛–őàđpÙȧȨ˛–ÁYW˛! –ÁȚÙ˛ǭǴȧȨɊ„˛ƌ·–őrȫȧȨ! ! ˞ —ƵǀƩĀȹWˢ! ! ɟ9ǗȚÙ˛IJǭǴ±rpÙ˝—ǭǴȹW! ! ˞ Žȗʹ˛Ġǡ1ʒˢ! ! ½r–ÁrȫƩñưŽȗʹ
- 11. ǭǴo¡ˡŏƓl ˙ǭǴo¡˚ŏƓlˢ! ! ˞ ƵǀǠoȀŤ¡ˢ! ! LJƓǭǴrȫ—–ÁrȫķɊ„oǁ˜! ŏȳƇ FB˛bbssǭŎ–őğCoǁ! ! ˞ wũČ¡lˢ! ! LJƓǭǴǗpÙ˛ȚÙ˛ĊˆƹÙ˔Ũ! — ƹl! ! ˞ ɚȨlˢ! ! ~2Ƹư–őȧȨ˛ǭǴrȫɚȨ˛àđƌã—ɚȨl!
- 12. 3 +-/A
- 13. 2:$!
- 14. ƵǀǠˡŒÛ ɶŒÛ?! ! ˞ Ŧǟjì! ! ˞ ğǭǴʀ·ɬɅ8¤DZƸöśƹŊĜȄ! ! ˞ ƈǍșŒ:! ! ÄȢ¸?! ! aĔēƎ %©ÙIJŷE%Źß?! ! Ą4ɶŲ‹˛Ưɂ—ɜǴ9k?!
- 15. ƵǀǠˡŒÛ aĔŒÛ?! ! ˞ Ôɔ7'tžƒXɶ! ! ˞ cȌ: ˙ɶžƒǃ˚! ! ˞ ɟ9h :ƧŞſ˛ȪŞ˛ĀÖ„'t! ! ˞ ¬“ğŭĝt”û ......
- 16. ƵǀǠˡŒÛ ʏ2ˢ(î(|! !!!!!!! žƒğŭ:! ! Hnů %‘·˛ņƩĉĚS”ˋĚʂ=! ! H%¤DZ—rWǧǙ: %ĕĜ|ƚì! ! H%‰ɹƩŶSLJģƢ
- 17. ƵǀǠˡŒÛ ʏ2ˢFacebook! !!!!!!! žƒğŭ:! ! ƱĻğŭʾʓ %1qlÕ8ğ¢Ï³!! ! S’˛SňÞ˜
- 18. ƵǀǠˡŒÛ ʏ2ˢGoogle! !!!!!!!!! žƒğŭ:! ! ǽən¢ÏƗɞ,ğ²³!ȺƩ8C˜
- 19. ƵǀǠˡŒÛ ʏ2ˢ1-800 Flowers! !!!!!!!! žƒğŭ:! ! Helping people express themselves to the important people in their lives.! ! ƈǍ %ì*ŭ¯ ªŷx˜
- 20. ƵǀǠˡŒÛ ʏ2ˢ7-Eleven! !!!!!!!! žƒğŭˢ! !!!
- 21. ƵǀǠˡŒÛ ʏ2ˢ7-Eleven! ! žƒğŭ:! ! ˗Ǒ3ʬË_ɰɃöĪ,4Ĥɝ*Y3ŗ! ! ř_ñưʪ˃,ǓȓƷȰ
- 22. ǭžŇ_Ⱦĸ˜! !!!!!!
- 23. ƵǀǠˡoȀɧʄż oȀǭǴśƹˢ! ! ˞ ¤DZ! ! ˞ ȫɃ! ! ˞ Şñ! !!!!!
- 24. ƵǀǠˡoȀɧʄż ¤DZˢ! ! ˞ śƹˢƬƪ˛ŊǞ8 Ŵ¤DZ! ! ˞ ʆƻˢ! ! ]ŠÐ / ĊȔɤǦ / ĊȔl ! ! àđ‰ĤɝģƢˣm1qĠ! ! ŞñƟƣĠs!
