SlideShare a Scribd company logo
AI Through the Consumer’s Eyes
http:// digital.pwc.com
All Analytics Academy
Dr. Anand S. Rao
Global AI Lead, PwC Data& Analytics
Today’s discussion
1 2 3 4
Amplifying
Society
Amplifying
Service
Amplifying
Management
Amplifying
Value
Humans 2.0 Cyborg concierge Augmented C-suite Adaptive roadmap
PwC AI Accelerator | 2
We sampled 2,500 US
consumers and business
decision makers via a
nationally representative
online survey to explore
attitudes towards artificial
intelligence and its current and
future implications on society.
PwC AI Accelerator | 3
PwC | AI Through the Consumer’s Eyes
Amplifying society: Humans 2.0
4
Despite the
doomsday
scenarios painted
by Hollywood
and news media,
most consumers
are optimistic
about AI's
potential for
good.
PwC AI Accelerator | 4
Consumer enthusiasm for AIAmplifying Society
Humans 2.0
“In the next five years, I can see Al replacing humans as a …”
58%
56%
54%
52%
47% 46%
41%
39%
30%
22%
0
10
20
30
40
50
60
70
Tutor Travel agent Tax preparer Office
assistant
Home or
family
assistant
Health coach Financial
adviser
House
cleaner
Chauffeur Doctor
PwC AI Accelerator | 5
Potential areas of impact for AIAmplifying Society
Humans 2.0
Importance of AI being used to help solve:
Base: Gen pop – Q3 How important is it that Al be used to help solve the following societal issues?
62%
Clean energy
50%
Climate change
68%
Cybersecurity
and privacy
56%
Global health and
well-being
58%
Global education
31%
General inequality
61%
Personal financial
security and fraud
38%
Income inequality
66%
Cancer and
diseases
56%
Economic growth
$
$
PwC AI Accelerator | 6
Al promises access to allAmplifying Society
Humans 2.0
Al has the potential to expand opportunities and access:
believe Al will provide educational help to disadvantaged school children
believe Al will expand access to financial, medical legal, and transportation services to
those with lower incomes
This access is even more important to them than preserving
jobs of employees in certain industries:
say it’s more important to have access to more affordable legal
advice than preserve the jobs od lawyers
would rather have more affordable, convenient and reliable
transportation than preserve the jobs of taxi drivers
would rather have instant access to quality customer service
than preserve the jobs of customer service reps
71%
40%
80%
69%
64%
PwC AI Accelerator | 7
PwC | AI Through the Consumer’s Eyes
Amplifying Service: Cyborg Concierge
8
Society as portrayed in the movie Her
still seems like a far off vision, but
consumers have seen what could be and
they’re eager to get it.
PwC AI Accelerator | 8
Digital assistants are gaining acceptanceAmplifying Service
Cyborg concierge
Digital assistants are fuelling the first wave of artificial
intelligence adoption
of business execs72%
of millennials53%
Percentage already using digital assistants:
of consumers42%
34% of business execs
say that the time freed up
from using digital assistants
allows them to focus on
deep thinking and creating.
PwC AI Accelerator | 9
AI as Adviser, Teacher, and FriendAmplifying Service
Cyborg concierge
Relationship status: It’s complicated
This is how consumers see their relationships with digital assistants today
and in the future (% agree):
2%
8%
12%
7%
17%
5%
6%
7%
10%
14%
0 5 10 15 20
Stranger
Friend
Teacher
Acquaintance
Adviser
Today In five years
1%
3%
7%
5%
7%
1%
2%
3%
3%
4%
0 2 4 6 8
Spouse/partner
Adversary
Coworker
Confidante
Manager
Today In five years
PwC AI Accelerator | 10
Man+Machine better than just one of themAmplifying Service
Cyborg concierge
The human-bot premium
believe AI can reduce the time it takes to get answers while still being
highly tailored to their preferences
of millennials and 28% of business execs would pay a premium for a
hybrid service run by AI that offers direct access to humans, vs. a
human-only services
62%
43%
of consumers weren’t sure if their last customer service interaction
was with a human or a chatbot. As the line between humans and
bots becomes more blurred, consumers are looking for the best of
both worlds;
27%
PwC AI Accelerator | 11
Chatbots vary in functionalityAmplifying Service
Cyborg concierge
Rules-based Machine Learning
• Pre-trained language models
• Machine learning and deep learning
• Generative
• Pre-built responses
• Rule-based
• Retrieval
Platforms
Vendor Solutions
Frameworks AI Services General Agents
PwC AI Accelerator | 12
Four types of chatbotsAmplifying Service
Cyborg concierge
Traditional Approach (easiest)
• Typically rules-based but can be
Machine Learning
• Business rules and standardized
process clearly defined
Model
Domain
Impossible
• Developer cannot construct rules,
responses, and actions that
encompass all possible domains
Current Research (harder)
• Only Machine Learning/Deep
Learning
• Business rules are represented
in data but not explicitly defined
Artificial General Intelligence
(Hardest, Research)
• Chatbot learns to converse
naturally based on examples of
human dialogue
• Can be adapted to any domain
Have a
dialogue with
me about
anything
Book an
airline
flight for
me
Automated
customer
service agent
Retrieval-based Generative
OpenClosed
PwC AI Accelerator | 13
Beware of the ‘brittleness’ of chatbotsAmplifying Service
Cyborg concierge
Alexa, Where is Berlin?
Berlin is the capital of
Germany.
What was the answer to my previous
question?
Sorry, I don’t know that
PwC AI Accelerator | 14
Evolve your chatbots over time
Information
retrieval
Question
answering
Translation/
Summarization
Open dialogue
Description Given a query,
retrieve the most
relevant response
from a set of pre-
existing responses
Given a passage
and a query
pertaining to the
passage, generate a
single response to
the query
Given a set of
sentences,
generate a
summarization or
translation of the
sentences
Given a set of
multi-agent
conversational
utterances,
generate a
response to
continue the
conversation
Use cases 1. Document
retrieval
2. Answer retrieval
3. Smart reply
1. Reading
comprehension
2. Jeopardy-style
question
answering
1. Summary and
headline/title
generation
2. Language
translation
1. Conversational
customer
service bot
? ?
-------
----
-------
----
-----
...
...
Amplifying Service
Cyborg concierge
PwC AI Accelerator | 15
PwC | AI Through the Consumer’s Eyes
Amplifying Management: The Augmented C-suite
16
AI has the potential to optimize
processes across organizations
from business models to 0perations
to strategic decision making.
PwC AI Accelerator | 16
Business enthusiasm for AIAmplifying
Management
Augmented C-suite
What AI-powered solutions do you imagine having the largest impact on
your business?
16%
18%
19%
21%
26%
26%
26%
