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Ryan Singer - Head of Strategy, Basecamp at SaaStock on Tour London, March 2018
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Rory O’Driscoll - The war is over and the cloud won. What comes next?
The COVID recession has not impacted the 20-year love affair investors have had with SaaS. But as the era of "SaaS for X" draws to a close, where are the next opportunities for today's cloud startups? Rory O’Driscoll, partner at Scale Venture Partners and early investor in SaaS pioneers like Box, Docusign, and Bill.com, takes a data-driven look at the evolution of the SaaS market then looks ahead to the next generation of enterprise software: the Intelligent Connected World.
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Andy Byrne - Your checklist for revenue confidence
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Aaron Ross - The playbook to (re)igniting growth
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including:
• Entrepreneurial Depression and the Anxiety Economy
• How to cut through customer and prospect paralysis
• How $3B Investor Sagemount Triples Company Valuations In Three Years
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Tricia Gellman - Re-think the funnel: High-touch engagements in a low-touch w...
It’s official. The digital future is here. It’s not going anywhere, and if you’re not on board, you’re in trouble. So, in this new world where digital channels have become the primary (and sometimes the only) customer-engagement model, how can you adapt and thrive? Tricia Gellman, CMO of Drift will discuss exactly that, and how in a new low-touch world, you can continue to have high-touch engagements and hit your revenue goals. You'll uncover how savvy marketers can “think outside the screen”, optimise different channels and double down on customer experience and communication.
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM Survey
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Recommended
Rory O’Driscoll - The war is over and the cloud won. What comes next?
The COVID recession has not impacted the 20-year love affair investors have had with SaaS. But as the era of "SaaS for X" draws to a close, where are the next opportunities for today's cloud startups? Rory O’Driscoll, partner at Scale Venture Partners and early investor in SaaS pioneers like Box, Docusign, and Bill.com, takes a data-driven look at the evolution of the SaaS market then looks ahead to the next generation of enterprise software: the Intelligent Connected World.
Jacco vanderKooij - This time it’s personal: Business ethics & ego in a globa...
The moral imperative for SaaS vendors is the idea that "what got you to this point, will not get you to the next point". Many founders/leaders of a company have achieved their success by bucking the trend and ignoring the advice of trusted advisors. This for many is perceived as having an ego. But this was needed for survival to make it this far. Then suddenly this method stops working. That point has come for many of us, as the problems we face today are far greater than any single company can tackle. It requires companies to work together as a team, it asks for die hard competitors (Apple and Google) to create a unified front, and may even require a joint venture between a multinational and a small start-up with innovative products. This is the time to put your ego in check and let common sense prevail.
Andy Byrne - Your checklist for revenue confidence
How can you create confidence in your revenue outlook at a time when all your planning assumptions have changed? When Covid hit, leading Silicon Valley Venture Capital firms asked Clari CEO Andy Byrne to call on the company’s experience to deliver a series of clinics on this question for CEO’s of portfolio companies. In this practical how-to session Andy shares the checklist of 13 must-do tasks and analyses revenue leaders can take their team through to establish certainty of their revenue outlook. Attendees will get practical guidance on assessing pipeline risk, protecting renewals and finding new sources of growth.
Aaron Ross - The playbook to (re)igniting growth
The world’s economies aren’t going to recover anytime soon. There’s more risk – and opportunity – than ever before. How can a business pivot, survive and thrive? Based on the very newest material in the 2nd Edition of From Impossible To Inevitable, Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest growing companies, including:
• Entrepreneurial Depression and the Anxiety Economy
• How to cut through customer and prospect paralysis
• How $3B Investor Sagemount Triples Company Valuations In Three Years
• How Twilio Nailed A Billion Dollar Niche
• 3 Uncommon Practices of Hypergrowth CMOs
Tricia Gellman - Re-think the funnel: High-touch engagements in a low-touch w...
It’s official. The digital future is here. It’s not going anywhere, and if you’re not on board, you’re in trouble. So, in this new world where digital channels have become the primary (and sometimes the only) customer-engagement model, how can you adapt and thrive? Tricia Gellman, CMO of Drift will discuss exactly that, and how in a new low-touch world, you can continue to have high-touch engagements and hit your revenue goals. You'll uncover how savvy marketers can “think outside the screen”, optimise different channels and double down on customer experience and communication.
