This document provides an internship report on the HR activities and practices of Asian Telecast Ltd. prepared by Md. Shiful Islam for partial fulfillment of a BBA degree. The report includes an executive summary that outlines key HR issues and strategies at Asian Telecast Ltd. based on research conducted during the internship. It finds that Asian Telecast Ltd. has introduced effective HR practices to make operations easier for employees. However, goal setting is only conducted at the top management level. The report also includes sections on the organization's background, departments, mission, vision, SWOT analysis, and details on HR functions like recruitment, training, performance appraisal, and compensation.

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HR Activities and Practices of Asian Telecast Ltd

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An Internship Report
On
“HR Activities and Practices of Asian Telecast Ltd.”
Prepared For,
Prof. Dr. M. Alimullah Miyan
Chairman
IUBAT- International University of Business Agriculture and Technology
Prepared By,
Md. Shiful Islam
ID: 12102120
Program: BBA
Major: Human Resource Management
Section: Day
IUBAT-International University of Business Agriculture and Technology
Date: 15th April, 2017

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Letter of Transmittal
April 15th, 2017
Prof. Dr. M Alimullah Miyan
Chair, College of Business Administration
IUBAT- International University of Business Agriculture and Technology
4, Embankment Drive Road, Uttara Model Town
Sector # 10, Dhaka-1230, Bangladesh
Subject: Letter of Transmittal
Dear Sir,
This is a great opportunity & immense for me to submit this research report on the
topic of “HR Activities and Practices of Asian Telecast Ltd.” I have prepared this
report as partial fulfillment of the course BUS 490- Practicum.
I have tried my level best to prepare this report to the required standard. It was
certainly a great opportunity for me to work on this paper to actualize my theoretical
knowledge in the practical arena.
I have express from my heart full gratitude to you to go through this report and make
your valuable comments. It would be very kind of you, if you please evaluate my
performance regarding this research paper.
Thank you,
Sincerelyyours,
_____________
Md. Shiful Islam
ID-12102120
Program: BBA

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Internship Certificate (Scanned Version)

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Certificate of Academic Supervisor
To Whom It May Concern
This is to certify that, Internship report on “HR Activities and Practices of Asian
Telecast Ltd.”I have been submitted for the award of the degree of Bachelor of
Business Administration (BBA) program Major in “Human Resource Management”
from IUBAT, carried out by “Md. Shiful Islam” bearing ID-12102120 under my
supervision. To the best of my knowledge and as per his declaration any part of this
Internship report has not been submitted for any degree, diploma or certificate.
He is permitted to submit the Internship Report.
-----------------------------------
Faquir Mohammad Ishtiaque
Lecturer
College of Business Administration (CBA)
IUBAT — International University of Business Agriculture and Technology
Uttara, Dhaka

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Student's Declaration
I do hereby solemnly declare that the work present in this report titled “HR Activities
and Practices of Asian Telecast Ltd.” is an original work done by me under the
supervision of Faquir Mohammad Ishtiaque. No part of this report has been
previously submitted to any other University/College/Institution/Organization for any
academic degree/ certificate/ diploma.
The work I have presented does not breach any existing copyright and no portion of
this report is copied from any work done earlier for a degree or otherwise.
I further undertake to indemnify the Department against any loss or damage arising
from breach of the forgoing obligation, if any.
_____________
Md. Shiful Islam
ID-12102120
Program: BBA

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AAcckknnoowwlleeddggeemmeenntt
First of all I am grateful to the Almighty Allah for enabling me to work on this report
and for making the circumstances favorable to accomplish my task.
One of the most pleasant parts of submitting a report is the opportunity to thank those
who have contributed to it. Unfortunately the list of expression of thanks- no matter
how extensive is always incomplete and inadequate. This acknowledgement is no
exception.
I sincerely acknowledge my debt to my supervisor Faquir Mohammad Ishtiaque,
Faculty of Business Administration, IUBAT for his valuable counseling towards the
improvement of the report. Without his guidance, it would be very difficult to
complete the report.
I also express my deep gratefulness to those employees and my supervisor of Asian
Telecast Ltd. who helped me during this period by their valuable speech, time,
hospitality & co-operation to complete the report. Without their assistance it would
not be possible for me to complete the report successfully.
I hope my endeavor will be beneficial to the audience and urge for exonerate eye for
any mistake or error found in the report.