28%
29%
31%
0 5 10 15 20 25 30 35
Machine learning
Automated data analysts
Robotics
Systems used for decision support
Predictive analytics
Automated operational and
efficiency analysts
Automated research reports and
information aggregation
Automated communications
like emails and chatbots
Automated data analysts
Virtual personal assistants
Base: Business decision makers (500) – Q23. What AI-powered solutions do you imagine having the largest impact on your business?
PwC AI Accelerator | 17
The augmented C-Suite
Computing competitive advantage
Business execs are optimistic that Al can boost productivity and optimize processes:
agree that AI has the potential to enable humans to concentrate on meaningful
work, as well as indulge in more leisure activities
believe AI’s potential to boost business productivity, inform strategy, and generate
growth outweighs the potential downside of employment concerns
70%
55%
agree that AI solutions they have implemented have benefited productivity
54%
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 18
Business enthusiasm for AI
Less repetitive tasks = more big thinking
Business execs are eager to outsource the following tasks to a digital assistant, freeing up more
time for deep thinking and creativity
82%
Paperwork
79%
Scheduling
X
78%
Timesheets
69%
Accounting
$
65%
Personal expenses
$ $ $
60%
HR functions,
like benefits
60%
Email management
49%
Proposal Writing
37%
HR management
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 19
Augmenting strategic decision making
How profitable is the ‘personal
mobility’ market?
How do AV, Electric Cars, Connected cars
change this market?
What business models B2C, B2B, P2P would
work best?
Which cities to enter and how to price and
compete in this market?
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 20
Personal
Mobility
Service
Shared wheels
[XXX]
BATTERY
LIFE
NAVYGATION
ZERO
EMISSION
REMOTE
CONTROL
DASH
BOARDS
INFRASTRUCTURE
LOCATION
SERVICES
MAINTENANCE
Intelligent agents for choice modeling
Millions of consumer agents
Choices based on
preferences, habits, usage,…
Synthetic data creation
Transport
choice
Car share
characteristic
evaluation
Service 1 Service 2 Service 3
Car share Other
Commute
Errand
Weekend
1
Service Offering Types
2-Way
Free float
Peer to Peer
2
3
P(Car Sharing) P(Alternatives)
4
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 21
Strategic ‘cockpit’ for decision makers
Over 200,000 go-to-market scenarios
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 22
Roadmap to augmented strategic decisions
Pilot
Scale
Build
Strategy
PwC assists the Director
of Strategic Initiatives of
a large Global Auto
Manufacturer, in
evaluating the ride
share/car share business
model and potential
disruptors in the
personal mobility sector
Go-to-Market Model
PwC uses advanced AI
techniques (agent-based
simulation, big data
technologies) to model
over 200K go-to-market
scenarios modelling
consumer behaviour,
pricing, adoption, and
competitive response
City Selection
Client decides to set up
a separate business unit
focused on Personal
Mobility. PwC assists in
city selection model
and go-to-market
strategy for each city
Acquisitions &
Partnerships
Client leverages the personal
mobility adoption model to
make targeted acquisitions
and partner with new Auto-
tech players in different cities
AV Operational Model
PwC assists Client in
developing an operational
model for autonomous
vehicles and electric
vehicles involved in
Personal Mobility
Operational Rollout
Client is rolling out
personal mobility services
in major US cities and
aims to collect additional
operational data to feed
the personal mobility
models
EU Expansion
PwC is assisting the
Client’s European
Division to evaluate and
select cities for
expanding personal
mobility services
Amplifying
Management
Augmented C-suite
PwC AI Accelerator | 23
PwC | AI Through the Consumer’s Eyes
Amplifying Value: Adaptive Roadmap
24
PwC AI Accelerator | 24
AI is continuously evolving so develop an
AI strategy that can build on your core
capabilities while pivoting around new
opportunities and breakthroughs
Areas of focus for Enterprise AI
Artificial
Intelligence
• Robotic process automation
• Cognitive/Intelligent process
automation
• Process mining and learning
• Chatbots
• Virtual assistants
• Information retrieval
• Question & Answering systems
• Language generation
• Speech-to-text and text-to-speech
• Machine translation
• Agent-based modelling
• Social simulation
• Reinforcement learning
• Management cockpits
• Collaborative systems
• Supervised machine learning
• Unsupervised machine learning
• Convolutional neural nets, LSTM
• Generative Adversarial Networks
• Deep learning for text, voice,
images, video
Adaptive Roadmap
PwC AI Accelerator | 25
Getting started with Enterprise AI
Business-Aligned AI
Strategy
AI capability model
Institutionalizing AI
AI Governance & Change
Step 1
Step 2
Step 3
Step 4
Step 1: Develop an AI Strategy that is aligned with your overall
business vision and objectives.
Step 2: Develop an AI capability across the enterprise in the relevant
assisted, augmented and autonomous intelligence.
Step 3: Institutionalize the portfolio of successful AI capabilities by
embedding analytics in core processes, adopting cloud and open–
source platforms
Step 4: Ensure appropriate governance of all forms of intelligence
by educating and changing customer and employee perception of AI
Adaptive Roadmap
PwC AI Accelerator | 26
PwC’s Digital Services
Five key success factors to derive maximum benefits from
Artificial Intelligence, big data & analytics
Start from business
decisions
Demonstrate value through pilots
before scaling
Fail forward – test and
learn culture
Address ‘big data’ – don’t
forget ‘lean’ data
Blend intuition and data-driven
insights
PwC AI Accelerator | 27
PwC AI Accelerator | 28
Draf
t
Closing
© 2017 PwC. All rights reserved. Not for further distribution without the permission of PwC.
“PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited
(PwCIL), or, as the context requires, individual member firms of the PwC network. Each member
firm is a separate legal entity and does not act as agent of PwCIL or any other member firm.
PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or
omissions of any of its member firms nor can it control the exercise of their professional
judgment or bind them in any way. No member firm is responsible or liable for the acts or
omissions of any other member firm nor can it control the exercise of another member firm’s
professional judgment or bind another member firm or PwCIL in any way.
For more information:
Anand S. Rao
anand.s.rao@pwc.com
Twitter: @AnandSRao

