This document provides an agenda for a CloudEndure presentation at an AWS storage day event. The agenda includes an introduction to CloudEndure and how it works with AWS, enterprise disaster recovery strategies, a deep dive into CloudEndure's DR technology and demo, customer case studies, and a Q&A session. It discusses CloudEndure's key technology pillars for OS-based continuous replication and disaster recovery benefits like cost reductions and recovery objectives. The document also includes case studies of how CloudEndure helped customers like CGS and HealthQuest implement DR solutions on AWS to reduce costs and improve recovery times. It promotes CloudEndure DR and migration products available on AWS Marketplace and provides a call to action to become a CloudEnd

1. 2017 CloudEndure - Confidential
Live Workload Mobility
Stephen Timms
EVP Global Sales
October 2017Confidential
AWS storage day
San Francisco

2. 2017 CloudEndure - Confidential
q High level on CloudEndure and how we work with AWS
q Enterprise Disaster Recovery Strategies
q Deep dive to CloudEndure’s DR technology & Demo
q Customer case studies
q CGS
q HealthQuest
q Q&A and call to action
Agenda for today!

3. 2017 CloudEndure - Confidential
CloudEndure and AWS
“We would not have finished migration in time had
we not used CloudEndure. There was no way we
would have finished the way we did without them.”
Bob Gelety,
Director of Network Engineering at Clark Construction
AWS Migration Hub

4. 2017 CloudEndure - Confidential
Some of our Customers and Partners
Customers Channel Partners
Cloud ProvidersTech Partners

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Cloud-based Disaster Recovery

6. 2017 CloudEndure - Confidential
The “old on premise way” of Disaster Recovery is outdated
§ Massive upfront investment & high ongoing costs
§ Data growth increases hardware and operational costs
§ Additional operational overhead for globally distributed businesses
§ Hard to actually test without business disruption
§ Vulnerable to cyber threats, hacking, ransomware etc.
§ Today, businesses need their systems up in minutes (not hours/days!)

7. 2017 CloudEndure - Confidential
Why cloud for Disaster Recovery
ü No upfront hardware investment required
ü Only pay for rightsized compute / storage when actually needed
ü Lower IT management overhead
ü Easy, non disruptive and repeatable testing
ü Regional / Global flexibility
ü (MUCH!) More automation

8. 2017 CloudEndure - Confidential
According to CloudEndure’s Disaster Recovery Survey,
the biggest challenges customers face are:
§ Insufficient IT resources
§ Budget limitations
§ Lack of in-house expertise
Disaster Recovery Practices & Trends
Insufficient IT resources • 19%
Budget Limitations • 17%
Lack of In-house expertise • 16%
Keeping up with the pace of change/growth • 14%
Limit on our ability to prevent software bugs • 11%
Cloud resource capacity •9%
Limit on our ability to prevent configuration errors •8%
Coping with peak demand • 7%
Source: CloudEndure Disaster Recovery Survey
With CloudEndure
• Low Effort, highly automated
• Low cost infrastructure part of design
• Powerful, but very simple to learn

9. 2017 CloudEndure - Confidential
OS-based continuous
block-level replication
CloudEndure Key Technology Pillars
1-minute Any-to-Cloud
Image Conversion
Minimal footprint
replication staging area
Replicate any applications
from physical / virtual /
cloud-based machines
No disruption or reboot
of source machine(s)
Designed for busy
databases without
impacting performance
CloudEndure Disaster Recovery benefits
CloudEndure Disaster Recovery
ü 99%+ compute cost reduction
ü 70% storage cost reduction
ü 100% OS & App cost reduction
ü 100% networking reduction
Reduce DR Infra
TCO by 80%+
Failover &
failback
ü Failback to any Infrastructure
ü Failback RPO – Zero
ü Failback RTO - Minutes
Mission-Critical
Recovery
Objectives
ü RPO – Sub-second
ü RTO - Minutes
Non-disruptive
easy testability
ü No impact on source application
ü No impact on replication
ü Easily test in network isolation
Simple
to deploy
ü No appliances to configure
ü No storage to provision
ü No OS expertise required
ü No DB/App expertise required
No need for
re-networking
ü Use identical networks for DR
ü No network conflicts
ü Hardcoded configurations
not impacted

