A detailed website audit of HRX Brand with all the good practices and the bad practices followed by the brand along with the analysis and recommendations to improve on the website.

1. PRESENTED BY - TAPAN DESAI

2. OVERVIEW :
1. WEBSITE AUDIT RESULTS
1. GOOD AND BAD PRACTICES FOLLOWED ON THE WEBSITE

3. GOOD PRACTICES FOLLOWED
ON THE WEBSITE:
1. Mobile Friendliness
2. Use of Video
3. Call to Action
4. Lead generation form

4. AUDIT RESULTS:

5. USER FRIENDLY WEBSITE-
RESPONSIVE LAYOUT:

6. USE OF VIDEOS:

7. CALL TO ACTION:

8. LEAD GENERATION FORMS:

9. PRACTICES VIOLATED ON THE
WEBSITE:
1. Website Speed is quite slow
2. No Navigation Structure( No robot.txt and sitemap
page built)
3. No user experience shared
4. No Reviews or Testimonials
5. Page is updated only during the time of
launch/campaign
6. Website traffic is very minimal

10. PAGE SPEED INFORMATION:

11. WEBSITE TRAFFIC OVERVIEW:

12. IMPROMPTU CONTENT:

13. WEBSITE SECURITY:

14. HTML HEADER & NAVIGATION
STRUCTURE:

15. RECOMMENDATIONS:
1. Increase in the website speed
2. Implement a XML sitemap file
3. Implement a robot.txt file
4. Reviews /testimonials should also be mentioned
5. Frequent update of the website to be undertaken
6. Issue an SSL certificate for users to ensure them a
secured website which can also increase the web traffic

16. TAKE A GLANCE AT MY
PERSONAL PORTFOLIO WEBSITE:
PLEASE DO STOP BY AND
https://portfolio.tapandesai.xyz/

17. THANK YOU!