More Related Content

What's hot

AI Developments and Trends (OECD)
AI Developments and Trends (OECD)AI Developments and Trends (OECD)
AI Developments and Trends (OECD)
AnandSRao1962
 
Ai digital (without videos)
Ai digital (without videos)Ai digital (without videos)
Ai digital (without videos)
AnandSRao1962
 
Functionalities in AI Applications and Use Cases (OECD)
Functionalities in AI Applications and Use Cases (OECD)Functionalities in AI Applications and Use Cases (OECD)
Functionalities in AI Applications and Use Cases (OECD)
AnandSRao1962
 
Responsible AI
Responsible AIResponsible AI
Responsible AI
Anand Rao
 
Rise of Artificial Intelligence in Insurance
Rise of Artificial Intelligence in InsuranceRise of Artificial Intelligence in Insurance
Rise of Artificial Intelligence in Insurance
AnandSRao1962
 
AI & Machine Learning - Webinar Deck
AI & Machine Learning - Webinar DeckAI & Machine Learning - Webinar Deck
AI & Machine Learning - Webinar Deck
The Digital Insurer
 
Machine Learning In Insurance
Machine Learning In InsuranceMachine Learning In Insurance
Machine Learning In Insurance
Accenture Insurance
 
Ai in insurance how to automate insurance claim processing with machine lear...
Ai in insurance  how to automate insurance claim processing with machine lear...Ai in insurance  how to automate insurance claim processing with machine lear...
Ai in insurance how to automate insurance claim processing with machine lear...
Skyl.ai
 
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...Anand Rao
 
Insurance Applications of Machine Learning - The 9th International Istanbul I...
Insurance Applications of Machine Learning - The 9th International Istanbul I...Insurance Applications of Machine Learning - The 9th International Istanbul I...
Insurance Applications of Machine Learning - The 9th International Istanbul I...
SigortaTatbikatcilariDernegi
 
