How to Reduce Public Cloud Storage Costs

How to Reduce Public Cloud Storage Costs:
Using SoftNAS Cloud® 4
John Bedrick
Sr. Director, Product Marketing Management and Solutions Marketing
© 2017-2018 SoftNAS®, Inc. - All Rights Reserved.

Cost Savings Agenda
• Trends in data growth
• What to Look For in Your Public Cloud Solution
• Ways SoftNAS Cloud® 4 can help
• Demo: Storage Cost Savings Calculator
• Closing Remarks
• Questions and Answers
2

Traditional
Business Data
is Exploding
Beyond Control Zettabytes by 20201
3
1Source: IDC White Paper, Data Age 2025 (April 2017)
163

Compounded by IoT and New Data Sources
By 2020, IDC predicts1…
4 billion
connected
people
25+
million apps
50 trillion
GBs of data
25+ billion
embedded
intelligent systems
1Source: Mario Morales, director of semiconductor research at IDC
4

Data Is No Longer Confined to
Traditional Data Centers
Committed to hybrid
architectures by 20181
Source
1 IDC, Enterprise Adoption Driving Strong Growth of Public Cloud Infrastructure as a Service 2016
2 451 Research, Voice of the Enterprise: Cloud Transformation
Operate in multi-cloud
environments by the
end of 20182
5
80% 60%

Data is Created Faster Than
the Rate IT Budgets Grow
6
FPO
GROWTH OF DATA CREATION
GROWTH OF IT BUDGETS

What to Look For
in Your Public
Cloud Solution
7

8
Data Storage Compression
Removes “whitespace” for more efficient storage
8

9
Deduplication of Data
Eliminates or Reduces Data Redundancies
9

10
Object Storage
Much More Cost Effective
NOTE: All Cloud Platform Vendor prices are West coast prices Object Storage Block Storage
Amazon AWS: Price is: per GB / Month
S3 Standard $0.0240 - $0.0260
S3 Standard-Infrequent Access $0.0190
S3 One Zone-Infrequent Access $0.0152
EBS Provisioned IOPS SSD (io1) $0.1380
EBS General Purpose SSD (gp2) $0.1200
EBS Throughput Optimized HDD (st1) $0.0540
Microsoft Azure: Price is: per GB / Month
Hot Blob $0.0192 - $0.0200
Cool Blob $0.0152
Premium Disks – SSD (LRS) $0.1155 - $0.1650
Standard Disks – HDD (LRS) $0.0450

11
High Availability With Single Storage Pool
Relies on The Robust Nature of Cloud Object Storage
11

12
High Speed WAN Optimization
Bulk Data Transfer Acceleration

13
Automated Storage Tiering of Aged Data
Match Application Data to Most Cost-effective Cloud Storage
TIER 1
STORAGE
TIER 2
STORAGE
TIER 3
STORAGE
Aging PolicyAging Policy
Auto-Tier Migration
Auto-Tier Migration
$$$ $$ $
• Highest Performance
• Most Expensive Storage
• Most Active Data
• Average Performance
• Less Expensive Storage
• Less Active Data
• Lowest Performance
• Least Expensive Storage
• Least Active Data

14
SoftNAS Cloud® Cost Savings Capabilities
• Compression
• Deduplication
• ObjFastTM
• Dual Controller HA (DCHA™)
• UltraFastTM
• SoftNAS® SmartTiersTM

15
SoftNAS Cloud® Compression
Using LZ4 lossless data compression removes “whitespace”
15
FILE TYPE % RANGE % AVERAGE
Text file (.txt) 0% to 99% 73%
Microsoft Word (.doc) 2% to 99% 70%
Microsoft Excel (.xls) 22% to 97% 84%
Executable file(.exe) 0% to 95% 47%
Picture file (.jpg) 0% to 64% 36%
Dynamic Link Libraries (.dll) 34% to 97% 67%
Mixed set of files 0% to 99% 42%

16
SoftNAS Cloud® Deduplication
Using In-Line Deduplication Saves on Storage Costs in the Cloud
16

17
SoftNAS® ObjFast™ Object Storage Accelerator
Speeds up read/write access to object storage up to 400%
Storage Acceleration: ObjFastTM
File Services for Object Storage

18
Azure speeds up read/write access to object storage up to 400%
* = Using DS15_V2

19
AWS speeds up read/write access to object storage up to 400%
* = Using C5.9xlarge

20
SoftNAS Cloud® DCHA™
Dual Controller High Availability™
Excellent for leveraging object resiliency, lower cost, and lower replication overhead
20

21
Anywhere, Any Network Conditions
UltraFast™ Data Accelerator

22
Anywhere, Any Network Conditions
UltraFast™ Data Accelerator
Up to 20 timesimproved
network data transfer performance.
Best performance gains on networks
with high latency and packet loss
Simple configuration
Integrated Speed Test shows
expected results

