A concise presentation on writing a report, blog, magazine, or a website headline. We refer to this Keynote whenever we write headlines for our blog.
Courtsey - Lynda.com
19 Final Slide Ideas for Concluding Your PresentationStrongpages
How should you end your presentation? What should your "last slide" display? This deck shows 19 different ideas to give your presentation the right conclusion. Produced by http://www.strongpages.com/
I volunteered as Presentation Coach for App Camp for Girls (2017) - giving this talk and then coaching the campers as they prepared to pitch the apps they built during camp. Learn more about App Camp for Girls: http://appcamp4girls.com/
19 Final Slide Ideas for Concluding Your PresentationStrongpages
How should you end your presentation? What should your "last slide" display? This deck shows 19 different ideas to give your presentation the right conclusion. Produced by http://www.strongpages.com/
I volunteered as Presentation Coach for App Camp for Girls (2017) - giving this talk and then coaching the campers as they prepared to pitch the apps they built during camp. Learn more about App Camp for Girls: http://appcamp4girls.com/
I volunteered as the presentation coach for App Camp for Girls in 2017 and 2018. In my 2018 slides, I covered tips about storytelling, understanding and speaking to your audience, presentation design, presentation delivery, and specifics for their App Camp for Girls "pitch" (where the campers demo their app to a panel of friendly "judges"). Learn more about this great organization: http://appcamp4girls.com/
Adopting lean startup? Talking to customers? Many product managers, marketing teams, website, app or software developers talk to their customers but lack the right techniques and draw bad conclusions. Don't build something nobody wants. Instead dip your big toe into the psychology of what it is like to be interviewed and get feedback that is 100% to be trusted.
I have spent years on building startups, some based on what customers told me that they wanted. Then I built it. Then they didn't use it or buy it. How can this be? How can the customer be always right, yet give us feedback that is so wrong? Were they lying to us? Yes, obviously!
The answer to this riddle is in the psychology of how we talk to people, what the context and introduction is to how we start our customer development or interview sessions. At different stages of development, we have different outcomes that we want to achieve; from understanding behaviour to identifying what is really a problem customers care about to whether a given solution to that problem would work to getting your first product built and gathering some usage data. What do you want to know?
There are a few truths for every stage. Customers are always going to be polite and not want to hurt our feelings. Customers will want to present a good version of themselves that eats healthily, makes good environmental choices, goes to the gym regularly - even when the reality could not be further from the truth. Customers will make suggestions to appear intelligent, to tell us what they think we want to hear. Can these biases be stripped out? Absolutely, if you know what to do and what the warning signs are.
Finally, if you live in the product management, web development or software development world, how do you incorporate this feedback into some useful insights that you can bring back to your team? I'll tell you more in the presentation
Even if you don't necessarily like it, there's no getting away from the fact that good presenting skills are essential for any entrepreneur or business owner. Our article outlines some quick tips to improve your business presentations.
This is the presentation for English learners with some insights on small talk: the reasons why it is difficult for English learners, how to succeed and learn to communicate better, plus I share a couple of advice on how to ask questions an easier way. The presentation was used on a live webinar on December 08th. Here is the replay link: https://youtu.be/jqLgL7o5AhE.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There is no magic bullet to writing the perfect subject line. But, there are some tactics that, if employed, can get you closer to that open.
Download our best practices, tactics and tips for writing better subject lines.
How to ask good questions to test your product idea.
This presentation is based on the book by Rob Fitzpatrick and lists its main ideas.
There are also some examples of good interview questions at the end.
I volunteered as the presentation coach for App Camp for Girls in 2017 and 2018. In my 2018 slides, I covered tips about storytelling, understanding and speaking to your audience, presentation design, presentation delivery, and specifics for their App Camp for Girls "pitch" (where the campers demo their app to a panel of friendly "judges"). Learn more about this great organization: http://appcamp4girls.com/
Adopting lean startup? Talking to customers? Many product managers, marketing teams, website, app or software developers talk to their customers but lack the right techniques and draw bad conclusions. Don't build something nobody wants. Instead dip your big toe into the psychology of what it is like to be interviewed and get feedback that is 100% to be trusted.
I have spent years on building startups, some based on what customers told me that they wanted. Then I built it. Then they didn't use it or buy it. How can this be? How can the customer be always right, yet give us feedback that is so wrong? Were they lying to us? Yes, obviously!
The answer to this riddle is in the psychology of how we talk to people, what the context and introduction is to how we start our customer development or interview sessions. At different stages of development, we have different outcomes that we want to achieve; from understanding behaviour to identifying what is really a problem customers care about to whether a given solution to that problem would work to getting your first product built and gathering some usage data. What do you want to know?
There are a few truths for every stage. Customers are always going to be polite and not want to hurt our feelings. Customers will want to present a good version of themselves that eats healthily, makes good environmental choices, goes to the gym regularly - even when the reality could not be further from the truth. Customers will make suggestions to appear intelligent, to tell us what they think we want to hear. Can these biases be stripped out? Absolutely, if you know what to do and what the warning signs are.
Finally, if you live in the product management, web development or software development world, how do you incorporate this feedback into some useful insights that you can bring back to your team? I'll tell you more in the presentation
Even if you don't necessarily like it, there's no getting away from the fact that good presenting skills are essential for any entrepreneur or business owner. Our article outlines some quick tips to improve your business presentations.
This is the presentation for English learners with some insights on small talk: the reasons why it is difficult for English learners, how to succeed and learn to communicate better, plus I share a couple of advice on how to ask questions an easier way. The presentation was used on a live webinar on December 08th. Here is the replay link: https://youtu.be/jqLgL7o5AhE.
