Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Ecommerce and Digital Marketing PersonalizationFabiana Pereira
- Setup required for personalized communication and customer-centric insights
- Core ecommerce governance
- Core ecommerce functions
- Digital marketing initiatives and KPIs
- Suggested initiatives per target goal
- Personalization use cases
- Top automated behavior-driven digital marketing paths
- Top customer segmentations
- Segmentation uses by channel
- Data required for personalization
- Customer 360 data warehouse specifications
- Start and target tech environment
The impact of Covid19 on your digital strategySmart Insights
The past 2-3 months has accelerated digital demand by 2-3 years.
In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future.
We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
If you are looking for professional SEO services, or any website marketing service, including PPC, Press Releases and more, this White Paper will separate us from the crowd. showing how we can help you, even if no one else has.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Content Marketing in the Performance Era: NewsCred's Shafqat IslamNewsCred
At #ThinkContent 2017, NewsCred Co-founder and CEO Shafqat Islam spoke about how the content marketing industry is headed into the era of performance – and why that will allow marketers to execute their most ambitious, creative work yet.
The customer acquisition lifecycle for marketing providers is changing. The traditional sales funnel is dead.
Join WordStream and UpCity on the transition from the sales funnel to a flywheel of engaging, converting, and delighting your customers, prospects, and advocates.
In this session, you'll:
- Identify how to engage with your audience at each stage of the customer lifecycle
- Discover practical ways to benchmark and grow your digital reputation and credibility
- Build a network of ambassadors that can help you grow your brand
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
10 strategies for increasing sales with conversion funnelsSmart Insights
Examples and best practices for increasing conversion from a webinar by Dr Dave Chaffey of Smart Insights in collaboration with our partner GetResponse
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
How to Unlock the ROI of Your Marketing AnalyticsClearPivot
Profit-making businesses expect to grow over time — grow sales and grow in value. Companies that fail to grow are at risk of losing out to the competition, and eventually going under.
Marketing represents the engine of business growth.
Businesses have always needed to accurately identify their niche, develop a strong marketing plan that focus on the target group, and deliver an effective message. Now, they must also develop a keen focus in tracking marketing metrics. Why? Because many businesses spend significant money on their marketing efforts, but then experience disappointment because of poor results.
Smart businesses understand how to utilize analytics to align limited resources with the most effective marketing initiatives to get the most bang for their buck.
Learn how to identify key events — on-site and off-site initiatives — that are critical to filling your sales pipeline.
The world of publishing has changed. We gathered some of the countries top media-minded experts to share their hard-won best practices for growing digital audiences, targeting content and advertiser offers to audience segments, acquiring advertisers, and ultimately growing revenue and margins using inbound.
The presentations from the day have been combined here for your convenience. To learn more, join the ongoing conversation at http://inbound.org/group/inbound-publishing
If you are looking for professional SEO services, or any website marketing service, including PPC, Press Releases and more, this White Paper will separate us from the crowd. showing how we can help you, even if no one else has.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
[Case Study] Streamlining the Content Lifecycle - Dun & BradstreetKapost
A SiriusDecisions Summit 17 case study featuring Liz Gertz, VP of Marketing Operations at Dun & Bradstreet
Summary:
Unifying multiple marketing teams across multiple markets to one strategy requires some major hurdle jumping and silo breaking. Dun & Bradstreet broke through the chaos of spreadsheets and email chains and enabled their go-to-market strategy by prioritizing a strong foundation around strategic alignment and collaboration.
Join Liz Gertz, VP of Marketing Operations at Dun & Bradstreet to discover how a global organization is uniting its marketing teams to deliver the right content to the right customer at the right time.
Key Takeaways:
- Best practices for building a solid strategic foundation that can scale when implementing new technologies
- How to determine the right time to scale technology and strategy across a global organization
- How a centralized content operation can increase engagement and efficiency at the same time
This session was originally broadcast on the 6th May 2021. We took the opportunity to give you a look into the new direction of Incubeta NMPi, and show you through some of our key services that we offer to partnerships in the affiliate space. Callum, Nisha, Shalaka & Keir also took the time to explain some of the amazing work Incubeta are doing internally and externally to promote Diversity & Inclusion, Sustainability, CSR and mental wellbeing, in the workplace and beyond!
A few key services this session focuses on:
- CSS
- Paid Social
- PPC
- Programmatic Display
- Our Multi-Channel approach
Kapost 50 learning from world-class marketersKapost
Back in December we announced the winners of the 2016 Kapost 50, and now we're ringing in the new year by bringing together a few of our favorites to share how they aligned, created, distributed, and analyzed their world-class B2B marketing campaigns through a webinar.
