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Uploaded byGathan D. Borden, MBA, CHDM
VisitLEX + UCF
This document is from Gathan D. Borden, Vice President of Marketing at VisitLex. It discusses how tourism is important for economic development and lists some of the key attractions and aspects of Lexington, KY including horses, bourbon, food, outdoors, and history. It emphasizes using data to guide marketing decisions and focusing on who the destination is and is not. Personalization and recommendation engines are highlighted as important in travel planning. Videos are linked to promote Lexington tourism.
VisitLEX + UCF
- 2. GATHAN D. BORDEN VICEPRESIDENT, MARKETING GBORDEN@VISITLEX.COM @GATHANDBORDEN
- 4. TOURISM IS THE HANDSHAKE OFECONOMIC DEVELOPMENT.
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- 6. THE TRAVELER’S PATH TOPURCHASE IS NO LONGER LINEAR.
- 7. The average traveler visits38+ websites before booking38+
- 8. KNOW WHO YOUARE. BUT MORE IMPORTANTLY, KNOW WHO YOU AREN’T.
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- 11. ALLOW THE DATA TOMAKE YOUR MARKETING DECISIONS TRANSPARENT.
- 14. THE BEST OFVISITLEX
- 15. 4,000 The average person sees4,000+ ads per day
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- 17. SPIKED CONVERSATIONS PUT USIN THE GAME.
- 18. VISIT YOUTUBE CHANNEL FOR VISITLEX Clickthis link – https://youtube.com/c/BigLexKy
- 19. “HORSES FILMING HORSES” Behindthe scenes video Click this link – https://youtu.be/daQ0r05tLX0
- 20. “HORSES FILMING HORSES” Video Clickthis link – https://youtu.be/WU2tZyJ6nUQ
- 21. “OH LOOK, HORSES” Video Clickthis link – https://youtu.be/zbrLAvP1Iaw
- 23. “HORSE WALKS INTOA BAR” Video Click this link – https://youtu.be/KBFUjMM3QmM
- 24. “A HORSE DRESSEDAS MR. ROGERS” Video Click this link – https://youtu.be/1h7Vif_wUfc
- 25. “NEIGH-SMR” Video Click this link– https://youtu.be/-faLxYHaG74
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- 27. Amazon sales thatare generated by the recommendation engine35%
- 28. VISIT WWW.VISITLEX.COM FOR NEW WEBSITEEXPERIENCE
- 29. DESTINATION MARKETING IS MORETHAN JUST HEADS IN BEDS.
- 30. GATHAN D. BORDEN VICEPRESIDENT, MARKETING GBORDEN@VISITLEX.COM @GATHANDBORDEN