10. 2017 CloudEndure - Confidential
DR setup workflow with CloudEndure
* No reboot, No performance impact, No OS / App / DB configuration
Blueprint corrections needed?
Failover when
needed
Ready?
Install Agents *
Replication begins into
lightweight staging area
Configure Blueprint
Can be updated at any
time without migration
impact
Test target servers
Launches and converts
machine(s)
Assessment
Identify machines,
networking, instance
rightsizing

11. 2017 CloudEndure - Confidential
Launch
Target
Instance(s)
Configure Target Blueprint
Continuous
Replication
Traffic
Target
Staging Area
Cluster
Staging Volumes
Target Instance
Target Instance
Agent
Agent
Console
CloudEndure
Machine
Converter
Source
Boot
Boot
Replication Servers Subnet (staging area) Target Subnet(s)
API (Staging)
API (Launch Target)
Handshake
CloudEndure Architecture
AWS

12. 2017 CloudEndure - Confidential
Source location
CE Agent
Boot1
Data1
CE Agent
Boot3
Data3
CE Agent
Boot2
Data2
Lightweight staging area
in target Cloud DR location
Lightweight Linux
replication
server(s)
Low-cost
Staging area storage
Boot1
Data1
Boot2
Data2
Boot3
Data3
Normal operation – Continuous replication into lightweight staging area
Ø Reduce DR site compute costs by 95%+
Ø Reduce DR site storage costs by 70%+
Ø Zero DR site duplicate OS license fees!
Ø Zero DR site software/DB license fees!
Ø Zero DR site networking equipment fees!
Ø Continuous replication with sub-second RPO
Continuous data
replication traffic
(compressed &
encrypted), with
sub-second
RPO

13. 2017 CloudEndure - Confidential
Target subnet(s) in
Cloud DR location
CE Agent
CE Agent
CE Agent
Lightweight staging area
subnet in Cloud DR location
Lightweight Linux
replication
server(s)
Low-cost
Staging area storage
Boot1
Data1
Boot2
Data2
Boot3
Data3
Disaster event / test - Target rightsized servers launched within minutes
Ø Rapid machine recovery (RTO of minutes)
Ø Self-service DR dashboard
Ø Unlimited free non-disruptive DR tests
Ø Built-in fail-back to any infrastructure
Ø Enable one-click future migration
Ø Enable cross-region / cross-cloud DR
DR
orchestration &
System
conversion with
RTO of minutes
Boot1
Data1
Boot2
Data2
Boot3
Data3

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Disaster Recovery Demo

15. 2017 CloudEndure - Confidential
Case Study

16. 2017 CloudEndure - Confidential
About CGS
§ FOR 30+ YEARS, CGS has worked with global enterprises, regional companies
and government agencies in the areas of business applications, enterprise
learning and outsourcing services
§ Headquartered: New York City
§ Employs: 7,500 Professionals
§ Customers: 3,500+
§ Global Presence: 40 countries
§ +90% Direct Client Retention
§ 9+ YEARS Avg. Client Tenure

17. 2017 CloudEndure - Confidential
Business challenges
§ Business grew, increasing DR infrastructure costs and management overhead
§ Expensive duplicate compute resources for a disaster that may rarely occur
§ Expensive OS, DB and application licenses for a disaster that may rarely occur
§ Needed to ensure application resilience to meet customer SLAs
§ Downtime, RPO, and RTO were becoming a real concern

18. 2017 CloudEndure - Confidential
Technical challenges
§ Application division ran complex multi-tenant Microsoft Dynamics ERP
application, heavily leveraging SQL server clusters and IIS
§ Used a combination of Dell servers and EMC storage in multiple datacenters
§ Used a complex mix of Veeam backups, EMC SAN replication, SQL log shipping
§ Needed affordable continuous replication vs snapshot solutions that increased
RPO and impacted performance
§ Finding a seamless cloud-based solution that can handle complex environments

19. 2017 CloudEndure - Confidential
The Search for a Better DR Strategy
§ CGS realized that an in house DR solution was not sustainable and that they
needed to go with a cloud provider that is cost effective and scalable
§ Cloud providers evaluated: AWS, Azure, Google
§ Products evaluated: Azure Site Recovery, Zerto, Veeam
§ Solution needed to support complex workloads including SQL clusters, file
clusters, DFS, IIS farms, Always On Availability Groups

