Fred Simon discusses JFrog's journey to moving their server-side application Artifactory to the cloud as a Software-as-a-Service (SaaS) offering. They evaluated different multi-tenancy strategies like separating data, applications, and processes. They worked to share libraries across tenants to avoid memory issues. JFrog implemented a self-service portal and DevOps processes to automate provisioning and updates. The transition resulted in improved performance and a paradigm shift where versions are first continuously released to the cloud and later packaged for download.