This document discusses measuring quality for JIRA Cloud releases. It begins with principles for metrics, including starting with questions to answer, collecting metrics to drive decisions rather than as an end, and being willing to discard metrics. It then discusses context around JIRA Cloud and challenges in measuring its quality. Specific metrics proposed include number of incidents and support cases per release. The document advocates learning from measurements by focusing on prevention initiatives rather than just root causes. It emphasizes continuous improvement through metrics.