Tomasz Tunguz - 10 Learnings from Redpoint 2020 GTM Survey
Glean insights into the current state of Go-to-Market Strategy through a data-driven analysis led by Tomasz Tunguz, Managing Director at Redpoint Ventures. This presentation will outline the Top 10 learnings from the Redpoint 2020 GTM Survey and provide a snapshot of the best practices performed by industry leaders across growth stages. What are the most common structures for sales, account executives, and development representatives teams? How much of your ARR should be spent on marketing programs? What gross margin payback period should you be targeting? These questions and more will be answered in a cohort analysis of over 500 companies.
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COVID-19 sent the entire ecosystem into a new reality. Rafael Sweary, co-founder and president of WalkMe, the leading Digital Adoption Platform will share how WalkMe, with 800+ employees and 10 global offices, quickly adopted its plan and execution and turned the COVID-19 disruption into a big opportunity. The session includes in-depth, multi-faceted explorations of the complex issues (from shifting product priorities to board communication) and provides a practical guide, tips, and proprietary data that you can use in your plan today.
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- Grow your customers even when you think you can't
- Get cash from places you didn't know you had access to
- Drive growth using tactics no one knew about 3 months ago
If you want up-to-the-minute, on-the-money insights alongside hard metrics; this is the session for you.
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Hanno Renner - Growing in turbulent times
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David will start at the very high level analyzing the huge forces that are disrupted the world, and then drop down to how they will cause a major shift in the world equivalent to going through the industrial revolution in a highly compressed timetable. He will look at how the new world is going to be different to the old world. He will then look at the macroeconomic impacts, and then drop down a level to look at the impact on the tech industry, and then drop down to look at the impact this will have on your SaaS business. He will discuss how, as a SaaS entrepreneur/CEO you want to take action to reposition your business for the new world. And finally he will give tactical advice on how to minimize churn and optimize bookings.
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-How we reduced AR balance by 70%
-How to automate collections communications
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With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance
April Dunford - Positioning jujitsu: How to win against powerful competitors
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including "The Hordes" (me-too copycats that claim to do what you do), "The Giants" (established market leaders who are a "safe" choice) and "The Ghosts" (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, I will teach you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and banish the Ghosts.
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Speaking to various marketers since early March their intended plans are basically screwed, but this is forcing them to do the marketing that matters. Finally! For all of us, whether we're seeing more or less demand the key is to adapt and be relevant. Three key trends I've seen in speaking to marketers are a need to: (1) adapt to your customer, (2) control the digital buyer journey and (3) own time to launch. I'll show how a number of companies like Medtronic, 3M, Wiley, and others are adapting their marketing plans to connect and support customers. This mindset will help your team and your customers through this unimaginable time.
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As a B2B tech startup borne out of industry problems and pivoting around that pain, searching for product-market fit is an enduring task. However, PMF is a prerequisite for sustainable and profitable growth, no matter the market you’re in. Once you’ve achieved PMF, you'll see the results both in user acquisition and in user retention. Plus, it's also a critical milestone for VC-backed businesses. In this practical session, we’ll tackle:
- PMF in the early stages: minimizing costs & maximizing cash
- Identifying your customers and competitors
- The key steps to re-find PMF as you build new features"
Corey Haines - Operationalizing growth from a veteran remote company
We're an all-remote company of 11 spread across 6 timezones and essentially function as one big team. No managers, no "departments", and lots of collaboration. When I came onboard a year and a half ago I was the first marketing/sales hire and had to figure out how to operationalize and integrate everything marketing-, growth-, and sales-related into our workflow and the way that we did things. Especially since we work asynchronously, it was a challenge aligning everyone and making sure we had a really buttoned up process of moving things from idea to launch.
Carl Gold - Churn management in the time of coronavirus
Some companies are frozen due to the CV-19 crisis, but some have benefited. Many more are challenged. So there is no evidence (yet) of a general churn crisis in SaaS. But even companies that have benefited from the crisis have to double down on churn prevention - a company thriving in the crisis has a target on it, and all the competition is coming after it. Whichever category you are in, the focus of reducing churn is (as always) providing maximum possible value to customers. But companies in every category have to adapt and update the customers "Value equation" to adapt to changing times. The session will cover some of the basics of churn prevention, feature Zuora data on what some companies are doing in the crisis, and look at how the usual strategies need to be updated in 2020
Sujan Patel - ABCs of Growth
It’s more competitive than ever to grow a SaaS, let alone stand out from the crowd. Sujan has helped 27 SaaS companies grow over 300% and will distill the hard-learned lessons and 12 strategies that any SaaS company leverage to grow their business in 2019 and beyond. The strategies work no matter the size of your company, marketing budget or economic condition.
