This document discusses the importance of trust in e-commerce and techniques for building online trust. It summarizes academic models of e-commerce trust and real-world strategies like trust assuring arguments, payment systems, reputation/branding, and third-party assurance. Specifically, it outlines the Web Trust program provided by accountancy organizations to provide assurance on websites, but notes it has faced challenges in gaining consumer awareness and response.
Payments industry watches for inflections in mobile, creditBloomberg LP
Apple Pay’s potential success may be a key development in
mobile payments’ long-awaited and debated prospects, given
Apple’s history as a game-changer, its network advantages and help from networks’ push for chip technology adoption.
We live in a digital world, but has business' debt collections practices embraced this new medium? Discover the latest trends in the collections space - from mobile to virtual agents.
The drivers of consumer value appear to have fundamentally changed, with far reaching implications for the food and beverage industry. This infographic examines these consumer-led disruptions and how they represent an opportunity, even an imperative, for manufacturers and retailers to reposition themselves with consumers and shoppers. http://www2.deloitte.com/us/en/pages/consumer-business/articles/us-food-industry-consumer-trends-report.html
Accenture Distribution and Agency Management Survey: Reimagining insurance di...Accenture Insurance
The global Distribution & Agency Management Survey draws insights from 400+ insurance distribution executives about connected devices, data and analytics, agent compensation and more. The research covers topics such as the customer experience, channel optimization, the changing role of agents and the Internet of Things, among others and how digital is affecting insurance distribution and customer interactions.
Payments industry watches for inflections in mobile, creditBloomberg LP
Apple Pay’s potential success may be a key development in
mobile payments’ long-awaited and debated prospects, given
Apple’s history as a game-changer, its network advantages and help from networks’ push for chip technology adoption.
We live in a digital world, but has business' debt collections practices embraced this new medium? Discover the latest trends in the collections space - from mobile to virtual agents.
The drivers of consumer value appear to have fundamentally changed, with far reaching implications for the food and beverage industry. This infographic examines these consumer-led disruptions and how they represent an opportunity, even an imperative, for manufacturers and retailers to reposition themselves with consumers and shoppers. http://www2.deloitte.com/us/en/pages/consumer-business/articles/us-food-industry-consumer-trends-report.html
Accenture Distribution and Agency Management Survey: Reimagining insurance di...Accenture Insurance
The global Distribution & Agency Management Survey draws insights from 400+ insurance distribution executives about connected devices, data and analytics, agent compensation and more. The research covers topics such as the customer experience, channel optimization, the changing role of agents and the Internet of Things, among others and how digital is affecting insurance distribution and customer interactions.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
Digital devices’ influence on in-store purchase behavior is growing much faster than anyone could have anticipated. Deloitte’s research shows that today digital technologies influence 36 percent or $1.1 trillion of in-store retail sales, and this number will likely increase to 50 percent of in-store sales by the end of 2014.
Given this acceleration, we are at a tipping point in retail — a point where digital channels should no longer be considered a separate or distinct business. Instead, digital is fundamental to the entire business and the entire shopping experience, in and out of the store. As this new reality begins to have a greater impact, retailers should change dramatically the way they think, measure, and invest in digital, and address their customers’ digital needs and wants.
For more, visit http://www.deloitte.com/us/digitalinfluence
Our goal with this commentary is to put common credit score myths to rest, and to shed some light on what the insights and research from Equifax proves to be true.
Organizations that want to capture maximum upside should start by actively sponsoring a cross-functional team, pinpointing one or two high-value use cases, and assembling the right mix of data engineering, data science, and development talent to test and refine the appropriate tools.
Understanding Users at Scale with Product AnalyticsHannah Flynn
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.
Internet Marketing, SEO & Tools For SuccessJames Hutto
Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
The Insurance Reporting Challenge: Building an Integrated FrameworkAccenture Insurance
The reporting component of Solvency II has become a major concern for insurance companies operating in Europe. Solvency II Pillar III increases reporting requirements in terms of volume, frequency, timeliness and complexity. These, in turn, have a direct bearing on insurers’ data, processes, methodologies and organization. The pressure put on insurers to enhance their reporting calls for a revamped closing and reporting framework where integration is part of the approach. Beyond the new Solvency II requirements, reporting, in our view, remains a pressing issue at the global level.
Credit Marketing Strategies to Capture Today's Digital ConsumerExperian
Consumers look at their smartphones an average 150 times per day. They are active on multiple social media platforms. Many consistently make online purchases. We live in a digital world, but is your credit-based marketing keeping up with the times? This slideshare reveals the latest trends and insights regarding consumer engagement with credit offers. Are consumers responding to direct mail, email or something else in the financial services space? Learn about insights specific to credit offers and how consumers are responding via various digital channels. Discover the latest channels financial marketers can leverage when delivering firm offers of credit.
