Tim Harrap discusses social media in 2014 and provides tips for using social media effectively. He notes that images are highly shareable and recommends including pictures along with text. Harrap also discusses various social networks and how they can be used for consumer, community, and cultural purposes. He shares several useful links for further reading on topics like using social media for business-to-business purposes and making sense of the networked era.

1. Tim Harrap
Head of Collaboration

2. Social Media 2014
a view from

3. Social Media 2014?
a view from

6. And China?

11. • Approach – what works for us?
• Actions - nothing too esoteric
• Nice
• Interest
• Conversation – Austria launch

12. “One thing we’ve learnt about social media is
that pictures travel further than anything else.
Text is important to people in a story but if you
can attach a picture it’s much more shareable”
Mark Frankel BBC

23. • Foursquare – location based social network
• Lye Cross Farm
• Lye Cross Farm Shop – Alice

37. • Social networks in the broader sense
• Consumer
• Community
• Connectivity
• Culture

40. Useful links
• Kinship Digital Australia
• Truly Deeply Melbourne
• Michael Beverland, University of Bath
• Shift Podcasts by @euan & @MeganMurray
• Harold Jarche Making sense of the networked era
• Only Dead Fish @neilperkin
• Fracking the Social Web - Marketing v Internet Culture
@willish
• B2B Social by @eskimon of Wearesocial

42. The Finishing Post
@BritishCheese @tim_harrap