See the deck from it here!
Prairie Management Burn Time Lapse PhotographySarah Betts
These slides are an excerpt from a presentation by Sarah Betts, Natural Resources Coordinator, HPD at the Ohio Prairie Conference, Bowling Green, Ohio held on Saturday, August 13, 2016.
Burn conducted cooperatively by Certified Prescribe Wildfire Managers Sarah Betts and members of Hancock County Chapter of Pheasants Forever.
* A special Thank You to all dedicated members of Pheasants Forever that help with the burning process - it couldn't be done without you!
Photography by Sarah Betts.
Digital marketing transformation : Benchmarking your digital futureSmart Insights
In this member webinar hosted by digital strategist Dr Dave Chaffey, co-founder of Smart Insights explains techniques to help you review your digital capabilities, set your future direction and articulate strategy to colleagues.
You will learn how to:
> Discover the digital maturity of your business
> Define goals needed to achieve transformation
> Plan and prioritize activities to integrate digital
> Influence company culture and instil a process of continuous improvement
Includes examples from a range of sectors including leaders from some generally less mature industries such as Manufacturing, Aerospace and Defence, Higher Education, Financial Services, Engineering and Construction.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
How To Drive Conversions with Content Marketing - NewsCredChase Neinken
This is a presentation delivered by Chase Neinken at the Argyle Executive Forum for Financial Services in New York City, June 2017.
In my talk we cover how to:
- Use distribution channels to generate more conversions than traditional paid media
- Use content via email to generate qualified leads
- Monetize traffic coming to your content hub
- Build a formula to track the ROI of your content marketing efforts
10 recession-beating digital marketing tactics for business growthSmart Insights
Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession.
Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover:
- Examples of practical ideas to improve digital interactions with consumers through the customer journey
- Recommendations on how to plan and prioritize these ideas
- A data-driven approach to identify and test new opportunities
If your company needs to submit a Content Centric Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3hqcuNl
The Science of Content Marketing: How to Create Predictable Revenue in the Pe...Heather Eng
At Content Marketing World 2017, NewsCred CEO and Co-founder, Shafqat Islam, spoke about how content marketing can drive predictable revenue for companies. In addition, he shared the NewsCred Methodology, NewsCred's proven playbook for driving and measuring content marketing ROI, and how NewsCred uses it.
Changing customer behaviors have dramatically changed the way brands need to measure success. Starting with an analytics frameworks is essential for measuring business ROI.
Proposal For Measuring Business Performance PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Proposal For Measuring Business Performance Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/38ND4PM
The Landing Page - A Marketer's and Customer's Mutual FriendTony Sattler
Like mutual friends discovering a common interest, landing pages are a chance for marketers to start a conversation, ask a question, welcome interaction, and establish trust with their customers - and that first impression is key. For many sites, particularly those in highly competitive industries, it may be your only chance to reel in a potential customer and convince them that your offer is worth their time and attention. Landing pages are typically the heart and soul of any savvy marketer's lead generation efforts. Problem is, they are often underutilized. Fortunately, setting up and integrating landing pages into your overall marketing plan is relatively easy.
After struggling as a young HubSpot VAR in early 2013, Innovative Marketing Resources began developing a detailed content marketing strategy for prospects during the sales process, which resulted in 20 new retainer accounts in just 6 months! The Content Marketer's Blueprint (CMB) was just getting started.
If you missed our story at Inbound 2013, join Max Traylor and Brian Signorelli to hear how over 50 HubSpot VAR agencies are using the CMB process to sell and service inbound marketing retainers.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
View this #sps17 Webcast on-demand here: http://dg-r.co/2fXqvEW
Join Paige Musto, Sr. Director, Corporate Marketing at Act-On Software as she walks you through six important steps that will help you jumpstart your 2018 marketing strategy and execution plan. Plus, learn the necessary tips to help you close out 2017 on a high note.
Attendees will benefit by learning how to:
● Build effective campaign themes to support their marketing goals;
● Pull the levers needed to grow brand awareness and influence in the market;
● Identify the keys to successful reporting;
● Make an impact on the business by championing a big idea!