- 25. ƵǀǠˡoȀɧʄż ¤DZʏ2ˢOreo ȭȎ! ! ɦɠRoȀśƹ! ! The classic cookie you know and love, ! bringing you moments of Wonder. ! ! ɜǴÆ Džɠˆnj! !!!!!!!
- 26. ƵǀǠˡoȀɧʄż ȫɃˢ! ! ˞ śƹˢ:ƧŞſˣÆWæƞˣ! ĹȽ}! ! ˞ ʆƻˢƄ*ƧŞſˣȫɃæƞˣ! ROIcŅ! !
- 27. ƵǀǠˡoȀɧʄż ÆWæƞʏ2ˢʺ2Öˁ! ! ĤǐƵǀƄ¤ŴžĘ£Ŝ! ! ”ĬƵǀ9Ƅ¤ɉǕ! !!!!!!!!!
- 28. ƵǀǠˡoȀɧʄż Şñˢ! ! ˞ śƹˢĤɝñư8ˏrñư! ! ˞ ʆƻˢ! ! ŞſĩxÐ8§€Dȃ! ! / Ƅ*IJŖȓ¤DZʰɏÐ! ! ƵǀȜƈcé¾Ùs!
- 29. ƵǀǠˡoȀɧʄż Şñʏ2ˢKLM! !! 4ŖȓŞñ! ɧśƹ! ! ƵǀƕĤɝ! ʊÛŌ! !!
- 30. 3 49A38. / 56 / 56
- 31. :wȒɦˡȃɌôNj ʭwǰǎˢ! !! ˞ ÒˆȮw (Photo Post)! ! ˞ ňÞȮw (Link Post)! ! ˞ úɈȮw (Status Post)! ! ˞ ĊˆȮw (Video Post)! ! ˞ Ɛɓ (Offers)˛YW (Events)˛Kƾˀ (Milestone)s!
- 32. :wȒɦˡȃɌôNj Ġǡˢ! ! įx‚Ȯwǰǎ! ȹWɂ / 1qɂ! ! ( Ɨǖ ȣ: Adobe)! !!!!!!!!!
- 33. :wȒɦˡȃɌôNj ÒˆȮw (Image Post)! ! aĔôNjÒˆ:! ! ˞ V ( JV˛Ēŷ#gÚ˛ɳ:˛Ǚɨ )! ! ˞ Ǥʅ|¦ ( Ȇ˛ʙǘ )! ! ˞ ĉƧ ( Ĥɝ¥Ɨɞ )! !!
- 34. :wȒɦˡȃɌôNj ÒˆȮw (Image Post)! ! aĔôNjÒˆ:! ! ʏ2ˢDr. Wayne Dyer! ! V ˛Ǚɨ Òˆ! !!!!!!!
- 35. :wȒɦˡȃɌôNj ÒˆȮw (Image Post)! ! aĔôNjÒˆ:! ! ʏ2ˢMaersk Group! ! ǝŸ×ö˛Ŀ@ƋÐÒˆ! !!!!!
- 36. :wȒɦˡȃɌôNj ÒˆȮw (Image Post)! ! aĔôNjÒˆ:! ! ʏ2ˢNeals Yard Remedies! ! Ƭƪ¤DZɏgÐƗɞ! !!!!!!!
- 37. :wȒɦˡȃɌôNj ÒˆȮw (Image Post)! ! aĔôNjÒˆ:! ! ʏ2ˢKLM ʥɋɡý! ! ȏ:ȹWÒˆ! !!!!
- 38. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! p„C:! ! ˞ ɬǝE àđ4u”àđå¦! ! ˞ :ǻŮ– / íƝŚwê˛YWɞÚ! ! ˞ ǟ¹ Facebook ±ÕŔ–ő / íƝŚ! !!!
- 39. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3jŵ:! ! 1. ğCFBňë1qŌ! ! ! !!!!!!!
