SlideShare a Scribd company logo
[INSERT
SOME CREATIVE TITLE
ABOUT
NON-TRADITIONAL
DESTINATION
CONTENT]
E S T O
M A R K E T I N G & A D V E R T I S I N G P D N
A U G U S T 2 0 1 9
Vice President, Marketing
gborden@visitlex.com
@gathandborden
GATHAN D. BORDEN
Horses
Bourbon
Beer
Culinary
Outdoor
Arts/Culture
THE SIX
BRAND PILLARS
OF LEXINGTON
THIS IS WHERE IT ALL BEGAN…
HORSES
FILMING
HORSES
Real commercials
filmed by horses.
PLAY VIDEO
LINK: https://youtu.be/KHM6S5grFp8
“OH LOOK,
HORSES!”
Come take
the challenge.
PLAY VIDEO
LINK: https://youtu.be/zbrLAvP1Iaw
“
”
STRENGTH LIES IN DIFFERENCES,
NOT SIMILIARITIES.
1
ADVERTISING IS THE BASELINE.
The average person
sees 4,000+ ads
per day
4,000+
Brand
Conversations
Advertising
2
VIEW YOUR DESTINATION
AS A CONSUMER PACKAGED GOOD.
3
FACTOR IN
THE NETFLIX EFFECT.
A HORSE WALKS
INTO A BAR…
PLAY VIDEO
LINK: https://youtu.be/KBFUjMM3QmM
PLAY VIDEO
LINK: https://youtu.be/GDRODQolY68
BOURBON CAMOUFLAGE
ASMR
Autonomous Sensory
Meridian Response
PLAY VIDEO
LINK: https://youtu.be/-faLxYHaG74
MR. ROGERS
“OMG! It’s a horse
dressed as
Mr. Rogers!”
PLAY VIDEO
LINK: https://youtu.be/1h7Vif_wUfc
THANK YOU.
Vice President, Marketing
gborden@visitlex.com
@gathandborden
GATHAN D. BORDEN

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