Similar to Using Social Media and Content Marketing to Drive Conversations and Gain Followers (20)
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Using Social Media and Content Marketing to Drive Conversations and Gain Followers
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Using Social Media and Content Marketing
to Drive Conversions and Gain Followers
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JASON ABRAHAMS
Vice President of Marketing
Root3 Growth Marketing
Jason Abrahams is vice president of marketing for Root3 Growth
Marketing, a Chicago-based agency focused on developing long-term
success strategies for high-growth businesses. Acting in many cases as an
outsourced CMO for his clients, Jason is charged with developing and
executing brand strategy for clients across the country. He oversees a
team of internal and external resources who are focused on executing
both digital and traditional marketing tactics to drive customer base
growth, digital conversions, and overall brand development for its clients.
Prior to joining Root3 in November, Jason oversaw marketing strategy
development and execution, including major rebranding efforts, at
Rightsize Facility Performance/Office Furniture Center, a turnkey provider
of office interiors and facility services, Club Colors, a brand management
and promotional products agency, and National Gift Card, a leading
supplier of gift card solutions for the incentive industry. He has also held
marketing, sales, and business development positions at
KemperSports/KemperLesnik and THG Sports. Jason holds a BBA from
University of Miami (FL) and a MBA from DePaul University Kellstadt
Graduate School of Business, and is an instructor at the Digital
Professional Institute.
YOUR SPEAKER
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WEBINAR POLL:
HOW EFFECTIVE IS CONTENT
MARKETING AT REACHING YOUR
COMPANY’S BUSINESS GOALS?
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DRIVING CONVERSIONS THROUGH
CONTENT MARKETING
Expanding into the E-Commerce Landscape
• Content Marketing Works!
• A Stepwise (and Iterative) Process
• Converting Content to Revenue
• Q&A and Next Steps
4
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MARKETING IS IMPOSSIBLE
WITHOUT GREAT CONTENT
Website
Email
PPC
(Search
Advertising)
Display
Advertising
Social
Networks
Mobile
Marketing
Search Engine
Optimization
The components of the Digital
Marketing Ecosystem allow us to:
• Be where and when people are
looking
• Reach out to our potential
customers by buying ads on
relevant channels
• Communicate with our
customer base
• Engage our customers (being
part of the conversation)
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AND IT WORKS…
• 77% of Internet users search online, consulting an average of 10.4 sources,
before making a purchase or even speaking to sales.
• 91% of B2B marketers use content marketing.
• 78% of CMOs think custom content is the future of marketing.
• Content marketing costs 62% less than traditional marketing and generates
about 3 times as many leads.
• 72% of marketers think that branded content is more effective than
magazine advertisements, 69% say it’s superior to direct mail and PR.
• 82% of marketers who blog see positive ROI for their inbound marketing.
• Website conversion rate is 6 times higher for those who’ve adapted content
marketing strategy than those who haven’t.
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• Clear, consistent messaging that resonates with your target audience
• An online presence that’s as good as your company
• The ability to be found if a prospect is searching for a solution like you offer
• Awareness efforts targeted to the right prospects
• Engagement with your prospects within their communities
• A solid plan to keep in touch and nurture relationships
It’s not optional, but necessary to have a
content marketing strategy to grow your business.
8
BUT HOW TO CUT THROUGH
THE DIGITAL CLUTTER?
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WEBINAR POLL:
IS CONTENT MARKETING HELPING
DRIVE CONVERSIONS TO GROW
YOUR BUSINESS?
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DRIVING CONVERSIONS THROUGH
CONTENT MARKETING
Expanding into the E-Commerce Landscape
• Content Marketing 101
• A Stepwise (and Iterative) Process
• Converting Content to Revenue
• Q&A and Next Steps
10
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
11
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
12
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• Best content marketing
programs define the role of
content beforehand, not after
the fact
• What are you making content
for and what is the end goal of
the content
• Do not create content just for
the sake of checking that off the
list
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
14
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• What is the specific aim of this
particular content execution?
For which audience is it
intended? At what stage of the
purchase funnel?
• What is the key question or need
that this content fulfills?
• How do we know this need
exists? (social listening, search
engine keyword analysis, etc..)
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Awareness
Inquiry &
Analysis
Consideration
Loyalty
Advocacy
Purchase
Start: Information = Introduction
Middle: Personalization = Persuasion
End: Remarkable = Retention
THE DIGITAL CUSTOMER JOURNEY
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
16
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• Know your audience and
consumption preferences
• What are you making, who is
making it, and when
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
18
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• Don’t have to re-invent the
wheel
• Take one big idea and make
smaller content executions
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Preference-Based Content
• Blog Post
• Audio Clip
• Interactive Presentation
• PDF or Printed Brochure
• Slide Presentation
(PowerPoint, Prezi)
• Article/Whitepaper
• Video or Animation
• Email Message
• Text Message
• Dimensional Item/Giveaway
• Tweet/Social Media Post
• Live Event
• Book or eBook
• Webinar/Hangout
• Image/Infographic
• Landing Page
Preference Content is Content That Has Been Created in Multiple Formats
to Allow a Consumer to Consume it the Modality They Desire.
