從行為特質進行細緻顧客分群, 發掘更多消費者行為商機, 進行商機探索.
Find more business opportunities from behavioral micro-segmentation.We provide more marketing clues for marketing guys to do some business action or consumer insight.
從行為特質進行細緻顧客分群, 發掘更多消費者行為商機, 進行商機探索.
Find more business opportunities from behavioral micro-segmentation.We provide more marketing clues for marketing guys to do some business action or consumer insight.
Putting Service back into Public Service / Service Experience Camp 2014Service Experience Camp
It makes perfect sense to assume that public services are citizen-centric because they are essentially created for citizens. But what does it really mean to design citizen-centric services? What are the ah-ha! moments, and what are the challenges?
Tong Teck Lim, & Joycelyn Chua from the Ministry of Manpower, Singapore spoke about ‘Putting Service back into Public Service’ during Service Experience Camp 2014 in Berlin.
Klara Lindner: How to scale energy services for the 2$-per-day societyService Experience Camp
Slides from Klara Lindner’s talk at Service Experience Camp 2015 on ‘How to scale energy services for the 2$-per-day society’.
Africa has seen a technological development from zero to mobile and is therefore a place of disruptive change. The Berlin-based start-up Mobisol is part of this ‘revolution’ bringing the internet of things to Tanzania and Rwanda. With the help of service design, the company has created a service ecosystem to bring electricity to thousands of people who have less than a dollar to spend per day. Klara will share insights in how they used service design to shape their business and how she trained a tech team in becoming more customer-centric.
How would a modern day business be run by Tutanchamun? In this session we will try management styles from different centuries: how would the Ötzi have handled corporate politics? How would a Zen master behave in a salary negotiation? We will take a look at the evolution of our organizations and what is to come next. A business simulation that involves acting.
Technology Infrastructure for Offender Rehabilitation / Martin RuskovService Experience Camp
This is Martin Ruskov’s presentation from Service Experience Camp 2016 on Technology Infrastructure for Offender Rehabilitation, held on Day 1 in Galerie.
Slides from Luis Arnal’s talk at Service Experience Camp 2015 on ‘Service Innovation in Emerging Markets’
Customer Experience: Mature vs. Emerging Markets — Luis Arnal, President & Founder of Insitum
Emerging and frontier markets are the new boost for global growth, but… What are the main differences between the customer experience in markets as different as Brazil and the U.S., or Mexico and Spain? What are the relevant nuances between mature and emerging markets? Are there real global omni-channel experiences? How are organizations addressing different customer needs in different markets? We will share thoughts and examples, that demonstrate the real impact of those issues in our day-to-day work as service designers.
What does your job title really mean? / Ben Fausone & Yannic ScheffelService Experience Camp
This is Ben Fausone & Yannic Scheffel’s presentation from Service Experience Camp 2016 on What does your job title really mean, held on Day 1 in Raum 5.
Design and prepare your open session / Claudia Brückner & Mauro RegoService Experience Camp
This is Claudia Brückner & Mauro Rego’s presentation from Service Experience Camp 2016 on Design and prepare your open session, held on Day 1 in Atelier.
To design effective user-focused services, we need to use data. We need to understand how people are using the service, what works for them and what doesn’t. There can be no service without data.
But as designers, we have to focus on user needs. That means we need to address users’ data needs as well as their service needs. We must design good services based on good data that don’t infringe on people’s privacy. This means we have to look at questions like: what data is my service collecting? How and when is this data being used? Who has access to this data and who owns it? And how do we keep it secure?
As service designers working with data on a daily basis, we want to raise awareness of the value of data to services. And we want to discuss fundamental questions around what happens to that data.
Slides from Melanie Wendland’s talk at Service Experience Camp 2015 on ‘A bold plan’
Improving women’s health in Sub-Saharan Africa through service design — Melanie Wendland, Director of Service Design and Innovation, M4ID
Every day approximately 800 women die from preventable causes related to pregnancy and childbirth. The Better Outcomes in Labour Difficulty (BOLD) project is a joint two year initiative of WHO, M4ID and three universities to address maternal mortality and morbidity through the design of innovative services and tools to support health workers in providing appropriate care during childbirth and to increase demand for respectful, quality care among women and their families. Can service design make a difference and empower a shift in behavior? Boldinnovation.org
Putting Service back into Public Service / Service Experience Camp 2014Service Experience Camp
It makes perfect sense to assume that public services are citizen-centric because they are essentially created for citizens. But what does it really mean to design citizen-centric services? What are the ah-ha! moments, and what are the challenges?
