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How to score with LinkedIn
Use your network for
personal growth
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
First, an introduction
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
`So what are we here for?’
We are going to explore opportunities
Grow your network
Use this network
Get….. Rich?
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Uhhh… what to do next?
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
4-P model of LinkedIn
Profile
Parading
Profiling
Publish
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Your profile
• Picture
• Picture
• Picture
• Update your profile to 100%
• Ask recommendations
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
DON’T
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
DO!
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Your profile
• Promote your blog, website
• Make you own personal LinkedIn link
eg: www.linkedin.com/in/fleskens
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
How to make a personal link
ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Parading
• Make your profile stand out
• Find people you know and do connect
• Find persons in 2nd and 3rd degree who need
to see you
• Visit interesting profiles regularly
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Keep track
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for opportunities
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for job entries
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for job entries
ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Profiling
• Connect
• Relevant interest groups
• Follow your favorite companies
• Manage your skills
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Who to connect with
• People you know well
easy
• Their network may be relevant
less easy
• People who have a position you aspire
damn hard
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Again use the power of LinkedIN
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Group(s) work
• Find relevant groups using search
• Connect
• Participate
ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Publishing on LinkedIn
• Publish presentations, articles, reports and
blog posts
• Use content app's of Wordpress, Slideshare
or rss
• Share and like articles of others
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Look for the pencil
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Inside LinkedIn Pulse blog
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
What it brings?
Visiblity in a relevant network
PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
How recruiters work
The LinkedIn recruiters suite
This is what you normally won’t see…
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Resume builder
LinkedIn Resume
Builder builds a
resume directly from
your profile.
resume.linkedinlabs.com
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Connection Timeline
Who did you connect
to at which moment?
It gets harder to
remember once your
network grows.
timeline.linkedinlabs.com
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
Thank you for your attention
Marc Fleskens
Leonard marketing & communication
www.leonard.nl
www.linkedin.com/in/fleskens
Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015

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How to score with LinkedIn for Students

  • 1. How to score with LinkedIn Use your network for personal growth Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 2. First, an introduction Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 3. `So what are we here for?’ We are going to explore opportunities Grow your network Use this network Get….. Rich? Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 4. Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 5. Uhhh… what to do next? Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 6. 4-P model of LinkedIn Profile Parading Profiling Publish Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 7. Your profile • Picture • Picture • Picture • Update your profile to 100% • Ask recommendations ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 8. DON’T ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 9. DO! ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 10. Your profile • Promote your blog, website • Make you own personal LinkedIn link eg: www.linkedin.com/in/fleskens ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 11. How to make a personal link ProfilePresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 12. Parading • Make your profile stand out • Find people you know and do connect • Find persons in 2nd and 3rd degree who need to see you • Visit interesting profiles regularly ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 13. Keep track ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 14. Look for opportunities ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 15. Look for job entries ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 16. Look for job entries ParadingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 17. Profiling • Connect • Relevant interest groups • Follow your favorite companies • Manage your skills ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 18. Who to connect with • People you know well easy • Their network may be relevant less easy • People who have a position you aspire damn hard ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 19. Again use the power of LinkedIN ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 20. Group(s) work • Find relevant groups using search • Connect • Participate ProfilingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 21. Publishing on LinkedIn • Publish presentations, articles, reports and blog posts • Use content app's of Wordpress, Slideshare or rss • Share and like articles of others PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 22. Look for the pencil PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 23. Inside LinkedIn Pulse blog PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 24. PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 25. What it brings? Visiblity in a relevant network PublishingPresentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 26. How recruiters work The LinkedIn recruiters suite This is what you normally won’t see… Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 27. Resume builder LinkedIn Resume Builder builds a resume directly from your profile. resume.linkedinlabs.com Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 28. Connection Timeline Who did you connect to at which moment? It gets harder to remember once your network grows. timeline.linkedinlabs.com Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015
  • 29. Thank you for your attention Marc Fleskens Leonard marketing & communication www.leonard.nl www.linkedin.com/in/fleskens Presentation for PhD Students University of Utrecht – Feb 2015 - All rights reserved © Leonard 2015