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How to select and procure
     Content Technologies……..




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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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    Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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    •      Test any software with real users before
           you sign a contract.
         –      You need to know that the software will work in
                your environment (server builds, security, etc.).
         –      Vendor salespeople are not always…candid.
         –      You think you know your requirements, but you
                actually don’t until real screens are painted.
    •      Test competitively
         –      Use scenarios for “bake-offs”
         –      This is resource-intensive, but what’s the cost of a
                failed implementation?


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Copyright © 2008 CMS Watch | www.cmswatch.com    SIFMA New York 2008
•         Meet the team who WILL work with you.

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    Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
•        Work to normalize pricing:
                   –      per CPU
                   –      per server
                   –      per domain
                   –      per contributor
                   –      per power contributor
                   –      per content item
                   –      per developer
                   –      per year, and, frequently...
                   –      ...some combination of the above
            •        But remember…

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Copyright © 2008 CMS Watch | www.cmswatch.com       SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
“Markets are Conversations”         -- Cluetrain Manifesto

    Industry-leading,
    scalable solution for the
                                                How does it work? How much does
    enterprise, fully
                                                it really cost? What’s wrong with it?
    customizable for your
                                                Who are their real competitors? Do
    needs, with robust API,
                                                their consultants know my industry?
    Web Services support,
                                                Will my co-workers actually use it?
    and lowest TCO in its
    class, blah, blah, blah…




                                                                                        14
Copyright © 2008 CMS Watch | www.cmswatch.com              SIFMA New York 2008
quot;




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Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
The larger the group, the simpler the tool…
                                                                      16
Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
17
Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008
Product
               evaluation
                reports &
              subscriptions
               available at
             CMSWatch.com




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    Copyright © 2008 CMS Watch | www.cmswatch.com   SIFMA New York 2008

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How To Select and Procure Content Technologies

  • 1. How to select and procure Content Technologies…….. 1 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 2. Product evaluation reports & subscriptions available at CMSWatch.com I e d W e n . D d n I t y r h . s u o g k b l a c e i w e D t H .v - o c r P a l S R 2 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 3. quot; quot; quot; quot; 3 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 4. quot; quot; quot; quot; quot; quot; quot; 4 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 5. e T s • Test any software with real users before you sign a contract. – You need to know that the software will work in your environment (server builds, security, etc.). – Vendor salespeople are not always…candid. – You think you know your requirements, but you actually don’t until real screens are painted. • Test competitively – Use scenarios for “bake-offs” – This is resource-intensive, but what’s the cost of a failed implementation? 5 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 6. Meet the team who WILL work with you. 6 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 7. quot; quot; quot; quot; quot; quot; 7 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 8. quot; 8 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 9. quot; quot; quot; quot; quot; quot; 9 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 10. Work to normalize pricing: – per CPU – per server – per domain – per contributor – per power contributor – per content item – per developer – per year, and, frequently... – ...some combination of the above • But remember… 10 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 11. quot; 11 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 12. quot; quot; quot; quot; quot; 12 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 13. 13 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 14. “Markets are Conversations” -- Cluetrain Manifesto Industry-leading, scalable solution for the How does it work? How much does enterprise, fully it really cost? What’s wrong with it? customizable for your Who are their real competitors? Do needs, with robust API, their consultants know my industry? Web Services support, Will my co-workers actually use it? and lowest TCO in its class, blah, blah, blah… 14 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 15. quot; 15 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 16. The larger the group, the simpler the tool… 16 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 17. 17 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008
  • 18. Product evaluation reports & subscriptions available at CMSWatch.com I e d n e W k r d o . D n d I t y r . s u o g k b l a c e h i w D. a s e r h d a e . H o v p m i r P a l R S 18 Copyright © 2008 CMS Watch | www.cmswatch.com SIFMA New York 2008