Contact us via http://www.GerritHeijkoop.com or @GHeijkoop Educational session at the 53rd worldwide ICCA Conference in Antalya, Turkey. Speaker: Gerrit Heijkoop, Executive Partner HCIBS & LiveOnlineEvents Location: Citrine II, Cornelia Hotel, Antalya, Turkey Date: 4 November 2014, 16:00 - 17:30 How you can help associations reach more participants with hybrid events Audience: Venues, PCO’s and CVB’s with organising support Join this 90-minute interactive pressure-cooker and learn how to become a knowledge-able counterpart for associations who want to leverage the potential of the virtual world: live-streaming, hybrid events, Social Media and so much more. These online technologies make the core purpose of associations, information sharing and learning, much easier, more fun and cheaper than ever. They are powerful tools that will help delegates to pass on their gained knowledge to the team back home. Inspired by real-world cases and examples, you will go through the process of setting up a ‘virtual strategy’ for a large association congress. While going through the different strategic considerations, you will automatically come across the practical implications for organizers, venues and participants. Your future association clients will love you for asking them the right questions on their journey to increase the reach and engagement through live online events.

1. 53rd ICCA Congress
How
can
you
help
associa0ons
reach
more
par0cipants
with
hybrid
events?
Talk
the
talk,
walk
the
walk
and
learn
how
to
inspire
your
clients
Session code: TE15
#ICCAWorld
iccaworld.com

2. Twi9er
&
Instagram:
@GHeijkoop
#ICCAWorld
Photos,
Findings
&
Ques:ons
#ICCAWorld | iccaworld.com 2

3. Become a knowledgeable counterpart:
1. Talk the talk (SoLoMo, #FoMo, #Yolo)
2. Walk the walk
3. Practical implications
#ICCAWorld | iccaworld.com 3

4. So, what is a
‘Live Online Event’?
#ICCAWorld | iccaworld.com 4

5. Live
online
events
are
the
biggest
innova:on
in
communica:on,
since
the
inven:on
of
the
amphitheatre!

6. Definition of a ‘Live Online Event’
An
event
where
both
a
live
and
online
audience
are
par:cipa:ng
in
the
same
experience
at
the
same
0me
from
different
loca:ons
#ICCAWorld | iccaworld.com 6

7. Definition of a ‘Live Online Event’
TV
broadcast
2nd
screen
Social
Media
Live
show
Face
to
Face
LOE
Back
channel
#ICCAWorld | iccaworld.com 7

8. Social. Local. Mobile.
TV
broadcast
2nd
screen
Social
Media
Live
show
Face
to
Face
LOE
Back
channel
#ICCAWorld | iccaworld.com 8

9. Social. Local. Mobile.
SoLoMo!
TV
broadcast
2nd
screen
Social
Media
Live
show
Face
to
Face
LOE
Back
channel
#ICCAWorld | iccaworld.com 9

10. Where
do
you
stand?
#ICCAWorld | iccaworld.com 10

11. I have participated in an
event as an ‘online delegate’
Disagree
Agree
#ICCAWorld | iccaworld.com 11

12. 63%
I have participated in an
event as an ‘online delegate’
Disagree
Agree
American
Express
Mee:ngs
&
Events
-­‐
Oct,
2014
-­‐
497
respondents
of
aNendants
would
par:cipate
more
oOen
in
live
online
events
if
they
were
available
#ICCAWorld | iccaworld.com 12

13. 45%
I have participated in an
event as an ‘online delegate’
Disagree
Agree
American
Express
Mee:ngs
&
Events
-­‐
Oct,
2014
-­‐
497
respondents
of
aNendants
find
that
every
event
should
always
offer
the
possibility
of
online
par:cipa:on
#ICCAWorld | iccaworld.com 13

14. I will be involved in
live online events in the future
Disagree
Agree
#ICCAWorld | iccaworld.com 14

15. 70%
I will be involved in
live online events in the future
Disagree
Agree
MPI
Hybrid
Mee:ng
Survey
-­‐
Sept,
2012
-­‐
1,800
respondents
of
mee:ng
planners
expected
to
be
involved
in
live
online
events
in
the
future
#ICCAWorld | iccaworld.com 15

