This document compares the pros and cons of two pizza company ads, Domino's and Pizza Hut. It then provides a proposed storyboard for a new Domino's ad. The storyboard depicts three college friends who are hungry and tired after a long day. One friend suggests ordering a pizza from Domino's, as they are running a "buy one get one free" deal on Wednesdays. The friends eagerly await and enjoy receiving their free large pizza from Domino's delivery. The ad would highlight Domino's Wednesday deal and tagline "KHUSIYON KI CHAABI".
Microeconomic study about Dominos and pizza hutVikash Kumar
The document discusses the fast food market in India, with a focus on the pizza industry. It notes that the Indian fast food market is growing at 25-30% annually. The pizza market is dominated by Domino's and Pizza Hut, with Domino's holding 70% market share. Both companies have aggressive expansion plans to open new stores in India in the coming years, with Domino's targeting 147 new cities and Pizza Hut planning to increase its store count to 250 by 2015.
Domino's and Pizza Hut are two large pizza chains. Domino's was founded in 1960 in Michigan and now operates globally. It is a public company led by CEO J. Patrick Doyle. Pizza Hut was founded in 1958 in Kansas and is now a subsidiary of Yum! Brands. It has over 13,000 locations worldwide excluding China and India. Both companies emphasize cultural values like teamwork, communication, and customer service while striving to provide quality food products.
- Domino's and Pizza Hut entered the Indian market in 1996. Both are US-based fast food chains that faced competition from local street food, restaurants, and other chains.
- Between 1996-2000, Domino's grew rapidly from 1 outlet to over 100, gaining a majority of the market share, while Pizza Hut grew more slowly to just 19 outlets.
- Domino's focused on fast home delivery within 30 minutes and establishing brand reputation, while Pizza Hut emphasized the dining experience.
This document discusses the marketing mix, also known as the 4Ps model - product, price, place, and promotion. It provides an overview of each element and how marketers must consider them as a mix to influence customer response. Product refers to the goods and services offered. Price is the amount charged and is a crucial decision area. Place involves distribution channels that make products available where customers can purchase them. Promotion includes advertising and communications to inform customers about products. The marketing mix is the combination of these controllable elements that a firm uses to meet customer needs and organizational objectives.
Comparison of Dominos, Pizza Hut, KFC, Dunkin Donuts and other top QSR brands...Unmetric
The document analyzes the performance of 10 quick service restaurant (QSR) chains on Facebook in India during September 2015. Key findings include:
- KFC India had the largest Facebook fan base while Starbucks India saw the highest fan growth rate.
- Domino's Pizza published the greatest number of posts and had the highest engagement score, while Subway India had the highest average engagement.
- McDonald's drove the most conversation through its weekly contest posts which generated over 1,000 comments each.
The document compares Domino's Pizza and Pizza Hut in India. It provides details on their growth, strengths, weaknesses and customer preferences based on a survey. Domino's has over 300 stores compared to Pizza Hut's 142 stores. However, the survey found that customers prefer Pizza Hut for quality of food and ambience, while finding Domino's to be more affordable and providing better offers and customer service. Both chains offer opportunities for expansion in India's growing fast food market.
This document compares the pros and cons of two pizza company ads, Domino's and Pizza Hut. It then provides a proposed storyboard for a new Domino's ad. The storyboard depicts three college friends who are hungry and tired after a long day. One friend suggests ordering a pizza from Domino's, as they are running a "buy one get one free" deal on Wednesdays. The friends eagerly await and enjoy receiving their free large pizza from Domino's delivery. The ad would highlight Domino's Wednesday deal and tagline "KHUSIYON KI CHAABI".
Microeconomic study about Dominos and pizza hutVikash Kumar
The document discusses the fast food market in India, with a focus on the pizza industry. It notes that the Indian fast food market is growing at 25-30% annually. The pizza market is dominated by Domino's and Pizza Hut, with Domino's holding 70% market share. Both companies have aggressive expansion plans to open new stores in India in the coming years, with Domino's targeting 147 new cities and Pizza Hut planning to increase its store count to 250 by 2015.
Domino's and Pizza Hut are two large pizza chains. Domino's was founded in 1960 in Michigan and now operates globally. It is a public company led by CEO J. Patrick Doyle. Pizza Hut was founded in 1958 in Kansas and is now a subsidiary of Yum! Brands. It has over 13,000 locations worldwide excluding China and India. Both companies emphasize cultural values like teamwork, communication, and customer service while striving to provide quality food products.
- Domino's and Pizza Hut entered the Indian market in 1996. Both are US-based fast food chains that faced competition from local street food, restaurants, and other chains.
