The document outlines the benefits and implementation of video technology for businesses, highlighting that video increases user engagement and mobile traffic. It details the significant growth in online video consumption and presents various methods for integrating video into marketing strategies, including choosing suitable technologies and the importance of a skilled tech team. Key options for video streaming solutions are discussed, emphasizing the need for customization based on specific business requirements.

1. 3 STEPS TO BENEFIT
FROM VIDEO TECH

2. The speakers
Sergio Karavanets Ihor Pidruchny
Letzgro founder and CEO,
seasoned entrepreneur
Video Production Manager,
video jedi

3. CONTENTS
Identify the business
need
Choose the solution
and tools for
implementation
Find the right tech
team

4. WHY YOU NEED VIDEO
TECH

5. The average
internet user
spends 88%
more time on a
website with
video
Online video
now accounts
for 50% of all
mobile traffic
By 2017 video
will take up 69%
of consumer
internet traffic
96% of B2B
companies are
planning to use
video in their
content marketing
over the next year
What data says about video

6. Share of Internet
users who watch
online videos by
country

7. Internet video
consumption
increased from
40 % in 2012 to
62 % in 2015
Global IP Traffic
is to Reach 2
Zettabytes (100
trillion gigabytes)
by 2019;
Internet video
to TV grew
47% in 2014,
will increase
fourfold by
2019
Cisco Research on Video

8. 93% of online users aged 16 to 24
years had accessed an online video
clip in the preceding month.
Online video viewing penetration among internet users
worldwide as of 1st quarter 2016, by age group

9. ● By the end of 2015 Facebook reported more than 8 billion daily video views.
● The number of video posts per person increased by 94% in the USA and 75% globally in
2015.
● Videos have a 135% greater organic reach compared to photo posts on average.
● People spend 3x longer watching Facebook Live videos compared to those that are no
longer live.
● People have watched more than 1 millionhours of video with Samsung Gear VR, says
Facebook.
Facebook Live Video

10. ● The average internet user spends 88% more time on a website with video;
● Online video now accounts for 50% of all mobile traffic;
● 81% of people feature their video on their brand website;
● By 2017 video will take up 69% of consumer internet traffic;
● 96% of B2B companies are planning to use video in their content marketing over the next year
Marketing Benefits

11. HOW TO BENEFIT?

12. How Other Businesses Use Video

13. How Other
Businesses
Use Video.
Periscope

14. Sharing Live Events
Just a day after Periscope premier, Adidas
Football streamed live video of Real Madrid
star James Rodriguez signing a contract
extension with the brand.

15. Demonstrating how you create
a product
Check Avenue Beads is a Chicago-based company that produces glass
jewelry and artwork. Their pieces require a lot of work and experience to
create, so they used live video to give viewers a peek at how they produce
these items.

16. Conducting training. Cisco Case
● Increased learning;
● Improved rate of absorption;
● Augmented content retention;
● Enhanced persuasiveness;
● Improved communications;
● Productivity enhancements;
● Increased information availability
and convenient access;
● Cost avoidance - saved $ 71.1M

17. Security,
e.g. airports
Media Education
Specific
product-based
companies
Which Industries Benefit the Most
from VS
Video-oriented
startups
Infopreneurs,
i.e. bloggers
Big brands,
e.g. Redbull
Gamers

18. Host interviews; Demonstrate how
you create a
product
Share live events;
Conduct training;
How video can help you get
closer to your users
Organise Q&A sessionsStream webinars

19. HOW TO CHOOSE THE
RIGHT TECHNOLOGY

20. Basic Video Streaming Process

21. Using a free
platform like
Vimeo or
Youtube
Using paid
streaming host
like Ustream
NGINX+FFMPEG Using WowzaUsing
Flussonic
Solutions for Hosting Streaming
Video On Your Website
Building your
own custom
solution

22. This solution doesn’t fit all businesses, it’s
not so secure and personalized as other
options;
Go to the
YouTube page
get the HTML code
Paste this code into
page on your website
where you want to
host the video;
Copy the code
displayed in the
box;
Using a free platform like Vimeo or
Youtube
It’s free and easy to implement.