AI Redefines Insurance
AI Redefines InsuranceAI Redefines Insurance
AI Redefines Insurance
Accenture Insurance
 
Augmented intelligence is new way forward !
Augmented intelligence is new way forward ! Augmented intelligence is new way forward !
Augmented intelligence is new way forward !
Steve Ardire
 
Artificial Intelligence (AI) for Financial Services
Artificial Intelligence (AI) for Financial Services Artificial Intelligence (AI) for Financial Services
Artificial Intelligence (AI) for Financial Services
NVIDIA
 
The Insurance AI Imperative
The Insurance AI ImperativeThe Insurance AI Imperative
The Insurance AI Imperative
Cognizant
 
AI in insurance services
AI in insurance servicesAI in insurance services
AI in insurance services
trinhanhtuan247
 
Ibm cognitive business_strategy_presentation
Ibm cognitive business_strategy_presentationIbm cognitive business_strategy_presentation
Ibm cognitive business_strategy_presentation
diannepatricia
 
AI transforms insurance industry
AI transforms insurance industryAI transforms insurance industry
AI transforms insurance industry
JOS Group
 
Cognitive Era and Introduction to IBM Watson
Cognitive Era and Introduction to IBM WatsonCognitive Era and Introduction to IBM Watson
Cognitive Era and Introduction to IBM Watson
Subhendu Dey
 
Augmenting human intelligence for future of work is the next disruptive innov...
Augmenting human intelligence for future of work is the next disruptive innov...Augmenting human intelligence for future of work is the next disruptive innov...
Augmenting human intelligence for future of work is the next disruptive innov...
Steve Ardire
 
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
Steve Ardire
 

What's hot (20)

AI Developments and Trends (OECD)
AI Developments and Trends (OECD)AI Developments and Trends (OECD)
AI Developments and Trends (OECD)
 
Ai digital (without videos)
Ai digital (without videos)Ai digital (without videos)
Ai digital (without videos)
 
Functionalities in AI Applications and Use Cases (OECD)
Functionalities in AI Applications and Use Cases (OECD)Functionalities in AI Applications and Use Cases (OECD)
Functionalities in AI Applications and Use Cases (OECD)
 
Responsible AI
Responsible AIResponsible AI
Responsible AI
 
Rise of Artificial Intelligence in Insurance
Rise of Artificial Intelligence in InsuranceRise of Artificial Intelligence in Insurance
Rise of Artificial Intelligence in Insurance
 
AI & Machine Learning - Webinar Deck
AI & Machine Learning - Webinar DeckAI & Machine Learning - Webinar Deck
AI & Machine Learning - Webinar Deck
 
Machine Learning In Insurance
Machine Learning In InsuranceMachine Learning In Insurance
Machine Learning In Insurance
 
Ai in insurance how to automate insurance claim processing with machine lear...
Ai in insurance  how to automate insurance claim processing with machine lear...Ai in insurance  how to automate insurance claim processing with machine lear...
Ai in insurance how to automate insurance claim processing with machine lear...
 
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...
Augmented Intelligence for EmTech May 2016 (Anand-final-Without Video) Presen...
 
Insurance Applications of Machine Learning - The 9th International Istanbul I...
Insurance Applications of Machine Learning - The 9th International Istanbul I...Insurance Applications of Machine Learning - The 9th International Istanbul I...
Insurance Applications of Machine Learning - The 9th International Istanbul I...
 
AI Redefines Insurance
AI Redefines InsuranceAI Redefines Insurance
AI Redefines Insurance
 
Augmented intelligence is new way forward !
Augmented intelligence is new way forward ! Augmented intelligence is new way forward !
Augmented intelligence is new way forward !
 
Artificial Intelligence (AI) for Financial Services
Artificial Intelligence (AI) for Financial Services Artificial Intelligence (AI) for Financial Services
Artificial Intelligence (AI) for Financial Services
 
The Insurance AI Imperative
The Insurance AI ImperativeThe Insurance AI Imperative
The Insurance AI Imperative
 
AI in insurance services
AI in insurance servicesAI in insurance services
AI in insurance services
 
Ibm cognitive business_strategy_presentation
Ibm cognitive business_strategy_presentationIbm cognitive business_strategy_presentation
Ibm cognitive business_strategy_presentation
 
AI transforms insurance industry
AI transforms insurance industryAI transforms insurance industry
AI transforms insurance industry
 
Cognitive Era and Introduction to IBM Watson
Cognitive Era and Introduction to IBM WatsonCognitive Era and Introduction to IBM Watson
Cognitive Era and Introduction to IBM Watson
 
Augmenting human intelligence for future of work is the next disruptive innov...
Augmenting human intelligence for future of work is the next disruptive innov...Augmenting human intelligence for future of work is the next disruptive innov...
Augmenting human intelligence for future of work is the next disruptive innov...
 