16. 51%
I will be involved in
live online events in the future
Disagree
MPI
Mee:ngs
Outlook
-­‐
April,
Agree
2014
of
mee:ng
planners
are
already
organizing
live
online
events
on
a
regular
basis
#ICCAWorld | iccaworld.com 16

17. I know all there is to
know about live online events
Disagree
Agree
#ICCAWorld | iccaworld.com 17

18. I know all there is to
1. What
does
the
world
on
your
right
look
like?
know 2. What
would
about you
need
live to
move
online further
to
events
the
right?
Disagree
Agree
#ICCAWorld | iccaworld.com 18

19. why?
#ICCAWorld | iccaworld.com 19

20. #exercise
What
is
the
purpose
of
an
associa0on?
1. Networking
2. Professional
educa0on
3. Research
&
knowledge
sharing
4. (Poli0cal)
advocacy
5. Combine
buying
power
6. Licensing
&
quality
control
For
example:
#ICCAWorld | iccaworld.com 20

21. #exercise
What
challenges
are
associa0ons
currently
facing?
#ICCAWorld | iccaworld.com 21

22. How
can
virtual
strategies
support
or
simplify
the
ac0vi0es
that
define
their
purpose?
#ICCAWorld | iccaworld.com 22

23. knowledge
sharing
&
networking
#ICCAWorld | iccaworld.com 23

24. Text
Face-­‐2-­‐
Face
Video
Images
Social
media
Live
Online
Events
Speed
of
informa:on
consump:on
Ease
of
informa:on
transpor:on
Virtual
Strategy:
Increasing
the
speed
&
ease
of
informa:on
sharing

25. a9en0on
&
engagement
#ICCAWorld | iccaworld.com 25

26. #ICCAWorld | iccaworld.com 26 An
average
person
is
bored
aber
11
minutes
…

27. #ICCAWorld | iccaworld.com 27

28. Text
Images
Social
Media
Live
F2F
Online
Events
Video
Resources
needed
Level
of
engagement
Virtual
Strategy:
Increasing
live
community
engagement

29. Text
Images
Social
Media
Live
F2F
Online
Events
Video
Resources
needed
Level
of
engagement
Virtual
Strategy:
Increasing
live
community
engagement
Live!

30. “In
advance
I
was
not
sure
of
what
to
expect,
but
there
was
so
much
posi0ve
energy!
It
brought
people
closer
together,
which
really
suits
the
values
gof
our
brand”
Mieke
van
Loenen
Director
of
events,
ICCA

31. Increase your reach & engagement
Target
audience
Online
engaged
Live
delegates
Associa0on
Bidding
85
live
delegates
605
online
viewers
from
75
countries
FRESH
Conference
165
live
delegates
880
online
viewers
from
102
countries
#ICCAWorld | iccaworld.com 31

32. #ICCAWorld | iccaworld.com 32

33. #ICCAWorld | iccaworld.com 33

34. #ICCAWorld | iccaworld.com 34

35. #FoMo
(Fear
of
Missing
Out)
#ICCAWorld | iccaworld.com 35

36. #ICCAWorld | iccaworld.com 36

37. #ICCAWorld | iccaworld.com 37

38. Why stay local, when you go global?
“Het online ontsluiten
van bijeenkomst leidt
tot minder deelnemers”
#ICCAWorld | iccaworld.com 38

39. #YOLO
(You
Only
Live
Once)
#ICCAWorld | iccaworld.com 39

40. Quality of networking
F2F
Quality
of
networking
LOE
F2F
Quality
of
networking
LOE
Next
event
#ICCAWorld | iccaworld.com 40

41. mee0ngs
industry’s
misfit
with
the
virtual
world
#ICCAWorld | iccaworld.com 41

42. Meetings industry misfit …
Bringing
people
to
content
Mee0ng
industry
Virtual
strategy
Bringing
content
to
people
#ICCAWorld | iccaworld.com 42