20. 2017 CloudEndure - Confidential
Why CGS Chose CloudEndure
§ Continuous replication (not snapshot based like other solutions)
§ No local storage provisioning requirements
§ Automation in target machine provisioning in AWS
§ RPO: under 3 minutes ; RTO: under 30 minutes
§ TCO reduction: 80%+
§ No downtime during deployment, and no noticeable performance hits
§ Point-in-time Recovery
§ Simple failover and failback

21. 2017 CloudEndure - Confidential
Current state and future plans
§ Replicating over 200+ of CGS’s customers to AWS with CloudEndure DR
§ Evaluating and proposing moves to AWS for primary workloads for strategic customers
§ Using CloudEndure for work loads in AWS and other providers in (multi-cloud strategy)
§ Migrating other divisions applications to the cloud and seeing additional savings
§ Ready for more customers, bigger customers without any concerns on size and scale
§ Utilizing the newly acquired cloud expertise, management and support structure to
expand cloud practice to include AWS, Microsoft and Private Cloud options
§ Established a new DRaaS practice in implementing, planning and testing of DR setups
leveraging AWS and CloudEndure for CGS’s customers and managed service clients

22. 2017 CloudEndure - Confidential
Customer Satisfaction
“Orchestration of the cloud replica — the provisioning and creation of virtual
machines — is the real game changer from CloudEndure. No one in the market
has a product that’s even close”.
“We were so impressed with CloudEndure’s DR solution that we decided to
incorporate it into our cloud services offerings.”
- Michael Brandi - Vice President of the Technology Solutions Division at CGS

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Case Study

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About Health Quest
§ Integrated delivery healthcare system
§ Services 250 doctors in four hospitals
§ 6,000 employees
§ Hundreds of servers
§ Headquartered in New York

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The Challenge
§ HIPAA (Health Insurance Portability and Accountability Act of 1996)
§ Hybrid environment (physical servers and VMware)
§ Eight-year-old secondary data center required hardware + licensing refresh
§ Growing business meant increase in number of servers in IT environment
§ Disaster recovery strategy unable to achieve four-hour RPO

26. 2017 CloudEndure - Confidential
The Search for a Better DR Strategy
§ Hired Annese, a ConvergeOne Company (AWS consulting partner)
§ Chose AWS for cloud-based DR
§ Requirements for DR solution:
§ Support for both VMware and physical servers
§ Target infrastructure must meet HIPAA strict security requirements
§ Aggressive recovery objectives
§ Managed services due to small IT shop

27. 2017 CloudEndure - Confidential
Why HealthQuest Chose CloudEndure
“We needed to make sure that, because we aren’t a huge IT shop, if we
picked a vendor, we’d be able to use managed services to ensure our
systems are replicated properly and that the environment is healthy.
When we compared solutions on this parameter and our need to mix
VMware and physical servers, only CloudEndure fit the bill.”
-Rob Gilliland, CTO at Health Quest

28. 2017 CloudEndure - Confidential
Proof of Concept
§ Mission-critical applications
§ Replication and deployment in AWS
§ No data loss or application access issues
“We had to get up to speed with training on our side. But
if you take away this training period and we could have
just hit the ground running, the technical work for the
proof of concept only would have taken a couple of days.”
- Mike Close, Server Team Lead at HealthQuest

29. 2017 CloudEndure - Confidential
Results
§ CloudEndure Disaster Recovery implemented on hundreds of servers
§ Multiple checkpoints for point-in-time recovery
§ Downsizing of secondary data center
§ 50% cost savings on DR infrastructure
§ Real-world Workload RPO of 2 minutes or less
§ Single pane of glass interface
§ Unlimited, non-disruptive DR testing

30. 2017 CloudEndure - Confidential
Customer Satisfaction
“With CloudEndure, all we have to do is log into the CloudEndure
website and we can see everything in real time. This helps us create a
fluid testing process and stay on top of the whole DR environment. In a
fast-paced IT department that is undermanned, having CloudEndure’s
simple management and expert support staff is very helpful.”
-Rob Gilliland, CTO at Health Quest

31. 2017 CloudEndure - Confidential
Q&A

32. 2017 CloudEndure - Confidential
Call to Action!
Ø CloudEndure Disaster Recovery on AWS Marketplace
Ø CloudEndure Live Migration on AWS Marketplace
Ø Special Promotion for AWS SF Storage loft attendees:
Free 5 DR licenses for 3 months (To acquire, please provide contact details to Steve)
Ø Want to become a partner? Contact partners@cloudendure.com
Thank You
Stephen Timms
EVP Global Sales
stephen.timms@cloudendure.com