The document provides guidance for web designers on starting and growing their business through specialization, communication, and maintaining quality. Key points include avoiding cold calling and bidding sites while focusing on community engagement, personalized communication, and repeat business for better client relationships. Additionally, it discusses considerations for hiring, office space, and controlling growth to ensure sustainability and profitability.

2. Hello World.
I’m Lynn, an Artist.

3. As a Web Designer,
This is how your daily life looks like…

5. You are alone.

6. How to start your
own business?

7. Repeat Business
It’s all about…

8. Repeat Business
1.Specialization
2.Communication
3.Quality

9. 1.Specialization
Competition is for Losers.
Start from Small.
Then expand to Monopoly.

10. 1.Specialization
What you deliver Where you are Across the market
A good place to start is… Your Existing Clients.

11. Join their Communities.

12. Join their Communities.
Attend & Speak at Conferences.

13. 2.Communication

15. I’m a f*cking Web Designer!
Manufacturer
Service Provider

16. A sense of Feeling.

17. What are you going to do
to make our website project
fun for us to work on?

18. Things
You
Shouldn’t
Do

19. Cold Calling
Things
You
Shouldn’t
Do

20. Cold Calling
Bidding Sites
Things
You
Shouldn’t
Do

22. Cold Calling
Advertising
Bidding Sites
Things
You
Shouldn’t
Do

23. Cold Calling
Advertising
Bidding Sites
Networking Events
Things
You
Shouldn’t
Do

24. Things
You
Keep
In Mind

25. Converse
Things
You
Keep
In Mind

26. Be Personal
Converse
Things
You
Keep
In Mind

27. Be Personal
Converse
Contribute Value
Things
You
Keep
In Mind

28. Be Personal
Converse
Contribute Value
Do not Spam.
Things
You
Keep
In Mind

29. Write Blogs & Trade Publications
Free Consulting Clinic
On a Regular Basis

30. Benefits of Happy Clients
Excellent References
More Recommendations
More Patience when things go wrong
More Repeat Business

31. 3.Quality

32. Matrix Team Model Dedicated Team Model
Fixed Price Time & Materials
Better for new clients
but add contingency
Don’t forget to add PM time
No Limits and it requires trust
Better with regular clients and
for smaller pieces of work
Have an associated rough estimate
Give the client warning well
before the estimate

33. Speculative Design isn’t recommended
Design is a process
Extra efforts

34. Sales
Don’t hire salespeople
Based on sales…

35. Sales
Don’t hire salespeople
Based on profits…

36. 1.Specialization
2.Communication
3.Quality
Repeat
Business
As Conclusions…

37. As Conclusions…
Repeat
Business
 No Marketing Cost
 Lower Cost of Sale
 Higher Value Clients
 Less Hassle
 Higher Profit Margins
 Leads to better website

38. Some other Tips
for Starting your Business

39. 1.Hiring
Should I hire somebody?
 Overworking
 Weakness
 Jobs you hate
Who should I hire?

40. 1.Hiring
Should I hire somebody?
 Overworking
 Weakness
 Jobs you hate
Who should I hire?
 Fill your weakness
 Don’t hire a clone
 Do jobs you hate

41. 2.Office
Do I need an office?
 Bring Clients
 Working Environment
 Distractions of Home
Office Considerations

42. 2.Office
Do I need an office?
 Bring Clients
 Working Environment
 Distractions of Home
Office Considerations
 Avoid long-term commitments
 Consider hidden costs

43. 3.Growth Control
Staying Small
 Fewer mouths to feed
 Ability to pick and choose work
 Turn away projects
 Set realistic deadlines

44. Thanks for
your listening.