This is a minimal concept you should consider for your PowerPoint slides in order to make them more engaging and exciting.
I work as a presentation designer and help speakers and marketers with their pitches. If you need help with any of these concepts, drop me an email and I will be happy to help.
They’re short, they better be sweet, and they can make or break an email. Of course, we’re talking about subject lines. Most of us have found out the hard way that it doesn’t matter how much strategy, creativity and work goes into an email; if it’s not paired with the right subject line, it’s not going to get read. There is no magic bullet to writing the perfect subject line. But, there are some tactics that, if employed, can get you closer to that open.
Download our best practices, tactics and tips for writing better subject lines.
How to ask good questions to test your product idea.
This presentation is based on the book by Rob Fitzpatrick and lists its main ideas.
There are also some examples of good interview questions at the end.
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Top 10 firm interview questions with answersbrisbonrumain
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Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. Focus on Main Content
The article should be about only one main content
Pay close attention to the first paragraph
Headline should be short and crisp
3. How to Keep the Headline Concise?
Don’t utilize a long word such as “utilize” when you can use short word such as “use”.
Always for single word rather than two-words
If You Want to Resolve a Conflict Between Two Persons? You Really Need to Listen.
The Secret to Resolving Conflict? Listen.
5 Reasons to Implement an Instagram Strategy for Your Business
5 Reasons Your Business Should be on Instagram
4. The Killer Tip for Short and Crisp
Headline
How could you explain the story to your friends on only 6 words?
There’s no specific reason for “6”. Try it with 7 or 5.
Creativity tends to flourish within strict boundaries
5. Few Examples
Yes, you need to learn 3D – Not so good. Gets the job done but not super exciting
Yep – It’s time to learn 3D – Not grabby
You need to know 3D – Now – Bossy
Ready to Learn 3D? Start Today – Salesy
Everyone Needs to Learn 3D. Ready? – Good and captures article tone
Yes, As a Matter of Fact. You Do Need to Learn 3D – Best amount of personality
6. People read articles only when the headlines make
them think that there’s something in it for them
7. Types of Headlines
How to Tell if You’ve Been Exposed to Lead – Help solve a problem
Weekend Roadwork Expected to Cause Carmageddon – Offer Information
Why Hollywood is Still Getting 3D Movies Wrong – Confirm or Challenge Assumptions
Everything You Need to Know About Tomorrow’s Solar Eclipse – Teach Something Valuable
17 Bad Habits that can Cost You Your Promotion – Tips on Getting Ahead
NATO Enters the Migration Control Business – Impress Someone
Show the readers that how the story is relevant to them
8. Four U’s of a headline
Unique
There’s a New Yoga App...
Ultra-Specific
A Possible Solution to Plastic – Not Specific
There’s this bacteria that eats plastic - Specific
Could Plastic Eating Bacteria Solve the Plastic
Problem? – Ultra Specific
Useful
Watch This Guy Hack Your Phone in Under 3
Minutes
Urgent
A “Bad Apple” Can Hurt Your Company
Financially
9. What Types of Headlines Catch Attention
Conflict
The 4 business skills recruiters are looking for
– and not finding
Timeliness
Create sense of urgency.
10 Things You Need to Know Today
Prominence
People love familiarity. They love to know
more about popular brand, figure, place etc.
10. Use Surprising Words
Adding regular words doesn’t grab the attention
Add words that add oomph
Tips for Business Presentation
11 Ways to Nail Your Next Presentation
12. Use Verbs to Give Life to Headlines
Accused thief takes the stand
Top Marketing company cuts 24,000 jobs
13. Include Punchy and Descriptive Verbs
AMBIGUOUS VERB
Miller Gets $1,000 (“gets” means too many
things)
MUCH BETTER USER
Miller Wins $1,000
Miller Finds $1,000
Miller Steals $1,000
14. Avoid Dull and Weak Verbs
Like “is”, “are”, “can”, “will”, “may”, etc.
15. Don’t Make Verb into Noun
Held a meeting -> Met
Put in an appearance -> Appeared
Reach an agreement -> Agreed
16. Use Active Voice
15% of Workforce is Slashed by the company -> Company Slashes 15% of Workforce
18. Trends in Headlines (Contd.)
Informal
Like friends chatting among
Ex – Raise Hands if You HATE This New Logo
19. Trends in Headlines (Contd.)
Question
Arouses curiosity
But People proactively think that the most likely answer to the question is “No”.
Ex – A Text a Day Keeps the Doctor Away?
20. Title Case
All Headlines are written in Title Case
In title case, all verbs are capitalized whereas prepositions, conjunctions, articles are not
capitalized.
Ex – New Moon Landing Movie Is in the Works
21. Subheading
Subhead = Subordinate Headline
It gives a proper picture to the readers
Should not repeat anything in the headline (even the words)
Heading: Backyard Chicken a Fowl Idea?
Subhead: The downside of the Suburban Coop-Keeping Trend
22. Science of Headlines: SEO
Trendy and catchy keywords are good to catch readers’ attention but are bad for SEO
Write a different SEO friendly headline
Place keywords at the beginning of headlines
Use the Colon technique - Put the keyword at the beginning + “:” + headline
Canon DSLR: The Pros and Cons
23. Final Step: Test Your Headline
Use http://coschedule.com/headline-analyzer to test the headline.
http://www.copyblogger.com/blog/ - A great platform for marketing related knowledge