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10 | March | 2014
Jean Luc Rolland, new Senior
Project Manager at
HIMOINSA Middle East
Read News
27 | February | 2014
HIMOINSA Power Cube
generator set attracts the
interest of more than 15,000
visitors at Middle East
Electricity, Dubai
Read News
18 | February | 2014
HIMOINSA provides hybrid
power generation systems
that can reduce diesel
consumption by 30%
Read News
5 | February | 2014
HIMOINSA will be taking part
in major events such as
Middle East Electricity, the
Executive Hire Show and
Genset Meeting in February
Read News
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Page 9 of 37
HIMOINSA Power Cube generator set attracts the
interest of more than 15,000 visitors at Middle East
Electricity, Dubai
Regarded as one of the key energy
sector gatherings in the region, Middle
East Electricity (MEE), which took
place from 11 to 14 February in Dubai,
attracted more than 15,000 visitors from
120 countries around the globe. Among
the most notable of the 1,250 exhibitors
was HIMOINSA, which, together with
FAMCO, its official distributor in the
United Arab Emirates, Qatar and Saudi
Arabia, showcased the HIMOINSA
Power Cube in the main entrance of the
Dubai International Exhibition Centre.
The generator set was shortlisted for
the “Best Product Launch at Middle
East Electricity 2014” exhibitor award.
Terry McGuire, General Manager of
FAMCO's Power & Industrial Products
Division, Frank O'Connor, Managing Director
of FAMCO in the United Arab Emirates, Keith
Webb, General Manager of HIMOINSA Middle
East, Guillermo Elum, Sales and Marketing
director of HIMOINSA.
The generator set's compact size and
groundbreaking design were admired by rental
companies and construction, mining and
industrial professionals in general. The Power
Cube HPCW-510 is a 500-kw generator set in
a ten-foot container. Measuring 2.991 m X
2.43 m X 2.59 m= 18.81 m3, the generator is
equipped with a V MTU engine for which a
remote cooling system has been designed on
top of the engine compartment. Its length can
be shortened by up to 3m. Matthias Vogel,
Vice President of MTU Onsite Energy, visited
the company's stand and stated that
HIMOINSA has an extremely well-designed
FAMCO's management team is convinced that
the Power Cube is an appealing diesel
generator for the rental market. “I'm sure
demand for this product will be robust in a
region like the Middle East, where the
development of the rental market is in full
swing,” says Terry McGuire, General Manager
of FAMCO's Power & Industrial Products
Division, who regards HIMOINSA as one of
the leading power generation brands in the
Middle East.
Hundreds of visitors had the opportunity to find
out in detail about the HRDW400 T5,
HMW350 T5, HYW45 T5 and HFW160 T5
generator sets and the APOLO COMPACT
lighting tower. The HRTW 1300D Dual
Frecuency diesel generator and the APOLO
START AS4006 lighting tower were exhibited
alongside the Power Cube.
The Energy Engineering & Marketing
company, HIMOINSA's distributor in eastern
Africa, attended MEE and spoke on several
occasions with the multinational's sales team.
“I have known HIMOINSA for six years and
welcome the strides it has made year-on-
year,” said Mohamed Omar Adam, Business
Development Manager of Energy Engineering
& Marketing, a firm which distributes diesel
generators, chiefly in Kenya, Somalia and
Tanzania. “We are involved with several major
projects this year in Somalia, a market where
there is strong demand for high-output
generator sets for power plant projects for
which we will always rely on HIMOINSA,”
stated Abdillahi Nour Awdini, Chairman of
Energy Engineering & Marketing.
Products Corporate Projects Communication Partner Contact

2. quality product which has successfully
positioned itself in the market. “In my view
HIMOINSA has a great future in the 1 MW
energy generation market, which has
outstanding prospects for the rental sector,” he
added. Matthias Vogel has enjoyed a fruitful
relationship with HIMOINSA for nine years and
values what it offers as a family-run company.