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
#AI is About to Reshape the Workplace & Your Organization's #DataStrategy
 

Similar to AI Through the Consumers Eyes

Data and Analytics In The Digital Age
Data and Analytics In The Digital AgeData and Analytics In The Digital Age
Data and Analytics In The Digital AgeNigel Wright Group
 
Materi - AI Camkoha LC.pdf
Materi - AI  Camkoha LC.pdfMateri - AI  Camkoha LC.pdf
Materi - AI Camkoha LC.pdf
AnandaBayuAji
 
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
Ken O'Connor
 
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
DAMA Ireland
 
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots PartnershipWhat's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
Ogilvy Consulting
 
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
LimVincent8
 
UiPath Citizen Development
UiPath Citizen DevelopmentUiPath Citizen Development
UiPath Citizen Development
Auxis Consulting & Outsourcing
 
Conversational AI is Now the Heart of Customer Experience.pdf
Conversational AI is Now the Heart of Customer Experience.pdfConversational AI is Now the Heart of Customer Experience.pdf
Conversational AI is Now the Heart of Customer Experience.pdf
ScallionRice
 
DFS21_Main Stage_Steve Butcher_Microsoft_211130
DFS21_Main Stage_Steve Butcher_Microsoft_211130DFS21_Main Stage_Steve Butcher_Microsoft_211130
DFS21_Main Stage_Steve Butcher_Microsoft_211130
FinTech Belgium
 
Back Office Transformation | Accenture
Back Office Transformation | AccentureBack Office Transformation | Accenture
Back Office Transformation | Accenture
accenture
 
Responsible AI
Responsible AIResponsible AI
Responsible AI
AnandSRao1962
 
Netwealth educational webinar: How to enhance your business with AdviceTech
Netwealth educational webinar: How to enhance your business with AdviceTechNetwealth educational webinar: How to enhance your business with AdviceTech
Netwealth educational webinar: How to enhance your business with AdviceTech
netwealthInvest
 
2018-10-25 Group RPA - AA Deck.pptx
2018-10-25 Group RPA - AA Deck.pptx2018-10-25 Group RPA - AA Deck.pptx
2018-10-25 Group RPA - AA Deck.pptx
saubhagya ranjan
 
CodeBaby_General_Info_Slick
CodeBaby_General_Info_SlickCodeBaby_General_Info_Slick
CodeBaby_General_Info_SlickDouglas Farmer
 
How to use ai apps to unleash the power of your audit program
How to use ai apps to unleash the power of your audit program How to use ai apps to unleash the power of your audit program
How to use ai apps to unleash the power of your audit program
Jim Kaplan CIA CFE
 
Whats Next for Machine Learning
Whats Next for Machine LearningWhats Next for Machine Learning
Whats Next for Machine Learning
Ogilvy Consulting
 
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
Apttus
 
Building for the future of AI and Machine Learning at scale
Building for the future of AI and Machine Learning at scaleBuilding for the future of AI and Machine Learning at scale
Building for the future of AI and Machine Learning at scale
Michael Nealey
 

Similar to AI Through the Consumers Eyes (20)

Data and Analytics In The Digital Age
Data and Analytics In The Digital AgeData and Analytics In The Digital Age
Data and Analytics In The Digital Age
 
Materi - AI Camkoha LC.pdf
Materi - AI  Camkoha LC.pdfMateri - AI  Camkoha LC.pdf
Materi - AI Camkoha LC.pdf
 
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
 
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
THE GOOD, THE BAD, THE DATA - Artificial Intelligence and Robotic Process Aut...
 
What's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots PartnershipWhat's Next: Ogilvy x Google Chatbots Partnership
What's Next: Ogilvy x Google Chatbots Partnership
 
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
NUS ACE_FinTech-Concepts, Cases & Technology_Introduction course_1st half day...
 
UiPath Citizen Development
UiPath Citizen DevelopmentUiPath Citizen Development
UiPath Citizen Development
 
Conversational AI is Now the Heart of Customer Experience.pdf
Conversational AI is Now the Heart of Customer Experience.pdfConversational AI is Now the Heart of Customer Experience.pdf
Conversational AI is Now the Heart of Customer Experience.pdf
 
DFS21_Main Stage_Steve Butcher_Microsoft_211130
DFS21_Main Stage_Steve Butcher_Microsoft_211130DFS21_Main Stage_Steve Butcher_Microsoft_211130
DFS21_Main Stage_Steve Butcher_Microsoft_211130
 
Back Office Transformation | Accenture
Back Office Transformation | AccentureBack Office Transformation | Accenture
Back Office Transformation | Accenture
 
Responsible AI
Responsible AIResponsible AI
Responsible AI
 
Netwealth educational webinar: How to enhance your business with AdviceTech
Netwealth educational webinar: How to enhance your business with AdviceTechNetwealth educational webinar: How to enhance your business with AdviceTech
Netwealth educational webinar: How to enhance your business with AdviceTech
 
