Quality score is the magic behind Google Ads. Quality Score can be reverse engineered in the main components. CTR is a big portion of it. We present a script to predict ad-query relevancy and CTR on Ads that have never been run before.
The Search Term Report is at the core of optimization. This is getting harder due to changes to match types. Boost your keywords by mastering the Google Search Term Report and find key ways to automate the STR.
[SMX ADVANCED - BERLIN 2019] Automate & Scale STR Treasure Hunt - Marco Fri...Marco Frighetto
Search term reports optimisation can be a tedious process. A PPC Specialist will invest many hours do dive in into each campaigns trying to extract the most and worst performing keywords. In this presentation, we will share how the heavy lifting of the Search Term report can be automated and how technology can help to identify trends invisible to the human eye.
Offline Data: high octane fuel for your performance marketing engineBooster Box
4 case studies showing how offline data is the secret for successful online marketing campaigns and how it can overcome the limitations of location targeting options currently available in online advertising:
● Case #1) Occupy key areas: We illustrate how to identify and “digitally occupy” key geographic areas for your business to increase brand awareness and capture users in the true highly relevant micro-moments of their journey.
● Case #2) Microtargeting based on third party data: We will delve into demographic targeting and will show how to target users by income also in those countries where income targeting is not available.
● Case #3) Hyper local weather advertising: We will illustrate how advanced hyper local weather prediction technology can boost ads performance on specific geographies.
● Case #4) Bid according to local traffic: We will share how to target users depending on how busy shops are
WMF 2020 - PPC Principles of Investigation, la checklist vincente per analizz...Booster Box
What is an investigation? The process of answering to the question “Why?”. The approach: split the metric you want to analyze into the variables that explain it.
HeroConf London 2019 - Why your attribution model sucks how to step beyond da...Booster Box
The choice of the right attribution model is a challenge for most advertisers. We all know the limitation of Last Click attribution model. We will illustrate the limitations of other, more comprehensive pre-defined attribution models such as Time Decay and Position Based or Data Driven. We will share a solution to implement a Markov Chains based approach and will introduce an approach to test a new attribution model.
3 Key Learnings
Overview of attribution models and their limitations
How to implement a Markov Chains
How to test the impact of an attribution model
The Search Term Report is at the core of optimization. This is getting harder due to changes to match types. Boost your keywords by mastering the Google Search Term Report and find key ways to automate the STR.
[SMX ADVANCED - BERLIN 2019] Automate & Scale STR Treasure Hunt - Marco Fri...Marco Frighetto
Search term reports optimisation can be a tedious process. A PPC Specialist will invest many hours do dive in into each campaigns trying to extract the most and worst performing keywords. In this presentation, we will share how the heavy lifting of the Search Term report can be automated and how technology can help to identify trends invisible to the human eye.
Offline Data: high octane fuel for your performance marketing engineBooster Box
4 case studies showing how offline data is the secret for successful online marketing campaigns and how it can overcome the limitations of location targeting options currently available in online advertising:
● Case #1) Occupy key areas: We illustrate how to identify and “digitally occupy” key geographic areas for your business to increase brand awareness and capture users in the true highly relevant micro-moments of their journey.
● Case #2) Microtargeting based on third party data: We will delve into demographic targeting and will show how to target users by income also in those countries where income targeting is not available.
● Case #3) Hyper local weather advertising: We will illustrate how advanced hyper local weather prediction technology can boost ads performance on specific geographies.
● Case #4) Bid according to local traffic: We will share how to target users depending on how busy shops are
WMF 2020 - PPC Principles of Investigation, la checklist vincente per analizz...Booster Box
What is an investigation? The process of answering to the question “Why?”. The approach: split the metric you want to analyze into the variables that explain it.
HeroConf London 2019 - Why your attribution model sucks how to step beyond da...Booster Box
The choice of the right attribution model is a challenge for most advertisers. We all know the limitation of Last Click attribution model. We will illustrate the limitations of other, more comprehensive pre-defined attribution models such as Time Decay and Position Based or Data Driven. We will share a solution to implement a Markov Chains based approach and will introduce an approach to test a new attribution model.
3 Key Learnings
Overview of attribution models and their limitations
How to implement a Markov Chains
How to test the impact of an attribution model
Predict How Your PPC Campaigns Will be Affected by COVID-19, assess the impact of COVID-19 on your campaigns, manage geographical restrictions affecting shipments using our script, and more.
1. Каквo е Attribution и защо да ме интересува?
2. Какви решения за Attribution предлага Google?