“It is a well-managed company with core family
values that have enabled it to make decisions
quickly and achieve rapid growth.”
Matthias Vogel,
Vice President - MTU Onsite Energy- (right)
“HIMOINSA is a well-managed
company with core family values that
have enabled it to make decisions
quickly and achieve rapid growth”.
Energy Engineering & Marketing,
distributor in eastern Africa.
------------------------------------------------------------------------------------------------------------------------
HIMOINSA recognises FAMCO on the
4th anniversary of its selection as the
company's official distributor in the
United Arab Emirates, Qatar and
Saudi Arabia
HIMOINSA and FAMCO have celebrated the
fourth anniversary of their commercial
relationship in the Middle East. To mark the
occasion, Guillermo Elum, Sales & Marketing
director at HIMOINSA, presented an award to
Paul M. Floyd, Senior Managing Director of
FAMCO, in recognition of its four years of
service as the company's official distributor in
the United Arab Emirates, Qatar and Saudi
Arabia. The ceremony took place at the Middle
East Electricity power event. Paul M. Floyd
expressed his gratitude for the accolade,
which recognises the outstanding relationship
forged between the companies over four years
in the Middle East. “FAMCO, part of the Al-
Futtaim Auto & Machinery Co. LLC group, only
distributes leading brands and quality products
and HIMOINSA certainly fits into this bracket,”
said the Senior Managing Director of FAMCO,
adding that“when we are looking for a partner
we always demand a 100% quality product
and HIMOINSA ranks right at the top in our
line of business.”
Guillermo Elum reciprocated by expressing his
satisfaction with the outstanding relationship
with the company's distributor, which he
regards as a “solid, well-established and
highly-skilled company with a team of
professionals who work ceaselessly to
maintain the pace of growth in the countries in
which they operate in the region.”
HIMOINSA also took the opportunity to
acknowledge the sterling work of its distributor
in Bahrain, Gulf Equipment & Technology
(GET). Guillermo Elum, Sales & Marketing
director at HIMOINSA, presented Saurabh
Pande, General Manager of GET, with the
‘Best Project of 2013 in the Middle East’ award
for the generator sets distributed to provide a
stand-by power supply on the bridge that links
Bahrein with Saudi Arabia. The accolades
were conferred at an event attended by
partners of HIMOINSA and sector companies
involved with power generation.
After Market Training
HIMOINSA's After Market team held a
meeting with FAMCO's technical team
with the aim of highlighting the robust
structure created by the energy
multinational to ensure swift delivery to its
customers of competively-priced, quality
replacement parts. The company has
introduced HIMOINSA spare parts onto
the market and created an online parts
site so that its distributors can request the
parts they require from anywhere in the
world. “We have organised a parts
distribution flow in the Middle East. Our
distributors are trained to provide
technical support and have a stock of
spare parts so delivery times are shorter,
mainly for parts with the highest turnover
and safety parts,” says Javier Escudero,
Spare Parts Department director.
FAMCO will provide technical and parts
support in the UAE, Qatar and Saudi
Arabia. “Our distributor is trained to
provide support to its customers so that
equipment never falls idle owing to a lack
of spare parts. FAMCO's technical team
has received training courses to deal with
any generator set fault, as Jorge Torres,
the director of HIMOINSA's Technical
Service, explained.
According to Khurum Shazhzad, Service
Manager at HIMOINSA Middle East, who
works every day in the After Market area
in this region: "Our diesel generators are
built, mechanically and electronically, to
withstand temperatures of 50º, a frequent
occurrence in the Middle East.”

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Himoinsa Team
involved with power generation.
DOOSAN presents award to
HIMOINSA at MEE
Hong Goo Lee, Executive Vice-President of
DOOSAN, presented an award to
HIMOINSA Sales & Marketing director,
Guillermo Elum, in recognition of the
company's outstanding work in recent
years. “HIMOINSA is an international
company in the power generation sector
and is a very important partner for us.”
HIMOINSA at work
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