43. How
can
you
inspire
and
facilitate
the
poten0al
of
virtual
opportuni0es?
#ICCAWorld | iccaworld.com 43

44. experience
#ICCAWorld | iccaworld.com 44

45. 3
volunteers
…
#ICCAWorld | iccaworld.com 45

46. CONFERENCE
1. How
do
you
feel
right
now?
2. What
have
you
learned
from
this?
#ICCAWorld | iccaworld.com 46

47. Round
2
#ICCAWorld | iccaworld.com 47

48. LIVE
STREAMING
1. How
do
you
feel
right
now?
2. What
have
you
learned
from
this?
#ICCAWorld | iccaworld.com 48

49. Round
3
#ICCAWorld | iccaworld.com 49

50. The
value
of
breakfast:
must
or
myth?
Simply
stand-­‐up
as
soon
as
you
have
a
ques0on
for
our
panel
or
contribu0on
to
the
discussion
#ICCAWorld | iccaworld.com 50

51. LIVE
ONLINE
EVENT
1. How
do
you
feel
right
now?
2. What
have
you
learned
from
this?
#ICCAWorld | iccaworld.com 51

52. examples
#ICCAWorld | iccaworld.com 52

53. Corporate
Internal
communica.on

56. How to design a live online event?
Day
2
|
Interac0ve
broadcast
DSM
Innova0on
Summit
Day
1
#ICCAWorld | iccaworld.com 56

57. Associa0on
Increase
reach

59. How to design a live online event?
Amsterdam,
Day
1
Day
2
Day
3
Netherlands
Bangkok,
Hybrid
bidding
seminar
Day
1
Day
2
Thailand
Beijing,
China
P.R.
Offices
Mobiles
#ICCAWorld | iccaworld.com 59

60. How to design a live online event?
FRESH,
Day
1
Day
2
Day
3
Conference
Amsterdam
Offices
Mobiles
Mee0ng
Teams
Conten
Produc0on
Value
of
entertainment
Effec0ve
Mee0ng
Teams
#ICCAWorld | iccaworld.com 60

61. Associa0on
Increase
engagement

64. What
does
it
take?
#ICCAWorld | iccaworld.com 64

65. What does a live online event cost?
#ICCAWorld | iccaworld.com 65

66. Meet
the
crew
…
#ICCAWorld | iccaworld.com 66

67. Program designer & editoral support
#ICCAWorld | iccaworld.com 67

68. Technical crew & camera operators
#ICCAWorld | iccaworld.com 68

69. Online presenter
#ICCAWorld | iccaworld.com 69

70. Social media moderator
#ICCAWorld | iccaworld.com 70

71. Production-assistant
#ICCAWorld | iccaworld.com 71

72. Hybrid event crew: min. 6-8 people!
#ICCAWorld | iccaworld.com 72

73. So what does it cost …
5%
8%
12%
20%
25%
30%
Streaming & Internet
Virtual Platform
Marketing support
Video production
Content &
Projectmanagement
Online Engagement Team
5MB/s
Up
&
Down
dedicated
2
different
providers
#ICCAWorld | iccaworld.com 73

74. How does your venue / destination go global?
#ICCAWorld | iccaworld.com 74

75. #exercise
What
are
the
revenue
opportuni0es
of
live
online
events?
#ICCAWorld | iccaworld.com 75

76. Revenue opportunities
ü Sponsor
exposure
ü Membership
leads
ü Member
brainpower
ü Marke:ng
content
ü Educa:onal
content
ü Paid
par:cipa:on
#ICCAWorld | iccaworld.com 76

77. How
can
you
inspire
and
facilitate
the
poten0al
of
virtual
opportuni0es?

78. Ask associations the following:
1. What is purpose of your association?
2. What challenges are you facing?
3. What are your main revenue sources?
Then you will be able to show them the business case and take
your venue and destination to a global audience!
#ICCAWorld | iccaworld.com 78

79. #reflection
What
do
you
take-­‐away
from
this
session
that
you
can
use
in
your
job?
#ICCAWorld | iccaworld.com 79

80. Gerrit
Heijkoop
Partner
LiveOnlineEvents
TwiNer:
@GHeijkoop
#ICCAWorld
Web:
www.Live-­‐Online-­‐Events.com
E-­‐mail:
Gerrit@Live-­‐Online-­‐Events.com

81. #ICCAWorld | iccaworld.com 81