3. Как да извлека максимална полза от инструментите, които са ми на разположение?
WMF 2020 - Come misurare l'impatto incrementale dei tuoi ad Facebook nelle ca...Booster Box
GA is a powerful tool but has limitations when it comes to accurately assessing FB’s true value. How can we measure the incremental impact of Facebook ads effectively? Consider the three following aspects: Geo Treatment Test, Facebook Lift Analysis, Markov Cross Channel
How to create a full-funnel strategy to boost your Google Ads results. Why a full-funnel approach? What do we need to start? What you should remember when developing your full-funnel marketing strategy.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
Presentation on visitor analytics and tracking by Dan Fallon of Search Star at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
Predict How Your PPC Campaigns Will be Affected by COVID-19, assess the impact of COVID-19 on your campaigns, manage geographical restrictions affecting shipments using our script, and more.
1. Каквo е Attribution и защо да ме интересува?
2. Какви решения за Attribution предлага Google?
3. Как да извлека максимална полза от инструментите, които са ми на разположение?
WMF 2020 - Come misurare l'impatto incrementale dei tuoi ad Facebook nelle ca...Booster Box
GA is a powerful tool but has limitations when it comes to accurately assessing FB’s true value. How can we measure the incremental impact of Facebook ads effectively? Consider the three following aspects: Geo Treatment Test, Facebook Lift Analysis, Markov Cross Channel
How to create a full-funnel strategy to boost your Google Ads results. Why a full-funnel approach? What do we need to start? What you should remember when developing your full-funnel marketing strategy.
While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, AdWords is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data.
So how do you go about setting up these dynamic ads to test yourself? Here are my how-to setup instructions for 5 types of Dynamic PPC ads.
Now You See it! Visualizing your PPC Competition - SMX West 2016Maddie Cary Deuel
It's not enough to be brilliant with your own paid search efforts. You also need to understand what your competitors are up to, including their keywords, landing page and quality score strategies, and campaign management efforts. In short, you need to know everything they’re doing to enhance their visibility and diminish yours.
This session reviews how eeasy it is to apply the time-tested techniques of competitive intelligence to give yourself a marketing edge.
Organizations strive to minimize the cost to acquire a customer. This pyramid shows the key metrics that impact CAC, their formulas and the chain of events that builds value and efficacy in digital marketing.
Flash Series: Using Ad Testing Data To Set Up Foolproof TestsHanapin Marketing
Ads are the only part of a PPC account that a searcher actually sees. If your ads are poorly written, then you either won’t get traffic or the wrong type of traffic. There’s only one way to know which offer or ad is best for your account: by testing it!
In this presentation, Google AdWords Guru and Founder of Certified Knowledge, Brad Geddes, discusses how to work with ad testing data to set up tests, how and when to end tests, and how to choose your metrics.
You’ll get expert-level PPC tips like:
*The types and uses of different text ad tests
*Examples of ad tests with results
*Determining your segments and defining your metrics
Presentation on visitor analytics and tracking by Dan Fallon of Search Star at the Digital Marketing Masterclass for law firms run by Conscious Solutions in November 2013.
Advanced International PPC - One Size Doesn't Fit All - HeroConf 2016Maddie Cary Deuel
Did you know that companies still set up spray & pray international PPC campaigns? Companies aren't doing this anymore when setting up campaigns targeting the US. Stop the madness! It's time to be better marketers. It's time to start setting up INTL campaigns with INTL consumers in mind. The session will close with the rapid fire 5-10 minutes of NEW actionable, tried, true & tested PPC tips & tricks that we've learned for the top 10 markets around the world. In this session, you'll learn:
How to do quality, effective localization without breaking the bank
Why a centralized, consolidated PPC team makes PPC agile & ROI+
What reasonable conversations around Goals & KPIs can or should look like by market or region
Digital Media 1,0,1 to help educate and define the channel, explore spend, define SEM/SEO, display advertising, as well as programmatic, campaign tracking/tagging KPIs, and attribution. Education of cross functional teams and leadership leads to greater understanding of the digital plan and request for funding needed.
Digital marketing for Future Focused BusinessesLaura Hampton
Impression's Liam Wade, Petar Jovetic, Edd Wilson and Mikey Emery provide their insights for advanced digital marketers. As presented at an event co-hosted by Google.