Understand best practices to capture eyes on your financial offers and maximize your marketing spend.
Accenture's study finds consumers ready to trade their data for personalization, but this appetite varies across four banking and insurance personas. Read more.
Improving the Small Business Customer ExperienceBredin, Inc.
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
BIA/Kelsey's Local Commerce Monitor, Wave 16 - Core HighlightsBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels.
Give-Get Framework: Balancing Lead Generation With the Expectations of Techno...Frank Jurden
Effective lead-generation strategy begins with the task of defining
and managing user expectations. Offering clear information contact policies are equally important to increase opt-in.
Digital devices’ influence on in-store purchase behavior is growing much faster than anyone could have anticipated. Deloitte’s research shows that today digital technologies influence 36 percent or $1.1 trillion of in-store retail sales, and this number will likely increase to 50 percent of in-store sales by the end of 2014.
Given this acceleration, we are at a tipping point in retail — a point where digital channels should no longer be considered a separate or distinct business. Instead, digital is fundamental to the entire business and the entire shopping experience, in and out of the store. As this new reality begins to have a greater impact, retailers should change dramatically the way they think, measure, and invest in digital, and address their customers’ digital needs and wants.
For more, visit http://www.deloitte.com/us/digitalinfluence
Our goal with this commentary is to put common credit score myths to rest, and to shed some light on what the insights and research from Equifax proves to be true.
Organizations that want to capture maximum upside should start by actively sponsoring a cross-functional team, pinpointing one or two high-value use cases, and assembling the right mix of data engineering, data science, and development talent to test and refine the appropriate tools.
Understanding Users at Scale with Product AnalyticsHannah Flynn
A deep understanding of how users interact with your product is critical for PMs at every stage of their product's lifecycle. Whether you are building new features, trying to improve customer experience or battling poor retention - user behavior forms the foundation of your product strategy.
Internet Marketing, SEO & Tools For SuccessJames Hutto
Lecture to Emerge Memphis member companies about Internet Marketing, SEO and some of the different tools that are available to help succeed in marketing online.
The Insurance Reporting Challenge: Building an Integrated FrameworkAccenture Insurance
The reporting component of Solvency II has become a major concern for insurance companies operating in Europe. Solvency II Pillar III increases reporting requirements in terms of volume, frequency, timeliness and complexity. These, in turn, have a direct bearing on insurers’ data, processes, methodologies and organization. The pressure put on insurers to enhance their reporting calls for a revamped closing and reporting framework where integration is part of the approach. Beyond the new Solvency II requirements, reporting, in our view, remains a pressing issue at the global level.
Credit Marketing Strategies to Capture Today's Digital ConsumerExperian
Consumers look at their smartphones an average 150 times per day. They are active on multiple social media platforms. Many consistently make online purchases. We live in a digital world, but is your credit-based marketing keeping up with the times? This slideshare reveals the latest trends and insights regarding consumer engagement with credit offers. Are consumers responding to direct mail, email or something else in the financial services space? Learn about insights specific to credit offers and how consumers are responding via various digital channels. Discover the latest channels financial marketers can leverage when delivering firm offers of credit.
Understand best practices to capture eyes on your financial offers and maximize your marketing spend.
Accenture's study finds consumers ready to trade their data for personalization, but this appetite varies across four banking and insurance personas. Read more.
Improving the Small Business Customer ExperienceBredin, Inc.
It’s a common perception that small businesses think all banks are alike. They don’t. Their experience with, and perceptions of, different banks vary widely. And that means that the fortunes of banks serving SBOs can also vary widely.
To help you improve SBO customer experience — and as a result, acquisition, retention and revenue — we recently surveyed 500 U.S. small business principals. The findings are instructive; there are some great learnings on what SBOs want from their bank – and how they feel about your company.
BIA/Kelsey's Local Commerce Monitor, Wave 16 - Core HighlightsBIA/Kelsey
Data from BIA/Kelsey's Local Commerce Monitor, Wave 16 (Q3 2012) survey of SMBs (small medium businesses) on their marketing and advertising behaviors. The LCM survey tracks SMB ad and marketing spending, Web footprint, media performance assessments, and opinions about key topics like emerging media and sales channels.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Trust is a big part of how well e-commerce works and it is also a big part of how people decide what to
buy. As more and more business is done online, companies that want to build customer loyalty and
involvement must understand the complex relationship between trust and e-commerce. This study paper
looks at the many distinct aspects of trust in e-commerce and how it affects people’s actions. By looking at
the various aspects and causes of trust and how to build and keep trust, this study shows how businesses
can create a trustworthy online environment that makes customers happier and leads to long-term success.