23
SoftNAS® SmartTiers™
Keep your data in the cloud storage that makes the most sense
Aging Policy
SoftNAS Cloud® Auto-Tiered Pool
Application SoftNAS
Cloud® Volume
Aging Policy
Auto-Tier Migration
Auto-Tier Migration
TIER 1
STORAGE
TIER 2
STORAGE
TIER 3
STORAGE
WRITEREAD

24
Can save you up to 67% of public cloud storage costs
TIER 1
STORAGE
TIER 2
STORAGE
TIER 3
STORAGE
Auto-Tier Migration
Auto-Tier Migration
$$$ $$ $

25
67% savings using SoftNAS® SmartTiers™
over pure EBS SSD Storage
100TB – EBS
(SSD)
100TB – S3
(Object Storage)
SmartTiers
(using 20TB EBS + 80TB S3)
Annual Public Cloud Storage Fees - AWS

26
70% savings using SoftNAS® SmartTiers™ over
pure Azure Premium SSD Storage
100TB – Premium
SSD - LRS
100TB Cool Blob – LRS
(Object Storage)
SmartTiers
(using 20TB Premium + 80TB Cool Blob)
Annual Public Cloud Storage Fees - Azure

27
SoftNAS® SmartTiers™ Cost Savings Calculator
DEMO: How much can you save?

Why Customers Choose SoftNAS
28
Cloud Native
Experts - Cloud
Is All We Do
Trustworthy
Support Partner
You Can Count On
Cloud Data
Specialists
Since 2013
Deliver Cost Savings
Without Sacrificing
Performance
Flexibility To
Adapt And
Grow With You
Innovative
Technology
That Just Works
2013

31
Control Any Data. Any Cloud. Anywhere.™
Learn more
softnas.com
30-day free trial
softnas.com/trynow
Control Your Cloud Data Destiny with SoftNAS

32
TIER 1
STORAGE
TIER 2
STORAGE
TIER 3
STORAGE
Auto-Tier Migration
Auto-Tier Migration
$$$ $$ $

33
Can save you up to 85% of AWS EFS storage costs
over pure EFS Storage
100TB – EFS 100TB – S3
(Object Storage)
SmartTiers

34
Can save you up to 85% of AWS EFS storage costs
85% savings using SoftNAS SmartTiers
100TB – EFS 100TB – S3
(Object Storage)
SmartTiers
+ m4.xlarge
$56,118
+ m4.10xlarge
$74,579
+ r4.16xlarge
$95,639

35
Can save you up to 41% of Azure Files storage costs
over pure Azure Files Storage
100TB – Azure Files 100TB Cool Blob – LRS
(Object Storage)
SmartTiers
(using 20TB Premium +
80TB Cool Blob)

36
Can save you up to 41% of Azure Files storage costs
over pure Azure Files Storage
100TB – Azure Files 100TB Cool Blob – LRS
(Object Storage)
SmartTiers
(using 20TB Premium +
80TB Cool Blob)
+ D4 v2
$52,161+ D13 v2
$49,821
+ D5 v2
$60,997

37
SoftNAS Cloud® Product Edition Feature Matrix
StorageCenter™ Web-based management console for managing SoftNAS Cloud® software
Update Proxy Single Firewall Port Software Updates: Doesn’t require multiple open firewall ports for connection to different software update depots.
No Storage Downtime Guarantee™ SoftNAS Cloud® storage SLA when either DCHA™ or SNAP HA® is being used
Petabyte scale Scales data storage from terabytes to 16 petabytes or greater
Multiple Storage Protocol Support POSIX compliant file access to backend block and object storage via NFS, CIFS/SMB (with Active Directory), AFP (Apple File Protocol) and iSCSI block services.
360-degree Encryption™ (In-Transit & At-Rest) Military-grade Encryption for data in-transit and data at-rest (only customer controls keys)
Active Directory and LDAP Integration Integration with Access Control systems to prevent un-authorized access
Compression
Amount of storage that data consumes is “shrunk” by removing extra “white space” between the blocks of data, thereby reducing the overall storage
required.
Inline Deduplication Duplicated data is eliminated allowing for a more efficient and cost effective use of storage.
Snapshots and Recovery Scheduled or manual images of storage (snapshots) in order to rollback data (recovery) to a point-in-time.
Dual Controller HA (DCHA™) – Object storage Application resiliency across zones / regions and Data availability in a single zone / region
ObjFast™ / ObjectBacker™ (Patent-pending) An acceleration method that speeds up the reads, writes & deletion of data located object storage to near block level storage performance.
Object storage support Provides NAS file service support to native object storage so applications can use it without code changes.
SSD read cache support Use of a solid state drive (SSD), that provides an additional layer of cache, in addition to RAM memory cache.
SSD write log support Use of a SSD, preferably in a RAID 1 (mirror), to provide caching for incoming writes to be eventually written to lower—speed hard disk drive (HDD) storage.
Block storage support Provides NAS file service support to native block storage so applications can use it without code changes.
SNAP HA® – Block and/or Object storage Maximum uptime with both Application and Data resiliency across two zones / regions
SnapReplicate™ Replicate data from one storage pool to a duplicate storage pool. Used with either Block and/or Object storage.
DeltaSync® Reduce the Recovery Time Objective (RTO) to hours for cluster recovery from a high-availability failover event.
SnapClone® Create a new volume from a volume snapshot in order to recover from an event or for DevOps to test with.
SmartTiers™ (Patent-pending) Automatically move data (Auto-Tiering) that is less frequently accessed to less expensive/performant storage.
UltraFast™ (Patent-pending) Used to bulk transfer data from 1 or more locations to 1 or more other locations at speeds up to 20x faster than TCP/IP
FlexFiles™
A “drag and drop” dev environment that provides a seamless experience between design, control, feedback and monitoring for data integration and
movement
Lift and Shift An advanced cloud data management wizard that migrates on-premises file data to the public cloud.
Apache NiFi An open source, powerful and user friendly, “drag-and-drop” data ingestion and integration capability.
All Editions Enterprise and Platinum Platinum only