Get SEO Buy-In By Using the Language of the “C”Tracy McDonald
How to build a full Organic market model using your industry's data
Predict future Organic traffic based on your previous SEO performance
Use C-level terminology to build a revenue model that will win you pitches for more SEO resources
SEO ROI Calculator Template Link: http://bit.ly/BrightonSEOROICalculator
kbpo solution.inc is a Leading SEO & web development Company that offers complete Website Development Services with design, Digital Marketing Services Lead generation via SEO Services.
Intro to Search Engine Marketing (SEM), pay-per-click advertising and Google Adwords for Troy Henikoff's "Entrepreneurial Tools For Digital Marketing" course at Northwestern's Kellogg School of Management. Elan Mosbacher. VP of Marketing @ SpotHero. January 2016.
Digital marketing proposal new converted (1)nehagupta60895
About Startup Solutions.
Startup Solutions is a One-Stop-Consulting for all your Business and Corporate requirements.
* Website Designing & Development
* Digital Marketing
* Logo Designing/Graphics
* Google ads /PPC
* SEO /SMO
* Whatsapp marketing
* Facebook, Youtube Subscribers, Instagram Marketing
* Bulk SMS, Email Marketing
Once upon a time, buying ads on Google & Facebook was easy (& profitable!). But over the years, it got complicated (& expensive!). Luckily, there’s ONE game-changing & still under-the-radar source of competitive advantage that any advertiser can access with little/no cost… though almost none do (yet). This session explores the wonders of Google & Facebook’s own “native” machine learning engines, and how advertisers can win by interfacing with these “algobots” more intentionally…and better “training” the machines to drive better/faster/cheaper advertising outcomes. This session is for the paid media professional (or enthusiast!) that would like a strategy to improve ROAs, scale spend beyond a plateau or otherwise have a competitive edge in the auctions.
Agencies: set busines goals with your inbound prospectsbreakoutrevenue
Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
Similar to SMXL Milan - How to Predict Your Quality Score before you have your first impression (20)
Why a full-funnel approach? What do we need to start? The key ingredients are starting from the bottom, remarketing, and lookalikes. Here are 5 tips to keep in mind when developing
your full-funnel marketing strategy.
SMX Advanced - ROAS is dead. Welcome FUMOAS.Booster Box
Problems with Performance Marketing: relying on ROAS, Luddism, relying only on Google’s algorithms, forgetting about audiences, not challenging the data, relying on third party data.
The Solution in 3 steps: Define Success, Connect Audience Data to Platforms, and Connect Business Results to Platforms.
Everything you need to know about Google Ads Bidding to Avoid Wasting Money: how to audit your current assets for bidding strategy success, an overview of Google bidding strategies, how to choose the right bid, and more.
SMX Advanced Europe 2019 Automate and Scale Google Ads Search Term ReportBooster Box
Search term reports optimization can be a tedious process. A PPC Specialist will invest many hours do dive in into each campaigns trying to extract the most and worst performing keywords. In this presentation, we will share how the heavy lifting of the Search Term report can be automated and how technology can help to identify trends invisible to the human eye.
If you're seeing good results from your Facebook and Google advertising, then congratulations! Now the hard work really begins. In this presentation we will share a couple of tactics to scale PPC Campaigns
Le keyword negative possono distruggere o accelerare la performance di una campagna. Solitamente le keyword negative vengono aggiunte ex post, spesso manualmente, dopo che l'errore è stato fatto. Vengono presentate varie tecniche per automatizzare l'identificazione delle KWs negative ex post. Inoltre si suggerisce una metodologia innovativa per essere proattivi nell'identificazione delle KWs negative
Creare un Sistema di Bidding AutomatizzatoBooster Box
AdWords è sempre più complesso. Le opzioni di bidding si sono moltiplicate e decidere il bidding ideale è sempre più difficile. La scelta è ampia: manual CPC, enhanced CPC, automated rules, AdWords scripts, bid simulator, bid adjustments, smart bidding con target CPA o target ROAS. Per non considerare automated bidding offerto da terze parti. In questa sessione discutiamo di come scegliere il sistema di bidding più appropriato e costruire un sistema automatizzato per i nostri obiettivi.
SMXL Milan 2017 - Sleep better at night knowing your brand is safe on the Go...Booster Box
Running paid advertising for a large operation means having your products appearing on tons of sites every day. This could potentially result in showing ads next to inappropriate content that could potentially hurt their brand. While some targeting options in AdWords could help avoiding such situation, a 100% safe solution does not exist. In the past months weeks this has caused more than one headache in the industry resulting in brands & agencies to pull spend from Google. In this presentation we share how our machine learning solution helped our clients gaining back control on where they were showing their ads.
