Social media can have a major impact on businesses if used strategically. The document outlines strategies for social marketing, selling, commerce, and collaboration using various social media platforms like Facebook, Twitter, and LinkedIn. It recommends first developing a social media strategy and goals, outsourcing content creation, integrating social efforts with PR and sales, using cloud tools, and engaging customers through high-quality shared content and automated follow/retweet strategies. An audit of business goals, existing content, web capabilities, and team skills is also suggested to create an effective social media action plan.

1. Social Media - Making an Impact!

2. Introduction
● Neil McEvoy
● Veteran Cloud
entrepreneur
● Community and SaaS
Platform
Digital Nation action plan
“only 37% stated that their employees were equipped
with sufficient technology skills to meet the
business’ digital technology needs.
Only 36% invested in an improved company web site
and only 17 – 19% have invested in e-commerce sites
and Cloud services.
28% still don't even have a web site!”

3. Overview
● Strategy and Goals / Success factors
● The platforms
● Social Marketing
● Social Selling
● Social Commerce
● Social Collaboration
● Audit and Action Plan

4. Success Factors
● Strategy and Goals
● Content: Outsource
● PR, sales and social strategy: Integrate
● Tools: Cloud
● Practices: Engage

5. The Platforms
Facebook
Advertising
Twitter
Link Sharing
Linkedin
Social Selling

6. Social Cloud Apps
Configure modules
● Blogs, twitter feeds, ..
● Social sharing
● Lead capture / CRM
● Email newsletter
● Social E-Commerce
● Project collaboration
● E-Learning academy
● ...
Select design theme

7. Social Marketing
● High quality content
● Social sharing
● Retweet strategies
● Automated follow

8. Social Selling
● Sales team as front end
of Social Marketing
● 20 x 2,000 = 40,000
● Support personal brand
development
● Engage don’t pitch
● Empower with tools >
Lead generation

11. Social Commerce
● Social Reward
Coupons
● Community
● Instagram Shops
● Publish store to
Facebook, EBay, ..

12. Social
Collaboration
● Social Intranet
● Remote virtual team
● @ mentions agile
project management
● Social knowledge
management

13. Audit and Action
Plan
● Business goals
● Content inventory
● Web capabilities
● Team skills
● DigitalScot.net
● @DigitalscotNews
● neil@digitalscot.net