The document discusses hardware startups and lessons learned from working with over 700 startups. It notes that hardware startups aim to take physical products to full scale production. It highlights global interest in hardware and makers from leaders like President Obama and China's Premier Li. Major players like Intel and Apple are investing in hardware and wearables. Hardware startups face many challenges from ideation through distribution. Events, communities, incubators, crowdfunding, and distribution channels can help hardware startups. Being ready to pivot and focusing on niche markets are also advised. The hardware revolution is ongoing.