2018-10-25 Group RPA - AA Deck.pptx
2018-10-25 Group RPA - AA Deck.pptx2018-10-25 Group RPA - AA Deck.pptx
2018-10-25 Group RPA - AA Deck.pptx
 
CodeBaby_General_Info_Slick
CodeBaby_General_Info_SlickCodeBaby_General_Info_Slick
CodeBaby_General_Info_Slick
 
How to use ai apps to unleash the power of your audit program
How to use ai apps to unleash the power of your audit program How to use ai apps to unleash the power of your audit program
How to use ai apps to unleash the power of your audit program
 
Whats Next for Machine Learning
Whats Next for Machine LearningWhats Next for Machine Learning
Whats Next for Machine Learning
 
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
Leveraging Applied AI to Accelerate Digital Transformation and Maximize Busin...
 
Iris and david cutler update
Iris and david cutler updateIris and david cutler update
Iris and david cutler update
 
David cutler projects and activities
David cutler projects and activitiesDavid cutler projects and activities
David cutler projects and activities
 
Building for the future of AI and Machine Learning at scale
Building for the future of AI and Machine Learning at scaleBuilding for the future of AI and Machine Learning at scale
Building for the future of AI and Machine Learning at scale
 

Recently uploaded

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Thierry Lestable
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
Guy Korland
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
James Anderson
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
ThousandEyes
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
g2nightmarescribd
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
Thijs Feryn
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
BookNet Canada
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Albert Hoitingh
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
RTTS
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
Alan Dix
 

Recently uploaded (20)

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
GraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge GraphGraphRAG is All You need? LLM & Knowledge Graph
GraphRAG is All You need? LLM & Knowledge Graph
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
 
Assuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyesAssuring Contact Center Experiences for Your Customers With ThousandEyes
Assuring Contact Center Experiences for Your Customers With ThousandEyes
 
Generating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using SmithyGenerating a custom Ruby SDK for your web service or Rails API using Smithy
Generating a custom Ruby SDK for your web service or Rails API using Smithy
 
Accelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish CachingAccelerate your Kubernetes clusters with Varnish Caching
Accelerate your Kubernetes clusters with Varnish Caching
 
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...Transcript: Selling digital books in 2024: Insights from industry leaders - T...
Transcript: Selling digital books in 2024: Insights from industry leaders - T...
 
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
JMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and GrafanaJMeter webinar - integration with InfluxDB and Grafana
JMeter webinar - integration with InfluxDB and Grafana
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
Epistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI supportEpistemic Interaction - tuning interfaces to provide information for AI support
Epistemic Interaction - tuning interfaces to provide information for AI support
 