38
Use Case Pain Points Benefits
Regain control of user data and end server sprawl Data is no longer stored centrally on file servers IT controls. It's everywhere and hard to manage and secure. Consolidate on-premises file servers
On-demand access to my tape archived data in the cloud Tapes go bad over time and it takes days or even weeks to get tape data shipped back when we need it. Move archived data from tape to cloud
Store my backup files in the cloud Data is growing so fast that backups are overrunning your local data storage and cloud backup is too slow. Secure NFS mount for on-premises Veeam plus highly durable cloud object storage
Predictable and reliable performance from my cloud workloads Latency issues and unreliable performance in shared, multi-tenant public cloud NAS services. Balance compute and storage to create an optimal cost/performance cloud environment
Maximum uptime for my cloud workloads Data loss and outages cause major harm to my business reputation and can cost us millions. Cross-zone high availability for maximum uptime
Improve data security and access control A lack of granular data security and control is putting my customer data, business data and IP at risk. Data is encrypted in-transit and at-rest plus Active Directory integration
Highly-available NFS and CIFS file sharing in the cloud Native cloud storage (block and object) doesn’t support the file systems & storage protocols we use. Eliminate application reengineering or rewrites and cut cloud migration time by 90%
Move mountains of data to the cloud
Slow data movement and connection time outs caused by throttling and reliability issues impact our projects. Move data up to 20X faster than TCP/IP can over standard network connections
Move my data to the cloud fast and easily Frequent HTTP 500 errors and forced restarts because of congestion, unreliable networks and latency issues Move massive amounts of data with unmatched speed and reliability and keep it in sync
Get out of the data center and hardware business Storage hardware is expensive to constantly purchase, deploy, and manage. Eliminate application reengineering or rewrites and cut cloud migration time by 90%
Move an existing SaaS business to the public cloud Poor performance, limited scalability and high cloud file storage costs impact my business. Scale storage cost and performance up or down on-demand project by project
Move my legacy applications to the cloud It will take too long and cost too much to re-architect or rewrite my existing applications. Get to the cloud in hours to days, not months or years by avoiding custom coding
Publish content from a central location to remote locations I need a cost-effective, fast and reliable way to publish content in a variety of formats to a large # of locations
Integrate and transform data in a single process. Supports 25+ data file formats
Move data up to 20 times faster than TCP/IP can over standard network connections
Gather data from multiple locations and store it centrally in the cloud Aggregating data content of various types and formats from many locations synchronizing it is impossible.
Connect my remote offices, branch offices and factories with the cloud I have “islands of data”, making it difficult to gather all my data into one central cloud repository.
Store offsite copies of my Veeam backups in the cloud Meeting regulatory requirements for offsite backups with Veeam is too complex and expensive.
Run cloud backups at near-block-level-performance at object storage pricingStore my Veeam backups in the cloud because I’m out of space Doing on-premises backups is impossible due to data sprawl and storage costs.
Quickly restore VMware VMs from Veeam backups in the cloud I store VMware backups in the cloud, but performance and timeout issues make it unreliable and slow.
Cloud-Enable File Storage Migrate Workloads and Applications to the Cloud Harness the Power of the Hybrid Cloud Store Veeam Backups in the Cloud

How to Reduce Public Cloud Storage Costs

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