SlideShare a Scribd company logo
How To Use Google+ For Business, And
              WHY!
Google+ has received a lot of mixed
reviews lately – but any social network
 goes through a teething process. And
yes, Google+ is a social network, but is
   it the social network that Google
planned it to be? Some experts say no,
   and reveal how your business can
  really make an impact on Google+.
The Social Network Vision
From the beginning Google+ launched
     a massive campaign, and was
described as a threat to Facebook, or a
  network that will rival Facebook and
     perhaps even slow its growth.
   Whether it was bloggers or Google
 itself that perpetrated this idea, we’ll
never know. The point is, that Google+
    was NEVER a threat to Facebook.
Those of us who have worked
extensively on Facebook, understand
    that this eternal social network
machine has no real rivals. How can it?
   Facebook is an island. Many have
copied it, many have tried to outdo it,
 and they’ve all failed. So, you should
  start seeing Google+ not as a weak
 competitor, but as something on its
                  own.
How Google+ Can Impact Your
         Business
Slowly but surely, experts are realizing
that Google+ has merit in other areas.
   Areas that are highly beneficial to
 companies looking for exposure, and
  business presence on the internet.
There are numerous search benefits to
   having a Google+ social account.
  Google will index your plus account,
 and rank it very well. This is page one
stuff, and enough to interest any savvy
            social marketer.
Besides the search benefits, Google+ is
proving to be a great place to connect
 with influencers online. Conversation
  is far more vibrant on Google+, and
 industry experts tend to share more
commentary there, than on platforms
     like Facebook and LinkedIn. It’s
     become something of a ‘niche’
                paradise.
Then there are the wonderful project
 management features that have been
  built into Google+. With circles that
   you can transform into mini client
 bases, and hangouts that you can use
for conferencing – Google+ is more like
    an all-in-one, online based social
  network – where you can build long
  term, repeat business from existing
                 clients.
Why Use Google+ At All?
Google+ improves your overall SEO,
and allows you to branch out, making
connections with influencers that you
  can later transform into business
  partnerships or social marketing
            opportunities.
It’s also a unique way to create small
  company related circles, so that you
can build up your connections within a
      client’s company. This is very
advantageous to businesses that want
        to retain long term clients.
Google+ business pages can be
 instrumental to a well planned social
strategy. Put your business on the map
  by getting your page started today.
  With a fresh strategy for 2012, your
Google+ page will help you drive traffic
 and support long term relationships.
You want to get in on that action early!
Add Google+ to your social strategy
now. Use it to increase your visibility,
   authority and likeability on the
               internet.
Social Media Marketing University
(SMMU) is the creation of John Paul
 Souza, a serial entrepreneur who's
 held senior managerial positions at
 Banc America Capital Management
Group and JP Morgan Chase. Serving
      marketing professionals,
entrepreneurs and corporations,
SMMU differentiates itself by offering
  hands-on training from hands-on
experts who are actively applying their
     skills on real-world projects.
SMMU was recently honored as one of
 the top 5 finalists by the leading blog
    site, Mashable, as one of the top
  provider of social media services for
  businesses. The firm has earned the
   title of "most trusted social media
     firm" with over 900 unsolicited
              testimonials.
For more information about social
media webinars and social media
    online courses, please visit
http://www.socialmediamarketinguniversity.com

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How to Use Google+ For Business and Why - Social Media

  • 1. How To Use Google+ For Business, And WHY!
  • 2. Google+ has received a lot of mixed reviews lately – but any social network goes through a teething process. And yes, Google+ is a social network, but is it the social network that Google planned it to be? Some experts say no, and reveal how your business can really make an impact on Google+.
  • 4. From the beginning Google+ launched a massive campaign, and was described as a threat to Facebook, or a network that will rival Facebook and perhaps even slow its growth. Whether it was bloggers or Google itself that perpetrated this idea, we’ll never know. The point is, that Google+ was NEVER a threat to Facebook.
  • 5. Those of us who have worked extensively on Facebook, understand that this eternal social network machine has no real rivals. How can it? Facebook is an island. Many have copied it, many have tried to outdo it, and they’ve all failed. So, you should start seeing Google+ not as a weak competitor, but as something on its own.
  • 6. How Google+ Can Impact Your Business
  • 7. Slowly but surely, experts are realizing that Google+ has merit in other areas. Areas that are highly beneficial to companies looking for exposure, and business presence on the internet. There are numerous search benefits to having a Google+ social account. Google will index your plus account, and rank it very well. This is page one stuff, and enough to interest any savvy social marketer.
  • 8. Besides the search benefits, Google+ is proving to be a great place to connect with influencers online. Conversation is far more vibrant on Google+, and industry experts tend to share more commentary there, than on platforms like Facebook and LinkedIn. It’s become something of a ‘niche’ paradise.
  • 9. Then there are the wonderful project management features that have been built into Google+. With circles that you can transform into mini client bases, and hangouts that you can use for conferencing – Google+ is more like an all-in-one, online based social network – where you can build long term, repeat business from existing clients.
  • 10. Why Use Google+ At All?
  • 11. Google+ improves your overall SEO, and allows you to branch out, making connections with influencers that you can later transform into business partnerships or social marketing opportunities.
  • 12. It’s also a unique way to create small company related circles, so that you can build up your connections within a client’s company. This is very advantageous to businesses that want to retain long term clients.
  • 13. Google+ business pages can be instrumental to a well planned social strategy. Put your business on the map by getting your page started today. With a fresh strategy for 2012, your Google+ page will help you drive traffic and support long term relationships. You want to get in on that action early!
  • 14. Add Google+ to your social strategy now. Use it to increase your visibility, authority and likeability on the internet.
  • 15. Social Media Marketing University (SMMU) is the creation of John Paul Souza, a serial entrepreneur who's held senior managerial positions at Banc America Capital Management Group and JP Morgan Chase. Serving marketing professionals,
  • 16. entrepreneurs and corporations, SMMU differentiates itself by offering hands-on training from hands-on experts who are actively applying their skills on real-world projects.
  • 17. SMMU was recently honored as one of the top 5 finalists by the leading blog site, Mashable, as one of the top provider of social media services for businesses. The firm has earned the title of "most trusted social media firm" with over 900 unsolicited testimonials.
  • 18. For more information about social media webinars and social media online courses, please visit http://www.socialmediamarketinguniversity.com