How To Maximise PR For Your Charity
•Download as PPT, PDF•
1 like•2,146 views
An innovative seminar to help small businesses and charities compete favourably with big corporate organisations without breaking the bank
![Session Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (19)
Viewers also liked
Viewers also liked (20)
Similar to How To Maximise PR For Your Charity
Similar to How To Maximise PR For Your Charity (20)
How To Maximise PR For Your Charity
- 1. How To Maximise PR For Your Charity Presented By: Paul Asinor Golden Stool Productions ‘ ’ If I were down to my last dollar, I’d spend it on public relations.’’- Bill Gates, Microsoft Founder
Editor's Notes
- Activities include Organizing events, exhibitions, public speaking/talks, media relation, publicity, etc
- Recommendation: a steady stream of interesting, newsworthy stories that reporters and reporters will want to run with few adjustments as possible
- Take advantage of major news stories and grab a hook along those lines for your story for more coverage
- Define your purpose, focus on the main message, introducing only 2 or 3 additional points that support the main one Key messages, decide who to quote Bad image, story full of grammatical errors
- 10 years ago facebook was used by a couple of college students, twitter less than 5 years old
- Not more than 3 times in a 250 word release
- Talk to customers, funders. Go through the magazines when you visit, local research library
- Technorati monitors and categorizes millions of blogs based on subject matter. free subscription provides a simple way to track blogs. Click advance search and type your industry into blog directory search then a list will be compiled
- Gives small organizations the chance to level the playing field
- Integrate some social media networks eg. Facebook and Twitter Use Ping Fm