How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster

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NetBooster is a digital performance agency that wants to help brands build loyalty with consumers. As marketing has become more complex with many digital channels, it is a challenge for brands to provide an intelligent, consistent experience across sites, apps, and other touchpoints. NetBooster offers a solution called GroundControl that uses consumer data to enable engagement and earn loyalty through a more consumer-centric approach.

NB
Hi
We are
and we would like to be
Your Digital Performance Architects

Europe’s Largest Independent Performance Agency
NB
3

Kristoffer Ewald
Head of DNA by NetBooster

My answer is a question…
Are YOU loyal to your consumer?
5 NB

NB
Complex?
7
15+
sites, apps and
news sources
3 2
1

Marketing Used to be Simple
Prospects Consumers
NB
Awareness Consideration Preference Action Loyalty

NB
The Challenges Ahead
Intelligent involvement builds loyalty
Earned Owned
Paid Media eCommerce CRM
10
In-Store
Opportunity

NB
…is only possible with consistent data
12
A
Consumer
centric
approach
Time for new
metrics/KPIs:
- Velocity
- Opportunity
- Loyalty

NB
0 5
Halte à la
poussière
Rowenta.fr
Un aspirateur
ultra compact,
économique et
votre meilleur allié
pour une maison
saine.

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Anthony Thomson, Atom Bank @ "How to Start a New Bank" Seminar

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Luxury refers to a state of great comfort or elegance involving great expense. It describes inessential but desirable items that are expensive or difficult to obtain. Luxuries are pleasures obtained rarely. Luxury goods are economic goods or services with demand that increases disproportionately with income. Examples of luxuries include expensive vehicles, trains, yachts, real estate, resorts, and magazines focused on fine crafts and luxury goods. Household luxuries include art, electronics, furniture, and kitchen items. Personal luxuries are clothes, cosmetics, accessories, jewelry, watches, and automobiles. Experiential luxuries include luxury dining, travel, spa services, and physician services. There are five key types of

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The document discusses the development of new luxury brands and categories beyond traditional European luxury goods. It notes that new luxury brands address experiences, services, home goods, and focus on quality, innovation, and exceptional customer experiences. Examples are given of brands that have succeeded by never underestimating customers, addressing technical and emotional benefits, and maintaining high quality while keeping price ranges flexible. The document advocates constant innovation and executing a brand vision through all aspects of the business.

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Chinese consumption of luxury goods reached $9.4 billion in 2009, with luxury apparel and accessories making up 70% of the market, led by watches at $2.21 billion and clothes at $1.7 billion; popular brands among Chinese consumers for various luxury products included Gucci, Dr. Martens, Louis Vuitton, Rolex, and Givenchy. The document examines past and future trends in China's luxury goods market, particularly for apparel and accessories.

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How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster

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How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster

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