19
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REPURPOSE, REUSE, RECYCLE
• Your great content can gain significant impact by repurposing
across multiple delivery methods.
• Examples:
• Use eBook or whitepaper excerpts as blog posts
• Film webinars and post the videos on the blog, or embed a
slideshow of the PowerPoint your president used at the last
conference he spoke at
• Point on SEO – It’s not plagiarism if you own the words. And
unless Google has already indexed the words, you’ll likely be
safe from negative SEO to repurpose and post again.
20
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
21
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• You must market your content
• You can’t expect people to
magically find your content
• Treat your content executions
like a product
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AMPLIFYING YOUR CONTENT
22
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6 EASY STEPS TO DRIVE
CONVERSIONS WITH CONTENT
A Stepwise (and Iterative) Process
23
Business Goal
Strategy
Production
Atomization
Amplification
Measurement
• Best content programs are those
that can be measured
• Data gathered can be used to
optimize the content next time
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DRIVING CONVERSIONS THROUGH
CONTENT MARKETING
Expanding into the E-Commerce Landscape
• Content Marketing 101 Revisited
• A Stepwise (and Iterative) Process
• Converting Content to Revenue
• Q&A and Next Steps
25
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Get them to our
digital properties
(Website, Landing
Page, Social Media)
INBOUND:
When customers
are searching
OUTBOUND:
Where customers
are active
Get their email,
social, or other
contact information
Get them to our
physical store
Get them to buy
online
Get them to engage
Show our messages Drive Visits Convert (Action)
CONTENT MARKETING
‘CONVERSION’ PROCESS
26
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Website
Email
PPC
(Search
Advertising)
Display
Advertising
Social
Networks
Mobile
Marketing
Search
Engine
Optimization
Convert (Action)
Get their email,
social, or other
contact information
Get them to our
physical store
Get them to buy
online
Get them to engage
CONTENT MARKETING
‘CONVERSION’ PROCESS
27
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EVENTUALLY IT’S A SYSTEM IN ACTION
User Searches
Results
(SEO)
Ads
(PPC)
Website / Landing Page
Call To Action
Contact / Contact
Information
Sales/Buy Social
Valuable Content
Share with
network
Reviews,
Ratings,
Advocacy
Ads on relevant
websites
Email
New
Services
and Offers
New
Followers
Social
Channels
Retargeting
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Q&A and NEXT STEPS
29
Using Social Media and Content Marketing
to Drive Conversions and Gain Followers
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Let’s Connect!
Jason Abrahams
www.linkedin.com/in/jasonabrahams
jason@root3marketing.com
30
Editor's Notes
WEBINAR POLL: HOW EFFECTIVE IS CONTENT MARKETING AT REACHING YOUR COMPANY’S BUSINESS GOALS?
Not Effective
Somewhat Not Effective
Neutral
Somewhat Effective
Very Effective
Do not use content marketing
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:
Social media marketing: Content marketing strategy comes before your social media strategy.
SEO: Search engines reward businesses that publish quality, consistent content.
PR: Successful PR strategies address issues readers care about, not their business.
PPC: For PPC to work, you need great content behind it.
Inbound marketing: Content is key to driving inbound traffic and leads.
Content strategy: Content strategy is part of most content marketing strategies.
Content helps your website capture leads, helps your company be found, generates action from ads, creates PR opportunities, drives social conversations, gives salespeople a reason to call, and builds credibility with prospects.
WEBINAR POLL: IS CONTENT MARKETING HELPING DRIVE CONVERSIONS TO GROW YOUR BUSINESS?
Yes
No
a. Creating content is only half the battle—the next part is optimizing that content for conversions
b. If our content and associated content marketing efforts are not generating revenue, then we should fix it
Content marketing is often needlessly over-complicated. Here's a simple 6-step process used by Jay Baer and Convince and Convert to create content marketing. At the execution level there are indeed myriad ways you can “make” and deploy content that works. However, the process that companies undergo to plan, create and measure content is (or should be) mostly static and consistent.
http://www.convinceandconvert.com/content-marketing/these-are-the-6-steps-i-use-for-great-content-marketing/
Now that it’s hot, far too many companies are creating content just to be able to check that box on their marketing tactics chart. “Let’s do content marketing” is replacing “let’s do social media” and “let’s try to go viral” as the most commonly heard – yet utterly rudderless – corporate mandate. Content can serve different purposes within a company, and the best content marketing programs define the role of content beforehand, not after the fact.
