How To Research Buyer Personas
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There are several ways to research buyer personas without directly conversing with buyers: 1. Talk to coworkers who interact with sales leads and prospects regularly to get insight on primary persona questions. 2. Use the internet by posting on social media to get user opinions and feedback, and research profiles on LinkedIn to learn strategies from influencers. 3. Check existing market research reports and case studies to help create initial buyer personas based on industry challenges, even if reports don't perfectly match needs.
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WooCommerce is a free WordPress plugin that allows users to easily build an online store. It provides the basic functionality for an online store out of the box, including the ability to sell physical, digital, and service-based products. To build a WooCommerce store, users need to obtain a domain name and web hosting, install WordPress, add the WooCommerce plugin, create essential store pages like Shop, Cart and Checkout, set up payments and locales, add products, customize the design, and extend features using additional plugins. WooCommerce stores can be customized in many ways to create an effective online storefront.
Conclusion Of The Course
This 3 sentence summary provides the high level information from the document:
The document concludes a course by thanking students for following along and hopes they enjoyed learning something new. It asks students to leave comments below sharing their thoughts and opinions on the course. Students are also encouraged to share the course with friends who may find it helpful.
Introduction
Photoshop is a raster graphics editor developed by Adobe Inc. that was originally created in 1988 by Thomas and John Knoll. It has become the industry standard for both raster graphics editing and digital art overall. The document provides an introduction about Photoshop and what it is.
Create A Texture Pattern:
To create a simple checker pattern for a header: pick the Pencil Tool and add two 2-pixel dots touching corners, turn off the background and select the dots, then choose Define Pattern from the Edit menu.
Creating The Footer:
The document provides instructions for creating a footer section in a design layout. It describes creating a rectangle background layer named "footer bg" sized 1200px by 100px at the bottom of the layout. It also describes adding copyright and link text on the left using Arial font sized 12pt in grey, and an email subscription section on the right including a rounded rectangle button layer named "subscribe btn", "Subscribe" text in bold Arial sized 13pt, and a rounded rectangle email field layer sized 210px by 35px in white.
Creating The Main Content Area
The document describes how to create the main content area of a webpage. It involves creating a rectangle layer named "c01" sized 300px by 175px and placing it 30px below the header. Text is added with title, description, and link styled with different fonts, sizes, and colors. A square border layer is made and styled with a stroke. The content is grouped and duplicated to create sections for "about", "services", and "portfolio" which are spaced evenly.
Create The Quick Quote Section:
The document provides instructions for creating a "Quick Quote" section on a webpage. It describes adding a container box and styling it to match an existing "hover" layer. It then provides steps to add text labeling the section and to create three form fields and a submit button with specific styling, positioning and layering.
Create The Featured Project Section:
The document provides instructions for creating a featured project section on a website header. It involves:
1) Creating a rectangle container and clipping an image inside it for the featured project.
2) Adjusting the image by scaling and changing the blending mode.
3) Adding a title background and horizontal line above the image.
4) Adding a title and description inside the title area with specified font settings.
Creating The Navigation Bar:
The document provides instructions for creating different sections of a website navigation bar and header:
1) Create a "navigation" group above the "logo" group and add a horizontal 4px navigation bar across the canvas.
2) Add navigation links below the bar with rounded rectangles and white text.
3) Create a "call us" section with a phone icon, phone number, and additional text.
4) Make a "header" group and add a gradient background rectangle for the header, along with an inner container rectangle.
Creating The Logo:
The document provides instructions for creating a logo for a website. It describes setting up a logo group layer and using the type tool to add the text "SMASHING" in Arial Bold 42pt font with a #101112 color. It then explains how to apply a gradient overlay effect and position the text layer using the move tool and guides. The instructions continue by duplicating the text layer, editing it to say "Dzine" with a different gradient, and adding a tagline below with the type tool.
Prepare Your Photoshop Document:
1. Create a new Photoshop document using pixel units and set the rulers to pixels.
2. Add guides by making a 120px wide selection from the left corner and dragging a guide to mark the content area.
3. Set the font in the Character panel to Arial Bold 42pt, sharp anti-aliasing, and color #101112 for the type tool.
Conclusion Of The Course
This course provided an overview of front-end web development including CSS, HTML, JavaScript, Ajax and jQuery. The document concludes by thanking the reader for watching and learning, and encourages them to visit the website MyspeedHub.com if they have any other questions.
