Hardware Startups
The Big Picture and Lessons Learned
Greg Fisher
Founder, BSG
www.linkedin.com/in/gregfisher
Hardware Startup =
A startup whose aim is to take a
physical product to full scale production
Turnkey Manufacturing in China
for Hardware Startups
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Act as your Chief Operating Officer
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From DFM to Qualified Product
shipped to your Warehouse
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Worked with 700+ Startups
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www.berkeleysg.com
Building a Global Hardware Community
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State of the Market
Global Leader Interest
President Obama held the first
ever White House Maker Faire in 2014
He aims to:
• Help makers launch new business to
create jobs
• Expand the number of students to have
opportunity to become makers
• Challenge Makers to tackle our most
pressing problems
Global Leader Interest
Premier Li Keqiang of China visiting
A maker space in Shenzen
He stressed the importance of
Innovation on the development of the
Chinese Economy
Major Players in Hardware
Intel and Apple have been making big plays recently
in the Hardware and Wearable Tech Space
• Acquired Basis Science
• Collaborated with with Opening Ceremony
and Fossil on multiple wearable devices
• Launched Curie its Wearable Platform
• Acquired Beats for $3 Billion
• Recently launched the Apple Watch
Hardware is a Growing Market
Global Wearable's Revenue & Forecast ($bn)
Crowdfunding Spotlight
Crowdfunding Dollars Raised Q1 2015
Crowdfunding Spotlight
Coolest Cooler raised
$11 Million on Kickstarter
Prynt Case raised
$1 Million on Kickstarter
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Hardware is Hard
Hardware is Hard
First, there is
IDEATION
Hardware is Hard
Design
Engineering
Prototyping
Funding
Market Validation
Tooling
Manufacturing
Quality Control
Hardware is Hard
Packaging
Safety
Durability
Intellectual Property
Certifications
Shipping
Fulfillment
Branding
Hardware is Hard
Distribution
Retail
Customer Service
Returns
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The Bigger Picture
“Rework or redo only,
there is no try”
Hardware Startup Success
Marketing
Design Funding
Manufacturing
Build the Right Team
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Tools and Resources
Events for Hardware Startups
www.meetup.com/East-Bay-Hardware-Startup/
http://solidcon.com/internet-of-things-2015 http://www.hardwarecon.com/
Events for Hardware Startups
http://makercon.com/
www.wearableworld.com http://techcrunch.com/events/disrupt-sf-2015/
Online Communities
www.hardwaremassive.com www.hf.cx
www.hacketser.iowww.hackaday.com
Incubators and Accelerators
www.highway1.io
www.lemnoslabs.com www.haxlr8r.com
www.tandemcapital.com
Crowdfunding
www.indiegogo.com
www.angelist.com www.kickstarter.com
Distribution Channels
www.globalsourcesdirect.com
www.trycelery.com
www.tindie.com
www.grandst.com
www.shipwire.com
Fulfillment Houses
www.amazon.com/fulfillment
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Hardware is Getting Easier
The Bottle
Be Ready to Pivot
Throw Motion
Complex Products
Take Time
Tappur Drumpants
Be prepared for manufacturing
Modify Watches
Consider customization
And B2B
Niche markets
Are great for startups
Brite Tap
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The Hardware Revolution is Happening
Hardware Massive
www.hardwaremassive.com
Sign up at
Hardware Massive is an exciting new platform that allows everyone in the
hardware ecosystem to meet, learn and collaborate at events all around the world.
Find a chapter near you on our chapters map or apply to start a chapter.
Thank You!
Connect with me
Greg Fisher
www.linkedin.com/in/gregfisherbsg
Twitter: @berkeleysg

How to Run a Hardware Startup