- 40. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3jŵ:! ! 2. CÒˆȮwjŵ1qňÞ! ! !!!!!!!!
- 41. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! 1qňë3jŵ:! ! 3. Cȕwũjŵ1qňÞ! ! !!!!!
- 42. :wȒɦˡȃɌôNj ňëȮw (Link Post)! ! -ʧ˅ˢ! ! Tip #1 : wêÒˆʦʍ3É 600 x 315! ! Tip #2 : CƤƦwũÆ5wê¯I! ! Tip #3 : CĤ¾Ȓɦ, Ƶǀǟ¹wê! ! Tip #4 : CwêàęŲƺțȏƵǀIʔ! ! Šơ: http://www.inboundjournals.com/12-effective-ways-use-facebook-drive-traffic/!
- 43. :wȒɦˡȃɌôNj úɈȮw (Status Post)! ! ¯Iˢ! ! ˞ ǢǡƵǀ9àđɱ
- 44. ˝(4ěCȕwũȮw! ! ˞ į¯Ȯw¤ŀ˛țȏÐ8NJx! ! ˞ (4”¹ʳʸrW (Call-To-Action) wũ! !!
- 45. :wȒɦˡàđȧȨ ēFacebookƲŁÓ¯Iˢ! ! ˞ ĕĜàđĘ$¦8¥¦! ! ˞ ĤɝģƢ˝ƬƪƵǀgĸV! ! ˞ į¯àđå¦! ! ˞ ¾Gˢ˙ƵǀȜ8°^! 1qIJìE Âàđ?˚! ! ˞ ˢ˙%ƵǀWƋşÚàđ?˚!
- 46. :wȒɦˡàđȧȨ ƐŀàđL E :! ! ˞ Educate ǤĵǺxǮ ! ! aˢCƗɞ! ! ˞ Empower Ǚɨ ! ! aˢŲƺ˛§ìƚI˛! ɵ:ņơ˛Ĥˍ ¦! ! ˞ Entertain Ǥʅ|¦ ! ! aˢH ʝ=˛łȞ
- 47. :wȒɦˡàđȧȨ ȓC 80 / 20ȧǯˢ! ! ˞ 80%ˡĤɝģƢ! ! ĵǺ / ]Lj / Ɨɞ¦àđˣɘF»ˊ! Ƅ¤ǼƾÒˆ / Ċˆ! ɬǝ²ċ–ő¥àđ! ! ˞ 20% ˡ ȫG! ! {GƄ¤ / ñưgÚˣíƝŚwês
- 48. :wȒɦˡàđȧȨ Ƭƪàđʮȶˢ! ! ˞ ʮȶȐí! ! ʯƵǀȧȉ˛! țȏįx8ȹWàđ! ! ˞ ʮȶƊ! ! ĬĦȹW (aƐɓYW )˛! æƞƧƵǀàđ! ! ˞ ʮȶźí! ! ƬƪgĸV˛æƞȪŞàđ
- 49. :wȒɦˡàđȧȨ ƬƪɲȊrMʿˢ! ! ʏ2ˢűǏʚɇŗ! ! ˞ ľˢǙɨǰwê! ! ˞ ľŸˢDƅM! ! ˞ ľLˢƸ¤IJJōɩʘ! ! ˞ ľòˢƨäƗɞˡ! ! ˞ ľĢˢ¾Ȍ$z/-äœˡ! ! ˞ ľȩˢ/ ʁŒpÙ ( ʕˢǂŪʌĘ$¦8Đšàđ )
- 50. :wȒɦˡàđȧȨ ôNj3ȸ:w?2ˢ! ! ˞ / ȿ§șXÓ! ! ˞ āƄö8ƵǀĐŀ`Œ! ! ˞ ÎǯˢƵǀ ý$z˝aľȩ˛ƛ?! ! ˞ ƁʤɴŅž,ø53
- 53. :wȒɦˡàđȧȨ ôNj3ȸ:w$zˢ! ! ˞ / ȿ§șXÓ! ! ˞ āƄö8ƵǀĐŀ`Œ! ! ˞ Ƶǀ ý$zaˢĺ…˛ŝƼ$˛œƼF! ! ˞ ƁʤɴŅž,ø53
- 54. $z! !!!!!
