This document provides tips and strategies for using social media, particularly LinkedIn, for recruitment purposes. It discusses LinkedIn's large user base and role as a dominant professional networking platform. The document also outlines techniques for searching LinkedIn databases, such as implicit searches, search automation, and tricks for viewing full profiles without a premium account. Overall, the document aims to help recruiters leverage LinkedIn effectively for finding and engaging with candidates.

1. How to Use Social
Media for
Recruitment
“It’s personal, not just a business!”
American Chamber of Commerce
28 March 2014

2. Josef Kadlec
 Faculty of Nuclear Sciences and Physical Engineering in Prague
 Software Engineer for an international software house – Prague/Netherlands
 One of the first IT LinkedIn recruiters in the Czech Republic with own agency
 The notorious author of the independent LinkedIn book
People as Merchandise: Crack the Code to LinkedIn Recruitment
 Social media recruitment trainer and consultant

3. Milan has been working in
recruitment for over 14 years
and lead over 350 employees
across CEE region.
Josef is the very first
LinkedIn Certified
Professional - Recruiter in
CEE region.
+
=

4. Milan has been working in
recruitment for over 14
years.
Josef is the very first
LinkedIn Certified
Professional-Recruiter in
CEE region.

5. www.peopleasmerchandise.com

6. www.peopleasmerchandise.com

7. …is the access to LinkedIn your c

8. BUT…
…is the access to LinkedIn your c

9. • The success story of one passive candidate
• 75% of candidates are passive ones
• Why does Google need to focus on passive candidates
as well?
Active versus Passive Candidates

10. Active versus Passive Candidates – New Data

11. BUT…
…is the access to LinkedIn your c

12. • Around 280 000 000 users – 2 new members every second
• Impact in over 200 countries
• One the most visited websites on the Internet
• Competition: Viadeo, XING, GoldenLine, BeKnown, WSJ
• Twitter, Facebook, Google+, Instagram, Pinterest?
• IPO (versus Heidrick&Struggles, Monster Worldwide)
Social Media Recruitment = LinkedIn

13. Social Media in the Czech Republic

16. BUT…
…is the access to LinkedIn itself a competitive advantage?

17. Big Data

18. ddd

19. dddd

20. • LinkedIn has no brain, you have to use your own
• LinkedIn cannot predict what you are looking for and is
not able to determine relevance (keyword relevance?)
• False positives are OK to some extent – do not
overspecify your search queries
LinkedIn Database

21. Do not judge candidates based on their LinkedIn
profiles

22. Once you proceed with a search on LinkedIn, search
results will not only include relevant candidates but also
exclude other relevant candidates you might not be aware
of.

23. We are filtering the employees of the “big four” Czech
audit companies:
KPMG
PricewaterhouseCoopers
Ernst&Young
Deloitte
(KPMG OR PricewaterhouseCoopers OR Ernst&Young OR Deloitte)

24. PwC 203 674 users
PricewaterhouseCoopers 197 404 users
Price Waterhouse Coopers 27 797 users
Price Waterhouse 25 008 users
PwCIL 22 users
Price Waterhouse Cooper 564 users
PriceWaterhouseCooper 773 users
PriceWaterhauseCoopers 16 users
Price Waterhause Coopers 4 users
Price Waterhause Cooper 1 users
Ernst&Young 6 055 users
Ernst & Young 319 749 users
EY 22 489 users
Ernts & Young 37 users
Ernts&Young 2 users
Deloitte 410 390 users
Deloite 457 users
Delloite 529 users
Delloitte 311 users

25. (KPMG OR PricewaterhouseCoopers OR Ernst&Young OR Deloitte)
1 607 users in the Czech Rep.
333 860 users globally
(KPMG OR PWC OR "Price Waterhouse" OR
"PricewaterhouseCooper" OR "PricewaterhauseCoopers"
OR "Price Waterhause" OR Ernst&Young OR
"Ernst & Young" OR EY OR Ernts&Young OR
"Ernts & Young" OR Deloitte OR Deloite OR Delloite
OR Deloite)
2 238 users in the Czech Rep.
524 829 users globally

26. (“University of Economics” OR “Faculty of Finance and Accounting” OR “Faculty
of Business Administration” OR “Faculty of Economics” OR “Faculty of Economics
and Management” OR “International Prague University” OR “College of information
Management and Business Administration” OR “University of New York in Prague”
OR “Metropolitan University Prague” OR “Banking Institute” OR “University of
Finance and Administration” OR “University of Economics and Management” OR
“Jan Amos Komensky University Prague” OR “Vysoka skola ekonomicka” OR
“Fakulta financi a ucetnictvi” OR “Fakulta podnikohospodarska” OR
“Narodohospodarska fakulta” OR “Fakulta ekonomiky a managementu” OR
“Vysoka skola manazerske informatiky a ekonomiky” OR “Metropolitni univerzita
Praha” OR “Bankovni institute vysoka skola” OR “Vysoka skola financni a spravni”
OR “Vysoka skola ekonomie a managementu” OR “Univerzita Jana Amose
Komenskeho”)

27. Implicit Search
Java developers who do not state the keyword Java on their LinkedIn profiles.
(JEE OR J2EE OR J2SE OR J2ME OR JEE OR JavaEE OR JavaSE OR JavaME
OR JEE6 OR JavaEE 6 OR JDK OR JRE OR JSF OR JSTL OR JSP OR
RichFaces OR Struts OR Spring OR “Spring MVC” OR “Spring BlazeDS
Integration” OR “Spring Security” OR “Spring Web Flow” OR “Quartz Scheduler”
OR “ORM Hibernate” OR JUnit OR FlexUnit OR “RIA technology“ OR AIR OR
Maven OR jFrog OR Netbeans OR “HUDSON CI”) -java

28. Implicit Search
Java developers who do not state the keyword Java on their LinkedIn profiles.
SCJA OR SCJP OR SCJD OR SCWCD OR SCBCD OR SCDJWS OR SCMAD
–java

29. Keywords:
(database OR databases OR databaze OR databazi) (designer OR design OR
designing OR designed OR navrh) oracle
(financial OR finance OR bank OR banka OR bankovni) (statement OR statements
OR vypis)
Title:
(“software engineeer” OR “software enginer”
OR “software enginneer”)
Semantic Search

30. The following numbers are valid for the Czech Republic:
– Manger: 322
– Asistant: 386
– Enginer: 25
– Acountant: 25
– Enginneer: 8
– Resercher: 17
– Markiting: 1
– Recruitement: 6
Hundred thousands appearances with a global perspective.
Examples of Misspelled Titles and Their Frequency

31. • You recruit the same profiles regularly of often
• Your search is effectively targeted – at least 75% of relevant candidates
• Your search has not more than one hundred results.
• What if I hit the rock bottom and there are no further users to connect
with?
Search Automation

32. LinkedIn Saved Search Alerts
Search Automation

33. site:cz.linkedin.com/in OR site:cz.linkedin.com/pub -inurl:pub/dir
-inurl:in/dir “Key Account Manager” banking Prague OR Praha
X-Ray Search

34. LinkedIn Searching

35. How to uncover a LinkedIn full profile view
…when you do not have a premium account

36. ID Profile Trick
http://www.linkedin.com/pymk/pcard?mid=12786582
X

37. Share Profile Trick

38. Connect with me on LinkedIn and stay up-to-date
www.linkedin.com/in/josefkadlec/
Recruitment Training and Certifications
www.RecruitmentAcademy.cz
Recruitment solutions – contingent search, selection
services, RPO and talent pipelining
www.goodcall.eu
Happy headhunting 
Where to Go for Further Information