What is this specific aim of this particular content execution? For which audience is it intended? At what stage of the purchase funnel? What is the key question or need that this content fulfills? How do we know that this need exists (social listening, search engine keyword analysis, customer feedback, etc.).
Understanding your customers' buying process allows you to identify the right message at the right time. Gone are the days where you could send mass blasts of general content and expect it to hit home. Customers are too savvy. They expect highly personalized, relevant, entertaining and informative content that offers them an explicit benefit. Custom content needs context. A good framework for identifying content is the consumer’s journey. Every business is different, and content takes patience, along with trial and error. Think about where your customers spend the majority of their time and work for greatness in those areas first.
What form should this content optimally take, recognizing that in many cases there isn’t a right and wrong way to do content, just a way that is more right based on your audience and their information consumption preferences. This is where you get to figure out what you’re making, who is making it, and when.
Too often, content marketers attempt to reinvent the wheel instead of just chumming more bodies of water with a content tentpole they already possess. This is content atomization –taking one big idea and making many smaller content executions from it. Thus, the digital dandelion strategy, whereby your website is the stalk where the content is planted, but versions of that content are spread far and wide, like the seeds of a dandelion. The premise is that you don’t need a content marketing strategy that requires you to come up with many great ideas, one after another. Instead, you need a content marketing strategy that has a few great ideas, and many, many iterations and executions of those ideas. You take your big idea and make lots of small ideas out of it, making them easier to spread with your dandelion strategy.
Telling or talking at your customers won't cut it. Teaching at the beginning of the journey is the first step. Then, involve your customer to move them through your journey.
Specific engagements with data-capture and tracking mechanisms are critical to the sales process, and your content is all connected.
You must market your marketing. The notion that you can simply create interesting content and people will magically find it is a lie. If you build it, they won’t necessarily come. You have to treat your content executions like a product, and launch them the same way you would a product. Of all the places online that your content could conceivably live, your own website probably gets the least amount of traffic, not the most.
To make the most of your content, you need to make sure you're integrating correctly with social media, using the most effective tools at your disposal, and most importantly, continuing to pay attention to it long after you launch it.
Content isn’t inexpensive. It’s just different expensive. The time required (and in some cases, the production costs) can be significant. Some day, someone in your company is going to ask “hey, is all that content actually making us any money?” The best content programs are those that are measured, because the data gathered can be used to optimize the content next time. You may not be able to measure content’s impact on transactions, per se. But, if you are wise about survey research you can isolate content’s impact on preference and sales that way. Also, make sure you have fully thought through your measurement narrative BEFORE you produce your content. You need to bake trackability into the content wherever possible, and if you don’t do that at the beginning you end up with a patchwork mathematical mess. Trying to measure content after it’s made is like trying to pinstripe a car once it’s moving.
Consumption, Lead-Generation, Sharing, Sales
Quick tip: Content marketing is different from other forms of online marketing in that it does not always deliver ROI quickly. It may take weeks or months for a piece of content to be discovered by people and the search engines.
Quick tip: Can’t measure it all? Then focus on web traffic and leads (or revenue) first. If your content is generating more traffic, leads and revenue, then all the other metrics are secondary.
INBOUND: audience finds you – SEM, PPC, Social, SEO
OUTBOUND: to target audience – email ads, print ads, digital ads, syndication
Example:
Prospect is looking for a (service X) The first thing they do is do is a Google Search.
Then faced with organic search results, paid search ads, and Social Properties
Whatever it is that gets attention the most, I will click and it will bring me to some type of website or dedicated landing page.
I could have also landed on this page by clicking a paid display ad from a relevant website
If the brand has thought it through, I will convert to some call to action
They will receive my contact information
And I will buy something. Ideally.
But if I don’t buy anything, the brand will continue to send me emails
They can be newsletters or other resources, but also promotions and offers…. Which brings me back to a landing page.
Once I do buy, the brand may ask me to share my experience on my social networks
This is valuable content to them that is shared and shown between our networkds, and also brings them new followers to market to
And as I have become a member to their community, I will continue to receive promotions and offers via my social network.
Depending on my experience, I will also write reviews, rate, and become an advocate of the brand,
Which effects the search rankings of the social properties that are shown to users, just like me, searching for product X.