- 55. :wȒɦˡàđȧȨ ĎŒ:wƯɂ:! ! ˞ / ȿ§șXÓ! ! ˞ āƄöǰǎ˛:wɹƩɂ`Œ! ! ˞ ȯ 1 - 6 ǯ! ! ʏaˢ! Ǘʀ· / Ƹ¤ˢ5 - 10 ǯmëÄ! !!!!!!!!!
- 56. +- A +-7@ ! 3
- 57. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ȑƔ-ǎƵǀYWbZjŵˢ! ! ˞ ÷ëʎˇɾ! ! ˞ řCvLjFacebook APP! !!!!!!!!!!
- 59. Čˢ! ! ˞ đijŠ”ˡBąƟƣ˛Ȥʠ˛ĒÒˆĘ(! ! ˞ đijŠʓˡBąIš(4Šʓ /ʼnų! ! ˞ đijȑƔˡBąǯȮw˛ćˆ˛8áŬ't! ! ˞ ƉħˡąvLj APP! !!! http://www.inboundjournals.com/facebook-promotions-timeline-contests-vs-app-contests/!
- 60. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ʎˇɾȑƔYW˘Čˢ! ! ˞ ȦˌƵǀˡŠ”YWáÅĖʟ9×ƕȤʠ! ! ˞ YWȉŵ ljˢƟƣ˛Ȥʠ˛ÒˆĒ! ! ˞ Ť¡¾Ùˡ Öô5Ƞ5Īˣ©ƽɣ!ĂĪ! ! ˞ ɹƩƵǀˡ ʎˇɾ1qYWȮwʵū! ! ˞ ʯȴɂ ljˡƵǀƕȤʠ8ƟƣW„°^ ! ! ˞ Š” Ġ ljˡ Ɯã100 4à! ! ˞ u”„˓eˡ(mʶC˝Ƭƪƛʖſ
- 61. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ʎˇɾȑƔYWˢ! ! ʏ2ˢDiamond Candles! ! ƹÙ˛Š”jŵƤÿÔɔ! !!!!!!!!!
- 62. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYW
- 63. Č:! ! ˞ âǩ~ɒ7Ã! ! ˞ Š” Ġ ljˡ Ɯã100 4à! ! ˞ ZYWeĎˡʼnų˛ ĂʣȌ˛ÒˆĒs! ! ˞ ʯȴɂdˡ”Š”Ī(41qYWʭwQ°^! ! ˞ ȦˌƵǀˡ4ȤʠŠ”áÅ˝ʯƵǀȧȉ! ! ˞ ŽǜĂŤ¡ˡWĦǜĂŤ¡eĎ
- 64. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYW˘Čˢ! ! ˞ Š”¿˖ǛdˡŏȳĤɝ~ɒ7Ãs! ! ˞ Ɩė/ȧȨYWǛħ$z! ! ˞ ȼħˡʲº:ƸIJƀȼAPPħC! ! ˞ — FB ·ǁV[ˡéCƾŵāiŽf8! ¤DZåȃ—ƵǀŢȖ FB ǚǸ[! !