AI Through the Consumers Eyes

  • 1. AI Through the Consumer’s Eyes http:// digital.pwc.com All Analytics Academy Dr. Anand S. Rao Global AI Lead, PwC Data& Analytics
  • 2. Today’s discussion 1 2 3 4 Amplifying Society Amplifying Service Amplifying Management Amplifying Value Humans 2.0 Cyborg concierge Augmented C-suite Adaptive roadmap PwC AI Accelerator | 2
  • 3. We sampled 2,500 US consumers and business decision makers via a nationally representative online survey to explore attitudes towards artificial intelligence and its current and future implications on society. PwC AI Accelerator | 3
  • 4. PwC | AI Through the Consumer’s Eyes Amplifying society: Humans 2.0 4 Despite the doomsday scenarios painted by Hollywood and news media, most consumers are optimistic about AI's potential for good. PwC AI Accelerator | 4
  • 5. Consumer enthusiasm for AIAmplifying Society Humans 2.0 “In the next five years, I can see Al replacing humans as a …” 58% 56% 54% 52% 47% 46% 41% 39% 30% 22% 0 10 20 30 40 50 60 70 Tutor Travel agent Tax preparer Office assistant Home or family assistant Health coach Financial adviser House cleaner Chauffeur Doctor PwC AI Accelerator | 5
  • 6. Potential areas of impact for AIAmplifying Society Humans 2.0 Importance of AI being used to help solve: Base: Gen pop – Q3 How important is it that Al be used to help solve the following societal issues? 62% Clean energy 50% Climate change 68% Cybersecurity and privacy 56% Global health and well-being 58% Global education 31% General inequality 61% Personal financial security and fraud 38% Income inequality 66% Cancer and diseases 56% Economic growth $ $ PwC AI Accelerator | 6
  • 7. Al promises access to allAmplifying Society Humans 2.0 Al has the potential to expand opportunities and access: believe Al will provide educational help to disadvantaged school children believe Al will expand access to financial, medical legal, and transportation services to those with lower incomes This access is even more important to them than preserving jobs of employees in certain industries: say it’s more important to have access to more affordable legal advice than preserve the jobs od lawyers would rather have more affordable, convenient and reliable transportation than preserve the jobs of taxi drivers would rather have instant access to quality customer service than preserve the jobs of customer service reps 71% 40% 80% 69% 64% PwC AI Accelerator | 7
  • 8. PwC | AI Through the Consumer’s Eyes Amplifying Service: Cyborg Concierge 8 Society as portrayed in the movie Her still seems like a far off vision, but consumers have seen what could be and they’re eager to get it. PwC AI Accelerator | 8
  • 9. Digital assistants are gaining acceptanceAmplifying Service Cyborg concierge Digital assistants are fuelling the first wave of artificial intelligence adoption of business execs72% of millennials53% Percentage already using digital assistants: of consumers42% 34% of business execs say that the time freed up from using digital assistants allows them to focus on deep thinking and creating. PwC AI Accelerator | 9
  • 10. AI as Adviser, Teacher, and FriendAmplifying Service Cyborg concierge Relationship status: It’s complicated This is how consumers see their relationships with digital assistants today and in the future (% agree): 2% 8% 12% 7% 17% 5% 6% 7% 10% 14% 0 5 10 15 20 Stranger Friend Teacher Acquaintance Adviser Today In five years 1% 3% 7% 5% 7% 1% 2% 3% 3% 4% 0 2 4 6 8 Spouse/partner Adversary Coworker Confidante Manager Today In five years PwC AI Accelerator | 10
  • 11. Man+Machine better than just one of themAmplifying Service Cyborg concierge The human-bot premium believe AI can reduce the time it takes to get answers while still being highly tailored to their preferences of millennials and 28% of business execs would pay a premium for a hybrid service run by AI that offers direct access to humans, vs. a human-only services 62% 43% of consumers weren’t sure if their last customer service interaction was with a human or a chatbot. As the line between humans and bots becomes more blurred, consumers are looking for the best of both worlds; 27% PwC AI Accelerator | 11
  • 12. Chatbots vary in functionalityAmplifying Service Cyborg concierge Rules-based Machine Learning • Pre-trained language models • Machine learning and deep learning • Generative • Pre-built responses • Rule-based • Retrieval Platforms Vendor Solutions Frameworks AI Services General Agents PwC AI Accelerator | 12
  • 13. Four types of chatbotsAmplifying Service Cyborg concierge Traditional Approach (easiest) • Typically rules-based but can be Machine Learning • Business rules and standardized process clearly defined Model Domain Impossible • Developer cannot construct rules, responses, and actions that encompass all possible domains Current Research (harder) • Only Machine Learning/Deep Learning • Business rules are represented in data but not explicitly defined Artificial General Intelligence (Hardest, Research) • Chatbot learns to converse naturally based on examples of human dialogue • Can be adapted to any domain Have a dialogue with me about anything Book an airline flight for me Automated customer service agent Retrieval-based Generative OpenClosed PwC AI Accelerator | 13
  • 14. Beware of the ‘brittleness’ of chatbotsAmplifying Service Cyborg concierge Alexa, Where is Berlin? Berlin is the capital of Germany. What was the answer to my previous question? Sorry, I don’t know that PwC AI Accelerator | 14
  • 15. Evolve your chatbots over time Information retrieval Question answering Translation/ Summarization Open dialogue Description Given a query, retrieve the most relevant response from a set of pre- existing responses Given a passage and a query pertaining to the passage, generate a single response to the query Given a set of sentences, generate a summarization or translation of the sentences Given a set of multi-agent conversational utterances, generate a response to continue the conversation Use cases 1. Document retrieval 2. Answer retrieval 3. Smart reply 1. Reading comprehension 2. Jeopardy-style question answering 1. Summary and headline/title generation 2. Language translation 1. Conversational customer service bot ? ? ------- ---- ------- ---- ----- ... ... Amplifying Service Cyborg concierge PwC AI Accelerator | 15
  • 16. PwC | AI Through the Consumer’s Eyes Amplifying Management: The Augmented C-suite 16 AI has the potential to optimize processes across organizations from business models to 0perations to strategic decision making. PwC AI Accelerator | 16