Tong Teck Lim, & Joycelyn Chua from the Ministry of Manpower, Singapore spoke about ‘Putting Service back into Public Service’ during Service Experience Camp 2014 in Berlin.
Klara Lindner: How to scale energy services for the 2$-per-day societyService Experience Camp
Slides from Klara Lindner’s talk at Service Experience Camp 2015 on ‘How to scale energy services for the 2$-per-day society’.
Africa has seen a technological development from zero to mobile and is therefore a place of disruptive change. The Berlin-based start-up Mobisol is part of this ‘revolution’ bringing the internet of things to Tanzania and Rwanda. With the help of service design, the company has created a service ecosystem to bring electricity to thousands of people who have less than a dollar to spend per day. Klara will share insights in how they used service design to shape their business and how she trained a tech team in becoming more customer-centric.
How would a modern day business be run by Tutanchamun? In this session we will try management styles from different centuries: how would the Ötzi have handled corporate politics? How would a Zen master behave in a salary negotiation? We will take a look at the evolution of our organizations and what is to come next. A business simulation that involves acting.
Technology Infrastructure for Offender Rehabilitation / Martin RuskovService Experience Camp
This is Martin Ruskov’s presentation from Service Experience Camp 2016 on Technology Infrastructure for Offender Rehabilitation, held on Day 1 in Galerie.
Slides from Luis Arnal’s talk at Service Experience Camp 2015 on ‘Service Innovation in Emerging Markets’
Customer Experience: Mature vs. Emerging Markets — Luis Arnal, President & Founder of Insitum
Emerging and frontier markets are the new boost for global growth, but… What are the main differences between the customer experience in markets as different as Brazil and the U.S., or Mexico and Spain? What are the relevant nuances between mature and emerging markets? Are there real global omni-channel experiences? How are organizations addressing different customer needs in different markets? We will share thoughts and examples, that demonstrate the real impact of those issues in our day-to-day work as service designers.
What does your job title really mean? / Ben Fausone & Yannic ScheffelService Experience Camp
This is Ben Fausone & Yannic Scheffel’s presentation from Service Experience Camp 2016 on What does your job title really mean, held on Day 1 in Raum 5.
Design and prepare your open session / Claudia Brückner & Mauro RegoService Experience Camp
This is Claudia Brückner & Mauro Rego’s presentation from Service Experience Camp 2016 on Design and prepare your open session, held on Day 1 in Atelier.
To design effective user-focused services, we need to use data. We need to understand how people are using the service, what works for them and what doesn’t. There can be no service without data.
But as designers, we have to focus on user needs. That means we need to address users’ data needs as well as their service needs. We must design good services based on good data that don’t infringe on people’s privacy. This means we have to look at questions like: what data is my service collecting? How and when is this data being used? Who has access to this data and who owns it? And how do we keep it secure?
As service designers working with data on a daily basis, we want to raise awareness of the value of data to services. And we want to discuss fundamental questions around what happens to that data.
Slides from Melanie Wendland’s talk at Service Experience Camp 2015 on ‘A bold plan’
Improving women’s health in Sub-Saharan Africa through service design — Melanie Wendland, Director of Service Design and Innovation, M4ID
Every day approximately 800 women die from preventable causes related to pregnancy and childbirth. The Better Outcomes in Labour Difficulty (BOLD) project is a joint two year initiative of WHO, M4ID and three universities to address maternal mortality and morbidity through the design of innovative services and tools to support health workers in providing appropriate care during childbirth and to increase demand for respectful, quality care among women and their families. Can service design make a difference and empower a shift in behavior? Boldinnovation.org
59. ..EVERY STUDY GROUP
HAS A STORY
不要問為什麼沒有人開組讀你喜歡讀的書?不要問為什麼你參加的讀書會小組不
優?先承認你就是『沒有人』,因為『沒有人』是萬能的!
60. 給HPXer的實作建議
● 共識
○ 期望一致
○ 實作主題→能理解易操作
○ 毅力→不入虎穴、焉得虎子
● 心法
○ Make it
○ 擁抱模糊
○ Iteration, Iteration, Iteration
● Get Out Of the Building
● 書多翻幾回→脈絡理解後更易掌握
到底脈絡是甚麼, Sean, 創誌
最後幾點建議......