- 65. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYW7ŧ˄ˢ! ! ˞ ŧ˄ # 1ˢƎŒrȫśƹ! ! ˞ ŧ˄ # 2ˢôŒYWeĎ! ! ˞ ŧ˄ # 3ˢôNjƜ™Ă¤! ! ˞ ŧ˄ # 4ˢƬƪYWàđ! ! ˞ ŧ˄ #5ˢ ŴYW! ! ˞ ŧ˄ #6ˢʆƻYW½ǝ! ! ˞ ŧ˄ #7ˢYWFĨ½8 Ŵ
- 66. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 1ˢƎŒrȫśƹ! ! ˞ ¤:ǻ˛Ƒó! ! ˞ Ƭƪ¤DZ—îˀ˛! ¤DZĵǺ˛u”ȹW˛ŽÐ! ! ˞ xŻƁ! ! ˞ ɸȫ·ǁ! ! ˞ c˂ȪŞs
- 67. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 2ˢôŒYWeĎ! ! ˞ Ɵƣ! ! ˞ ųô! ! ˞ ĒÒˆ! ! ˞ ĂʣȌs! !
- 68. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 3ˢôNjƜ™Ă¤! ! ˞ ôNj—Ƅö / Ƅ¤ / ñư¥Ă¤! ! ˞ ä țȏl˝ģƢɗUƮ! ! ˞ CǪèɺțȏ9Ƅ¤@§ ǥȆ ! (4u”æƞɂ! ! ˞ ä Ə6¦˝ʏaˢB Facebook (!
- 69. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ # 4ˢƬƪYWàđ (ȮwIJYW–ƕ)! ! ˞ ƹÙƤƦ˛Ôɔ`țȏ! ! ˞ äIJġʩ ((4”¹ġʩĈʋ) Òˆ! ! ˞ 䲊”jŵ˛YWȧǯ8ljĎ't! ! ˞ ŅŠªŚˢĖɄ~ɒ7Ãɛ¹ʻ8˙Š”˚Ȥ˒! ! ˞ ”¹1q8ƟƣȤ˒
- 70. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #5ˢ ŴYW! ! ˞ Ƶǀƕ:w! ! ˞ :čE-mailQR Şſ! ! ˞ –ő/íƝŚ:ǻɞÚ˝ʃƵǀƕňÞ! ! ˞ –őŘƕ”¹ʇʉ˝ňYWȮwIJ–ƕ! ! ˞ ʼn’FacebookŴž˝ʛŒśƹÄȢ(Ƶǀ)
- 71. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #6ˢʆƻYW½ǝ! ! ˞ ƁʤɴŅžˡʆƻŠ”Ȥʠ˛1q˛Ɵƣ˛Ƶǀ Ġs! ! ˞ ƖŒ Google Alert˝ʆƻ–ÁĤƩ¨ǿYWɞÚ
- 72. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƬƪYWŧ˄ˢ! ! ŧ˄ #7ˢYWFĨ½8 Ŵ! ! ˞ :čĨ½~ɒQŠ”Ī˝4u”æƞɂ! ! ˞ íƝŚɩʘ!Ă ˝ǓFB„1q! ! ˞ Ǽ„Ċˆ˝ô5!Ă )ƾ„1q! ! ˞ 1qŐ YWėƙ˝HƵǀ ‰çŋ!
- 73. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #1ˢĤ…:wžǻYW (a 7 )! !!!!!!!!!!!!
- 74. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #2ˢ ŽřC ¤DZ8Ƅ¤! !!!!!!!!!!!
- 75. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ ƐĦYW 3 Tipsˢ! ! Tip #3ˢoüȑƔYWa! ! ʏaˢhÌ 1 - 2 ! ! ˞ ĕĜƵǀ—ȹW! ! ˞ HƵǀ ‰çŋ! ! ˞ üɻƵǀƕ! ! ˞ ŪʌYWǰǎĕĜȘV! !!!!!!
- 76. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢ6|õˡ ĂʣȌ! ! ˞ Ȥʠ”¹ƵǀǠ! ! ˞ Ȥ˙Š”ǜĂ˚´!±yĞ! ! ˞ cȌ3á¾Ù! ! ˞ äˢ100Š! !!!
- 77. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢ(|ƨäˡʼnųǜĂ! ! ˞ Ȥʠ”¹ƵǀǠ! ! ˞ ʼnųŠ”! ! ˞ äˢ2Š! !!!!!