  • 17. Business enthusiasm for AIAmplifying Management Augmented C-suite What AI-powered solutions do you imagine having the largest impact on your business? 16% 18% 19% 21% 26% 26% 26% 28% 29% 31% 0 5 10 15 20 25 30 35 Machine learning Automated data analysts Robotics Systems used for decision support Predictive analytics Automated operational and efficiency analysts Automated research reports and information aggregation Automated communications like emails and chatbots Automated data analysts Virtual personal assistants Base: Business decision makers (500) – Q23. What AI-powered solutions do you imagine having the largest impact on your business? PwC AI Accelerator | 17
  • 18. The augmented C-Suite Computing competitive advantage Business execs are optimistic that Al can boost productivity and optimize processes: agree that AI has the potential to enable humans to concentrate on meaningful work, as well as indulge in more leisure activities believe AI’s potential to boost business productivity, inform strategy, and generate growth outweighs the potential downside of employment concerns 70% 55% agree that AI solutions they have implemented have benefited productivity 54% Amplifying Management Augmented C-suite PwC AI Accelerator | 18
  • 19. Business enthusiasm for AI Less repetitive tasks = more big thinking Business execs are eager to outsource the following tasks to a digital assistant, freeing up more time for deep thinking and creativity 82% Paperwork 79% Scheduling X 78% Timesheets 69% Accounting $ 65% Personal expenses $ $ $ 60% HR functions, like benefits 60% Email management 49% Proposal Writing 37% HR management Amplifying Management Augmented C-suite PwC AI Accelerator | 19
  • 20. Augmenting strategic decision making How profitable is the ‘personal mobility’ market? How do AV, Electric Cars, Connected cars change this market? What business models B2C, B2B, P2P would work best? Which cities to enter and how to price and compete in this market? Amplifying Management Augmented C-suite PwC AI Accelerator | 20 Personal Mobility Service Shared wheels [XXX] BATTERY LIFE NAVYGATION ZERO EMISSION REMOTE CONTROL DASH BOARDS INFRASTRUCTURE LOCATION SERVICES MAINTENANCE
  • 21. Intelligent agents for choice modeling Millions of consumer agents Choices based on preferences, habits, usage,… Synthetic data creation Transport choice Car share characteristic evaluation Service 1 Service 2 Service 3 Car share Other Commute Errand Weekend 1 Service Offering Types 2-Way Free float Peer to Peer 2 3 P(Car Sharing) P(Alternatives) 4 Amplifying Management Augmented C-suite PwC AI Accelerator | 21
  • 22. Strategic ‘cockpit’ for decision makers Over 200,000 go-to-market scenarios Amplifying Management Augmented C-suite PwC AI Accelerator | 22
  • 23. Roadmap to augmented strategic decisions Pilot Scale Build Strategy PwC assists the Director of Strategic Initiatives of a large Global Auto Manufacturer, in evaluating the ride share/car share business model and potential disruptors in the personal mobility sector Go-to-Market Model PwC uses advanced AI techniques (agent-based simulation, big data technologies) to model over 200K go-to-market scenarios modelling consumer behaviour, pricing, adoption, and competitive response City Selection Client decides to set up a separate business unit focused on Personal Mobility. PwC assists in city selection model and go-to-market strategy for each city Acquisitions & Partnerships Client leverages the personal mobility adoption model to make targeted acquisitions and partner with new Auto- tech players in different cities AV Operational Model PwC assists Client in developing an operational model for autonomous vehicles and electric vehicles involved in Personal Mobility Operational Rollout Client is rolling out personal mobility services in major US cities and aims to collect additional operational data to feed the personal mobility models EU Expansion PwC is assisting the Client’s European Division to evaluate and select cities for expanding personal mobility services Amplifying Management Augmented C-suite PwC AI Accelerator | 23
  • 24. PwC | AI Through the Consumer’s Eyes Amplifying Value: Adaptive Roadmap 24 PwC AI Accelerator | 24 AI is continuously evolving so develop an AI strategy that can build on your core capabilities while pivoting around new opportunities and breakthroughs
  • 25. Areas of focus for Enterprise AI Artificial Intelligence • Robotic process automation • Cognitive/Intelligent process automation • Process mining and learning • Chatbots • Virtual assistants • Information retrieval • Question & Answering systems • Language generation • Speech-to-text and text-to-speech • Machine translation • Agent-based modelling • Social simulation • Reinforcement learning • Management cockpits • Collaborative systems • Supervised machine learning • Unsupervised machine learning • Convolutional neural nets, LSTM • Generative Adversarial Networks • Deep learning for text, voice, images, video Adaptive Roadmap PwC AI Accelerator | 25
  • 26. Getting started with Enterprise AI Business-Aligned AI Strategy AI capability model Institutionalizing AI AI Governance & Change Step 1 Step 2 Step 3 Step 4 Step 1: Develop an AI Strategy that is aligned with your overall business vision and objectives. Step 2: Develop an AI capability across the enterprise in the relevant assisted, augmented and autonomous intelligence. Step 3: Institutionalize the portfolio of successful AI capabilities by embedding analytics in core processes, adopting cloud and open– source platforms Step 4: Ensure appropriate governance of all forms of intelligence by educating and changing customer and employee perception of AI Adaptive Roadmap PwC AI Accelerator | 26
  • 27. PwC’s Digital Services Five key success factors to derive maximum benefits from Artificial Intelligence, big data & analytics Start from business decisions Demonstrate value through pilots before scaling Fail forward – test and learn culture Address ‘big data’ – don’t forget ‘lean’ data Blend intuition and data-driven insights PwC AI Accelerator | 27
  • 29. Draf t Closing © 2017 PwC. All rights reserved. Not for further distribution without the permission of PwC. “PwC” refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm’s professional judgment or bind another member firm or PwCIL in any way. For more information: Anand S. Rao anand.s.rao@pwc.com Twitter: @AnandSRao