Adding A Dash In jQuery:
An input box calls a function on keyup that automatically inserts a dash or hyphen into the entered text string using regular expressions. The input box allows numbers or text to be entered and the function formats the input with dashes as the user types.
Introduction To jQuery:
jQuery is a JavaScript library that simplifies HTML document object model (DOM) tree traversal and manipulation, event handling, CSS animation, and asynchronous JavaScript and XML (Ajax). It is free and open-source software used by 73% of the most popular websites. To use jQuery, developers can download the library from jQuery.com or include it from a content delivery network like Google. There are production and development versions available for download.
Introduction To JavaScript Ajax
Ajax allows web pages to be updated asynchronously by exchanging data with a server in the background without reloading the entire page. It uses JavaScript and XMLHttpRequest objects to retrieve data from the server and update portions of the page without interfering with its display or behavior. The XMLHttpRequest object's open() and send() methods are used to send requests to the server and retrieve new data, which can then update parts of the web page asynchronously.
Introduction To JavaScript
JavaScript is a programming language that conforms to the ECMAScript specification. It is high-level, often just-in-time compiled, and multi-paradigm with curly-bracket syntax, dynamic typing, prototype-based object-orientation, and first-class functions. A JavaScript function is a block of code that can be executed when called, such as when a user clicks a button on a webpage. Scripts written in JavaScript can be placed in the head or body section of an HTML document or both.
Responsive Web Development
Responsive web design (RWD) makes web pages render well on different devices by using fluid grids and layouts, flexible images and media, and CSS media queries. The viewport meta tag allows controlling page dimensions and scaling. RWD uses a grid system divided into columns, box-sizing to include padding and borders, and media queries with CSS properties for certain screen widths. It follows a mobile-first approach where mobile styles are set as default and overridden by larger screens. Images and videos are made responsive using width:100% and max-width:100%.
How To Add CSS The Correct Way.
There are three ways to add CSS to an HTML document: external, internal, and inline CSS. External CSS allows you to change the styling of an entire website by editing one CSS file linked via <link> tags. Internal CSS defines styles within <style> tags in the <head> for a single page. Inline CSS uses the style attribute on individual elements to uniquely style them.
CSS Basic Introduction, Rules, And Tips
This document provides an introduction to CSS (Cascading Style Sheets) including CSS syntax, selectors, and tips. CSS is used to describe how HTML elements are displayed on different mediums and can control layout across multiple web pages. CSS syntax uses selectors to target HTML elements for styling. Selectors can be simple like element names, ids, or classes, or more complex like combinators, pseudo-classes, pseudo-elements, or attributes. Common selectors include id, class, universal, and grouping selectors.
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How To Research Buyer Personas
- 1. How To Research Buyer Personas? 8
- 2. How To Research Buyer Personas: For product managers and marketers, there are several ways to research buyer personas without spending time directly conversing with the buyers.
- 3. Talk To Your Co-Workers 1
- 4. Talk To Your Co-Workers: Your co-workers spend some great deal of time talking to other sales leads and prospects. Asking some primary persona questions can help you with buyer personas.
- 7. Use The Internet: When it comes to the internet, it’s comparatively easier to research user personas here. You can post on different social media platforms asking about other people’s opinions and the problems they are looking for. Not just this but you can research different Linkedin profiles and reach out to different influencers to get feedback or learn strategies from them.
- 9. Check Market Research Reports 3
- 10. Check Market Research Reports: You have case studies and market research reports to take some help from if you are just getting started with creating buyer personas. It’s not always necessary that these reports and studies match your requirements but you can definitely use them as some sort of a practice for creating buyer personas keeping all the industry challenges in mind.
- 12. Linkedin Can Come In Handy 4
- 13. Linkedin Can Come In Handy: Linkedin is like the hub where you can find people related to your business or directly your customers who are asking quite some good questions on that platform. This is the best platform to join group conversations with them and connect with them professionally. Learn about your similarities with your customers on Linkedin and then identify the popular topics that are common among them.
- 16. Hubspot Marketing: As a product manager and marketer, you have to make sure that you are producing quality content. For this you can use mediums like HubSpot Marketing to learn what brings you your customers quickly. Look at the buyer trends online, check customer catalogues and understand customer behavior for quicker results.