- 78. ƵǀYWˡĤdƵǀȹW˛u½ˆÐ CvLj APP ȑƔYWˢ! ! ɀʏˢʜ˕ɥɪˡƟƣ! ! ˞ Ȥʠ”¹ƵǀǠ! ! ˞ ŦŒƟƣ! ! ˞ ʫġʩ ! ! ˞ äˢ5,000Š! !
- 79. 3 +-/# / 'A(%;=
- 80. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬ FB ǟ¹±Õ?! ! ˞ C*YĦƗɞFB ±Õǟ¹Ů–! !!!!!!!!!!!!
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- 83. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬Ů–ǟ¹±ÕŔƵǀǠ?! ! ˞ £ƵǀǠˎ¹–ő! ! ˞ ŧ˄:! ! 1. …ťFB: ĀLike box Ō! ! 2. ǵ}ƖŒ! ! 3. ´!ƾŵŃ! ! 4.Ȯƾŵ“! ! https://developers.facebook.com/docs/plugins/like-box-for-pages/
- 84. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ aĔ¬Ů–ǟ¹±ÕŔƵǀǠ?! ! ˞ «ď˙ʠ˚8˙1q˚ Ȥ˒! !
- 85. ƵǀǠ—Ů– / íƝŚˡÞãěCƩŽɭ1ʒ Žɭ1ʒˢ! ! 1ʒƵǀƕŔŮ–±Õ! ! ˞ Google ±Õ1ʒ! ! ˞ Acquisition All Referrals! !!!!!
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- 92. ˙àđɬǝ ˚! ! Ľ!aĔ¬ĮZàđ„ːô! ! ƎŒ1qPàđ˛aĔ4ƩĔ$1q! !!! ˙ ™%ŅOH DŽăVǗ$˝%ŏȳŒü-1qı›àđ˝ 4ƩPOPƗɞ˜˚ˤ NBC News ƗĬǭǴo¡ Anthony Quintano! !
- 93. ǭǴo¡ˡŏƓĐŀ 3. ‚¡! ! Ľ!¬ƵǀIJȪŞdžФDZ˝! ǓCƚI,ÆÜ—E%_z! ȹW! !!!!! ˙€9ĮZ‚¦ ˜af/ ‚¡˝£ƃþNÓőE džÐMD˝ªŸNÓƿɞÚĒŷQ› ˜˚ˤHuffPost LiveǭǴ o¡Tim McDonald!
- 94. ǭǴo¡ˡŏƓĐŀ 4. ʴʐĉĚ! ! ŏȳ‘Ö„āZ! *Yjŵ˝! `ȇļÖ„! !!!!! ˙‘ÛǭǴo¡˝ǵ}nANǣ˜Ť
- 95. M+ǶM˝ĸĔ$ ˜ MD:*˜`™:*MD$˝ǭǴŒvm 7j˜Ȓ dz¤DZĦ‘˝‰4ŏȳ„5Č¡˜˚ˤAdobeǭǴo¡Rachael King!
- 96. ǭǴo¡ˡŏƓĐŀ 5. ǽəl! ! Ö„ɤǦ[Ħ˝aˢ! Ƅ5àđ˛ȧȨYW˛! ɯāƵǀc˂˛! ȗʹ/SĠǡ˛! —Ǡƶ/pŤ1qƗɞs˝! ą‚$Č¡[Mư˝! ŏȳá¡1t! !!! ˙ļ=ĹʨÖ„˝‚$z€9ĮZMD˝•ùŏȳƘɼ ˑ˜˚ˤLikeable MediaʽM‡Dave Kerpen!
- 97. ǭǴo¡ˡŏƓĐŀ 6. Ɯél! ! ɮ¦ȥµŌȃ! ! B—¤DZƵǀǭǴïƆ! 9k˝+ȵȾȥÛÖ„! !!!!!! ˙ǭǴo¡ʢƲdžÀ˝E%‚$rȫĪ˛ž Ā˝TF+ǭ ǴàđʢƲʗØ×Ā˜˚ ˤLikeable MediaʽM‡Dave Kerpen!