- Between 1996-2000, Domino's grew rapidly from 1 outlet to over 100, gaining a majority of the market share, while Pizza Hut grew more slowly to just 19 outlets.
- Domino's focused on fast home delivery within 30 minutes and establishing brand reputation, while Pizza Hut emphasized the dining experience.
This document discusses the marketing mix, also known as the 4Ps model - product, price, place, and promotion. It provides an overview of each element and how marketers must consider them as a mix to influence customer response. Product refers to the goods and services offered. Price is the amount charged and is a crucial decision area. Place involves distribution channels that make products available where customers can purchase them. Promotion includes advertising and communications to inform customers about products. The marketing mix is the combination of these controllable elements that a firm uses to meet customer needs and organizational objectives.
Comparison of Dominos, Pizza Hut, KFC, Dunkin Donuts and other top QSR brands...Unmetric
The document analyzes the performance of 10 quick service restaurant (QSR) chains on Facebook in India during September 2015. Key findings include:
- KFC India had the largest Facebook fan base while Starbucks India saw the highest fan growth rate.
- Domino's Pizza published the greatest number of posts and had the highest engagement score, while Subway India had the highest average engagement.
- McDonald's drove the most conversation through its weekly contest posts which generated over 1,000 comments each.
The document compares Domino's Pizza and Pizza Hut in India. It provides details on their growth, strengths, weaknesses and customer preferences based on a survey. Domino's has over 300 stores compared to Pizza Hut's 142 stores. However, the survey found that customers prefer Pizza Hut for quality of food and ambience, while finding Domino's to be more affordable and providing better offers and customer service. Both chains offer opportunities for expansion in India's growing fast food market.
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Disney has filed patents for three types of drones to be used in their amusement parks. One patent calls for drones to replace balloons and blimps in parades, allowing characters to have more detail and motion. Another patent describes drones holding up a film screen or transforming the sky into a screen using "floating pixels". The drones could be used to enhance visual displays and experiences for park visitors.
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The document discusses an Under Armour commercial featuring supermodel Gisele Bündchen kicking and punching a boxing bag. The commercial is part of Under Armour's new multi-million dollar campaign titled "I Will What I Want" to rebrand the company and attract powerful athletic women. By featuring Gisele, their first non-athlete spokesperson, Under Armour takes a risk but hopes to raise sales and challenge perceptions of women in sports.
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Nike's 2014 World Cup ad "The Last Game" depicts soccer stars playing against their cloned duplicates in a do-or-die match, with a mad scientist trying to drain humanity from sports by creating perfect cloned athletes. The humans manage to win by using traits like flexibility and taking selfies during the match. This ad is part of Nike's "Risk Everything" campaign promoting the World Cup, which has seen more successful ads so far than even the Super Bowl, showing soccer's global dominance except in America.
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Wendy's is launching a new advertising campaign to support the Dave Thomas Foundation For Adoption, founded by Wendy's late founder Dave Thomas who was himself adopted. The Foundation helps children in foster care find permanent homes. Last year's campaign that allowed customers to purchase $1 key tags for the Foundation raised $450,000, so this year Wendy's hopes to raise over $1 million for the Foundation through renewed key tag sales and a new series of TV and radio spots telling stories of children placed in loving homes.
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BeIN Sports has developed a vuvuzela called the Game Changer that changes the TV channel to BeIN Sports when blown. The vuvuzela uses microchip technology to send an infrared signal to nearby cable boxes, similar to a remote control. Only about 20 of these channel-changing vuvuzelas have been made so far as a way for BeIN Sports to promote soccer in the United States and gain more attention from American sports broadcasts that have largely ignored soccer. Regardless of whether these vuvuzelas become popular, BeIN Sports has already sent a message that it is bringing soccer to America aggressively.
HEM Webinar - Navigating the Future - Social Media Trends for 2024 in Educati...Higher Education Marketing
Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
Howard Davidson Arlington Massachusetts - Coca-cola drops polar bear holiday campaign
Howard Davidson from Arlington Massachusetts shares his thoughts about how
Coca-cola drops polar bear holiday campaign. Howard Davidson Arlington MA is a marketing guy who helps brands connect with target audiences.
howarddavidsonarlingtonma.com
Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
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Howard Davidson Arlington Massachusetts shares his thoughts about how Wix is spending millions for cheap web design.
