In most—if not all—countries, the tourism industry is an important sector. But the COVID-19 pandemic has the majority of the world’s population locked up in their homes to prevent the further spread of the virus. With imposed travel bans and canceled ights, the tourism industry is bracing for impact. Jessica Leonard.

1. 6/13/2020 How tourism can thrive during coronavirus
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Jessica Leonard
Image source: apec.org
Image source: awareimpact.com
How tourism can thrive during coronavirus
May 29, 2020
In most—if not all—countries, the tourism industry is an important sector. But the COVID-19
pandemic has the majority of the world’s population locked up in their homes to prevent the
further spread of the virus. With imposed travel bans and canceled ights, the tourism industry
is bracing for impact. Jessica Leonard.
Many countries pride
themselves as tourism hubs.
The travel industry is one of the
few industries that can jump
back on its feet following
natural and man-made
disasters. However, in the case
of the coronavirus outbreak,
where unnecessary travels are
forbidden, the tourism industry
may need to change its game
plan for quicker recovery.
Promoting travel packages
during these times will seem
inappropriate, given the realities
of the pandemic. Jessica
Leonard.
While resilient, the tourism
industry is one of the rst
industries to absorb the impact
of an economic setback. The
best thing a travel business can
do during these times is to
check in with communities and
suppliers. Business relationships and communities can help a business bounce back from

2. 6/13/2020 How tourism can thrive during coronavirus
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economic adversity. Travel companies must focus on these two instead of marketing the
business. Jessica Leonard.
In times of uncertainty, businesses must remember that the industry has bounced back from
many adversities in the past and that normalcy will return. Instead of marketing tour packages,
travel companies should try promoting the culture of nations and highlight their qualities that
would uplift customers during times of distress. A little encouragement can go a long way.
Jessica Leonard.
coronavirus COVID-19 economy market tourism travel industry
traveling
As ights and accommodations get cheaper and the natural wonders
become more accessible, the number of tourists everywhere increases. The
travel industry has been one to notice as it grows and gets better as years …
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