Today most small businesses continue to ignore the fact that establishing an online presence is an important part of their business development. Websites are perhaps the most overlooked vehicle of advertising for local, owner-operated businesses. Every retailer needs one. Every dentist, lawyer, accountant and minister needs one. Every café, restaurant, coffee shop and nightclub needs one. Every wholesale supply company needs one.
Small Businesses should at the very least have a presence on the web so that customers, potential employees, business partners and even investors can quickly and easily find out more about the business and the products or services they have to offer.
This presentation explains the importance and impact of an online presence to an American Small Business. It presents the following:
Internet statistics and trends
The benefits of having an e-business
E-marketing options
Presentation Only: Case Study for Implementing Successful eBilling StrategiesJOSH CARROLL
This is the presentation of a live webinar held by Plymouth Rock Assurance, Striata, and Western Union Payments entitled, "A Case Study for Implementing Successful eBilling Strategies"
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
Integrating Offline Marketing Strategies Into the Digital World, Jan Jindra, ...Online Marketing Summit
Discover the new ways marketers are starting to leverage consumer data and successful offline strategies for online marketing. Traditional offline marketing strategies are being tweaked and modified to serve up highly targeted online marketing offers, replacing the semi-targeted mass marketing efforts that have driven the digital world in the past.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
1. And what role can chartered accountants play How Web Vendors Build Trust
2. Importance of E-commerce trust Theoretical framework for E-commerce trust Real world techniques for building trust online Agenda
3. Importance of E-commerce Current Size: Online retail: 46 billion USD in the U.S. in Q1 2011 E-commerce: 62.7 billion CDN in Canada in 2007 Projected growth (Forrester Research): 10% per year in U.S. and Europe; $279 billion in US and €134 billion in Europe by 2015 Driver of change: reduced communication cost, access to global market, long tail effect Importance of E-Commerce
4. Trust the vendor has the ability and intention to: deliver the product/service and Safeguard customer information E-commerce would increase if trust is improved Pew Internet and American Life Project (2008): If users more confident sending sensitive information, online shopping would increase from 66% to 73% ISO & Agent (2009): 43.5% of non-internet shoppers cite security as main reason Importance of Trust in E-commerce
5. Customer’s unfamiliarity with E-commerce Low cost for setting up fradulent e-commerce sites Prevalence of phoney websites of reputable businesses Complexity of the Internet and security solutions Lack of face to face interactions Inability to inspect product before purchasing Challenges for E-commerce trust
6. D. Harrison McKnight, VivekChoudhury and Charles Kacmar’s Model (2008) A.F. Salam, LakshimiIyer, PrashantPalvia and Rahul Singh’s Model (2005) JariSalo and HeikkiKarjaluoto’s Model (2007) Kaplan & Nieschwietz’s Model (2003) RituLohtia, Daniel C. Bello and Constance Elise Porter’s Model (2009) Academic Models for E-commerce Trust
12. Trust Assuring Arguments Payment Systems Reputation/Branding Third Party Assurance Real world techniques for building trust
13. “Statement of a claim and its support statement used in an Internet store to address trust-related concerns” Content: Persuasiveness (Toulmin model of argumentation) Source: Third party or first party Elaboration Likelihood Model (ELM): As price go up, content becomes more important, source becomes less important Trust Assuring Arguments
14. Payment methods: prepaid and regular credit card, e-wallets, online bank transfer, cash on delivery and payment by post Perceived vs. actual security Low incidences of credit card fraud:0.2% of e-commerce and decreasing Additional security of prepaid credit card & e-wallet Still perceived as less safe Convenience and flexibility override security Payment Systems
15. Offline and online brand Significant driver of trust Building brand/reputation Repeated positive interaction with customers Marketing and promotion Brand alliance Brand/Reputation
16. TSL and SSL and Enhanced SSL Hacker-Tested seal Web Trust Third Party Assurance
17. AICPA and CICA Security, privacy, business practices, transaction integrity, availability, confidentiality and non-repudiation Assurance not monitoring or guarantee Low penetration: 41 websites in 2004 (6 years after launch) Challenges: Weak consumer response to CA brand Perceived and actual competence Accounting scandals Vendor only need third party assurance before establishing own brand Web Trust
18. E-commerce trust important in driving business success 3 Main drivers of e-commerce trust: Institutional characteristics Vendor characteristics User disposition to trust 3rd party assurance is a vendor characteristic Web-trust is a form of 3rd party assurance Overall, accountants have a limited role in e-commerce trust Conclusions