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Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
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Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
Howard Davidson Arlington MA - Disney Files Patents for Entertainment DronesHoward Davidson
Disney has filed patents for three types of drones to be used in their amusement parks. One patent calls for drones to replace balloons and blimps in parades, allowing characters to have more detail and motion. Another patent describes drones holding up a film screen or transforming the sky into a screen using "floating pixels". The drones could be used to enhance visual displays and experiences for park visitors.
Howard Davidson Arlington MA - Gisele Bündchen Kicks Ass for Under ArmourHoward Davidson
The document discusses an Under Armour commercial featuring supermodel Gisele Bündchen kicking and punching a boxing bag. The commercial is part of Under Armour's new multi-million dollar campaign titled "I Will What I Want" to rebrand the company and attract powerful athletic women. By featuring Gisele, their first non-athlete spokesperson, Under Armour takes a risk but hopes to raise sales and challenge perceptions of women in sports.
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Howard Davidson writes about about advertising, social media and marketing with a touch of sarcasm.
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Nike's 2014 World Cup ad "The Last Game" depicts soccer stars playing against their cloned duplicates in a do-or-die match, with a mad scientist trying to drain humanity from sports by creating perfect cloned athletes. The humans manage to win by using traits like flexibility and taking selfies during the match. This ad is part of Nike's "Risk Everything" campaign promoting the World Cup, which has seen more successful ads so far than even the Super Bowl, showing soccer's global dominance except in America.
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Wendy's is launching a new advertising campaign to support the Dave Thomas Foundation For Adoption, founded by Wendy's late founder Dave Thomas who was himself adopted. The Foundation helps children in foster care find permanent homes. Last year's campaign that allowed customers to purchase $1 key tags for the Foundation raised $450,000, so this year Wendy's hopes to raise over $1 million for the Foundation through renewed key tag sales and a new series of TV and radio spots telling stories of children placed in loving homes.
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BeIN Sports has developed a vuvuzela called the Game Changer that changes the TV channel to BeIN Sports when blown. The vuvuzela uses microchip technology to send an infrared signal to nearby cable boxes, similar to a remote control. Only about 20 of these channel-changing vuvuzelas have been made so far as a way for BeIN Sports to promote soccer in the United States and gain more attention from American sports broadcasts that have largely ignored soccer. Regardless of whether these vuvuzelas become popular, BeIN Sports has already sent a message that it is bringing soccer to America aggressively.
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Explore our comprehensive slides on the 2024 social media landscape, tailored for educators and marketing professionals in the field of education. With more than 5 billion social media users worldwide and an average individual engagement across as many as seven platforms monthly, understanding these dynamics is crucial for effective educational outreach. Our slides delve into the pivotal trends and strategic adaptations necessary for thriving in this digital arena. Don't miss this opportunity to enhance your strategies with our expert insights.
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Howard Davidson Arlington MA - Pizza Hut Bites A Slice of Dominos
1. Pizza Hut Bites A Slice of
Dominos
by
Howard Davidson, Arlington, MA
Slide By :- Howard Davidson Arlington
MA
2. Pizza Hut Bites A Slice of
Dominos
Pizza Hut is determined to take a tasty bite out
of Domino’s Pizza’s market share.
A subsidiary of the sweet Yum! Brands, Inc.
(NYSE: YUM), Pizza Hut is known for
delivering more pizza, pasta and wings than
any other restaurant in the world. Well now,
the famous company is on a mission to
increase it’s online presence by 20%.
Slide By :- Howard Davidson Arlington
MA
3. Instead of relying on bread and butter TV ads to reach
customers, the chain will soon be delivering some mouth
watering social content. The company is looking to create a
more intimate and responsive relationship with its
customers that isn’t as possible with TV ads’ comparatively
glacial feedback pace. Betting against prolonged product
engagement via television, these online outlets are more
conducive to “more frequent, shorter bursts” whereby
consumer response is instantaneous. This dramatic shift
isn’t totally out of left field, given that more than 40% of
Pizza Hut sales are now made through online means.
Slide By :- Howard Davidson Arlington
MA
4. The decision also comes fresh off the heels of
a relatively successful string of PR stunts, all
of which managed to grab headlines and
attention. One such stunt, just in time for
Valentines Day, saw the pizza parlor open an
account on the dating website OK Cupid.
Essentially, the pizza people binge on to get
over a tough breakup could actually cause it!
But before you get on one knee and ask that
special slice to be your one and only, know
that you’re not alone. According to Pizza Hut’s
PR team, online hopefuls from Twitter spill
their cheesy guts out with proposals every
day.
Slide By :- Howard Davidson Arlington
MA
5. The company really hopes to take a
solid bite out of it’s long time rival,
Dominos.
Slide By :- Howard Davidson Arlington
MA