This document provides guidance on how to write an article. It explains that an article is intended for publication and should attract and retain readers' attention with stories, quotes, and descriptions written in an interesting style. The document recommends that an article describe an experience, present an opinion, compare ideas, provide information or offer suggestions. It also suggests that a good article includes an eye-catching title, introduction, multiple paragraphs of details, and a concluding summary. The writer should consider the target publication, readers, and goal when determining the appropriate structure, style, and formality of the article.