The document provides advice on how to win business by understanding your external environment including competitors and customers, prospecting to identify customer needs and synchronize them with the value you provide, sealing profitable deals through win-win solutions, excellent delivery and after-sales support to gain customer loyalty, and ensuring the total value you provide is greater than competitors and meets customer expectations.

1. HOW TO WIN
THE BUSINESS
Daniel Doni Sundjojo

2. VERY DEMANDING BUSINESS ENVIRONMENT
Ch pid
ra d ally
an ly
an dic
Customer
ge
ra
,
YOU, YOUR
COMPANY, YOUR
PRODUCT/
SERVICES
Others such as :
Competitor Government &
Association
Policy, Geopolitics
condition, Disaster
etc

3. WHAT DO WE OFFER to CUSTOMER?
• EXPERIENCE to BUY
OUR PRODUCT/
SERVICES in OUR
COMPANY through
OURSELF
In the other hand :
• VALUE OF OUR
PRODUCT/ SERVICES
• VALUE OF OUR
COMPANY
• VALUE OF YOURSELF

4. HOW to WIN the BUSINESS:
•HAVE A DEEP KNOWLEDGE ABOUT YOUR EXTERNAL WORLD :
COMPETITOR, CUSTOMER, GOVERNMENT, ASSOCIATION
•SELECT and ATTRACT THE RIGHT CUSTOMER
•PROSPECTING – IDENTIFY, KNOW and SYNCRONIZE YOUR
CUSTOMER’s NEEDS, WANTS and BEHAVIOR with
VALUE OF YOUR PRODUCT/ SERVICES, VALUE OF YOUR COMPANY,
VALUE OF YOURSELF
•SEAL THE PROFITABLE DEAL – WIN WIN SOLUTION
•ADMINISTRATION & FINANCE ACCOMPLISHMENT, including
DOCUMENTATION and OTHER FORMALITIES with THE SMOOTH and
RIGHT WAY
• DELIVERY YOUR PRODUCT/ SERVICES WITH EXCELLENT CONDITION,
TERM AND CONDITION THAT HAD AGREED BEFORE
•AFTER SALES SERVICES – 24/7 DIRECT on YOUR DESK
•CUSTOMER LOYALTY PROGRAMME to GAIN CUSTOMER FOR LIFE
•REPEAT ORDER with ADDITIONAL BENEFIT

5. YOU WILL BE THE WINNER..
IF
(VALUE of YOUR PRODUCT/ SERVICES) +(VALUE of
YOUR COMPANY) + (VALUE of YOURSELF) IS
MORE THAN
(((VALUE of COMPETITOR’s PRODUCT/ SERVICES)
+(VALUE of COMPETITOR’s COMPANY) + (VALUE
of COMPETITOR’s THEMSELVES)
+
(CUSTOMER EXPECTATION))

6. Thank You
And Be The WINNER!
Daniel Doni Sundjojo