Sales & Marketing Club for Small Business in Berkshire
So what’s it all about?
A Simple Recipe
Take 3 Key Sales & Marketing
Requirements
Driving Traffic

Generating Leads

Converting Customers
Add in some…
Mix with Accountability
Allow some time for action
Bake twice a month
Share with friends
Marketing Dashboard
What is the value to a marketer of insight that isn't implemented? Zero.
Key Learnings
Lead Generation:
How to encourage leads
to share your content
Create a clear call to action
Encourage leads to share your content
<a href="mailto:?subject=Your Subject Line Goes Here
&body=Enter the content you want to appear in the body
of the email. ...
Why these buttons work
"if other people are doing it, and I trust those people, that's validation that I
should also be do...
Thank you pages
!

Follow up emails
!

Marketing emails

Where to place the buttons
Anywhere you are interacting with lead...
How to measure the results
If you are not measuring, you are not marketing
45
Implementation

Take some time to action what you have just learned
See you next time
11th February 2014
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
How to get prospects sharing your content_28.01.14
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How to get prospects sharing your content_28.01.14

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As part of your online marketing efforts you will connecting with and converting leads off your web pages and other online content. These newly acquired leads can be a great resource to help you share your content through out their networks.

At the first Gravity Club meeting, we discuss how best to achieve this through 'Share with a Friend' button and show you how to write the code to include this button and accompanying mailto code into your sales process.

Published in: Marketing, Business, Technology
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How to get prospects sharing your content_28.01.14

  1. 1. Sales & Marketing Club for Small Business in Berkshire
  2. 2. So what’s it all about?
  3. 3. A Simple Recipe
  4. 4. Take 3 Key Sales & Marketing Requirements Driving Traffic Generating Leads Converting Customers
  5. 5. Add in some…
  6. 6. Mix with Accountability
  7. 7. Allow some time for action
  8. 8. Bake twice a month
  9. 9. Share with friends
  10. 10. Marketing Dashboard What is the value to a marketer of insight that isn't implemented? Zero.
  11. 11. Key Learnings
  12. 12. Lead Generation: How to encourage leads to share your content
  13. 13. Create a clear call to action Encourage leads to share your content
  14. 14. <a href="mailto:?subject=Your Subject Line Goes Here &body=Enter the content you want to appear in the body of the email. Remember to include a link to your offer. http://yoursite.com/offer"><img src="http://yoursite.com/ email-share-image-file.png"></a> Turn image into mailto link Opens a new mail window when clicked with predefined message text.
  15. 15. Why these buttons work "if other people are doing it, and I trust those people, that's validation that I should also be doing it."
  16. 16. Thank you pages ! Follow up emails ! Marketing emails Where to place the buttons Anywhere you are interacting with leads
  17. 17. How to measure the results If you are not measuring, you are not marketing
  18. 18. 45 Implementation Take some time to action what you have just learned
  19. 19. See you next time 11th February 2014

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