- 98. ǭǴo¡ˡŏƓĐŀ 7. ƥƂƋÐ! ! ȹƽ–˝h ȻɈ! ! ™ ǭǴʑš¤DZ˝! ǭǴo¡ŏȳĽ!aĔȝ)cé! „ʈ8˝`ǾĦ! !!!! ˙ɕɆ0¤DZĝī˝ŏȳ:ƣȵȾ˝'kĴª¤DZƪµ˜•ù ŏȳƍƥƂ˝ǓÝ!ƵǀʑšØü¤DZ˝˜˚ˤ AdobeǭǴo¡ Rachael King!
- 99. 8. Ƈ 1ʒƴǒ! ! Ľ!aĔČ¡1ʒĠǡ! ! ʏaˢȗʹňÞ˛ɯā–ő±Õ˝! ǓƖ śƹĠũǓƖÓŷ! !!!!! ˙ǭǴt¶žDz˝E%P˜•ùȓC1ʒÖLJ˝Ƙ!]ū ǭǴžDzÇȟɞÚ˜˚ˤ HuffPost Live ǭǴo¡ Tim McDonald! !!!! ǭǴo¡ˡŏƓĐŀ
- 100. ǭǴo¡ˡŏƓĐŀ 9. HǭǴ„p! ! ǭǴo¡3¯Ö„! ¤DZɞÚƫ7 QƵǀ! ! `HÄȢ„p˝:5G! ĝī! !!!! ˙af%B÷ȈńG˝3ĭƵǀ£Ķ%`,˜%ŌȿΕ %ÄȢ˜•ù%ƷlcŅE%˜˚ˤ NBC News ƗĬǭǴo¡ Anthony Quintano!
- 101. ǭǴo¡ˡŏƓĐŀ 10. 9¤DZ ÈD! ! .j€˝ǭǴo¡! ɚöIJǽə¼ɍ˛Ɂɢ! 8ĝī! ! ÄȢŰßĨ‚[È#! ¤DZ ȹW! !!!! ˙ÈDŒü¯˜3ĭ˝;¤DZĴª˜ŏȳ—¤DZ‚˜˚ˤ Likeable MediaʽM‡ Dave Kerpen!
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- 103. ÊÞ Facebook rȫLíȁˢ! ! ŧ˄ˢƬƪƵǀǠ! ! ˞ ʳˌĉƧƵǀ ! ! ˞ oȀàđ! ! ˞ ƬƪʗØŤO! ! ˞ æƞR ȪŞƵǀ! ! ˞ CȪŞVǥȆȚÙȑƔYWȦˌƵǀ
- 104. ÊÞ Facebook rȫLŧ˄ˢ! ! ŧ˄ŸˢƬƪȹW! ! ˞ —ƵǀȹW! ! ˞ ĤdƵǀ9¤DZIJƄ¤Ŀ]! ! ˞ ĬĦ—ƵǀȹW˛ēƵǀɱ
- 105. ! ! ˞ ”ðʯȴl! !
- 106. ÊÞ Facebook rȫLŧ˄ˢ! ! ŧ˄LˢæƞȪŞ! ! ˞ ɟ9Ƶǀ
- 107. ˝ȏǟşħ! ! ˞ ÞãŜ8·YW! ! ˞ ɫɨƵǀ1qşħoǁ!
- 108. ÊÞ oȀ Facebook ƵǀǠ 5 Cˢ! ! ˞ ClarityˡÔʷ7]OƵǀ×ƕŒÛ˛śƹ! ! ˞ Content ˡàđȧȨ˛ȃɌǫô! ! ˞ Connectionˡˈ®ǓƬƪ—Ƶǀňë—ȹW! ! ˞ CampaignˡƬƪrȫYW4ŷȋƖśƹ! ! ˞ Conversionˡu”æƞ ( ȋƖśƹ )
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- 110. TTHANK YOU! ~ END ~ ! http://alphacamp.tw