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Executive Summary
As a student of business administration, analyzing today's business world is very
crucial to observe in this complex situation. It is necessary to go through all fields of
knowledge, both theoretical and practical. Before passing four years BBA program, I
have been given an Internship program to have practical knowledge in business life as
a part of my academic program. In this report I had tried to focus my both theoretical
and practical knowledge regarding HRM practices. My project topic is “HR activities
and practices of Asian Telecast Ltd”. I have tried to identify HRM practices of this
organization and how it is working in progress of the organization.
This report outlines some key issues surrounding the field of human resource
management in Asian Telecast Ltd. The study has been conducted Based on the
Human Resources activity of this TV channels current Human Resources (HR)
management strategies, practices and outcomes.
In HR literature, a number of various models and approaches try to demonstrate how a
strategic approach to HR can be translated into a set of coherent HR processes and
practices.
Asian TV has introduced an affluent HR practices that makes the organizations in-
house activity easier and hassle free for the employee.
Thus, the results of this study give positive information on a general national
perspective, where we see that HR strategies are “people oriented”, formalized and
aligned with diversified strategies. However, on the level of the various local
administrations (not tackled in this survey), HR strategies formulated on a central
level might be distant from the actual HR processes and practices in Asian Telecast
Ltd.
Proper planning is ATVs strongest point; all the programs that they have launched so
far are backed by wise strategies with proper market research and massive
advertisement campaigns. Decisions are taken at top level with some participation

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from the lower levels showing that they do comprehend the worth of Group decision-
making. However goal setting is a procedure dedicated to only the top management.
Working on newer technologies is a specialty of Asian Telecast Ltd.
I have tried to follow the right methodology for preparing this report, which is very
important to find out the truth, which is hidden behind the curtain. In this report effort
has been given to disclose about organizations system and procedure step by step.
Finally, organizational overview, condition of HRM practice in the media sector of
Bangladesh, findings & recommendations are also included in the report.
Before drawing any conclusion based on this report it may be noted that the report
was prepared in a very short term and there is lack in data. But still the report may be
useful for designing any further study to evaluate the HR facilities provided by the
Asian Telecast Ltd.

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Table of Contents
Preparatory Part
Serial
no.
Headings Page no.
01. Title Fly i
02. Title Page ii
03. Letter of Transmittal iii
04. Internship Certificate (Scanned Version) iv
05. Letter of Authorization v
06. Student’s Declaration vi
07. Acknowledgement vii
08. Executive Summery viii-ix
09. Table of Content x-xiii
Chapter 1: Introductory Part
Serial
no.
Headings Page no.
1.1 Introduction 2
1.2 Research Aims 2
1.3 Objective 3
1.4 Scope of the report 3
1.5 Methodology 3-4
1.6 Limitations of the report 4
1.7 Ethical Consideration 4
Chapter 2: Organizational Part

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Serial
no.
Headings Page no.
2.1 Background of the Organization 6
2.2 Company profie 7
2.3 Hierarchy of the executive body 8-9
2.4 Corporate governance 9
2.5 Department of Asian Telecast Ltd. 10-13
2.6 Mission 13-14
2.7 Vision 14-15
2.8 Objective 15
2.9 Target market 15
2.10 Sales forecast 15-16
2.11 Goal 16
2.12 Principals and values 16-17
2.13 The overall position 17-18
2.14 Porters’5 Forces 19-20
2.15 SWOT Analysis 20-21
2.16 IFAS 22
2.17 EFAS 23
2.18 SFAS 24
Chapter 3: HR Activities and Practices of Asian Telecast Ltd.
Serial
no.
Headings Page no.
3.1 Human Resource Division 26
3.2 Major Responsibilities of HR 26-27
3.3 Human Resource Activities of Asian Telecast Ltd. 27-28
3.3.1 Recruitment and Selection 28-34

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3.3.2 Training and Development 34-35
3.3.3 Performance Appraisal 35-36
3.3.4 Compensation 36
3.3.5 Employee Relation 36
3.4 Other HR Activities of Asian Telecast Ltd. 37-39
Chapter 4: Actual Task
Serial
no.
Headings Page no.
4.1 Actual Task 41-44
4.2 Observation 44
Chapter 5: Research Part
Serial
no.
Headings Page no.
5.1 Introduction 46
5.2 Problem Statement 46
5.3 Project Timeline 46-47
5.4 Budget Information 47
5.5 Sampling Method 48
5.6 Research Technique 48-50
5.7 Hypothesis Scale 50-51
5.8 Analysis 51-60
5.9 Recommendation 60
5.10 Conclusion 61
References 62

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Appendix
Serial
no.
Headings Page no.
Questionnaire 63-64
Others 65-66