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How ZipKey improves Wi-Fi Products
Cirrent, founded in 2014, introduces Zipkey to enhance user experience in home entertainment, smart home, and IoT products by enabling simple and secure connections for devices. Despite 33% of consumers valuing ease of use, 83% face setup challenges, highlighting the necessity of a smooth out-of-box experience for product success. The Zipkey solution offers automatic cloud connections and secure credential distribution, while improving network interoperability and reducing customer support needs.
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How ZipKey improves Wi-Fi Products
- 1. 1 Improving Wi-Fi Productswith ZipKey
- 2. CIRRENT: ACCELERATING IOT Networkproviders have come together to enable new capabilities for home entertainment, smart home, and IoT products Products Apps Networks Cirrent Facts Founded in 2014 to bring new capability to connected products Seasoned executive team with deep background in Wi-Fi, IoT, and cloud services Strong backing by leading Venture Capital firm, DCM Broad support from network providers worldwide 67 million homes covered today First new capability – ZipKey – introduced in 2017 Security Ease of use Interoperability
- 3. 33% of consumers saidease of use is the key factor when buying an intelligent device. Source: Accenture report “Engaging Digital Consumer New Connected World” Which of the following factors have been or would be the most important when making your decision to purchase an intelligent device? YOUR CUSTOMERS EXPECT PRODUCTS TO JUST WORK 33% 29% 28% 18% 16% Ease of use Features and functionalities Trusted brand Design - look and feel Compatibility with existing owned devices Yet an alarming of consumers have difficulty using their devices, finding them too complicated to use, struggling to set them up properly or discovering they do not work as advertised 83%
- 4. 25% Connectivity 14% Initial Setup CONNECTIVITY &SETUP CAUSE NEGATIVE REVIEWS Source: Argus Insights Analysis of 276,000 reviews of Smart Home products shows where the problems lie.
- 5. OUT-OF-BOX EXPERIENCE ISCRITICAL TO PRODUCT SUCCESS Products don’t recover from bad out-of-the-box experiences, and 80% of reviews are written within 5 days of setup Reduction in Net Promoter Score from Setup Issues 80 point What I completely disliked was the setup process. We could not make this product work. We each tried for days and days. Worst setup experience of any connected device I have used. -30 Good experience Bad experience 50
- 6. ZIPKEY USER EXPERIENCEWITH APP
- 7. Automatic Cloud Connection Productautomatically connects to a ZipKey hotspot, which provides internet access independent of the user’s private network ZIPKEY USER EXPERIENCE WITH APP Device sends Wi-Fi scan to Cirrent Cloud App sends location information to Cirrent cloud (GPS location and SSID/BSSID of local Wi-Fi network(s))
- 8. Product User Binding Associatethe app logged-in user with the specific product using location, product type, and time boxing Automatic Cloud Connection Product automatically connects to a ZipKey hotspot, which provides internet access independent of the user’s private network ZIPKEY USER EXPERIENCE WITH APP Cirrent finds the device the user is looking for, and verifies that the phone is on a ZipKey subscriber’s private network
- 9. Product User Binding Associatethe app logged-in user with the specific product using location, product type, and time boxing Secure Credential Distribution Retrieve the user’s private network credentials and securely send to the product Automatic Cloud Connection Product automatically connects to a ZipKey hotspot, which provides internet access independent of the user’s private network ZIPKEY USER EXPERIENCE WITH APP Cirrent pulls the encrypted SSID and password from the ISP and sends it down to the device, which joins the private network
- 10. ENHANCED LIFECYCLE EXPERIENCES ACME Yournetwork was updated now Automatic Rejoin ACME Reconnect Your camera is disconnected now Rejoin Notification Join Multiple Products ACME Connect Compatible product found now Automatically Enroll Partner Products
- 11. COMPLETE WI-FI MANAGEMENTSOLUTION Best-of-breed, fast time-to-market All Environments All Components Connected Product Product App Connectivity Development, Support, and Diagnosis iOS and Android SDK ZipKey Wi-Fi Access Cirrent Cloud Wireless Connection Manager Free ZipKey Enhanced User Experience
- 12. EMERGING GLOBAL STANDARDFOR WI-FI Broad ZipKey Hotspot Coverage 34 44 62 33 73 103 0 10 60 2016 2017 2018 North America Europe Asia 67 M 127 M 225 M Homes covered US Cable Company Footprints
- 13. Simple and secure connections üZipKey brand pull through ü Promoted directly to consumers by large ZipKey ISPs ü Promoted by ZipKey-enabled products ü Learn more at www.zipkey.net
- 14. $2.5M / year COMPELLINGROI FOR ZIPKEY Return on investment in less than 1 month Sales uptick is pure upside Reduce Returns Reduce Support 20-30% reduction 25%+ reduction Net ROI for 1M units https://www.cirrent.com/benefits-calculator/
- 15. WORK BETTER WITHWIFI Interoperability with Network Operator Wi-Fi • Network security • Network management • Network performance • Whole-home Wi-Fi systems • Smart home systems Interoperability with Other Products • Simplify enrollment in multi-product solutions • Notify customers of relevant product partnerships Kitchen Speaker
- 16. WORKING WITH CIRRENT Partnershipswith Network providers covering 67 million homes • Integration with broadband/Wi-Fi offering • Extending to other ISP services (TV/entertainment, security, energy, home automation) First ZipKey products: • Home entertainment (smart TVs, Wi-Fi speakers, set-top boxes) • Home security (cameras, control panels, sensors) • Energy (thermostats, power outlets, solar panel controllers) Simple integration • Compatible with major Wi-Fi chipsets • Linux and RTOS • Great user experience across Android and iOS • RESTful APIs Stay tuned for new capabilities to enhance ease of use, security, and interoperability
- 17.