23. Using paid streaming host to get custom
service
You don’t need to worry about installing an
encoder;
Wider functionality than in Youtube;
Basic packages + paid service depending on
the scale of your stream;
A properly formatted live streaming video which
you’ll be able to upload to the host’s website.
Their player, their logo on it
You depend on their service, not
as independent and secure as
some other options

24. Using NGINX Server and FFMPEG Library
The simplest free custom solution;
FFMPEG processes your video and NGINX distributes a video to your users
Can use your own player without being
dependant on Youtube or Ustream;
Absolute control over streaming content;
Needs constant support;
Don’t need to worry about security.
Expensive support.

25. Using Flussonic
A totally automated system;
No need for support afterwards, as a
result, it’s cheaper;
Extremely powerful;
Need a tech expert to install it;
It has its API, the visual component,
everything is set and working.
Need a super powerful server +
the right specialist for
configuration process;
A system ‘in the box’, it’s not a
modular, so can’t expand it.

26. Using Wowza
Extremely popular;
A multi-modular system where you can
switch off or add some functionality;
Not as powerful as Flussonic;
Easy to install;
Around 50% of plugins don’t
work, some of them may even
break the system;
Written in Java which hurts
productivity.
Available plugins.

27. Video
Streaming
Solutions

28. Building your own custom solution
Customize everything to fit their specific
business needs;
Using your own servers and building custom solutions like Wowza or Flussonic yourself
Increase productivity;
Extremely scalable;
Expert team needed
Can have their own advertising, the platform is
branded, so they have full control over their
own product.
More expensive

29. How custom solutions are implemented
by businesses
Media
Product companies
Big brands
Video streaming startups
● their own servers and their own libraries;
● increase productivity;
● air their own advertising;
● want to have their own branded player;
● need their internal network.

30. More Reasons to Go with Custom
Solution
Privacy The Specifics of
Content
AR/VR/360Сomplete Mobile
Streaming Experience

31. ● You may choose among free solutions like Youtube, relatively cheap ones like Ustream, specially
built solutions based on Flussonic or Wowza, or just build everything from scratch and have full
control over your product;
● There are multiple solutions for hosting a streaming video on your website;
● You need to weigh up the pros and cons of every option including the cost, productivity, need for
support, availability of specialists, maintainability, scalability etc.;
Implications
● Study how different businesses and industries build video streaming software to make your choice
easier;
● Although custom solutions are more expensive, only they can give you full control and security.

32. HOW TO FIND THE TEAM

33. Video software development team
Linux OS Sysadmin
Transcoder specialist
FFMPEG specialist
Front/Back-end dev
The Roles:

34. Transcoder & Scalability
● The first server consists of video processors like FFMPEG and Avi sync and a transcoder that
automates their work.
● Build a scalable server system with one main server on which you’ll build and install other
components, namely FFMPEG transcoder + Avi Sync.
● To synchronize it all with the website, you need to configure it all, manage all the Flussonic
settings to meet your individual needs.

35. Scalability & Geolocation
The main server will send the stream to a local server.
Think about geolocation issues when you start building your platform.
In huge streaming platforms like Periscope, the system is highly scalable, the main cluster monitors
and controls the load of other servers and manages the new users to spread the load equally
between the servers.

36. ● The work of such specialists is more expensive than regular development services;
● You should have a good Linux sysadmin, transcoder and FFMPEG specialists in your team;
● It’s difficult to find the team for a video streaming development project;
● Think about scalability before starting development as you need to think about streaming
hours and the growth of userbase;
Implications
● Geolocation of your users matters a lot for building a fast and scalable video streaming system,
so you should think about it too;
● Despite the complexity of such project, don’t be afraid to start it. The first adopters of video
streaming have already earned millions on it. You can’t lag behind. Keep up with the progress!

37. Founded in 2011
Web, mobile and interactive
tech development
More than 50 happy clients
Successful projects in
video streaming software
development
Expertise in AR and VR
technologies
Expertise in a wide range of
technologies
www.letzgro.co
m

38. Questions please!