PPC Ad Testing Scientifico: tenere lontano dalla portata dei creativiBooster Box
Perchè fare Ad Testing è importante - Quali tipi di Test: Single vs Multi-Ad Group Testing, Segmentation - Definizione delle metriche di valutazione (CTR, CPA, NRR etc) - Set Up: scelta del campione, definizione delle ipotesi, distribuzione delle impressioni - Definizione Minimum & Maximum Data - Identificazione della variazione vincente: rilevanza statistica, intervalli di confidenza - Come e quando scalare i risultati
Come utilizzare le parole chiave migliori oltre la rete di ricerca?Booster Box
Molti account faticano ad ottenere performance elevate al di la' della Rete di Ricerca. Vediamo insieme 3 tattiche estremamente efficaci per utilizzare al massimo le parole chiave che performano meglio sulle campagne di ricerca, estendendone l'efficacia anche alla rete Display.
5 challenges and opportunities that international campaigns offer:
1) Target Language Minorities with Secondary Language. English speaker in Netherlands and Polish expats in Ireland, Turkish in Germany and Arabic in France: having international campaigns unlocks languages minorities with lower competition. What languages should be prioritised? How to maintain consistency?
2) Ad Testing Opportunities. Going beyond your domestic market offer new testing opportunities: far from home we dare to test new products, new pricing methods, new product positioning.
3) (Almost) everyone speaks english. Cross Pollinating english keywords in international campaigns is an easy fix to bring incremental conversions
4) Currency fluctuation: the hidden force that can make or break or bidding system.
5) Reflecting cultural and language differences, while keeping a consistent overarching strategy.
- Naming convention and unified account structure for making reporting easier.
- Making sure to reflect key messages in the localization process
- Search Term report across 35+ languages
- Maintain a consistent product positioning after hundreds of ad tests
Oltre il Remarketing: Display Network per il Performance MarketingBooster Box
- Italian -
Dopo una breve review di come migliorare le performance con il Remarketing, viene presentata una roadmap per avere successo sulla rete Display:
- Quali opzioni di targeting scegliere ed in che ordine testarle per evitare di "bruciare" budget;
- Quali sono gli errori tipici da evitare;
- Quali tipologie di annunci funzionano meglio per le differenze opzioni di targeting;
- Come strutturare le campagne display in modo scalabile per le PMI
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
3. What do we do?
Scientific Performance
Marketing Agency
4. Who am I?
4
● 14y experience in online advertising
● 6.5y at Google between Dublin, NYC & London
● Managed Quarterly $XXM in advertising for Google as
part of the SEM in-house team that promotes
Google’s products (in FB, Bing, Google, Linkedin etc)
● Advisor for Google’s own equity fund Capital G
25. @speakerwww.smxl.it #SMXL19
Keywords to ad relations? Measure it!
1) Import Ads Report & Keywords Report
2) Measure presence of Keywords in each ad
3) Bonus:
• Exclude Stop Words
25
26. @speakerwww.smxl.it #SMXL19
Keywords to ad relations? Measure it!
1) Import Ads Report & Keywords Report
2) Measure presence of Keywords in each ad
3) Bonus:
• Exclude Stop Words
• In SKAG there is a binary relationship between Ads and
Keywords (you can compute the Score at both levels - it will be
easier on Ad)
• In SKAG you can compute it only at Keyword level (need to
weight it by impressions)
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27. @speakerwww.smxl.it #SMXL19
A simplified example: is the KW in the copy?
In order to quickly check it in a spreadsheet similar to the one above (KW - Ad Copy in various
fields), we just have to use the following formula (taking row 2 as an example):
• regexmatch(lower(arrayformula(substitute(concatenate(C2:I2)," ",""))),".*"&substitute(B2," ","")&".*")
This formula returns “True” if the whole Keyword is contained in the AdCopy.
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29. @speakerwww.smxl.it #SMXL19
Expected Click-through rate
1) We are running tests all the time, we have a list of best
practices
2) How can you check if the list of best practices is a good
explanation of CTR? Conjoint Analysis!
29@KTZSTYLE
30. @speakerwww.smxl.it #SMXL19
Conjoint analysis
'Conjoint analysis' is a
survey-based statistical
technique used in market
research that helps determine
how people value different
attributes (feature, function,
benefits) that make up an
individual product or service
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http://www.mit.edu/~hauser/Papers/NoteonC
onjointAnalysis.pdf
32. @speakerwww.smxl.it #SMXL19
How does it work?
1) We input a set of elements we want to analyze
2) Run Conjoint
3) See how each elements impacts on CTR
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