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Climate Science Flows: Enabling Petabyte-Scale Climate Analysis with the Eart...
The Earth System Grid Federation (ESGF) is a global network of data servers that archives and distributes the planet’s largest collection of Earth system model output for thousands of climate and environmental scientists worldwide. Many of these petabyte-scale data archives are located in proximity to large high-performance computing (HPC) or cloud computing resources, but the primary workflow for data users consists of transferring data, and applying computations on a different system. As a part of the ESGF 2.0 US project (funded by the United States Department of Energy Office of Science), we developed pre-defined data workflows, which can be run on-demand, capable of applying many data reduction and data analysis to the large ESGF data archives, transferring only the resultant analysis (ex. visualizations, smaller data files). In this talk, we will showcase a few of these workflows, highlighting how Globus Flows can be used for petabyte-scale climate analysis.
Cracking the code review at SpringIO 2024
Code reviews are vital for ensuring good code quality. They serve as one of our last lines of defense against bugs and subpar code reaching production.
Yet, they often turn into annoying tasks riddled with frustration, hostility, unclear feedback and lack of standards. How can we improve this crucial process?
In this session we will cover:
- The Art of Effective Code Reviews
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By the end of this presentation, you'll have the knowledge on how to organize and improve your code review proces
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For most SaaS companies, now is the time to carefully protect revenue. As lockdown and shelter-in-place measures begin to lift, attention must turn to the economic recovery. SaaS has a major role to play. SaaS improves the efficiency of existing businesses, makes it cheaper and easier to start new ones, and lowers the barriers to economic access. As a result SaaS companies need to combine two modes of thinking: protecting revenue today, whilst plotting growth tomorrow.
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Over the past few months, we have moved our operation into a virtual setting, reset budgets and revenue plans, and pivoted to target market and messaging aligned with the economic context. Now what? Are we being too aggressive? Or too conservative? What should we be tracking to understand these critical questions? Mark Roberge, managing director at Stage 2 Capital, professor at Harvard Business School, and former CRO at HubSpot, will share his frameworks to quantitatively answer when, where, and how to scale. He will present the scientific, data-driven approach he implements in companies to assess product-market-fit, go-to-market-fit, and the appropriate pace of scale. He will also illustrate front-line tactics used to accelerate companies toward re-establishing growth.
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Personio is said to be one of Europe's next unicorns and received a Series C funding led by Accel in January and has the ambitious goal of becoming Europe's leading HR software for SMBs. As we all know, Covid-19 has turned the world upside down and has presented businesses with major, and unthinkable, challenges. Yet as many of us struggle to keep pace with the changing market, Hanno Renner, co-founder and CEO of HR software provider Personio, will share his insights on how he led his team in adapting their growth targets and current strategy to the new situation. We’ll dive into how – with the right team, products, and processes – you can continue to accelerate your growth in any situation, no matter the challenge.
David Skok - How to survive and thrive in the post COVID era
David will start at the very high level analyzing the huge forces that are disrupted the world, and then drop down to how they will cause a major shift in the world equivalent to going through the industrial revolution in a highly compressed timetable. He will look at how the new world is going to be different to the old world. He will then look at the macroeconomic impacts, and then drop down a level to look at the impact on the tech industry, and then drop down to look at the impact this will have on your SaaS business. He will discuss how, as a SaaS entrepreneur/CEO you want to take action to reposition your business for the new world. And finally he will give tactical advice on how to minimize churn and optimize bookings.
Vasco Pedro - The future is here: How humans and AI will propel the hybrid wo...
The threat of AI taking over our jobs is a belief that many still have today. But nothing can be further from the truth—as with any disruptive technology, some jobs will be replaced by machines, while many more opportunities will be created and augmented for more efficiency and value. This is evident with the current COVID-19 crisis in how organizations that are utilizing a hybrid workforce of humans and AI-powered virtual agents have been able to optimize the customer experience. While conversational AI provides 24/7 automated self-service, live agents are given more bandwidth to focus on more complex, higher-value work that requires personal interactions.
Tim McCormick - SaaSOptics Case Study: Increasing cash flow in a crisis
In this keynote, SaaSOptics CEO Tim McCormick will discuss the difficult balancing act of getting cash in the door by reducing AR balance while also maintaining a positive relationship with your customers in the process. After all, we’re all feeling the effects of COVID-19's economic impact. Attend, and you’ll learn:
-How we reduced AR balance by 70%
-How to automate collections communications
-How to reallocate your resources to better support your customers"
Tae Hea Nahm - Finding 'go to market fit'
Some companies struggle to unlock growth despite having happy customers and Product-Market-Fit. Unlocking growth requires the company to find Go-To-Market Fit. Tae Hea shares a way to find GTM Fit -- called “Surfing to GTM Fit.” Why surfing? Unlocking growth feels like the transition from paddling to surfing. Surfing is a three step process: 1) catching the wave (finding the urgent pain to get leads), 2) riding the wave (executing a playbook to find and close the same type of customers), and 3) having the right surfboard (personalizing your GTM model).
