This document discusses lessons learned from building and working at startups. It emphasizes building small, closely-knit teams based on personal connections. It also stresses the importance of passion, culture, and fun at work to motivate employees every day. The document then provides examples of how Kuliza nurtures its culture by encouraging employees to be themselves, socialize, share internally and externally, and use social performance management. It introduces some Kuliza employees and their roles in evangelizing the culture. Finally, it suggests using Slideshare to help with startup hiring.