Kristen Habacht - Gimme the leads: Aligning sales and marketing at the right ...
No one likes scoring MQLs to find the best leads to follow up with, and account-based marketing has played a key role in driving revenue growth. As the conversation in SaaS turns to moving marketing’s focus further down the funnel, the sales and marketing teams must work with ever-greater synchronicity. But there's still a case for qualified leads, especially when selling to smaller companies with a high-velocity sales cycle. We explore successful lead-gen strategies that have struck the balance between account-based and high-velocity marketing to drive qualified leads into the arms of hungry salespeople.
Keith Casey - Transform the customer experience with a modern customer identi...
With an abundance of devices, increasing reliance on technology, rapidly-evolving customer requirements, and higher expectations for security, privacy, and customer experience, companies who want to succeed must find ways to ensure their customers can engage with their services at any time, from any device, in a secure and safe manner. A modern CIAM solution must not only meet today’s security and compliance standards but create frictionless customer experiences to meet customers where they are in the ways they need. This webinar will focus on key trends to guide organizations as they design a ciam solution that will meet their current and future needs: ciam and iam features are increasingly overlapping; frictionless, consistent omni-channel experiences facilitated by single sign-on; improved developer support; further emphasis on security and compliance
April Dunford - Positioning jujitsu: How to win against powerful competitors
Our products compete in markets that are frightfully crowded and competitive. Competition comes in different forms including "The Hordes" (me-too copycats that claim to do what you do), "The Giants" (established market leaders who are a "safe" choice) and "The Ghosts" (the invisible but very real option of choosing nothing and sticking to the status quo). In this session, I will teach you how smart positioning can ensure you outrun the Hordes, use the strength of the Giants against them, and banish the Ghosts.
Randy Frisch - Your marketing plans are now irrelevant: Adapting to what the ...
Speaking to various marketers since early March their intended plans are basically screwed, but this is forcing them to do the marketing that matters. Finally! For all of us, whether we're seeing more or less demand the key is to adapt and be relevant. Three key trends I've seen in speaking to marketers are a need to: (1) adapt to your customer, (2) control the digital buyer journey and (3) own time to launch. I'll show how a number of companies like Medtronic, 3M, Wiley, and others are adapting their marketing plans to connect and support customers. This mindset will help your team and your customers through this unimaginable time.
Guillaume Moubeche - Searching for incremental product-market fit during a cr...
As a B2B tech startup borne out of industry problems and pivoting around that pain, searching for product-market fit is an enduring task. However, PMF is a prerequisite for sustainable and profitable growth, no matter the market you’re in. Once you’ve achieved PMF, you'll see the results both in user acquisition and in user retention. Plus, it's also a critical milestone for VC-backed businesses. In this practical session, we’ll tackle:
- PMF in the early stages: minimizing costs & maximizing cash
- Identifying your customers and competitors
- The key steps to re-find PMF as you build new features"
Corey Haines - Operationalizing growth from a veteran remote company
We're an all-remote company of 11 spread across 6 timezones and essentially function as one big team. No managers, no "departments", and lots of collaboration. When I came onboard a year and a half ago I was the first marketing/sales hire and had to figure out how to operationalize and integrate everything marketing-, growth-, and sales-related into our workflow and the way that we did things. Especially since we work asynchronously, it was a challenge aligning everyone and making sure we had a really buttoned up process of moving things from idea to launch.
Carl Gold - Churn management in the time of coronavirus
Some companies are frozen due to the CV-19 crisis, but some have benefited. Many more are challenged. So there is no evidence (yet) of a general churn crisis in SaaS. But even companies that have benefited from the crisis have to double down on churn prevention - a company thriving in the crisis has a target on it, and all the competition is coming after it. Whichever category you are in, the focus of reducing churn is (as always) providing maximum possible value to customers. But companies in every category have to adapt and update the customers "Value equation" to adapt to changing times. The session will cover some of the basics of churn prevention, feature Zuora data on what some companies are doing in the crisis, and look at how the usual strategies need to be updated in 2020
Sujan Patel - ABCs of Growth
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